Evaluating the Impact of Religious Icons and Symbols on Consumer’s Brand Evaluation: Context of Hindu Religion

The Jnana Buddha Siva ritual is an implementation part of Siva Siddhanta. The implementation of the teaching implies the existence of the spirit (Atman) who resides in each individual. This is done as part of the devotee's experience and knowledge (Bhakta) in carrying out his spiritual activities. In implementing the teachings of Jnana Buddha Siva is always oriented to the greatness of Siva as the focus of worship offerings of the Almighty God. The observation was carried out on the informant of Sampradaya Jnana Buddha Siva as such: follower and head or other informants who knew Jnana Buddha Siwa Teaching. The analysis was carried out with data and information from Sampradaya Jnana Buddha Siva. The results showed as follows: The form of socio-religious of Sampradaya Jnana Buddha Siva in Lombok, West Nusa Tenggara through sympathetic communication; Barriers to socio-religious that are faced with it is not the implementation of religious activities carried out jointly, because there are differences in the procedures for carrying out religious activities between Sampradaya Jnana Buddha Siva with Lombok West Nusa Tenggara people; and the impact of socio-religious carried out is the increasingly close relationship between the Jnana Buddha Siva with the people of Lombok, where the Jnana Buddha Siva feel themselves to be part of the citizens of the West Nusa Tenggara community in general and Lombok in particular. The implication of this study, such as increasing integration of Hindu community, development of Hindu religion, and enhancing cohesiveness members of Buddha Siva teaching.

Download Full-text

Exploring the impact of country-of-origin fit and team identification in sports brand evaluation

European Sport Management Quarterly ◽

10.1080/16184742.2016.1167100 ◽

2016 ◽

Vol 16 (4) ◽

pp. 413-432 ◽

Cited By ~ 2

Author(s):

Jin Kyun Lee ◽

Taesoo Ahn ◽

Ki-Young Lee

Keyword(s):

Country Of Origin ◽

Team Identification ◽

Brand Evaluation ◽

The Impact

Download Full-text

Branding with the in-out effect: The impact of consonantal articulation on brand evaluation

Psychology and Marketing ◽

10.1002/mar.21031 ◽

2017 ◽

Vol 34 (9) ◽

pp. 904-911 ◽

Cited By ~ 6

Author(s):

Sandra Godinho ◽

Margarida V. Garrido

Keyword(s):

Brand Evaluation ◽

The Impact

Download Full-text

Hindu Religion And Traditional Performing Arts In The Development Of Tourism In Bali

Lekesan Interdisciplinary Journal of Asia Pacific Arts ◽

10.31091/lekesan.v1i2.524 ◽

2018 ◽

Vol 1 (2) ◽

pp. 74

Author(s):

I Gusti Ngurah Seramasara

Keyword(s):

Performing Arts ◽

Negative Influence ◽

Social Phenomena ◽

Hindu Religion ◽

The Social ◽

Cultural Ideology ◽

Relationship Of ◽

Performing Art ◽

The Impact ◽

The Relationship

Religion and traditional performing arts in Bali are two fields that are not separated as cultural identities that make Bali famous in the eyes of the world and admired as being able to create peace and prosperity. Based on consideration of Hinduism and the traditional performing arts, tourists arrive to visit Bali. Therefore this paper aims to analyze the relationship between Hinduism and traditional performing arts and its relation to tourism development, as well as the impact it has on the social phenomena of Balinese society. There is an interest in maintaining the relationship of Hinduism with traditional performing arts as part of a whole religious ceremony with the development of tourism, but there is a very strong stream of commercialization, which can destabilize the relationship between Hinduism and the life of the performing arts. This inequality is a problem that needs to be studied because it is not uncommon for the packaging of sacred art to become a tourist art, thereby reducing the importance of traditional performing arts’ sacredness. The effort to counteract the aforementioned problem will be the main focus that will be studied in this paper. The method used to examine the problems above is qualitative research methods based on the historical paradigm. The historical paradigm understands changes through sources, documents, artifacts, texts on performing arts and observations and interviews in connection with the current conditions. As an analytical tool, the concepts of ideology, communication and acceptance are used. The results of this writing indicate that there is a cultural ideology, namely the classification of performing art and the concept of cultural tourism to counteract the negative influence of tourism on Hindu religious life and Balinese culture.

Download Full-text

PENGARUH CELEBRITY ENDORSER’S CREDIBILITY TERHADAP SELF-BRAND CONNECTION DAN BRAND EVALUATION

Jurnal Bisnis dan Akuntansi ◽

10.34208/jba.v19i2.279 ◽

2018 ◽

Vol 19 (2) ◽

pp. 271-284

Author(s):

PEBI PALENTINA ◽

KLEMENS WEDANAJI PRASASTYO

Keyword(s):

Structural Equation Modelling ◽

Structural Equation ◽

Purposive Sampling ◽

Brand Evaluation ◽

Equation Modelling ◽

The Impact ◽

The Relationship

The purpose of this research is to know the impact of a celebrity endorsement’s credibility on a consumer self-brand connection and brand evaluation. In addition, it is also to testify the moderation on self-brand connection and brand evaluation. The technique uses Structural Equation Modelling along with AMOS 22 and purposive sampling. The results are celebrity endorser’s credibility impacts on self-brand connection and endorser brand fit moderates the relationship between them. However, celebrity endorser’s credibility and self-brand connection doesn’t impact on brand evaluation and there is no moderation between celebrity endorser’s credibility and brand evaluation.

Download Full-text

The Effect of Brand on EEG Modulation

Swiss Journal of Psychology ◽

10.1024/1421-0185/a000088 ◽

2012 ◽

Vol 71 (4) ◽

pp. 199-204 ◽

Cited By ~ 11

Author(s):

Claudio Lucchiari ◽

Gabriella Pravettoni

Keyword(s):

Healthy Subjects ◽

Mineral Water ◽

Reward Processing ◽

Oscillatory Activity ◽

Beta Activity ◽

Brand Attachment ◽

Time Frequency ◽

Brand Evaluation ◽

Brain Responses ◽

The Impact

Consumers often develop close relationships with their preferred brands and goods. To achieve marketing goals, companies need to develop in customers a positive brand attachment. When they succeed, the brand is immediately recognized, it elicits specific responses, and it becomes more difficult to be replaced by competitors. Previous studies have suggested the existence of a relationship between brand evaluation and a reward-related functional circuit. The present study measured brain responses to different brands of mineral water. In particular, we were interested in analyzing the impact of brand attachment on brain modulation. We hypothesized that brand evaluation would be associated with reward processing, and that brain oscillatory activity would be modulated by different expectations based on previous experience. Time-frequency analyses of EEG oscillatory activity were performed on 26 healthy subjects (13 males and 13 females) during water intake of differently labeled glasses of mineral water. Our results confirmed that brand processing is related to activity of the frontocentral reward-related network. Beta activity seems to be modulated by the experience of pleasure associated with a favorite brand, while theta modulation seems to reflect the lack of this experience. In conclusion, our study showed how exposure to a brand can affect EEG modulation. Additionally, we confirmed a possible relationship between brand evaluation and reward processing.

Download Full-text