Tertiary students’ motivation for leisure travel: implications for domestic tourism

Anatolia ◽  
2021 ◽  
pp. 1-11
Author(s):  
Sampson Wireko-Gyebi
Author(s):  
Nokulunga C Dlomo ◽  
Ikechukwu O. Ezeuduji

Market research has realised that identifying tourists’ needs and wants, and making concerted efforts to satisfying them is the hallmark of destination marketing. This study explores locals’ perception of South Africa (SA) as a leisure travel destination, and ways of marketing the destination, using the case of Mtubatuba Local Municipality in KwaZulu-Natal. We used a structured questionnaire to collect data from 400 respondents. Results show that respondents perceive South Africa as a favourable leisure travel destination. Results also show that better promotion of South Africa as a domestic leisure travel destination should be made, mostly through the usage of Technology. Young (18-30 years of age), female, and employed residents, and those with tertiary education, show higher demand for domestic tourism than their counterparts. This study recommends that domestic tourism marketing efforts by South African Tourism should be amplified targeting these demographic groups. Intensive and continuous domestic tourism promotion (using social media and other modern forms of Information and Communication Technology), competitive pricing (through reduced operational costs and bundle pricing), and further improvements on national security are areas that still need national attention. Domestic tourism demand translates into international or foreign demand.


2021 ◽  
Vol 12 (22) ◽  
pp. 131-149
Author(s):  
Renáta Machová ◽  
Enikő Korcsmáros ◽  
Monika Esseová ◽  
Roland Marča

Over the last year, many things have changed in every field as a consequence of the COVID-19 pandemic. Given the rapid spread of the coronavirus, the heads of states and governments had to respond to the virus forthwith. As government restrictions have been introduced, people started to reconsider their decisions in terms of consumption and saving. The closures affected many areas that changed people's daily lives. As a result, new trends have appeared, for instance, in the tourism field and people's shopping habits. The data were collected among Slovak and Hungarian citizens through surveys as a quantitative method. Nonparametric Pearson's chi-square test, Spearman's rho correlation test, and Mann-Whitney U tests were performed to analyze six formulated hypotheses. For the latter, it was necessary to carry out normality tests. The main purpose of this article is to give an international comparison in questions whether people will prefer domestic tourism over foreign one if people prefer domestic traders' products or foreign traders' products, whether the respondents buy online more frequently due to the pandemic, if they spend less on leisure travel and whether they think that the interest in e-commerce continues to grow. As a result of the research, it can be declared that both Slovak and Hungarian people traders prefer buying domestic traders' products instead of foreign traders' ones, while the Hungarian respondents shop online more frequently. The results pointed out that Slovak respondents will prefer domestic tourism over foreign tourism.


2016 ◽  
Vol 7 (1) ◽  
pp. 49 ◽  
Author(s):  
Radhika B. Nair ◽  
Jayalakshmy Ramachandran
Keyword(s):  

2019 ◽  
Vol 9 (1) ◽  
pp. 27-37
Author(s):  
Mourad Mansour ◽  
Alhassan G Mumuni

AbstractBeginning with the establishment of a Supreme Commission for Tourism and Antiquities’ (SCTA) in 2000, there have been official attempts by the government of Saudi Arabia to encourage domestic tourism in order to tap into the huge amounts that Saudis spend annually on vacations. This paper examines the motivations and attitudes of consumers toward tourism destinations and activities within the country (domestic tourism). Using data collected through a structured self-administered questionnaire, the study finds that familiarity and trust of the local environment, perceptions of the safer domestic environment, and limitations imposed by respondents’ vacation timing are the primary motives for choosing to spend their vacations locally, while lack of quality domestic tourist sites and services (including entertainment facilities), lack of tourism information, insufficient tourism organization services, and the harsh local environmental conditions during summer are factors that ‘push’ people from spending the vacations locally. Attitudes toward domestic tourism are generally negative, although there are significant differences in attitudes between respondents who prefer domestic destinations and those who prefer to travel out of Kingdom. Implications of the findings are outlined and discussed.


2020 ◽  
Vol 25 (1) ◽  
pp. 169-174
Author(s):  
Renuka Mahadevan ◽  
Vanessa Sha Fan

An examination of the two-way relationship between tourism expenditure and life satisfaction for seniors is undertaken in this article. This examination uses panel data on China's seniors and tracks the same seniors over 3 years. Results show that there is bidirectional causality between tourism expenditure and life satisfaction, casting doubt on previous studies that do not consider this two-way relationship. This empirical relationship highlights the importance of a two-pronged policy strategy— a government policy committed to social tourism programs for seniors who may not be able to afford travel and those who reside in rural areas. Another government strategy is to address aged concerns related to mobility and health to improve well-being and the provision of appropriate facilities for leisure travel. Senior tourism demand was found to be income inelastic and this result means that senior tourism can buffer Chinese economic growth in times of economic crisis and uncertainty, making the twin policy strategy a worthwhile consideration.


2020 ◽  
Vol 24 (1) ◽  
pp. 37-49
Author(s):  
Sandeep Basnyat ◽  
Suryakiran Shrestha ◽  
Bijita Shakya ◽  
Reeja Byanjankar ◽  
Shubhashree Basnyat

Compared to international tourism, domestic tourism is less susceptible to external changes and provides a more stable business environment for industry stakeholders. Traditionally, the focus of a majority of tourism research has been international tourism. Existing domestic tourism literature predominantly focuses on the potential of domestic tourism and the measurement of its demands, but greatly ignores the issues and challenges in the domestic tourism industry. This article fills this gap and examines the issues and challenges the domestic tourism industry is facing with a focus on Nepal, a South Asian developing country. The data for this study were collected through semistructured interviews with 20 tourism industry practitioners. The findings of this study demonstrate how uncertainties created by the lack of institutional arrangements and prioritization, and confusion around the appropriate ways and means of managing domestic tourism have contributed to the chaos in the private sector tourism industry in Nepal. Implications for the government and other stakeholders in Nepal and other developing countries have been discussed.


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