scholarly journals Cognitive dissonance: the adoption of dissonance reduction strategies

2001 ◽  
Vol 27 (1) ◽  
Author(s):  
S. Brijball

The study evaluates the use of dissonance reduction strategies by motor vehicle consumers. The empirical analysis was undertaken on a sample of 200 buyers of new motor vehicles, using the proportionate stratified sampling technique. Opsomming Hierdie studie evalueer die gebruik van dissonansievermindering-strategiee deur nuwe voertuig-eienaars. Die empiriese ontleding is uitgevoer op 200 nuwe motoreienaars en daar is gebruik gemaak van die gestratifiseerde steekproefnemingstegniek.

2000 ◽  
Vol 26 (2) ◽  
Author(s):  
S. Brijball

The study assesses post-purchase advertisement readership behaviour and repeat purchase intentions of motor vehicle consumers. The aim is to determine the prevalence of selective exposure, and the impact of motor vehicle features and dissonance respectively. The empirical analysis was undertaken on a sample of 200 new motor vehicle buyers The results indicate that the majority of consumers do not engage in post-purchase selective advertisement readership behaviour. Furthermore, whilst motor vehicle features (make, model, dealership, month of purchases/ time lapse after purchases) do not influence consumers' repeat purchase intentions, reported dissonance and the magnitude of cognitive dissonance experienced have a significant impact. Opsomming Hierdie studie evalueer die reaksie van verbruikers op advertensies nadat hulle n voertuig aangekoop het. Die doel was om vas te stel in watter n mate verbruikers selektiefis met advertensies en watter effek voertuig-eienskappe en dissonansie op die moontlikheid het om weer dieselfde voertuig te koop. Die empiriese anahse is mtgevoer op n steekproefvan 200 eicnaars van nuwe voertuie. Uit die resultate blyk dit dat die meerderheid van verbruikers me advertensies selektief lees nan aankoop me.Verder blyk dit dat die eienskappe vann motorvoertmg fabnkaat, model handelaar, maand van aankoop/tydsverloop na aankoop) nie n verbruiker beinvloed om dieselfde voertuig weer te koop nie. Gerapporteerde dissonansie en die omvang van kognitiewe dissonansie na n aankoop, blyk tog 'n betekenisvolle impak te he.


2000 ◽  
Vol 26 (2) ◽  
Author(s):  
S. Brijball

The study assesses consumers' perceptions of their personal decision-making ability and process. The empirical analysis was undertaken on a sample of 200 new motor vehicle consumers. The results indicate that the majority of the consumers displayed confidence in the decisions they took, believing they engaged in high quality and correct decision-making and were able to conclude good deals. The majority of consumers indicated that they were not influenced by external others and were not anxious during decision-making, although a significant percentage reported the impact of external influence and anxiety during purchases. Opsomming In hierdie studie word verbruikers se waameming van hulle eie besluitnemingsvermoe en proses geevalueer. Die empiriese ontleding is uitgevoer op n steekproefvan 200 eienaars van nuwe voertuie. Dit blyk uit die resultate, dat die meerderheid verbruikers vertroue gehad het in hulle besluitnemingsproses, dat hulle besluite korrek was en dat hulle n lonende transaksie beklink het. Die meerderheid het aangedui dat hulle nie beihvloed is deur eksteme invloede nie en dat hulle nie anstig was tydens die besluitnemingsproses nie, alhoewel n betekenisvolle persentasie van verbruikers wel hierdie invloede en angstigheid gedurende die aankoop ervaar het.


2021 ◽  
Vol 4 (2) ◽  
pp. 419-426
Author(s):  
Ponang Undaghi T ◽  
Suwignyo Widagdo ◽  
Muhaimin Dimyati

This study aims to determine the effect of service quality and public relations on the satisfactionof motor vehicle taxpayers in Samsat Jember. The type of research used is Explanatory Researchusing survey methods. The population in this study is the people of Jember who have motorizedvehicle taxpayers. The sampling technique used was a non-probability sampling technique,namely the Accidental Sampling approach. The sample in this study were 100 respondents. Thedata analysis method used is multiple linear regression analysis. The results of this study indicatethat the significant value of the service quality variable on the satisfaction of motorized vehicletaxpayers in Samsat Jember is 0.008 smaller than (0.05), this means that the service qualityvariable has a significant effect on community satisfaction at the Jember Samsat Joint Office.Then the significant value of the public relations variable on the satisfaction of motorized vehicletaxpayers in the Jember Samsat is 0.000 smaller than (0.05), this means that the public relationsvariable also has a significant effect on public satisfaction at the Jember Samsat Joint Office.Keywords: Service Quality, Public Relations, Satisfaction


2000 ◽  
Vol 26 (3) ◽  
Author(s):  
S. Brijball

This study, based on Leon Festingers (1957) theory of cognitive dissonance, evaluates the relative power of various dissonance arousal factors, the impact of price and the psychological conditions necessary for dissonance arousal, for example, effort exerted. The empirical analysis was undertaken on a sample of 200 new motor vehicle buyers. Eight dimensions impact significantly on the magnitude of cognitive dissonance, namely, awareness of expectations, unconfirmed expectations, reported dissonance, effort, congruence with self-concept, price, persuasiveness, and level of confidence during purchases. The results contribute to a better understanding of human behaviour and cognitions thereby, enabling the development of effective marketing strategies to enhance post-purchase satisfaction. Opsomming Hierdie studie is gebaseer op Leon Festinger (1957) se teorie van kognitiewe dissonansie, wat die relatiewe krag van verskeie opwekkingsfaktore, die impak van prys, asook die sielkundige toestande evalueer wat vir dissonansie-opwekking vereis word soos byvoorbeeld inspanning uitgeoefen. Die empiriese analise is uitgevoer op n steekproef van 200 eienaars van nuwe motorvoertuie. Agt dimensies het n betekenisvolle impak op die vlak van kognitiewe dissonansie uitgeoefen naamlik, hoe bewus verbruikers van hulle verwagtinge is, verwagtinge wat onbevestig is, dissonansie wat gerapporteer word, inspanning, ooreenstemming met die eienaar se selfbeeld, prys, hoe oorredend die verkoper is en die koper se vlak van selfvertroue gedurende die aankope. Die resultate dra by tot n beter begrip van menslike gedrag en van kognisies en bevorder daardeur die ontwikkeling van doeltreffende bemarkingstrategie- om na-verkooptevredenheid te verhoog.


2020 ◽  
Vol 15 (2) ◽  
pp. 12-19
Author(s):  
Muhammad Hendriyadi ◽  
Linda Hutadjulu ◽  
Novalia Bleskadit

  Abstract This study aims to determine whether there is a relationship between tax knowledge and tax service quality on taxpayer awareness in paying motorized vehicle taxes and its impact on perceptions of tax revenue. The research method used is the Path Analysis method and Sobel Test. The population of this study is the owner of motor vehicles in the Jayapura area. The research sample was 94 motorized vehicle owners who were selected by the snowball sampling technique. The type of data used is primary data. The results showed that tax knowledge and tax service quality had an effect on taxpayer awareness. However, knowledge of taxes, quality of tax services and awareness of taxpayers have no effect on perceptions of tax revenue. In addition, knowledge of taxes and the quality of tax services also have an indirect effect on the perception of tax revenue through taxpayer awareness. Keywords: Tax Knowledge; Tax Service Quality; Taxpayer Awareness; Perception of Tax Revenues; Motor Vehicle Taxes. Abstrak Tujuan dari penelitian ini adalah untuk mengetahui ada tidaknya hubungan antara pengetahuan pajak dan kualitas pelayanan pajak terhadap kesadaran wajib pajak dalam membayar pajak kendaraan bermotor dan dampaknya terhadap persepsi atas penerimaan pajak. Adapun metode penelitian yang digunakan yaitu metode Path Analysis dan Uji Sobel. Populasi penelitian ini adalah Pemilik Kendaraan Bermotor di daerah Jayapura. Sampel penelitian sebanyak 94 orang pemilik kendaraan bermotor yang dipilih dengan teknik snowball sampling. Jenis data yang digunakan adalah data Primer. Hasil penelitian menunjukkan bahwa pengetahuan pajak dan kualitas pelayanan pajak berpengaruh terhadap kesadaran wajib pajak. Namun pengetahuan pajak, kualitas pelayanan pajak dan kesadaran wajib pajak tidak memiliki pengaruh terhadap persepsi atas penerimaan pajak. Selain itu, pengetahuan pajak dan kualitas pelayanan pajak juga memiliki pengaruh tidak langsung terhadap persepsi atas penerimaan pajak melalui kesadaran wajib pajak. Kata Kunci: Pengetahuan Pajak; Kualitas Pelayanan Pajak; Kesadaran Wajib Pajak; Persepsi Atas Penerimaan Pajak; Pajak Kendaraan Bermotor.


2017 ◽  
Vol 3 (1) ◽  
pp. 23
Author(s):  
Rahmat Saepul Turohman ◽  
Abubakar Iskandar ◽  
M.YGG Seran

The purpose of this study are to describe the discipline of motor vehicle drivers in traffic and the level of traffic safety in Bogor City, to analyze the effect of discipline motorists against motor vehicle safety in Bogor, to describes the efforts undertaken Bogor City Government cq. DLLAJ city of Bogor in improving discipline of motorists against motor vehicle safety in Bogor. Methods used are descriptive and associative method. The data used are primary data and secondary data. Primary data is collected by distributing a questionnaire, and supported by the observations and interviews. The collection of secondary data sourced from documents, literature and related research. The sampling technique is simple random sampling that amounted to 56 motorists on the three streets are: Jl.Raya Tajur as many as 20 riders, 16 riders from Jl.KS Tubun, and 20 riders from Jl.Jalak Harupat. Based on the correlation coefficient between the disciplines of motor vehicles with safety in traffic amounted to 0.513 and the interpretation is quite strong, and the positive direction indicates that the variable of riders discipline with variable of safety is significant correlation, means that the higher discipline the higher the level of safety. That correlation between the variable X (Discipline) with Y (Safety) is significant at an error rate of 0.01 (1%) and 99% confidence. Based on the conclusion, the author recommend: the Department of Transportation in Bogor through the Section of Communication, Information, Education and Communications-Section Guidance and Safety in order to continue disseminating safety riding, and equipping of road infrastructure such as mounting traffic signs, road markers, tool of speed limit, a safety device road users to improve road safety. Keywords: High-Discipline, safety drive, the higher discipline the higher the level of safety


EXCELLENT ◽  
2018 ◽  
Vol 5 (2) ◽  
pp. 190-198
Author(s):  
Christiana Putri Ratnasari ◽  
Lilis Sulisyani

This study aims to analyze the effect of Tax Access, Facilities, Complain Center and Website to Taxpayer Compliance In Karanganyar District. The population in this study are all Motor Vehicle Taxpayers registered in Karanganyar District. Sampling technique using random sampling technique with the number of samples of 100 respondents. Analytical techniques consist of Validity Test, Reliability Test, Multicolinearity Test, Autocorrelation Test, Heteroscedasticity Test, Normality Test, Multiple Linear Analysis, T test, F Test, and Coefficient of Determination. Hypothesis Test Result proves that Access Taxes, Facilities, Complaint Center, and Website have positive and significant impact to Taxpayer Compliance. F test results prove that Tax Access, Facilities, Complaint Center, and Website together have a significant effect on Taxpayer Compliance. The result of determination test (R2) proves that the overall influence given by independent variable to the dependent variable is 31.3% while the rest of 68,7% is influenced by variable or other model not included in this research.Keyword: Tax Access, Facilities, Complain Center and Website, Taxpayer Compliance


2018 ◽  
Vol 6 (2) ◽  
pp. 99-115
Author(s):  
Borislav Marušić ◽  
Sanda Katavić-Čaušić

Abstract The aim of this paper is to research the word class adjective in one sequence of the ESP: Business English, more precisely English business magazines online. It is an empirical study on the corpus taken from a variety of business magazines online. The empirical analysis allows a comprehensive insight into the word class adjective in this variety of Business English and makes its contribution to English syntax, semantics and word formation. The syntactic part analyses the adjective position in the sentence. The semantic part of the study identifies the most common adjectives that appear in English business magazines online. Most of the analysis is devoted to the word formation of the adjectives found in the corpus. The corpus is analysed in such a way that it enables its division into compounds, derivatives and conversions. The results obtained in this way will give a comprehensive picture of the word class adjective in this type of Business English and can act as a starting point for further research of the word class adjective.


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