Sign-genres, authentication, and emplacement

2021 ◽  
Author(s):  
Jannis Androutsopoulos ◽  
Akra Chowchong
Keyword(s):  
Language Choice ◽  
Linguistic Landscape ◽  
Discourse Function ◽  
Multimodal Analysis ◽  
Semiotic Resources ◽  
The City ◽  
Secondary Signs

Abstract This paper asks how language and other semiotic resources are deployed in the semiotic landscape of Thai restaurants in the city of Hamburg, Germany. Based on detailed multimodal analysis of signage in twelve restaurants, this study draws on both established and underexplored topics in Linguistic Landscape scholarship, including the analysis of sign-genres, the distinction between communicative and symbolic functions of signs, the role of language choice in authenticating place, and the emplacement of signs in the semiotic landscape. A scheme for the classification of restaurant signs by discourse function and emplacement is proposed. The findings suggest that the analytical distinctions between inside and outside space as well as primary and secondary signs are useful for the study of restaurants and other commercial semiotic spaces.

Timorese talking back

2020 ◽  
Vol 6 (1) ◽  
pp. 29-51
Author(s):  
Kerry Taylor-Leech
Keyword(s):  
Cultural Capital ◽  
Language Choice ◽  
East Timor ◽  
Linguistic Landscape ◽  
Post Colonial ◽  
Maritime Boundary ◽  
Semiotic Resources ◽  
Virtual Resources

Abstract Taking the dispute between East Timor and Australia over their maritime boundary as an illustrative context, this article discusses the role of semiotic resources in constructing chronotopes of protest. Reflecting first on language choice in urban protests during East Timor’s struggle for independence, the paper goes on to analyse the deployment of material and virtual resources in East Timorese-led demonstrations against the Australian government’s stance in the dispute. Using ‘entanglement’ as a structuring metaphor, and looking at language choice, social and grammatical indexicality, imagery, embodied cultural capital, and the choreography of assembly, the paper explores how protesters constructed a set of chronotopes that drew on the injuries of the colonial past, and re-emplaced and re-framed them in the post-colonial present. The paper looks at the linguistic landscape of protest as a semiotic aggregate in which the periphery claims a voice and ‘talks back’ to the centre.

Music and Science

2020 ◽  
pp. 151-204
Author(s):  
Kristin Harney
Keyword(s):  
Climate Change ◽  
Musical Instruments ◽  
Next Generation Science Standards ◽  
Full Length ◽  
Next Generation ◽  
Science Standards ◽  
Specific Teaching ◽  
The City

This chapter explores connections between music and science. It includes rationales for integrating music and science, common links between the two disciplines, and a discussion of the Next Generation Science Standards and the National Core Arts Standards. Tables clearly show the standards that are incorporated throughout the lessons and examples. The chapter contains six detailed, full-length lessons that integrate music and science. These include lessons that explore the Ebola epidemic in Liberia; the classification of animals with Saint-Saëns’s Carnival of the Animals; connections between steady beat, heartbeat, tempo, and rate; layering and preservation in the song “Pompeii” and the city of Pompeii; creating musical instruments; and the role of butterflies as indicators of climate change. The chapter ends with an inventory of ideas detailing seventeen additional lesson topics, specific teaching strategies, and recommended activities.

Branding City Destinations

2019 ◽  
Vol 15 (3) ◽  
pp. 379-410 ◽  
Author(s):  
Qian Wang ◽  
Dan Zhang
Keyword(s):  
City Branding ◽  
Functional Grammar ◽  
Systemic Functional Grammar ◽  
Visual Discourse ◽  
Multimodal Discourse ◽  
Construction Of Meaning ◽  
Semiotic Resources ◽  
Global Arena ◽  
The City

Abstract City branding brings immense benefits for megacities to gain international prestige in an increasingly competitive global arena. City publicity films, as an effective method for selling the city through online dissemination, could reach and influence a wider audience. However, the deployment of different semiotic resources in the branding discourse in city publicity films remains under-explored, and in particular, the role of cultural attributes in the construction of meaning in the discourse of city branding through linguistic and nonverbal modalities remains unknown. This paper, drawing on theories of systemic functional grammar and visual grammar, examines the multimodal discourse of publicity films of Beijing and London in terms of representational and interactive meanings achieved through various semiotic resources. It is found that, in verbal and visual discourse, both films share similarities regarding enhancing persuasiveness via emotional branding but exhibit differences regarding how to achieve persuasiveness through different semiotic resources that co-construct meaning. The Beijing publicity film blends functional and emotional values while the London publicity film is prone to being more functional. In addition, possible reasons for the differences observed are discussed.

scholarly journals The accountant's competences from the point of view of professionals working in the city of Vitória de Santo Antão - PE

2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Andreza Moura dos Santos ◽  
Tania Nobre Gonçalves Ferreira Amorim ◽  
Tácio Marques da Cunha
Keyword(s):  
Social Role ◽  
Point Of View ◽  
Microsoft Excel ◽  
Accounting Firms ◽  
Science Courses ◽  
Political Economic ◽  
The City ◽  
Level Of Importance

Objective: The present research aimed to identify which competences are desirable to the accountant from the perspective of the accounting professionals who work in the offices of the city of Vitória de Santo Antão, in Pernambuco. Methodology: A descriptive field survey research was carried out, with a quantitative approach and the use of a specific questionnaire, applied to a sample of 26 accounting firms. The study considered the classification of competencies of the standard established by the IFAC International Federation of Accountants (2012), categorized as: intellectual; technical and functional; personal; interpersonal and communication; and organizational and business management, as well as the use of the set of competencies defined by the studies of Cardoso (2006), Callado and Amorim (2017). The research data were collected in person and by email, being treated with the aid of Microsoft Excel software, enabling the construction of tables for analysis. Results: The competences of the accountant indicated by the professionals of the area working in the offices located in the city of Vitória de Santo Antão, in Pernambuco, were consistent with those provided by IFAC (HEI 3), highlighting them with the highest level of importance, among the five categories classified in that standard: ability to identify problems, acting in accordance with the legislation, acting with ethics and integrity, working in a team, knowing how to manage and organize time well. One notices a trend towards the new role of the accountant, who is no longer seen as a mere "bean counter" but as a "business partner". Study Contributions: Identifying and understanding which are the competencies required of the accounting professional can assist in the growth and development of the same in organizations, since even though there are several investigations on this subject, it is consensual the understanding that the competence of the accountant is a construct in formation, thus not consolidated. Another contribution is to present to the accounting science courses in the region what the market expects from students, so that they can organise a political pedagogic project. By recognising which competences are considered relevant from the perspectives of the professionals themselves, discussions are enabled that seek to find suggestions for improvements to their education, and also about their social role, considering changes in the political, economic and technological spheres.

THE LINGUISTIC LANDSCAPE OF PRINT ADVERTISEMENTS IN DAUGAVPILS: 1920–1930

Via Latgalica ◽  
2016 ◽  
pp. 40
Author(s):  
Solvita Pošeiko
Keyword(s):  
Interwar Period ◽  
Public Information ◽  
Linguistic Landscape ◽  
Print Advertisements ◽  
The Public ◽  
Goods And Services ◽  
Consumer Services ◽  
Tools And Techniques ◽  
The City

<p><em>The theme described in the title is connected with public advertising texts from two informational sources: newspapers printed in Daugavpils („Daugavas Vēstnesis” ‘The Daugava Herald’, „Daugavas Vārds” ‘The Daugava’s Word’, „Latgales Ziņas” ‘Latgalian News’ and „</em><em>Latgales Vēstnesis”</em><em> ‘The Latgale Herald”) and the linguistic landscape of the city, which characterizes the public information space. Commercial discourse is essential to this space, as a large part of public texts have the representation and promotion of establishments, companies and societies as a primary goal, in addition to the exhibition of offered goods and services.</em></p><p><em>The aim of the article is to define and characterize from the perspective of linguistic landscape the tools and techniques used to represent businesses and establishments in Latvian print advertisements in the 1920s and 30s. In fulfillment of this goal, content analysis and the diachronic linguistic landscape approach has been used for data analysis and interpretation (Backhaus 2005, Pavlenko 2010, Pavlenko, Mullen 2015, Pošeiko 2015). For summarization of obtained results, the descriptive method has been used.</em></p><p><em>Latvia is characterized in the interwar period by a unified language policy – including policies with mechanisms for the management of specific languages – highlighting the role of the Latvian language as the state language in the organization of public life and in nationalist ideology, and facilitating its use in all sociolinguistic functions. However, the interwar period in Latvia also marks the beginning of a period of Westernization – especially in the economic and cultural spheres – detectible in cinema, theater and concert posters; print advertisements for shops and consumer services, and business names in the urban environment.</em></p><em>During this period newspapers were printed in Latvian, but some papers, calendars and journals were printed in Latgalian, Russian and Polish. Company names, advertisements and partially-legible posters are visible in period photographs of the linguistic landscape. Advertising information at the beginning of the 1920s is only to be found in Russian, or with bilingual Russian-Latvian texts. Monolingual language signs in Latvian – noticeably missing diacritic marks and appropriate word endings – only begin to be seen from the 1930s.</em>

scholarly journals TRENDS IN THE DEVELOPMENTOF THE ARCHITECTURE OF THE MOSCOW METRO IN THE PERIOD FROM 1935 TO 2000

2021 ◽  
Vol 6 (10) ◽  
pp. 33-45
Author(s):  
A. Bratischev
Keyword(s):  
Transport Infrastructure ◽  
Large Cities ◽  
Architectural Analysis ◽  
Analysis And Design ◽  
Passenger Traffic ◽  
Cultural Ideals ◽  
City Space ◽  
The City

For 200 years, the Metro has been carrying out most of the passenger traffic in large cities and metropolitan areas. The metro architecture embodies cultural ideals, historical milestones and the achievements of society in various fields. The metro is the transport frame of the city, participates in the formation of the urban ensemble. Sustainable development of the metro requires a comprehensive study of its architecture, analysis of domestic and foreign analogues: the prerequisites and chronology of metro development, identification of concepts, directions, principles and techniques of the architectural formation of metro objects. A systematic approach to architectural analysis and design of the metro, identifying the importance of the role of an architect allows to determine the prospects and vectors for the development of transport infrastructure, improve the quality and safety of passenger traffic, design energy-efficient, autonomous, economical, aesthetic and ergonomic metro stations. The high rates of modern metro design require the development of measures to preserve the unity of the metro lines and communication with the city space. Systematization and classification of trends in the development of metro architecture in the period from 1823 to 2000 will allow to determine the arsenal of architectural techniques, to develop urban planning approaches to the architectural solution of the stations

The Historical Memory Law and its role in redesigning semiotic cityscapes in Spain

2016 ◽  
Vol 2 (3) ◽  
pp. 247-274 ◽  
Author(s):  
Yael Guilat ◽  
Antonio B. Espinosa-Ramírez
Keyword(s):  
Visual Culture ◽  
Public Space ◽  
Historical Memory ◽  
Linguistic Landscape ◽  
Franco Regime ◽  
The Public ◽  
The Law ◽  
The City

In its Historical Memory Law (October 2007), Spain recognized victims on both sides of its 1936–1939 Civil War and established entitlements for victims and descendants of victims of the war and the Franco regime that followed (1939–1975). The law requires authorities to remove Francoist symbols and signs from public buildings and spaces, rename streets and squares, and cleanse the public space of monuments and artifacts that glorify or commemorate the regime. By allowing exceptions on artistic, architectural, or religious grounds, however, the law triggered persistent public struggles over monuments, memorials, and outdoor sculptures. This article examines the implementation of the law in the city of Granada, via a case study relating to the removal of a sculpture honoring the founder of the Spanish Fascist movement, José Antonio Primo de Rivera. The controversy over the statue sparked a debate in Granada about the implementation of the law in the public space and raised questions about the role of text, material and visual culture in redesigning Linguistic Landscape by articulating contested memories.

The role of hotel restaurants in gastronomic place branding

2016 ◽  
Vol 10 (1) ◽  
pp. 81-90 ◽  
Author(s):  
Valery Gordin ◽  
Julia Trabskaya ◽  
Elena Zelenskaya
Keyword(s):  
Place Branding ◽  
Content Type ◽  
Saint Petersburg ◽  
Settlement Type ◽  
A Chain ◽  
Hotel Managers ◽  
The City ◽  
Practical Implications

Purpose – This paper aims to display the role of hotel restaurants in gastronomic place branding. The authors view hotel restaurants as having a great potential in the promotion of local gastronomy. Design/methodology/approach – The research was done in several stages. First, the authors selected six destinations (Lapland, Catalonia, Saint Petersburg, Marseille, Parma and Munich) according to the classification of gastronomic brands based on the settlement type. Second, the authors studied conceptions of hotel restaurants located in these destinations to see how they reflect local gastronomic brands. For this purpose, restaurant menus, verbal descriptions of interiors and names of establishments were analyzed using elements of content analysis. Finally, the authors conducted several interviews with hotel managers in one of the destinations to distinguish the challenges of gastronomic branding within hotel restaurants. Findings – The results allowed defining the role of hotel restaurants in gastronomic branding depending on the following factors: hotel’s affiliation with a chain, hotel’s star rating and destination type. Practical implications – The authors argue that gastronomic branding raises attractiveness of hotels, its restaurants and destination on the whole. This research was presented to the Tourism Committee of St Petersburg, resulting in increased attention to gastronomic branding among the city authorities. Originality/value – The role of hotel restaurants in gastronomic branding has not been studied previously. However, hotel restaurants differ from other actors of gastronomic branding due to the necessity to comply with hotel’s conception, brand and standards.

scholarly journals English in the Linguistic Landscape of Thailand: A Case Study of Public Signs in Hat Yai

2020 ◽  
pp. 23-57
Author(s):  
Ana Cristina Vivas-Peraza
Keyword(s):  
World Englishes ◽  
Linguistic Landscape ◽  
Stages Of Development ◽  
Media Impact ◽  
Multimodal Analysis ◽  
International Language ◽  
Early Stages ◽  
Thai English ◽  
The City

During the last decades, English has become an international language in all kinds of contexts, including business and tourism, and Asian linguistic landscapes are a good reflection of this phenomenon. This paper focuses on Thailand and the city of Hat Yai, where a corpus of 165 public signs were collected. These were analysed quantitatively to discuss the functions that English performs in public domains, and also qualitatively, by means of a multimodal analysis, to observe the Thai and English prominence in the case of multilingual signs. The results show the importance of English, not only as an international communicative tool, but also as a language of prestige and media impact. Furthermore, some features of written Thai English or Tinglish were found in some signs, which may confirm the early stages of development of a possible new emerging variety of World Englishes.

scholarly journals A Fool and his Money are Soon Parted: A Critical Examination of Credit Card Websites

2019 ◽  
Vol 23 (3) ◽  
pp. 642-658
Author(s):  
Annabelle Mooney
Keyword(s):  
Credit Card ◽  
Credit Cards ◽  
Language Choice ◽  
Critical Examination ◽  
Good Citizen ◽  
Multimodal Analysis ◽  
Great Responsibility ◽  
The One ◽  
The Individual

This paper critiques the idea that a fool and their money are soon parted by using multimodal analysis to explore one of the ways in which people are parted from money: credit cards. I analyse the homepages of two products, the ‘best’ and ‘worst’ as rated by UK consumer organisation Which? In order to understand the range of communication used in these websites, I employ a multimodal analysis of their language, choice of colour, typeface, layout and images (Kress & van Leeuwen 2006; van Leeuwen 2005, 2011). Together, these show that the individual is constructed in different ways by the two products. For the card rated best, the viewer is constructed as a trustworthy consumer who is rewarded for this with further opportunities for consumption. For the card rated as worst, the viewer is positioned as a failed, but redeemable, consumer. The different constructions of the consumer also suggest that ‘credit’ is desirable but ‘debt’ is not. Taking into account the moral complexity of debt, I suggest that the lexical item credit card would be better changed to debt token . I argue that the real foolishness is the system itself, the one that credit cards (‘debt tokens’) index and exemplify. Taking the two sites together, I show that consumption is constructed as both desirable and risky. As credit cards construct the individual as an (isolated) person with few rights and great responsibility (Henry 2010), I suggest that these sites index the central role of the individual as a consumer. A good citizen is parted from their money.

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