scholarly journals Unintentional Processing of Motivational Valence

2005 ◽  
Vol 58 (6) ◽  
pp. 1043-1063 ◽  
Author(s):  
Agnes Moors ◽  
Jan De Houwer ◽  
Dirk Hermans ◽  
Paul Eelen

Recent motivational affective priming studies (Moors & De Houwer, 2001; Moors, De Houwer, & Eelen, 2004) showed that primes that indicate success on a goal-inducing task facilitate positive target responses whereas primes that indicate failure on that task facilitate negative target responses. In the current studies, we examined whether these priming effects depend on consciously intentional processing of the motivational valence of the primes. In Experiment 1, the outcome of success or failure was presented not only immediately before the target (i.e., the prime) but also a second time after the target response. This should encourage participants to ignore the prime. In Experiment 2, participants were asked to respond to the targets within 600 ms after target onset. As a result, participants had little opportunity to process the motivational prime valence in a consciously intentional way. Nevertheless, strong affective priming effects were found in both studies. These results provide additional support for the claim that motivational valence can be processed without the conscious intention to do so.

Author(s):  
Michael P. Berner ◽  
Markus A. Maier

Abstract. Results from an affective priming experiment confirm the previously reported influence of trait anxiety on the direction of affective priming in the naming task ( Maier, Berner, & Pekrun, 2003 ): On trials in which extremely valenced primes appeared, positive affective priming reversed into negative affective priming with increasing levels of trait anxiety. Using valenced target words with irregular pronunciation did not have the expected effect of increasing the extent to which semantic processes play a role in naming, as affective priming effects were not stronger for irregular targets than for regular targets. This suggests the predominant operation of a whole-word nonsemantic pathway in reading aloud in German. Data from neutral priming trials hint at the possibility that negative affective priming in participants high in trait anxiety is due to inhibition of congruent targets.


2014 ◽  
Vol 2 (1) ◽  
pp. 9-15 ◽  
Author(s):  
Phillip G. Post ◽  
Jeffrey T. Fairbrother ◽  
Joao A. C. Barros ◽  
J. D. Kulpa

Allowing self-control over various modes of instructional support has been shown to facilitate motor learning. Most research has examined factors that directly altered task-relevant information on a trial-to-trial basis (e.g., feedback). Recent research suggests that self-control (SC) effects extend to the manipulation of other types of factors (e.g., total number of practice trials completed). This research also illustrated that learners sometimes select a very small amount of practice when given latitude to do so. The purpose of the current study was to examine the effects of SC practice within a fixed time period on the learning of a basketball set shot. SC participants chose when to attempt each shot within two 15-min practice sessions, thereby controlling both the total number of shots taken and the spacing of shots. Yoked participants completed the same number of shots as their SC counterparts. Spacing of shots was also matched across groups. The SC group was more accurate and had higher form scores and longer preshot times during retention. These findings provided additional support for the generalizability of SC effects and extended prior research, showing that autonomy over total practice duration was not a prerequisite for the observed effects.


2012 ◽  
Vol 13 (2) ◽  
pp. 284-296 ◽  
Author(s):  
Luis Aguado ◽  
Teresa Dieguez-Risco ◽  
Constantino Méndez-Bértolo ◽  
Miguel A. Pozo ◽  
José A. Hinojosa

2010 ◽  
Vol 103 (6) ◽  
pp. 3302-3310 ◽  
Author(s):  
Katharina Havermann ◽  
Markus Lappe

The saccadic system is a prime example of motor control without continuous visual feedback. These systems suffer from a strong vulnerability against disturbances. The mechanism of saccadic adaptation allows adjustment of saccades to alterations arising not only from anatomical changes but also from external changes. The weighting of errors according to their reliability provides a strong benefit for an optimized control system. Thus the consistency of visual error should influence the characteristics of adaptation. In the typical adaptation paradigm a visual error is introduced by stepping the target during the saccade by a given amount. In this paradigm, the retinal error varies with the accuracy of the saccade and the step size. To study the influence of error consistency we use a variant of the adaptation paradigm which allows to specify a constant error size. Intrasaccadic target step sizes were calculated with respect to the predicted landing position of each individual saccade. The consistency of the visual error was varied by introducing different levels of noise to the intrasaccadic target step. Different mean intrasaccadic target step sizes were examined: positive target step, negative target step, and a condition in which the mean of the error distribution was clamped to the fovea. In all three conditions saccadic adaptation was strongest when the error was consistent and became weaker as the error became more variable. These results show that saccadic adaptation takes not only the average error but also the consistency of the error into account.


2020 ◽  
Vol 27 (6) ◽  
pp. 1397-1415
Author(s):  
Loukia Tzavella ◽  
Leah Maizey ◽  
Andrew D. Lawrence ◽  
Christopher D. Chambers

AbstractIn this Registered Report, we assessed the utility of the affective priming paradigm (APP) as an indirect measure of food attitudes and related choice behaviour in two separate cohorts. Participants undertook a speeded evaluative categorization task in which target words were preceded by food primes that differed in terms of affective congruence with the target, explicit liking (most liked or least liked), and healthiness (healthy or unhealthy). Non-food priming effects were tested as a manipulation check, and the relationship between food priming effects and impulsive choice behaviour was also investigated using a binary food choice task. As predicted, priming effects were observed for both healthy and unhealthy foods, but there was no difference in the magnitude of these effects. This may suggest that the paradigm is most sensitive to affective, but not cognitive, components of attitudes (i.e., healthiness), but alternative theoretical explanations and implications of this finding are discussed. Food and non-food priming effects were observed in both reaction time (RT) and error rate (ER) data, but contrary to expectations, we found no association between food RT priming effects and choice behaviour. All findings from confirmatory analyses regarding RT and ER priming effects, and the absence of the expected correlations between priming effects and impulsive food choices, were successfully replicated in the online cohort of participants. Overall, this study confirms the robustness of the APP as an indirect measure of food liking and raises questions about its applied value for research of eating behaviours.


Author(s):  
Jan De Houwer

Abstract. A modified version of the Implicit Association Test (IAT) is described that is based on a comparison of performance on trials within a single task rather than on a comparison of performance on different tasks. In two experiments, participants saw white words that needed to be classified on the basis of stimulus valence and colored words that were to be classified on the basis of color. On trials where the colored word referred to a positive target concept (e.g., “flowers,” “self”), performance was superior when the correct response was the response that was also assigned to positive white words. The reverse was true on trials where the colored word represented a negative target concept (e.g., “insect”). This variant of the IAT is less susceptible to nonassociative effects of task recoding and can be used to assess single and multiple attitudes.


Author(s):  
Markus A. Maier ◽  
Michael P. Berner ◽  
Reinhard Pekrun

Abstract. Among the most influential models of automatic affective processing is the spreading activation account ( Fazio, Sanbonmatsu, Powell, & Kardes, 1986 ). However, investigations of this model by different research groups using the pronunciation task in an affective priming paradigm yielded contradictory results. Whereas one research group reported congruency effects, another obtained reversed priming effects (contrast effects), and still another found null effects. In Experiment 1, we were able to show an influence of trait anxiety on the direction of the affective priming effect. By using a multiple priming paradigm in Experiment 2, we were able to link the occurrence of reversed priming effects to increased levels of activation of affective representations. We propose that this relation might underlie the influence of trait anxiety on the direction of affective priming effects. Both experiments indicate that automatic evaluation in an affective network is substantially moderated by personality traits and activation level.


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