scholarly journals The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects

2021 ◽  
pp. 1-13
Author(s):  
Claire M. Segijn ◽  
Hilde A.M. Voorveld ◽  
Khadija Ali Vakeel
Keyword(s):  
Eye Tracking ◽  
Privacy Concerns ◽  
Advertising Effects ◽  
Personalized Advertising

scholarly journals Privacy Concerns in Personalized Advertising Effectiveness on Social Media

2021 ◽  
Vol 1 (2) ◽  
pp. 147
Author(s):  
Lia Febria Lina
Keyword(s):  
Purchase Intention ◽  
Advertising Effectiveness ◽  
Survey Method ◽  
Privacy Concerns ◽  
Consumer Privacy ◽  
Relationship Of ◽  
Personalized Advertising ◽  
The Relationship ◽  
Positive Effect

One of the characteristics of industry 4.0 is that consumers increasingly want products to be made just for themselves. This can be supported by the presence of big data, which of course cannot be separated from the use of information, the more complete the data, the more precise and accurate the targeting will be. However, the use of information for some people can also be considered a violation of privacy. Various research about personalized advertising been tested and have yielded mixed results both positive and negative on perceptions and behaviour, and provide directions for next research to testing various consumer factors as moderating variable. This study aims to fill the gaps in previous research by examining the role of consumer privacy concerns as a moderating variable that affects the relationship of personalized advertising on the perceived advertising value of consumers using a survey method on 131 respondents who are active users of Instagram in Indonesia. The findings of this study that advertising personalization have a positive effect on advertising value and purchase intention and privacy concerns do not moderate the effect of personalized advertising on advertising value. This is influenced by the factor of respondents aged 17-25 years, where they can be said to be the Tech Savvy generation. Further research suggestions are also discussed in this study.

Social Networking Sites Continuance: An Application of Extended Theory of Planned Behaviour

2015 ◽  
Vol 8 (1) ◽  
Author(s):  
Himanshu Rajput
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Theory Of Planned Behaviour ◽  
Standard Theory ◽  
Planned Behaviour ◽  
Privacy Concerns ◽  
Proposed Model ◽  
Continued Use ◽  
Moderating Role

Social networking sites (SNSs) have become popular in India with the proliferation of Internet. SNSs have gained the interests of academicians and researchers. The current study is an endeavor to understand the continuance of social networking sites in India. The study applies an extended version of theory of planned behavior. Additional factors privacy concerns and habits were incorporated into the standard theory of planned behaviour. A survey was conducted in a Central University in India. Overall, data was collected from 150 respondents. PLS-SEM was used to test the proposed model. All the hypotheses except the moderating role of habits between intentions and continued use of social networking sites, were supported by the results. Habits were found to affect continued use of social networking sites indirectly through continued intentions.

Seeking attention: an eye tracking study of in-store merchandise displays

2015 ◽  
Vol 43 (6) ◽  
pp. 561-574 ◽  
Author(s):  
Patricia Huddleston ◽  
Bridget K. Behe ◽  
Stella Minahan ◽  
R. Thomas Fernandez
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Purchase Intention ◽  
Product Information ◽  
Product Category ◽  
Practical Significance ◽  
Content Type ◽  
First Time ◽  
Tracking Technology

Purpose – The purpose of this paper is to elucidate the role that visual measures of attention to product and information and price display signage have on purchase intention. The authors assessed the effect of visual attention to the product, information or price sign on purchase intention, as measured by likelihood to buy. Design/methodology/approach – The authors used eye-tracking technology to collect data from Australian and US garden centre customers, who viewed eight plant displays in which the signs had been altered to show either price or supplemental information (16 images total). The authors compared the role of visual attention to price and information sign, and the role of visual attention to the product when either sign was present on likelihood to buy. Findings – Overall, providing product information on a sign without price elicited higher likelihood to buy than providing a sign with price. The authors found a positive relationship between visual attention to price on the display sign and likelihood to buy, but an inverse relationship between visual attention to information and likelihood to buy. Research limitations/implications – An understanding of the attention-capturing power of merchandise display elements, especially signs, has practical significance. The findings will assist retailers in creating more effective and efficient display signage content, for example, featuring the product information more prominently than the price. The study was conducted on a minimally packaged product, live plants, which may reduce the ability to generalize findings to other product types. Practical implications – The findings will assist retailers in creating more effective and efficient display signage content. The study used only one product category (plants) which may reduce the ability to generalize findings to other product types. Originality/value – The study is one of the first to use eye-tracking in a macro-level, holistic investigation of the attention-capturing value of display signage information and its relationship to likelihood to buy. Researchers, for the first time, now have the ability to empirically test the degree to which attention and decision-making are linked.

scholarly journals Children do not overcome lexical biases where adults do: the role of the referential scene in garden-path recovery

2010 ◽  
Vol 38 (1) ◽  
pp. 222-234 ◽  
Author(s):  
EVAN KIDD ◽  
ANDREW J. STEWART ◽  
LUDOVICA SERRATRICE
Keyword(s):  
Eye Tracking ◽  
Sentence Processing ◽  
Test Sentence ◽  
Visual World ◽  
Garden Path ◽  
Initial Analysis ◽  
Adults And Children ◽  
Scene Information ◽  
Lexical Cues

ABSTRACTIn this paper we report on a visual world eye-tracking experiment that investigated the differing abilities of adults and children to use referential scene information during reanalysis to overcome lexical biases during sentence processing. The results showed that adults incorporated aspects of the referential scene into their parse as soon as it became apparent that a test sentence was syntactically ambiguous, suggesting they considered the two alternative analyses in parallel. In contrast, the children appeared not to reanalyze their initial analysis, even over shorter distances than have been investigated in prior research. We argue that this reflects the children's over-reliance on bottom-up, lexical cues to interpretation. The implications for the development of parsing routines are discussed.

The ethics of experimental research employing intrusive technologies in tourism: A collaborative ethnography perspective

2021 ◽  
pp. 146735842199389
Author(s):  
Aaron Tham ◽  
Vikki Schaffer ◽  
Laura Sinay
Keyword(s):  
Eye Tracking ◽  
Experimental Research ◽  
Experimental Setting ◽  
Approval Process ◽  
Dichotomous Outcome ◽  
Scant Attention ◽  
Tourism And Hospitality ◽  
Collaborative Ethnography

This study probes the ethics of intrusive technologies for experimental research in tourism, through the lens of collaborative ethnography. Amidst the increasing uptake of technology to assess participant responses, the role of ethics in an experimental setting has received scant attention in tourism and hospitality. While intrusive technologies such as eye tracking, skin sensors and neuroscience headgear become more ubiquitous, the ethical boundaries of using such equipment are increasingly blurred and inconsistently approved. Seeking convergence of ethics concerning intrusive technologies is complicated when framing political spaces, target audiences and management of data obtained. Rather than view the role of intrusive technologies as a dichotomous outcome of ethical or unethical approaches, this paper argues that ethics needs to be contextually embedded with increased collaboration and co-creation in the application preparation and approval process.

The role of privacy concerns in the sharing economy

2017 ◽  
Vol 21 (10) ◽  
pp. 1472-1492 ◽  
Author(s):  
Christoph Lutz ◽  
Christian Pieter Hoffmann ◽  
Eliane Bucher ◽  
Christian Fieseler
Keyword(s):  
Sharing Economy ◽  
Privacy Concerns

Using social distancing technology in hotels: a social exchange perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cristian Morosan ◽  
Agnes DeFranco
Keyword(s):  
Social Exchange ◽  
Health Risks ◽  
Social Exchange Theory ◽  
Structural Model ◽  
Content Type ◽  
Privacy Concerns ◽  
Social Distancing ◽  
Using Data ◽  
Social Rewards

Purpose As social distancing procedures can be facilitated by various hotel technologies, the purpose of this paper is to investigate the extent to which consumers develop perceptions of value regarding the use of certain hotel technologies for social distancing in hotels. Design/methodology/approach Drawing from the social exchange theory, this study conceptualized the benefits of using technologies for social distancing, health risks, social rewards and privacy concerns as antecedents of value of using technologies for social distancing in hotels. The structural model was validated by using data from more than 1,000 nationwide US consumers. Findings Benefits and consumers’ privacy concerns of using technologies for social distancing in hotels were the strongest predictors of value. Social rewards also had a significant but relatively lower effect on value. Health risks was found to have no influence on value. Originality/value The study is the first to examine the role of technologies in mitigating the effects of coronavirus. Thus, it extends the information technology and hospitality literature by examining the role of these technologies in safeguarding individual and public health.

US corporate duty of care faces reappraisal

2021 ◽  
Keyword(s):  
Climate Change ◽  
Social Justice ◽  
Public Good ◽  
Emotional State ◽  
Duty Of Care ◽  
Content Type ◽  
Privacy Concerns ◽  
Remote Workers ◽  
Legal Challenges

Significance With the advent of President Joe Biden's administration, the country's experience with COVID-19 is becoming part of a new debate over whether healthcare should be a public good and about the role of the company in society. Impacts Efforts to require vaccination as a condition of employment or of returning to workplaces will face legal challenges. The emergence of devices and apps for workers to report their emotional state to management will raise privacy concerns. Tech solutions, such as 'virtual commutes' for remote workers, will do little unless accompanied by effective support for employees. As remote working encourages employee relocation to cheaper locations, it will raise new issues around local pay inequalities. The Biden administration needs support from business to achieve its social justice, climate change and sustainability ambitions.

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