From Words to Deeds: How Do Knowledge, Effectiveness, and Personal Relevance Link Environmental Concern and Buying Behavior?

The unsustainable operations of producers account for significant carbon emission and subsequent adverse impacts on nature. This study aims to identify the factors that influence consumers’ green buying behavior. The research focuses on the exploratory testing of theories using standardized questionnaires and interviews. Using a convenience selection approach, questionnaire surveys were used to gather primary data from a sample size of 305. The sample demographic reflects people who often make purchases; data were also obtained from shopping centers and elsewhere. The hypothesis testing of variables measured via five-point Likert scale questions was performed using structural equation modeling. We applied closed-ended questions relating to green buying behavior for the convenience of respondents. The empirical result established the effects of attitude, perceived severity of environmental problems, environmental concern, and subjective norms on Bangladeshi consumers’ green buying behavior. Additionally, it was discovered that attitude mediates the association between the perceived environmental responsibility and green buying behavior. Therefore, the government should play a constructive role in educating the public and promoting green business initiatives through improved coordination and legislative intervention.

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Unboxing the green box: an empirical assessment of buying behavior of green products

World Journal of Entrepreneurship Management and Sustainable Development ◽

10.1108/wjemsd-12-2020-0169 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Tehreem Raza Ch ◽

Tahir Mumtaz Awan ◽

Haider Ali Malik ◽

Tayyba Fatima

Keyword(s):

Social Media ◽

Environmental Concern ◽

Green Marketing ◽

Social Media Marketing ◽

Purchase Behavior ◽

Green Product ◽

Buying Behavior ◽

Green Products ◽

Content Type ◽

Price Consciousness

PurposeBecause of the increasing significance of green marketing and its aspects, it develops a need for examining the impact of all these factors on green product buying behavior. As social media marketing also has an enormous positive impact on green product buying behavior, this study aims to provide a cohesive role of green marketing and social media marketing in determining green purchase behavior.Design/methodology/approachIn this study, data were collected through an online survey by using convenience sampling from 692 respondents, and through structural equation modeling, the hypothesized associations among variables of this study were empirically tested.FindingsThe findings suggest that attitude, eco-labels and green advertising had a significant influence on the decision to purchase green products. The influence of peer groups, behavioral intention and price consciousness was also examined. Peer influence did not moderate the relation between green buying behavior and environmental concern.Originality/valueThe influence of factors like attitudes, price consciousness, behavioral intentions social media marketing, eco-labels, and environmental concern green purchase behavior has not been scrutinized cohesively in the past. The current study used the theory of planned behavior in elucidating green buying behavior.

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Consumer Buying Behaviour towards Organic Food – A Case of UAE

TRANSNATIONAL MARKETING JOURNAL ◽

10.33182/tmj.v9i1.1028 ◽

2021 ◽

Vol 9 (1) ◽

Author(s):

Mohamed Bilal Basha ◽

Abdul Ghafar ◽

Fazli Wahid ◽

Gail Alhafid ◽

Eman Al Shaer ◽

...

Keyword(s):

Purchase Intention ◽

Environmental Concern ◽

Organic Food ◽

Grocery Stores ◽

Positive Contribution ◽

Buying Behavior ◽

Policy Makers ◽

Organic Products ◽

Consumer Purchase Intention ◽

Buying Behaviour

The objective of this study is to understand UAE consumer behavior towards organic food. Six determinants were chosen to investigate the factors that were identified as potential influencers. These determinants were identified from the current research published on organic food buying behavior patterns. The chosen independent determinants are identified as: health and lifestyle, environmental concern, safety and trust, convenience and price, subjective norms and attitude. Purchase intention was identified as a dependent variable to test. Six hypotheses were formed based on determinants to test their influences on purchase intention. A random sampling of 423 participants was used in collecting the data. Multiple regression analysis tests were used to understand the significant influence of these six variables. The result of the analysis indicated that all six variables have a positive contribution towards consumer purchase intention of organic food. The implications for stakeholders and policy makers point to a need to upgrade the accessibility of organic food to a wider population such that the supply chain for organic foods and organic products extends beyond the big supermarkets to the smaller grocery stores and corner shops.

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A study on Pro-environmental attitudes and product attributes of the consumer’s and their impact on purchase behavior of environmentally safe fashion product

Journal of University of Shanghai for Science and Technology ◽

10.51201/jusst/21/11927 ◽

2021 ◽

Vol 23 (11) ◽

pp. 716-733

Author(s):

Avinash Reddy Nandikonda ◽

◽

Praveen Kumar Munari ◽

Keyword(s):

Environmental Attitudes ◽

Environmental Concern ◽

Positive Influence ◽

Purchase Behavior ◽

Buying Behavior ◽

Product Attributes ◽

Fashion Products ◽

Environmentally Safe ◽

Research Implication ◽

Environmental Activities

This study is done to investigate whether the environmental attitudes and product attributes of eco-friendly products, perceived importance of a company’s environmental activities influence the consumer buying behavior of environmentally friendly fashion goods, which also includes the satisfaction of the consumers towards the eco-friendly fashion products. To conduct the study, the authors have prepared a questionnaire suitable for the study which was responded to by 400 people. In our study, the authors obtained the results that consumer’s environmental concern and their purchases of environmentally safe household items have a positive influence on the purchasing of environmentally safe fashion products by consumers. Second, the authors found that the importance of the buyer to the products eco-friendly attributes has a (+ve) influence on the buying behavior of environmentally safe fashion products. Third, the authors found that the corporate environmental activities value is not having a significant effect on the consumer’s purchase habits of environmentally safe fashion items. Finally, the authors found that consumers’ purchase behavior of environmentally safe fashion products has a huge positive influence on the satisfaction, trust of the consumers, and repurchase intention of the consumers. Where the authors have found that the trust and satisfaction of customers lead to the intention to repurchase environmentally safe fashion goods. Here the research implication was discussed.

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The Influence of Environmental Concern and Purchase Intent in Buying Green Products

Asian Journal of Behavioural Studies ◽

10.21834/ajbes.v3i12.134 ◽

2018 ◽

Vol 3 (12) ◽

pp. 183 ◽

Cited By ~ 1

Author(s):

Sergio Silva Braga Junior ◽

Dirceu Da Silva ◽

Marcelo Luiz D. S. Gabriel ◽

Waleska Reali De Oliveira Braga

Keyword(s):

Purchase Intention ◽

Environmental Concern ◽

Publishing House ◽

Purchase Intent ◽

Buying Behavior ◽

Green Products ◽

Green Consumption ◽

International Publishing ◽

Open Access Article ◽

Quantitative Nature

Current analysis evaluates the influence of environmental concern in people´s retail buying behavior of green products. The purpose was to assess whether the consumer is recognizing and effectively declaring that buying green products in retail. Given the purpose, an exploratory study was conducted quantitative nature through a survey with a sample of 811 respondents. As a result, there is a possibility the consumer does not realize the importance of changing the habit of consumption, more fixed in their routine to buy and past experience you have that attitude strengthens the fact suffer a low influence his behavior.Keywords: Green consumption; purchase intention; green products; retaileISSN 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

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Personal networks as a precursor to a green future: a study of “green” consumer socialization among young millennials from India and China

Young Consumers Insight and Ideas for Responsible Marketers ◽

10.1108/yc-03-2016-00586 ◽

2016 ◽

Vol 17 (3) ◽

pp. 226-242 ◽

Cited By ~ 21

Author(s):

Sidharth Muralidharan ◽

Fei Xue

Keyword(s):

Mass Media ◽

Environmental Concern ◽

Actual Behavior ◽

Buying Behavior ◽

Consumer Socialization ◽

Media Campaigns ◽

Content Type ◽

Structural Variables ◽

Socialization Agents ◽

India And China

Purpose Millennials, an understudied segment of the sustainable market, are enthusiastic about adopting greener lifestyles but fail to translate pro-environmental attitudes to actual behavior, thus understanding factors that motivate their actual purchase of green products is imperative. Using the consumer socialization framework, the researchers studied the impacts of social structural variables (i.e. age, gender, education and family structure), socialization agents (i.e. family, peers and mass media) and environmental concern on the buying behaviors of millennials from two of the world’s most populous nations: India and China. Design/methodology/approach Using online panels (Amazon M-Turk and sojump.com), online surveys were administered to an online sample of millennials aged 18-24 years from India (n = 253) and China (n = 255). Findings Hierarchical regressions showed that peer communication predominantly influenced green buying behavior of millennials from India, while family communication was most important to Chinese millennials. Environmental concern, an attitudinal outcome, directly impacted behavior and also mediated the relationship between significant socialization agents and buying behavior in both countries. Practical implications Considering the importance given to peers (India) and family (China), green marketers have to use specialized strategies when marketing their products to millennials in India and China. Instead of focusing on mass media campaigns, the study highlights the importance of “personal” social networks to curb the environmental issues plaguing their respective countries. Originality/value The current study extends the literature on millennials’ green consumer behavior by exploring millennials in India and China. The consumer socialization framework has not been applied to countries like India and China, and to understand green consumerism, the role played by influential agents such as family and peers in these collectivistic cultures and their potential to change green attitudes and behavior warrants further exploration. The possibility of mediating effects has been represented by weak correlations between socio-demographic and psychological factors. Using the consumer socialization framework, the current study explores environmental concern (EC) as a mediator in the model.

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Clustering the Consumers According to Their Environmental Concern: A Study In the Turkish Market

International Business & Economics Research Journal (IBER) ◽

10.19030/iber.v13i6.8924 ◽

2014 ◽

Vol 13 (6) ◽

pp. 1353

Author(s):

Ahu Ergen ◽

Filiz Bozkurt ◽

Caner Giray

Keyword(s):

Natural Resources ◽

Environmental Pollution ◽

Environmental Concern ◽

Green Marketing ◽

Buying Behavior ◽

Middle Aged

The consumption of natural resources and environmental pollution is still one of our planets most serious problems. Accordingly, the number of consumers who are worried about diminishing natural resources is increasing rapidly. Knowing more about these consumers will give companies the opportunity to define their strategies appropriately. The objective of this study is to profile consumers regarding environmental concern and green buying behavior. Three distinct clusters are identified and they are labelled as highly environmentally-concerned seniors, least environmentally-concerned youngsters, and moderately environmentally-concerned middle aged. The study is significant because it offers insights for marketers and academicians who are interested in green marketing.

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