Uses and Gratifications of Pokémon Go: Why do People Play Mobile Location-Based Augmented Reality Games?

2018 ◽  
Vol 35 (9) ◽  
pp. 804-819 ◽  
Author(s):  
Juho Hamari ◽  
Aqdas Malik ◽  
Johannes Koski ◽  
Aditya Johri
Keyword(s):  
Augmented Reality ◽  
Uses And Gratifications ◽  
Mobile Location ◽  
Pokémon Go

The emergent potential of mundane media: Playing Pokémon GO in Badalona, Spain

2020 ◽  
pp. 146144482096587
Author(s):  
Ingrid Richardson ◽  
Larissa Hjorth ◽  
Jordi Piera-Jimenez
Keyword(s):  
Augmented Reality ◽  
Daily Life ◽  
Pedestrian Movement ◽  
Mobile Location ◽  
Network Information ◽  
Ethnographic Fieldwork ◽  
The Everyday ◽  
The World ◽  
Overlay Technique ◽  
Pokémon Go

In mid-2016, the streets of cities around the world were populated by digital wayfarers taking part in the augmented reality (AR) game, Pokémon GO. The game popularized the digital overlay technique of AR, in which real-time pedestrian movement is integrated with mobile location-based functionality and network information. In the years that followed, playing Pokémon GO gradually became a mundane activity, fitting into the everyday routines of millions of people across the globe. It is at this juncture – when the gameplay became a habitual and unremarkable practice – that the research discussed here began. Through ethnographic fieldwork conducted in Badalona in Spain in 2018–2019, this article explores how sedimented and mundane media – those that are already embedded in daily life routines and typical scenarios of use – can become possible conduits for informal care, wellbeing and social change through playful inclusion and connection.

scholarly journals Uses and Gratifications on Augmented Reality Games: An Examination of Pokémon Go

2020 ◽  
Vol 10 (5) ◽  
pp. 1644 ◽  
Author(s):  
Salvador Bueno ◽  
M. Dolores Gallego ◽  
Jan Noyes
Keyword(s):  
Augmented Reality ◽  
Social Presence ◽  
Uses And Gratifications ◽  
Structural Model ◽  
Online Gaming ◽  
Positive Influence ◽  
Continuance Intention ◽  
Gaming Industry ◽  
Mobile Games ◽  
Pokémon Go

Users are attracted by augmented reality games to fulfil their needs. Two objectives are proposed: (1) to research the motivations of those using augmented reality mobile games; (2) to define a structural model based on Uses and Gratifications Theory for the adoption of augmented reality mobile games. The present study examines the case of Pokémon Go. The model is composed of eight constructs: enjoyment, fantasy, escapism, social interaction, social presence, achievement, self-presentation and continuance intention. The SEM model was empirically assessed based on 1183 responses from Pokémon Go users around the world. Results clearly confirmed the positive influence of almost all the proposed constructs on continuance intention for Pokémon Go. First, these findings may be helpful for the online gaming industry in identifying the game functions that retain more gamers and improve the user experience. Second, the online gaming industry might use these results in order to classify those players with behaviours that favour the use of online games.

Just Another Media Cluster?

2019 ◽  
Vol 16 (2) ◽  
pp. 22-31
Author(s):  
Christian Zabel ◽  
Gernot Heisenberg
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Oculus Rift ◽  
Pokémon Go

Getrieben durch populäre Produkte und Anwendungen wie Oculus Rift, Pokémon Go oder der Samsung Gear stößt Virtual Reality, Augmented Reality und auch Mixed Reality auf zunehmend großes Interesse. Obwohl die zugrunde liegenden Technologien bereits seit den 1990er Jahren eingesetzt werden, ist eine breitere Adoption erst seit relativ kurzer Zeit zu beobachten. In der Folge ist ein sich schnell entwickelndes Ökosystem für VR und AR entstanden (Berg & Vance, 2017). Aus einer (medien-) politischen Perspektive interessiert dabei, welche Standortfaktoren die Ansiedlung und Agglomeration dieser Firmen begünstigen. Da die Wertschöpfungsaktivitäten sowohl hinsichtlich der Zielmärkte als auch der Leistungserstellung (z. B. starker Einsatz von IT und Hardware in der Produkterstellung) von denen klassischer Medienprodukte deutlich abweichen, kann insbesondere gefragt werden, ob die VR-, MR- und AR-Unternehmen mit Blick auf die Ansiedlungspolitik als Teil der Medienbranche aufzufassen sind und somit auf die für Medienunternehmen besonders relevanten Faktoren in ähnlichem Maße reagieren. Der vorliegende Aufsatz ist das Ergebnis eines Forschungsprojekts im Auftrag des Mediennetzwerks NRW, einer Tochterfirma der Film- und Medienstiftung NRW.

PENINGKATAN KESADARAN TERHADAP TERJADINYA TRAUMA MUSKULOSKELETAL PADA ANAK YANG BERMAIN GAME SMART PHONE BERBASIS AUGMENTED REALITY

2020 ◽  
Vol 1 (1) ◽  
pp. 15-18
Author(s):  
Helmi Ismunandar ◽  
Ahmad Fauzi ◽  
Rani Himayani ◽  
Soraya Rahmanisa
Keyword(s):  
Augmented Reality ◽  
Smart Phone ◽  
Post Test ◽  
Pokémon Go

Latar Belakang: Augmented reality merupakan teknologi pengolahan gambar dan grafis  komputer untuk menggabungkan konten digital ke dunia nyata. Pokemon Go merupakan salah satu game berbasis augmented reality yang mengharuskan pemainnya berburu monster di tempat yang berlokasi di dunia nyata. Pemain Pokemon Go beresiko mengalami kecelakaan saatmereka fokus pada layar smartphone sehingga mengabaikan lingkungan sekitarnya. Tujuan:Tujuan pengabdian ini adalah peningkatan pengetahuan dan kesadaran terhadap terjadinya trauma muskuloskeletal pada anak pengguna smart phone yang bermain game berbasis augmented reality. Metode: Pengabdian ini direncanakan menggunakan metode penyuluhan danpembagian kuisioner (pretes dan postes). Hasil: Kegiatan penyuluhan dan skreening ini diikuti oleh 50 orang yang terdiri dari orangtua, siswa, dan guru TK Titah Bunda yang datang menghadiri penyuluhan. Setelah dilakukan kegiatan penyuluhan, nilai hasil pengamatan (postes) didapatkan meningkat. Hampir semua peserta sudah paham sebanyak 47 peserta (94%), sementara 3 (6%) peserta lagi nilai post test <80. Kesimpulan: Setelah mendapatkan penyuluhan terdapat peningkatan pengetahuan masyarakat mengenai cedera saat bermain permainan berbasis augmented reality

Effect of augmented reality game Pokémon GO on cognitive performance and emotional intelligence in adolescent young

2018 ◽  
Vol 116 ◽  
pp. 49-63 ◽  
Author(s):  
Alberto Ruiz-Ariza ◽  
Rafael Antonio Casuso ◽  
Sara Suarez-Manzano ◽  
Emilio J. Martínez-López
Keyword(s):  
Emotional Intelligence ◽  
Augmented Reality ◽  
Cognitive Performance ◽  
Pokémon Go ◽  
Augmented Reality Game

Along the Lines of the Occupation

2017 ◽  
Vol 3 (1) ◽  
pp. 130-143 ◽  
Author(s):  
Fabio Cristiano ◽  
Emilio Distretti
Keyword(s):  
Augmented Reality ◽  
Video Game ◽  
Status Quo ◽  
Green Line ◽  
Avant Garde ◽  
The Creation ◽  
Pokémon Go ◽  
East Jerusalem

Augmented reality enables video game experiences that are increasingly immersive. For its focus on walking and exploration, Niantic’s location-based video game Pokémon Go (PG) has been praised for allowing players to foster their understanding and relationship to surrounding spaces. However, in contexts where space and movement are objects of conflicting narratives and restrictive policies on mobility, playing relies on the creation of partial imaginaries and limits to the exploratory experience. Departing from avant-garde conceptualizations of walking, this article explores the imaginary that PG creates in occupied East Jerusalem. Based on observations collected in various gaming sessions along the Green Line, it analyzes how PG’s virtual representation of Jerusalem legitimizes a status quo of separation and segregation. In so doing, this article argues that, instead of enabling an experience of augmented reality for its users, playing PG in East Jerusalem produces a diminished one.

Ludologic design and augmented reality. The game experience in Pokémon Go! (Niantic, 2016)

2017 ◽  
Author(s):  
A Rodríguez Serrano ◽  
M Martín-Núñez ◽  
S Gil-Soldevila
Keyword(s):  
Augmented Reality ◽  
Pokémon Go

scholarly journals Measuring the appeal of mobility-augmented reality games, based on the innovative models of interaction: a case study

2019 ◽  
Vol 1 (12) ◽  
Author(s):  
Kai-Shuan Shen
Keyword(s):  
Augmented Reality ◽  
Human Computer Interaction ◽  
Interaction Model ◽  
Grid Method ◽  
Online Marketing ◽  
Type I ◽  
Quantification Theory ◽  
Pokémon Go ◽  
Design Characteristics ◽  
Computer Interaction

AbstractThis study presents the issues why gamers prefer mobility-augmented reality games to other types of game and what specific characteristics cause them to invest a large amount of their time on tireless game-play. Furthermore, the appeal of mobility-augmented reality games was studied to solve the above mentioned issues. Then, how human–computer interaction based on mobility-augmented reality games was promoted to create a new marketing mode was explored. Then, Pokémon GO, as the worldwide major mobility-augmented reality game, was selected as the research target in this study. The researcher interviewed 9 experts, collected 235 Knasei words from 33 articles, and surveyed 335 gamers through a questionnaire to collect the data about users’ preferences. A preference-based study was believed to disclose the motivated reasons for the appeal of mobility-augmented reality games. The researcher analyzed the gathered Kansei concepts and questionnaires using the two-stage procedures, including evaluation grid method (EGM) and Quantification Theory Type I. During the first stage the hierarchy of the relationship among the types of appeal factors, the reasons for users’ preferences, and the explicit design characteristics of Pokémon GO present the semantic structure of appeal and were determined using EGM through the accumulation of the review of articles and the interviews of experts. During the second stage the strongest two original evaluation items of Pokémon GO are determined as “social interaction” and “scenario interaction” based on the statistical analysis of Quantification Theory Type I, and their corresponding “upper-level” and “lower-level” considerations are proved to have influence on them. Finally, the paper found that the popularity of Pokémon GO can be ascribed to the design of the innovative models of game interaction, which targets the psychological preferences of gamers. This means that the interaction model between a customer and an enterprise can be developed outside the box and a new type of marketing can be formed. The study proved that the innovative models of interaction successfully drove gamers’ motivations to play Pokémon GO. Designers and researchers of mobility-augmented reality games can absorb important information through this study. This study enriches the field of mobile communication, online marketing, and human–computer interaction in cyberspace.

Passenger-Driver Distinguishing Test for Pokémon Go

2017 ◽  
Vol 6 (1) ◽  
pp. 4-8 ◽  
Author(s):  
Kunal Khanade ◽  
Farzan Sasangohar
Keyword(s):  
Augmented Reality ◽  
University Students ◽  
Secondary Task ◽  
Driving Simulator ◽  
Distracted Driving ◽  
Young Drivers ◽  
Identification Test ◽  
Pokémon Go

Distracted driving while gaming is a serious hazard especially for young drivers. Increasing popularity of augmented reality games may increase distracted driving incidents. The main purpose of this study is to test the feasibility of an identification test to differentiate between drivers and passengers to prevent drivers from playing augmented reality games while driving to reduce distracted driving incidents. We hypothesized that increased cognitive burden will reduce vigilance on the secondary task which will reduce attention and increase the risk associated with the secondary task. An experiment with a driving simulator tested university students’ performance to evaluate the efficacy of the distinguishing test. The results show that the test shows promise to distinguish between drivers and passengers. Such tests can be used in applications when users perform two tasks that require the same modality leading to decreased performance in both tasks.

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