Religious concept activation attenuates cognitive dissonance reduction in free-choice and induced compliance paradigms

2019 ◽  
Vol 160 (1) ◽  
pp. 75-91
Author(s):  
Matthias Forstmann ◽  
Christina Sagioglou
Keyword(s):  
Cognitive Dissonance ◽  
Free Choice ◽  
Religious Concept ◽  
Induced Compliance ◽  
Concept Activation ◽  
Dissonance Reduction

Reduction in Cognitive Dissonance According to Normative Standards in the Induced Compliance Paradigm

2013 ◽  
Vol 44 (3) ◽  
pp. 191-195 ◽  
Author(s):  
Dimitri Voisin ◽  
Valérie Fointiat
Keyword(s):  
Social Control ◽  
Cognitive Dissonance ◽  
Research Topic ◽  
Self Concept ◽  
Negative Consequences ◽  
Topic Importance ◽  
Normative Standards ◽  
Induced Compliance ◽  
Dissonance Reduction

This study investigated the influence of the assessment of the discrepant act on dissonance reduction. In particular, we tested the influence of normative standards on a trivialization of the discrepant act and the assessment of research topic importance. The results suggest that dissonance reduction varies depending on whether the discrepant act is assessed as violating normative standards or not. In the cognitive dissonance state and in the absence of standards, performing a discrepant act leads individuals to trivialize it. However, when individuals perceive that the discrepant act violates normative standards, they reduce cognitive dissonance by overestimating the research topic. This result is interpreted in terms of the avoidance of negative consequences of social control reactions and the protection of self-concept.

Online Traveler Reviews as Social Influence: Price Is No Longer King

2015 ◽  
Vol 42 (3) ◽  
pp. 445-475 ◽  
Author(s):  
Laura A. Book ◽  
Sarah Tanford ◽  
Rhonda Montgomery ◽  
Curtis Love
Keyword(s):  
Experimental Design ◽  
Social Influence ◽  
Cognitive Dissonance ◽  
Major Influence ◽  
Consumer Decisions ◽  
Spring Break ◽  
Student Subjects ◽  
Price Differences ◽  
Insight Into ◽  
Dissonance Reduction

Price is a major influence on travel purchases; however, traveler reviews have also become a prevalent source of influence. Theories of social influence and cognitive dissonance provide insight into consumer decisions. This research investigated the effect of social influence in the form of traveler reviews and price on consumer decisions and postdecision dissonance. Student subjects evaluated two resorts for a Spring Break vacation in Cancun using a 2 (valence: positive or negative) × 2 (unanimity: unanimous or nonunanimous) × 3 (price: same, slightly lower, much lower) experimental design. The results reveal that social influence had a strong effect on both resort evaluations and postdecision dissonance. Nonunanimous reviews reduced the prevailing valence of reviews, but increased dissonance. The lack of results for price suggests that price may not be the predominant influence on decisions, as previously thought. This research provides new insight into the effect of traveler reviews on decisions by evaluating the unanimity of social influence, the effect of price differences, and the extent to which consumers engage in postdecision dissonance reduction.

Do I Know What I’m Doing? Cognitive Dissonance and Action Identification Theory

2015 ◽  
Vol 18 ◽  
Author(s):  
Valérie Fointiat ◽  
Audrey Pelt
Keyword(s):  
Cognitive Dissonance ◽  
Attitude Change ◽  
Action Theory ◽  
Action Identification ◽  
Problematic Behavior ◽  
Target Behavior ◽  
Low Level ◽  
Identification Theory ◽  
High Level ◽  
Dissonance Reduction

AbstractOur main purpose was to explore hypotheses derived from the Identification of Action Theory in a particular situation that is, a dissonant situation. Thus, we varied the identification (low versus high-level) of a problematic behavior (to stop speaking for 24 hours) in the forced compliance paradigm. Two modes of dissonance reduction were presented: cognitive rationalization (classical attitude-change) and behavioral rationalization (target behavior: to stop speaking for 48 hours). As predicted, the results showed that high-level identity of action leads to cognitive rationalization whereas low-level identity leads to behavioural rationalization. Thus, participants identifying the problematic behavior at a low-level were more inclined to accept the target behavior, compared with participants identifying their problematic behavior at a higher-level. These results are of particular interest for understanding the extent to which the understanding of the discrepant act interferes with the cognitive processes of dissonance reduction.

scholarly journals The neural basis of rationalization: cognitive dissonance reduction during decision-making

2010 ◽  
Vol 6 (4) ◽  
pp. 460-467 ◽  
Author(s):  
Johanna M. Jarcho ◽  
Elliot T. Berkman ◽  
Matthew D. Lieberman
Keyword(s):  
Decision Making ◽  
Cognitive Dissonance ◽  
Neural Basis ◽  
Dissonance Reduction

scholarly journals The psychophysiological correlates of cognitive dissonance

2021 ◽  
pp. 1-11
Author(s):  
Gavin W. Ploger ◽  
Johnanna Dunaway ◽  
Patrick Fournier ◽  
Stuart Soroka
Keyword(s):  
Cognitive Dissonance ◽  
Emotional Regulation ◽  
Affective Response ◽  
Selective Exposure ◽  
Weak Evidence ◽  
Physiological Approach ◽  
Psychophysiological Correlates ◽  
Dissonance Theory ◽  
Future Work ◽  
Dissonance Reduction

Abstract This preregistered study uses a combination of physiological measures to explore both the activation and reduction components of cognitive dissonance theory. More precisely, we use skin conductance to identify dissonance arousal, a short-term affective response to counter-attitudinal stimuli, and then use heart rate variability to measure dissonance reduction, which reflects longer-term patterns of emotional regulation and information processing. Our preliminary tests find weak evidence of dissonance arousal and no evidence of dissonance reduction using this physiological approach. We consequently reconsider (albeit optimistically) the use of physiology in future work on cognitive dissonance. We also discuss the implications of our findings for selective exposure and motivated reasoning.

scholarly journals Cognitive dissonance: the adoption of dissonance reduction strategies

2001 ◽  
Vol 27 (1) ◽  
Author(s):  
S. Brijball
Keyword(s):  
Cognitive Dissonance ◽  
Empirical Analysis ◽  
Motor Vehicle ◽  
Sampling Technique ◽  
Stratified Sampling ◽  
Motor Vehicles ◽  
Reduction Strategies ◽  
The Empirical Analysis ◽  
Dissonance Reduction

The study evaluates the use of dissonance reduction strategies by motor vehicle consumers. The empirical analysis was undertaken on a sample of 200 buyers of new motor vehicles, using the proportionate stratified sampling technique. Opsomming Hierdie studie evalueer die gebruik van dissonansievermindering-strategiee deur nuwe voertuig-eienaars. Die empiriese ontleding is uitgevoer op 200 nuwe motoreienaars en daar is gebruik gemaak van die gestratifiseerde steekproefnemingstegniek.

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