scholarly journals Reliving past experience: memory and rural tourism destination image as predictors of place attachment

2021 ◽  
Vol 26 (12) ◽  
pp. 1402-1417
Author(s):  
Zhiwei Li ◽  
Zhifeng Zhao
Keyword(s):  
Place Attachment ◽  
Past Experience ◽  
Rural Tourism ◽  
Destination Image ◽  
Tourism Destination

scholarly journals Resources Confirmation for Tourism Destinations Marketing Efforts Using PLS-MGA: The Moderating Impact of Semirural and Rural Tourism Destination

2020 ◽  
Vol 12 (17) ◽  
pp. 6787
Author(s):  
Chee Hua Chin ◽  
May Chiun Lo ◽  
Zaidi bin Razak ◽  
Pooria Pasbakhsh ◽  
Abang Azlan Mohamad
Keyword(s):  
Service Quality ◽  
Latent Variable ◽  
Structural Equation ◽  
Rural Tourism ◽  
Destination Image ◽  
Destination Marketing ◽  
Tourism Destination ◽  
Tourism Destinations ◽  
The Relationship

This study presents a framework to empirically validate the relationship between the tangible and intangible measures on tourism destination marketing efforts. Uniquely, a case study was developed involving two different nature of tourism destinations (semirural and rural) and is incorporated into the framework to assess its moderating effect on the relationships among the predictors and destination marketing efforts. Two hundred and ninety-three usable responses were collected using a questionnaire survey. Partial least squares structural equation modelling was utilized to perform latent variable and multi-group analyses (MGA). The findings revealed that destination appeal was found to be the biggest concern among tourists visiting semirural and rural tourism destinations in Sarawak. For intangible components, both service quality and destination image were found to be significantly related to destination marketing efforts at a semirural tourism destination. Interestingly, for MGA results, it was worthwhile to learn that the relationship between service quality and destination marketing efforts happened to have a stronger impact on semirural than rural tourism destination. Hence, the proposed framework and research findings from this case study have provided significant insights that help various tourism stakeholders to better strategize and position semirural and rural tourism, particularly in the scenario of Sarawak, Malaysia. Future studies can examine this framework and test at other tourism destinations in Malaysia or in some other countries.

scholarly journals THE INITIAL DEVELOPMENT OF RURAL TOURISM DESTINATION IMAGE FROM RESIDENTS’ PERCEPTIONS

2021 ◽  
Vol 16 (5) ◽  
pp. 288-306
Author(s):  
SHERRYMINA KICHIN ◽  
◽  
NORAZIRAH AYOB ◽  
JATI KASUMA ◽  
◽  
...  
Keyword(s):  
Rural Tourism ◽  
Destination Image ◽  
Tourism Destination ◽  
Initial Development

scholarly journals MENINGKATKAN NIAT BERKUNJUNG PADA GENERASI MUDA MELALUI CITRA DESTINASI DAN DAYA TARIK KAMPUNG WISATA

2018 ◽  
Vol 11 (2) ◽  
pp. 35-41
Author(s):  
Mega Mirasa Cahyanti ◽  
Widiya Dewi Anjaningrum
Keyword(s):  
Data Processing ◽  
Quantitative Data ◽  
Sampling Technique ◽  
Rural Tourism ◽  
Destination Image ◽  
Young Generation ◽  
Tourism Destination ◽  
Purposive Sampling ◽  
Other Hand

This study aims to determine the effects of destination image and tourism attractiveness variables on intention of young generation to visit a rural tourism destination such as “Kampung Wisata Tridi”. This research is a kind of causal research, where the primary quantitative data through questionnaire was taken directly from a tourists in tourism destination and also them who included as young generation. To fulfill the criteria of sample that needed on this research, the sampling technique was used is purposive sampling, by the consideration that sampling choosen is vary between 17-33 years old, and willing to fill the questionnaire. Based on the target that researcher have, a predetermine number of samples that taken was 50 respondents. Based on the result taken by data processing using SPSS 23, shows that the variable which effect significantly the intention to visit a tourism destination are destination image and tourism attractiveness. In other hand, variable which effect most significantly was tourism attractiveness compare with destination image.

The Effects of Economic, Socio-Cultural and Environment of an Integrated Rural Tourism Destination Pinge Village-Tabanan

2015 ◽  
Vol 1 (1) ◽  
pp. 9
Author(s):  
I Wayan Pantiyasa ◽  
Ni Luh Supartini
Keyword(s):  
Tourism Development ◽  
Rural Tourism ◽  
Community Leader ◽  
Field Observations ◽  
Tourism Destination ◽  
Community Based ◽  
Alternative Tourism ◽  
Qualitative Descriptive ◽  
Negative Impacts ◽  
The Village

Community based Tourism paradigm as a concept of alternative tourism has been able to provide distribution to community either in welfare or empowerment towards sustainable tourism. In relation to this paradigm, this study was conducted to analyze the impacts of rural tourism development in Pinge village. Pinge is one of the village in Tabanan- Bali which has been developed to be rural tourism destination.The approach used in this research was qualitative descriptive. Technique of collecting data was through interviewing with community leader and conducting field observations in order to find out positive and negative impacts to economy, socio cultural and environment to this village. The researcher found that the development of rural tourism provides positive and negative impacts to society in Pinge. From the result of data collection, there were found that economy of society was improved, the culture was preserved, and the environment was arranged well. The result of this study is expected to be a reference study in rural tourism development in Pinge village through controlling the negative impacts from this tourism destination development.

Revisiting Tourism Destination Image: A Holistic Measurement Framework Using Big Data

2021 ◽  
pp. 004728752110247
Author(s):  
Vinh Bui ◽  
Ali Reza Alaei ◽  
Huy Quan Vu ◽  
Gang Li ◽  
Rob Law
Keyword(s):  
Large Scale ◽  
Structural Model ◽  
Destination Image ◽  
Tourism Destination ◽  
Computational Framework ◽  
Four Dimensions ◽  
Tourism Management ◽  
Measurement Framework ◽  
Compare And Contrast

Understanding and being able to measure, analyze, compare, and contrast the image of a tourism destination, also known as tourism destination image (TDI), is critical in tourism management and destination marketing. Although various methodologies have been developed, a consistent, reliable, and scalable method for measuring TDI is still unavailable. This study aims to address the challenge by proposing a framework for a holistic measure of TDI in four dimensions, including popularity, sentiment, time, and location. A structural model for TDI measurement that covers various aspects of a tourism destination is developed. TDI is then measured by a comprehensive computational framework that can analyze complex textual and visual data on a large scale. A case study using more than 30,000 images, and 10,000 comments in relation to three tourism destinations in Australia demonstrates the effectiveness of the proposed framework.

Like, tag and share: bolstering social media marketing to improve intention to visit a nature-based tourism destination

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vanessa Gaffar ◽  
Benny Tjahjono ◽  
Taufik Abdullah ◽  
Vidi Sukmayadi
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Botanical Garden ◽  
Equation Model ◽  
Destination Image ◽  
Social Media Marketing ◽  
Tourism Destination ◽  
Content Type ◽  
Future Value ◽  
Tourism Destinations

Purpose This paper aims to explore the influence of social media marketing on tourists’ intention to visit a botanical garden, which is one of the popular nature-based tourism destinations in Indonesia. Design/methodology/approach This study sent questionnaires to 400 followers of the botanical garden’s Facebook account who responded to the initial calls for participation and declared that they have not visited the garden before. Analyses were conducted on 363 valid responses using the structural equation model. Findings The findings revealed several key determinants influencing the image of the botanical garden and its future value proposition, particularly in supporting the endeavour to shift from a mere recreational destination to a nature-based tourism destination offering educational experiences. Originality/value This paper offers a fresh look into the roles of social media marketing in increasing the intention to visit a tourism destination that is considerably affected by the destination image.

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