scholarly journals Privacy Concerns in Personalized Advertising Effectiveness on Social Media

2021 ◽  
Vol 1 (2) ◽  
pp. 147
Author(s):  
Lia Febria Lina
Keyword(s):  
Purchase Intention ◽  
Advertising Effectiveness ◽  
Survey Method ◽  
Privacy Concerns ◽  
Consumer Privacy ◽  
Relationship Of ◽  
Personalized Advertising ◽  
The Relationship ◽  
Positive Effect

One of the characteristics of industry 4.0 is that consumers increasingly want products to be made just for themselves. This can be supported by the presence of big data, which of course cannot be separated from the use of information, the more complete the data, the more precise and accurate the targeting will be. However, the use of information for some people can also be considered a violation of privacy. Various research about personalized advertising been tested and have yielded mixed results both positive and negative on perceptions and behaviour, and provide directions for next research to testing various consumer factors as moderating variable. This study aims to fill the gaps in previous research by examining the role of consumer privacy concerns as a moderating variable that affects the relationship of personalized advertising on the perceived advertising value of consumers using a survey method on 131 respondents who are active users of Instagram in Indonesia. The findings of this study that advertising personalization have a positive effect on advertising value and purchase intention and privacy concerns do not moderate the effect of personalized advertising on advertising value. This is influenced by the factor of respondents aged 17-25 years, where they can be said to be the Tech Savvy generation. Further research suggestions are also discussed in this study.

scholarly journals IMPACT OF PHYSICAL ACTIVITY OF PRESCHOOL CHILDREN ON THE DEVELOPMENT OF EXECUTIVE FUNCTIONS: THEORETICAL REVIEW OF STUDIES

2020 ◽  
pp. 214-238
Author(s):  
Alla A. Tvardovskaya ◽  
Valerian F. Gabdulkhakov ◽  
Natalya N. Novik ◽  
Almira M. Garifullina
Keyword(s):  
Physical Activity ◽  
Preschool Children ◽  
Research Problem ◽  
Age Related ◽  
Main Components ◽  
Regulatory Functions ◽  
Relationship Of ◽  
The Relationship ◽  
Positive Effect

Relevance. The increase of children interest in entertainment TV programs, mobile applications and video games available on the internet causes a significant decrease in their physical activity: children get used to a sedentary or lying down lifestyle. The research problem lies in the contradiction that arises due to understanding of the positive effect of physical activity on the development of the regulatory functions of a preschooler, and a significant decrease in this activity in the digital conditions of the modern educational environment. The relevance and prospects of the study of the relationship between regulatory functions and physical activity of preschool children in new digital environment are not yet fully realized. The objective of the paper is to review the studies by foreign scientists in order to identify and describe relevant indicators of physical activity in preschool children interrelated with the main components of regulatory functions (inhibitory control, working memory, cognitive flexibility). Method. A theoretical review of research papers published over the past ten years (2010–2020) on the subject of relationship of various physical activity indicators and regulatory functions in preschool children. Results. The paper provides a comparative analysis of studies conducted by foreign authors. It allows to reveal basic indicators of physical activity in children which are essential for the development of regulatory functions (sufficiency of physical activity; age-related appropriateness; the nature of physical activity; the form of physical activity arrangement), and particular indicators (the relationship of physical activity and regulatory functions in various sports, duration and intensity of physical activity, the availability of software for the development of physical activity in preschool children) as well. Conclusions. The review showed that the majority of the authors emphasized the significant role of basic physical activity indicators and their influence on regulatory functions. Aerobic exercises are the most effective in the development of regulatory functions in preschool children. Particular indicators are selected from the studies of the development of regulatory functions in specific sports (football, karate, yoga, mini-trampoline), and additional research on the duration and intensity of physical activity is needed.

scholarly journals The impact of work passion on work performance: the moderating role of P-O fit and meaningfulness of work

2018 ◽  
Vol 1 (1) ◽  
pp. 26
Author(s):  
Ika Indriasari ◽  
Noni Setyorini
Keyword(s):  
Work Performance ◽  
Moderating Variables ◽  
Person Organization Fit ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect ◽  
Moderating Role ◽  
Work Passion

Our study aims to analyze the impact of auditor’s work passion on their performances, with meaningfulness of work and person organization fit (PO-fit) as moderating variables.  Auditor, as a profession associated with assurance of compliance with their clients, highly requires good work passion to increase their spirit, avoid them from work saturation and improve their work quality. Therefore, our study expected that work passion positively affect work performance. Furthermore, meaningfulnes work and PO-fit were also expected to have moderating effect on the relationship of work passion on work performance. The results of regression  and moderated regression analysis (MRA) on 87 samples collected from accoutants working in public accountant firm in Java, Indonesia, suggest that work passion has a positive effect on work performance. The result also shows that meaningfulnes was supported as a moderator on the relationship between work passion and work performance. However, our prediction that PO-fit could be a moderator in the effect of work passion on job performance of auditor was not supported.

scholarly journals Do Workplace Spirituality and Emotional Intelligence Have A Role in Enhancing Affective Commitment for Millenials?

2021 ◽  
Vol 3 (2) ◽  
pp. 29-57
Author(s):  
Wahyu Saripudin
Keyword(s):  
Emotional Intelligence ◽  
Quantitative Method ◽  
Affective Commitment ◽  
Workplace Spirituality ◽  
Survey Method ◽  
Simple Linear Regression ◽  
Industrial Sectors ◽  
The Relationship ◽  
Positive Effect

This study aims to examine the role of workplace spirituality in enhancing affective commitment with emotional intelligence as a moderating variable. The respondents in this research are the millennial generation who work in various industrial sectors in west Java. This study applies a quantitative method and the survey method is used for collecting data.. The number of respondents obtained as many as 203 respondents who have worked for at least 1 year and were born in the range of 1980-2000. Methods of data analysis using simple linear regression and moderated regression analysis (MRA). The results reveal that workplace spirituality had a significant positive effect on affective commitment and emotional intelligence did not moderate the relationship between them.

Brand Empowerment and Brand Consistent Behavior: Mediating Role of Brand Psychological Ownership and Employee Brand Understanding

2019 ◽  
Vol 34 (3) ◽  
pp. 477-496
Author(s):  
Mohsin Altaf ◽  
Sany Sanuri Mohd Mokhtar ◽  
Faisal Mustafa ◽  
Arfan Shahzad
Keyword(s):  
Positive Relationship ◽  
Banking Sector ◽  
Psychological Ownership ◽  
Survey Method ◽  
Mediating Role ◽  
Multistage Sampling ◽  
Relationship Of ◽  
The Relationship ◽  
Brand Understanding

This study aimed to investigate the connection of brand empowerment with employee brand understanding, brand psychological ownership, and brand consistent behavior. Secondly, mediating role of brand psychological ownership and employee brand understanding in the relationship of brand empowerment and brand consistent behavior was also examined. Survey method was used to collect data from 274 employees of banking sector through multistage sampling. Measures of Brand Consistent Behavior Scale (King, Grace, & Funk, 2012), Employee Brand Understanding Scale (Piehler et al., 2016), Brand Psychological Ownership Scale (Chang et al., 2012), and Brand Empowerment Scale (King, So, & Grace, 2013) were used. Results affirmed the positive relationship between brand empowerment with brand psychological ownership and employee brand understanding. Moreover, brand psychological ownership and employee brand understanding had positive relationship with brand consistent behavior of the employees. Findings further indicated that the relationship of brand empowerment and brand consistent behavior was mediated by brand psychological ownership and employee brand understanding. Implications of the study were also discussed.

Do materialists care about sustainable luxury?

2020 ◽  
Vol 38 (4) ◽  
pp. 465-478
Author(s):  
Nabanita Talukdar ◽  
Shubin Yu
Keyword(s):  
Purchase Intention ◽  
Empirical Studies ◽  
Content Type ◽  
Functional Value ◽  
Psychological Mechanism ◽  
Generic Products ◽  
Luxury Products ◽  
The Relationship ◽  
Positive Effect

PurposeThe purpose of this study is to investigate the underlying psychological mechanism and boundary conditions which drive materialists' purchase intention (PI) of sustainable over generic luxury products.Design/methodology/approachFour empirical studies (one survey and three experiments) were conducted to test the hypotheses.FindingsMaterialism has a positive effect on consumers' purchase intention of sustainable over generic luxury products because materialists tend to have higher perceived functional value of sustainable (i.e., green) luxury products. Product conspicuousness (i.e., publicly consumed versus privately consumed luxury) moderates the effect of materialism on PI of sustainable over generic luxury products. Materialism increases the perceived functional value and thus enhances the PI of sustainable luxury products over generic luxury products only when the product is privately consumed (as opposed to publicly consumed).Originality/valueThis article contributes to the literature that explores how materialism affects environmentalism. This study is among the first empirical works in the context of luxury that studies the relationship between materialism and purchase intention of green products over generic products. This study is also among the first in the context of materialists to empirically establish the importance of perceived functional value associated with sustainable over generic products in affecting PI. Moreover, this article investigates the moderating role of product conspicuousness, which enhances the generalizability of the findings.

The role of emotion perception ability in motivation to lead

2014 ◽  
Vol 37 (4) ◽  
pp. 334-347 ◽  
Author(s):  
Sukumarakurup Krishnakumar ◽  
Kay Hopkins
Keyword(s):  
Undergraduate Students ◽  
Emotion Perception ◽  
Self Report ◽  
Survey Method ◽  
Leadership Roles ◽  
Motivation To Lead ◽  
Content Type ◽  
Relationship Of ◽  
The Relationship

Purpose – The purpose of this paper is to investigate the role of emotion perception ability through two different paradigms (self-report and ability-based) on an individual's motivation to lead, an individual's desire to assume leadership roles. Design/methodology/approach – The authors have used a survey method in this study. The authors collected data from 172 undergraduate students. Findings – The findings indicate that emotion perception ability was significantly related to MTL. The authors also found that emotion perception ability was more substantially related to the non-calculative dimension of MTL than others. Originality/value – To the authors' knowledge, this is the first study to show the relationship of emotion perception ability to motivation to lead. Organizations can use the finding to screen and train future leaders using an ability-based test of emotion perception similar to one the authors have presented.

scholarly journals Attractiveness, Trustworthiness and Purchase Intention in Social Media Instagram: The Moderating Role of The Number of Followers

Syntax Idea ◽  
2021 ◽  
Vol 3 (8) ◽  
pp. 1824
Author(s):  
Dewi Tamara ◽  
Rudy Rafly ◽  
Arimbi Mersi
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Direct Influence ◽  
Independent Variables ◽  
The Relationship ◽  
Positive Effect ◽  
Moderating Role

This study examines the influence of influencers' credibility on purchase intention on Instagram. The framework in this study includes attractiveness and trustworthiness as an indicator of influencer credibility and independent variables, number of followers as moderator, and purchase intention as dependent variable. Respondents in this study were 200 Instagram users in Indonesia who had done via Instagram. The results show that attractiveness and trust have a positive effect on purchase intention. And, the number of followers moderates the relationship between attractiveness to purchase intention and trustworthiness to purchase intention. In addition, the results of this study also prove that the number of followers has a direct influence on purchase intention. This study contributes to the product endorsement literature, how an influencer can increase the purchase intention of a consumer on Instagram social media.

scholarly journals Role of Financial Inclusion to Stability: The Case of Indonesia’s Sharia Banking

2019 ◽  
Vol 10 (1) ◽  
pp. 7-15
Author(s):  
Estu Widarwati ◽  
Pindykurnia Sari ◽  
Nunik Nurmalasari
Keyword(s):  
Financial Institutions ◽  
Financial Services ◽  
Financial Stability ◽  
Financial Inclusion ◽  
Public Access ◽  
Relationship Of ◽  
The Relationship ◽  
Community Access ◽  
Positive Effect

Abstract Public access to the services of financial institutions determines the revenues amount of financial institutions. The growth of bank account helps banks to manage the financing service that provides for the community. This study examines the relationship of financial inclusion and financial stability, especially in Indonesia’s Sharia banking. Financial inclusion defined as community access to financial services which peroxided by deposits, while the financial stability of Sharia banking is measured by Non Performing Financial (NPF). Samples include financial data of 5 sharia banks during the study period from 2011 to 2016 were analyzed using classical assumption test and regression test. The results of study found that the deposits as proxy of financial inclusion had a positive effect to stability of financial.

scholarly journals PERAN MEDIASI PENGENDALIAN INTERNAL DAN BUDAYA ETIS TERHADAP TINDAKAN FRAUD

2021 ◽  
Vol 21 (1) ◽  
pp. 91
Author(s):  
Fadly Chandra ◽  
Suwandi NG ◽  
Cherly Tanamal
Keyword(s):  
Data Collection ◽  
Internal Control ◽  
Sampling Method ◽  
Banking Sector ◽  
Survey Method ◽  
Ethical Culture ◽  
Data Collection Technique ◽  
The Relationship ◽  
Positive Effect

<p><em>The purpose of this study was to investigate the role of ethical culture mediation and internal control in the relationship between anti-fraud investment and fraud in the banking sector in Makassar. The research sample used purposive sampling method. The data collection technique used a survey method with a questionnaire. The population of this study were managers or heads of departments who worked in banking companies in Makassar with a total of 120 respondents. Path analysis and sobel test were used to test this hypothesis. The results of this study indicate that the perceived increase in anti-fraud investment has a positive effect on the mediating variables of ethical culture and internal control. Ethical culture mediates the negative and significant influence between anti-fraud investment and fraud. These findings imply that investing in an ethical culture is more effective in preventing fraud.</em></p>

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