The Impact of Revenue Sources on Marketing Behavior: Examining Web‐Promotion and Place‐Marketing in Nonprofit Organizations

2009 ◽  
Vol 21 (2) ◽  
pp. 202-224 ◽  
Author(s):  
Keely Jones Stater
Keyword(s):  
Nonprofit Organizations ◽  
Place Marketing ◽  
Revenue Sources ◽  
The Impact

scholarly journals Predicting Mission Alignment and Preventing Mission Drift: Do Revenue Sources Matter?

2021 ◽  
Author(s):  
Ji Ma ◽  
Elise Jing ◽  
Jun Han
Keyword(s):  
Nonprofit Organizations ◽  
Data Science ◽  
Mission Statement ◽  
Weighted Average ◽  
Cosine Similarity ◽  
Mission Drift ◽  
Revenue Sources ◽  
Mission Alignment ◽  
The Impact ◽  
Average Cosine

Activities of nonprofit organizations do not always align with their missions, a managerial problem termed as “mission drift.” Mission drift is difficult to operationalize and quantify; thus, as a critical issue, only a few conceptual pieces or empirical case studies have explored this topic. This paper develops innovative measures to operationalize “mission alignment” using data science methodology, and examines the impact of revenue sources on mission alignment. By using the cosine similarity of text between a mission statement and program description, four measures of mission alignment are devised: the sum cosine similarity, average cosine similarity, weighted sum cosine similarity, and weighted average cosine similarity. Text analysis indicates that a majority of the programs evidence educational purposes, and for-profit business plays an important role in foundations’ projects and funding. The regression analysis shows that personal donation and service revenue can increase mission alignment,while organizational donation and membership dues decrease mission alignment.

scholarly journals Predicting Mission Alignment and Preventing Mission Drift: Do Revenue Sources Matter?

2018 ◽  
Vol 9 (1) ◽  
pp. 25 ◽  
Author(s):  
Ji Ma ◽  
Elise Jing ◽  
Jun Han
Keyword(s):  
Nonprofit Organizations ◽  
Data Science ◽  
Mission Statement ◽  
Weighted Average ◽  
Cosine Similarity ◽  
Mission Drift ◽  
Revenue Sources ◽  
Mission Alignment ◽  
The Impact ◽  
Average Cosine

Activities of nonprofit organizations do not always align with their missions, a managerial problem termed as “mission drift.” Mission drift is difficult to operationalize and quantify; thus, as a critical issue, only a few conceptual pieces or empirical case studies have explored this topic. This paper develops innovative measures to operationalize “mission alignment” using data science methodology, and examines the impact of revenue sources on mission alignment. By using the cosine similarity of text between a mission statement and program description, four measures of mission alignment are devised: the sum cosine similarity, average cosine similarity, weighted sum cosine similarity, and weighted average cosine similarity. Text analysis indicates that a majority of the programs evidence educational purposes, and for-profit business plays an important role in foundations’ projects and funding. The regression analysis shows that personal donation and service revenue can increase mission alignment,while organizational donation and membership dues decrease mission alignment.

Nation Branding in A Transnational Marketing Context: Serbia’s Brand Positioning Through Food and Wine

2016 ◽  
Vol 4 (2) ◽  
pp. 84-99 ◽  
Author(s):  
Evinc Dogan ◽  
Goran Petkovic
Keyword(s):  
Nation Branding ◽  
Place Marketing ◽  
Brand Positioning ◽  
Country Branding ◽  
Tourism Marketing ◽  
Nation Brand ◽  
Emerging Themes ◽  
Tourism Organization ◽  
The Impact ◽  
People’S Perceptions

Food and gastronomic values of a country are distinguished assets in marketing places. The aim of this article is exploring the ways in which Serbia rebrands itself through promoting the local food and culture and positions the nation brand in a transnational marketing context. The key concepts for this research originate from the literature in place marketing and branding. The gastronomic offer is an instrument shaping people’s perceptions about Serbia that is represented and communicated through values, narratives and manifestations. Accordingly, semiotics is adopted for analysing the data, which builds on three levels: axiological, narrative and discursive. Content analysis is used as a supportive method to infer meanings from codes and to determine emerging themes overarching the units of meaning.  The tourism marketing strategy of The National Tourism Organization of Serbia (TOS) is closely examined through the touristic promotion materials (i.e. catalogues, posters, Soul Food video). In sum, the analysis results reveal how the country branding strategy of Serbia is handled in terms of the impact on the perceptions with a focus on food as a tourist attraction. The research is valuable for place-marketers, strategists, governments, and scholars from different fields of academia.

ARNOVA's Symposium on Public Policy for Nonprofits

2011 ◽  
Vol 2 (1) ◽  
Author(s):  
Thomas Jeavons
Keyword(s):  
Public Policy ◽  
Nonprofit Organizations ◽  
Nonprofit Sector ◽  
Federal State ◽  
Voluntary Organizations ◽  
Public Charities ◽  
State And Local ◽  
The Impact ◽  
Local Levels

There are serious gaps in our knowledge and understanding of how public policy at the federal, state, and local levels affects the work of a wide array of nonprofit organizations. On October 4th and 5th, 2010, the Association for Research on Nonprofit Organizations and Voluntary Organizations (ARNOVA), with the support and encouragement of the Bill and Melinda Gates, Kresge and C.S. Mott foundations, convened a group of thirty nonprofit scholars and leaders to explore what we know about the impact of public policy on the nonprofit sector. The conference focused on how public policy helps or harms the ability of nonprofit organizations, particularly but not exclusively public charities, to fulfill their missions.

scholarly journals Increasing the Size of the Pie: The Impact of Crowding on Nonprofit Sector Resources

2017 ◽  
Vol 8 (3) ◽  
pp. 211-235 ◽  
Author(s):  
Erynn Beaton ◽  
Hyunseok Hwang
Keyword(s):  
Nonprofit Organizations ◽  
Fixed Effects ◽  
Free Market ◽  
Nonprofit Sector ◽  
Financial Resources ◽  
Limited Resources ◽  
Barriers To Entry ◽  
Human Services Organizations ◽  
Nonprofit Competition ◽  
The Impact

AbstractThe number of nonprofit organizations is rapidly increasing, which has led nonprofit practitioners to complain of funding scarcity, nonprofit scholars to closely study nonprofit competition, and policymakers to consider increasing nonprofit barriers to entry. Underlying each of these perspectives is an assumption of limited financial resources. We empirically examine this assumption using county-level panel data on nonprofit human services organizations from the National Center for Charitable Statistics. Contrary to the limited resources assumption, our fixed-effects models show that increasing nonprofit density, at its current levels, has the effect of increasing sector financial resources in each county. We suggest that these findings prompt a tradeoff for policymakers. A sector with free market entry results in a nonprofit sector with more, smaller nonprofits, but such a sector may have the capacity to serve more people because it has more total sector financial resources. Conversely, a sector with higher barriers to entry would translate to a sector with fewer, larger nonprofits with less overall capacity due to fewer sector financial resources.

scholarly journals Brazilian nonprofit organizations and the new legal framework: an institutional perspective

2006 ◽  
Vol 10 (spe) ◽  
pp. 213-234 ◽  
Author(s):  
Mário Aquino Alves ◽  
Natália Massaco Koga
Keyword(s):  
Civil Society ◽  
Nonprofit Organizations ◽  
Social Benefit ◽  
Legal Framework ◽  
Civil Society Organizations ◽  
Institutional Perspective ◽  
Legal Concept ◽  
Brazilian Legislation ◽  
Organizational Inertia ◽  
The Impact

The purpose of this study is to understand the impact of the new Brazilian legislation regulating partnerships between the State and Civil Society (Nonprofit) Organizations between 1999 and 2002. The passing of Law No. 9790/99 - known as the Nonprofit Law - created the legal concept of Organizações da Sociedade Civil de Interesse Público - OSCIPs (Public Interest Civil Society Organizations). Based on an exploratory survey, this study, using the Institutional Theory, allowed the analysis of how older organizations (NGOs and traditional social benefit organizations) resisted to the adoption of the OSCIP standard due to organizational inertia, while acceptance of the model was greater among younger organizations, in a clear coercive and normative isomorphic development.

scholarly journals Community Awareness and Involvement Towards Ecotourism Activities in Ranau, Sabah

2019 ◽  
pp. 3-8
Keyword(s):  
Rural Communities ◽  
Pearson Correlation ◽  
Local Communities ◽  
State Governments ◽  
Positive Perception ◽  
Level Of Involvement ◽  
Face To Face ◽  
Community Awareness ◽  
Revenue Sources ◽  
The Impact

The question of whether the impact of having rural communities nearby an ecotourism area being positive or negative is one of the important issues in Ranau. Cooperation between villagers and park operator on the growth of tourists’ arrival is crucial and must be addressed. The aim of this study is to identify the local communities’ perception at Kampung Poring and Kampung Monggis, Ranau by mean if the ecotourism activities can uplift their economic, social, physical and general impression that they experienced. In addition, the involvements of local communities in ecotourism activities in their villages were also studied. A survey and face to face interview were carried out on a sample of 146 villagers from both study areas. Data analysis using frequency, mean scores and Pearson Correlation (2-sided) was conducted. From the result, positive perception has been perceived by the villagers as a result of the improvement of ecotourism activities such as increase in employment opportunities, infrastructure facilities have been upgraded, additional revenue sources for state governments and villagers as well as increase in Small and Medium Industries (SMIs). However, the perception and level of involvement of both villages is still at the moderate level, where many other issues still need to be improved in the future such as communication skills and accommodations. In conclusion, this matter should not be taken lightly so as not to occur dissatisfaction among villagers. Therefore, the park management party should be sensitive to this situation in order to maintain the welfare of the villagers and at the same time giving satisfaction to the tourists who enjoy ecotourism activities there.

scholarly journals The Impact of Audit Committees on US Nonprofit Organizations’ Governance

2020 ◽  
Vol 27 (1) ◽  
pp. 30
Author(s):  
Husam Abu-Khadra
Keyword(s):  
Nonprofit Organizations ◽  
Audit Committee ◽  
Nonprofit Sector ◽  
The United States ◽  
Preliminary Evidence ◽  
Securities And Exchange Commission ◽  
Audit Committees ◽  
Public Companies ◽  
Policy Makers ◽  
The Impact

All public companies in the United States are required by the securities and exchange commission (SEC) to have an audit committee. Such enforcement can be attributed to high-profile corporate failures and their connections to nonexistence, ineffective or weak audit committees and governance. Despite the efforts to establish a similar argument and enforcement structure for the nonprofit sector, the internal revenue service (IRS) has not pursued legislation, and no empirical evidence has been established to support any public policy changes. This paper contributes to the literature in this field by being the first study to examine 124,980 nonprofit organizations during the period of 2010 to 2015 to test the association between governance in nonprofit organizations and audit committees. We included fifteen measures from these organizations’ IRS Form 990 filings to formulate the study variables. We found significant evidence that the existence of audit committees improves the governance scores of nonprofit organizations. Our study findings have significant implications for nonprofit executives, policy makers and any other interested parties; these findings act as preliminary evidence to support more proactive policies regarding mandatory audit committees for nonprofit organizations. 

scholarly journals Gestión de la edad en las ENL en Extremadura: la “huella generacional”

2019 ◽  
pp. 31
Author(s):  
Santiago Cambero Rivero
Keyword(s):  
Nonprofit Organizations ◽  
Social System ◽  
Spanish Society ◽  
Know How ◽  
Intergenerational Exchange ◽  
The Social ◽  
Vulnerable People ◽  
El Sistema ◽  
Basic Services ◽  
The Impact

Esta investigación focaliza en los modelos de gestión de la edad de las personas que componen las entidades no lucrativas (ENL) como organizaciones sociales que garantizan la prestación de servicios básicos entre las personas más vulnerables. El progresivo envejecimiento en la sociedad española está cambiando el perfil de la ciudadanía en general, y en concreto en los miembros de las organizaciones que nconfiguran el sistema social. Así, se analiza el impacto de los procesos de intercambio intergeneracional de información y conocimiento en las ENL que actúan en la comunidad autónoma de Extremadura. Tales procesos pueden observarse desde los modelos de gestión de la edad de trabajadores y de voluntariado, para la ponderación del know how transmisible de generación en generación como parte de la cultura de estas organizaciones.This research focuses on the age management models of people who make up nonprofit organizations (NPOs) as social organizations that guarantee the provision of basic services among the most vulnerable people. The progressive aging in the Spanish society is changing the profile of the citizenship in general, specially within the members of the organizations that configure the social system. Thus, the impact of the processes of intergenerational exchange of information and knowledge inside the NPOs are performing in Extremadura. Such processes can be observed from the models of management of the age of workers and volunteers, for the weighting of the know how transmissible from generation to generation as part of the culture of these organizations. 

Crisis communication planning and nonprofit organizations

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Brittany Haupt ◽  
Lauren Azevedo
Keyword(s):  
Emergency Management ◽  
Nonprofit Organizations ◽  
Crisis Communication ◽  
Academic Research ◽  
Content Type ◽  
Communication Plan ◽  
Planning Framework ◽  
Essential Services ◽  
The Impact ◽  
Communication Planning

PurposeThe purpose of this paper is to discuss the evolution of crisis communication and management along with its inclusion into the field and practice of emergency management. This paper also discusses the inclusion of nonprofit organizations and the need for these organizations to engage in crisis communication planning and strategy creation to address the diverse and numerous crises that nonprofits are at risk of experiencing.Design/methodology/approachThis paper utilizes a systematic literature review of crisis communication planning tools and resources focused on nonprofit organizations to derive best practices and policy needs.FindingsThe resources analyzed provide foundational insight for nonprofit organizations to proactively develop plans and strategies during noncrisis periods to support their organization when a crisis occurs.Research limitations/implicationsLimitations of this paper include limited academic research and practical resources related to nonprofit organizations and crisis communication planning. As such, several potential avenues for empirical research are discussed.Practical implicationsThis paper provides considerations for nonprofit organizations engaging in crisis communication planning and aspects leaders need to partake in to reduce or eliminate the risk of facing an operational or reputational crisis.Social implicationsThis paper highlights the critical need to generate a crisis communication plan due to the diverse crises nonprofit organizations face and their connection to the emergency management structure. Understanding the crisis and utilizing a crisis communication plan allows nonprofit organizations a way to strategically mitigate the impact of a crisis while also providing essential services to their respective communities and maintain their overall stability.Originality/valueThis paper is unique in its analysis of crisis communication planning resources and creation of a planning framework to assist nonprofit organizations in their planning efforts.

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