scholarly journals Experiential Marketing of an Underground Tourist Attraction

2020 ◽  
Vol 1 (1) ◽  
pp. 1-19 ◽  
Author(s):  
Brian Garrod ◽  
David Dowell
Keyword(s):  
Structural Equation ◽  
Tourist Attraction ◽  
Visitor Experience ◽  
Experience Economy ◽  
Entertainment Education ◽  
Experiential Marketing ◽  
Tourist Attractions ◽  
Revisit Intention ◽  
Equation Modelling ◽  
Mediating Variables

The theory of the ‘experience economy’ contends that consumers no longer achieve satisfaction from consuming products but from the experiences they receive while doing so. Producers should therefore actively manage the four experience ‘realms’ of their product offerings—entertainment, education, aesthetics and escapism—to provide optimal experiences for their customers. In the case of tourist attractions, however, there is insufficient direct empirical evidence to substantiate this recommendation. This study therefore sets out to test the notion of the experience economy in the context of a tourist attraction—in this case, an underground visitor experience in Wales, UK—using partial least squares structural equation modelling. Alternative models are estimated based on three different mediating variables—arousal, memory and satisfaction—with revisit intention as the dependent variable. The analysis finds that none of the four experience realms are significant predictors of revisit intention in all three of the models, even though all three mediating variables are significant predictors of revisit intention. The results therefore suggest that optimal customer experiences do not necessarily need to be built equally upon all four experiences realms. Rather, a customised approach is required to optimise the customer experience for specific products consumed in particular contexts.

Qualities of effective cruise marketing strategy

2018 ◽  
Vol 35 (10) ◽  
pp. 2304-2327 ◽  
Author(s):  
Milad Kalantari Shahijan ◽  
Sajad Rezaei ◽  
Muslim Amin
Keyword(s):  
Marketing Strategy ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Design Methodology ◽  
Order Model ◽  
Content Type ◽  
Revisit Intention ◽  
Service Convenience ◽  
Equation Modelling ◽  
Analyse Data

PurposeThe purpose of this paper is to investigate the qualities of delighted cruise travelling experience and proposed cruisers’ experience, service convenience and perceived overall value as the drivers of cruisers’ satisfaction and revisit intention. Thus, the attributes of an effective cruise-marketing strategy in formulating consumer’s recreational experiences are examined.Design/methodology/approachA total of 287 questionnaires were collected and structural equation modelling technique was used to analyse data obtained from cruise travellers.FindingsThe empirical results indicated that service convenience and cruisers’ experience significantly influence perceived overall cruisers’ satisfaction and revisit intention, whereas perceived overall cruise value influences perceived overall cruisers’ satisfaction but not cruisers’ revisit intention. Furthermore, empirical assessments support that service convenience is a higher-order model (reflective-reflective) consisting of decision convenience, access convenience, transaction convenience, benefit convenience and post-benefit convenience.Originality/valueThis research is among ongoing attempts that have been carried out regarding the qualities of cruise satisfaction and revisits intention and uncovers recreational experiences to propose an effective cruise-marketing strategy.

scholarly journals The Correlation Tourist Attraction with Revisit Intention of Agritourism Pelaga Badung Bali, Indonesia

2019 ◽  
Vol 2 (2) ◽  
pp. 119-124
Author(s):  
I Gusti Bagus Rai Utama ◽  
Christimulia Purnama Trimurti
Keyword(s):  
Environmentally Friendly ◽  
Tourist Attraction ◽  
Age Group ◽  
City Center ◽  
Tourist Attractions ◽  
Public Facilities ◽  
Revisit Intention ◽  
The People ◽  
Natural Beauty ◽  
The City

The Pelaga Agritourism area is dominantly visited by students, who are predominantly less than 20 years old, some of them are from the age group of 21 to 40 years. They are predominantly come from around the City of Denpasar and Badung Regency. They are interested in visiting Pelaga because a unique village tourist attraction, views of gardens and farmland, natural beauty, the beauty of the park, cultural friendly and environmentally friendly tourist attractions, public facilities, telecommunications, restaurants and centers the agriproduct market, the people who are friendly to tourist arrivals, easy to reach locations, the availability of transportation to the location, and the proximity to the city center. Dominant tourists willing to re-visit Pelaga significantly influenced by the unique village tourist attraction, views of the expanse of gardens or farmland, natural beauty, the beauty of the park, and the ease of reaching the Pelaga location from their residence.

The impact of the uses and gratifications of tourist attraction fan page

2018 ◽  
Vol 28 (3) ◽  
pp. 587-603 ◽  
Author(s):  
Kevin K.W. Ho ◽  
Eric W.K. See-To
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Uses And Gratifications ◽  
Equation Modeling ◽  
Tourist Attraction ◽  
Content Type ◽  
Tourist Attractions ◽  
Research Gap ◽  
The Impact ◽  
Smart Tourism

Purpose The fan page of social network site can be used as a platform for the tourist attractions to interact with their consumers. The purpose of this paper is to investigate how entertainment, informativeness, and socializing gratifications affect a user’s attitude toward a tourist attraction fan page in the context of smart tourism, on which scant research has been conducted so far. Design/methodology/approach The authors investigate how entertainment, information, and socialization gratifications affect a user’s attitude toward a tourist attraction fan page of Hong Kong youth in the context of smart tourism using structural equation modeling. Findings The authors show that three aspects of gratifications, i.e., entertainment, informativeness, and socializing, have significant impacts on a user’s attitude toward a tourist attraction fan page, which subsequently has an impact on intention to visit the attraction through a user’s attitude toward a tourist attraction developed through his/her attitude toward a fan page. Originality/value Scant research has been conducted to study how uses and gratifications affect a user’s attitude toward a tourist attraction fan page in the context of smart tourism. This research fills this research gap.

scholarly journals The Influence of Services’ Quality on Intention to Revisit through Mediation of Satisfaction of Visitors at Sasak Sade Village, Central Lombok, West Nusa Tenggara

2019 ◽  
pp. 322
Author(s):  
Rahman Rahman ◽  
I Gusti Ayu Oka Suryawardani ◽  
Agung Suryawan Wiranatha
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Tourist Attractions ◽  
Tourist Satisfaction ◽  
Revisit Intention ◽  
Inner Model

The Sasak Sade Village is inhabited by a people from generation to generation. As a place that has been known and visited by many tourists, the management of the Sasak Sade Village offers traditional building house and daily activities of local people as tourist attractions. It is very important to have good quality services to increase revisit intention in the future. The purposes of this research were to determine service quality that influences tourist satisfactions and revisit intention in Sasak Sade Village. This study used 85 respondents of domestic tourists and a purposive sampling technique. The analysis used in this study was a structural equation modeling (SEM) by using Smart Partial Least Square (PLS) 3.0. This study tested two models namely outer model to predict the relationship between indicator and variable, and inner model to predict between two variables.  The results of this research were: 1) the service quality significantly influenced the tourist satisfaction at the Sasak Sade Village; 2) the tourist satisfaction significantly influenced their revisit intention at the Sasak Sade Village; and 3) the service quality significantly influenced  their revisit intention at the Sasak Sade Village. Keywords: Service Quality, Tourist Satisfaction, Revisit Intention

scholarly journals Pengaruh Experiential Marketing dan Zoo Image terhadap Revisit Intention dengan Experiential Satisfaction sebagai Variabel Intervening

2021 ◽  
Vol 9 (3) ◽  
pp. 940-953
Author(s):  
Viyo Tri Taraoktavia ◽  
Tias Andarini Indarwati
Keyword(s):  
Path Analysis ◽  
Sampling Method ◽  
Sampling Technique ◽  
Analytical Tool ◽  
Tourist Attraction ◽  
Online Questionnaire ◽  
Experiential Marketing ◽  
Good Image ◽  
Revisit Intention ◽  
Study Results

The sustainability of a tourist attraction is reflected by the experiential satisfaction of visitors to tourism objects. One of the influencing factors is to create engaging experiential marketing and make an impression on the visitor's mind and the image attached to the company. Experiencing engaging experiential marketing and a good image from the company makes visitors feel experiential satisfaction and revisit intention. This study aims to determine the effect of experiential marketing and zoo image on revisit intention with experiential satisfaction as an intervening variable. This study used 200 samples with a non-probability sampling technique using the purposive sampling method. Data were collected using an online questionnaire. The analytical tool in this research is path analysis using AMOS and IBM SPSS. Based on the study results, experiential marketing positively affects experiential satisfaction and revisit intention directly, unlike the zoo image, which positively affects experiential satisfaction but not revisit intention. As a suggestion, Surabaya Zoo can improve visitors' image, such as improving the services provided and adding engaging experiential marketing to attract visitors' engagement again in the future.

scholarly journals The Influence of Experiential Marketing on Visitors’ Satisfaction and Intention to Revisit at Batur Camp Bali

2021 ◽  
Vol 7 (1) ◽  
pp. 180
Author(s):  
Ni Made Mas Yogiswari ◽  
I Gusti Ayu Oka Suryawardani ◽  
Agung Suryawan Wiranatha
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Equation Modeling ◽  
Experiential Marketing ◽  
Tourist Satisfaction ◽  
Revisit Intention ◽  
Intention To Revisit ◽  
Marketing Approach

Experiential marketing which consists of sense, feel, think, act, and relate is a marketing approach that can generate sensations and experiences, can be used to create tourist satisfaction and become the basis of revisit intention. The purpose of this study is to analyze the influence of experiential marketing to satisfaction and revisit intention. The data in this study were obtained through distributing questionnaires by online to 100 respondents who had experienced on undertook camping at the Batur Camping Ground. Data were analyzed using the SmartPLS based on Structural Equation Modeling (SEM) method. The results showed that sense, feel, act, and relate significantly influence satisfaction. Feel, think, and relate significantly influence revisit intention. Tourist satisfaction significantly influence tourists' intention to revisit. This study suggests that Batur Camping Ground management must improve services in order to keep maintaining tourist satisfaction and increase tourists' decision in undertaking camping.

scholarly journals Revisit Intention Wisatawan di Taman Tematik Kota Bandung

2017 ◽  
Vol 7 (1) ◽  
pp. 41
Author(s):  
Vany Octaviany ◽  
Dwiesty Dyah Utami
Keyword(s):  
Tourist Attraction ◽  
Theme Park ◽  
Theme Parks ◽  
Systematic Random Sampling ◽  
Tourist Attractions ◽  
Descriptive Research ◽  
Revisit Intention ◽  
Research Theme ◽  
To Come ◽  
The City

One of the tourist attraction that is in interest in the city of Bandung is a theme park. Bandung thematic park managers as one tourist attraction that can attract tourists to continue to come to the city of Bandung need to understand how to make the tourists feel satisfied and come back for a tour in the city of Bandung, considering now many areas in Indonesia that develop shopping tourist attractions and culinary that has been popular by tourists in the city of Bandung. Therefore, the researcher raised the factor of tourist intention or revisit of tourist intention in Bandung thematic theme park as research theme. This research is descriptive research. Research method used in this research is explanatory survey, the sample to be studied is a number of 150 people by using systematic random sampling Based on the results of research revisit intention in Bandung Thematic Park has a high assessment. It shows that the tourists who come to the theme parks of Bandung City are satisfied with thematic parks they visit, so intend to re-visit and have the desire to recommend thematic parks Bandung to others.

scholarly journals The Effect of Marketing Mix and Service Quality on Satisfaction and Revisit Intention to Kampung Coklat, Blitar Regency

2020 ◽  
pp. 323
Author(s):  
Antonietta Gizela Dethan ◽  
I Gusti Ayu Oka Suryawardani ◽  
Agung Suryawan Wiranatha
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Marketing Mix ◽  
Equation Modeling ◽  
Tourist Attractions ◽  
Tourist Satisfaction ◽  
Revisit Intention ◽  
Educational Tourism ◽  
First Time

Marketing mix and service quality are two important aspects that need to be considered by a tourist attraction in order to provide satisfaction to tourists. Tourist satisfaction can be achieved if the products sold are supported by good quality and price of products and services. Satisfaction can also affect the intention of tourists to revisit these tourist attractions. The problem that occurs in educational tourism in Kampung Coklat, Blitar Regency is that some tourists are not satisfied with the elements of the marketing mix and the quality of the services offered. This study aims to analyze the effect of marketing mix and service quality on tourist satisfaction in Kampung Coklat, Blitar Regency, to analyze the effect of marketing mix and service quality on revisit intention to Kampung Coklat, Blitar Regency and to analyze the effect of tourist satisfaction on revisit intention to Kampung Coklat, Blitar Regency. The number of respondents in this study were 100 people who were chosen deliberately with the criteria being at least 17 years old and visiting Kampung Coklat for the first time. The analysis was performed using Structural Equation Modeling (SEM) through the SmartPLS version 3.0 application. The results showed that marketing mix and service quality had a significant effect on tourist satisfaction, marketing mix and service quality had a significant effect on revisit intention, and tourist satisfaction had a significant effect on revisit intention. Keywords: Marketing Mix, Service Quality, Satisfaction, Revisit Intention

scholarly journals The Relantionship beetwen Experiential Marketing and Tourism Behavior at Bukit Padang

2017 ◽  
Vol 6 (2) ◽  
pp. 45
Author(s):  
Darma Wati
Keyword(s):  
Data Collection ◽  
Time Horizon ◽  
Quantitative Method ◽  
Quantitative Methods ◽  
Tourist Attraction ◽  
Cross Sectional ◽  
Experiential Marketing ◽  
Tourist Attractions ◽  
West Sumatra ◽  
The City

Each region in Indonesian has interesting tourism potentials, including the province of West Sumatra, especially the city of Padang. Padang City has several potential tourist attractions such as Pantai Air Manis, Jembatan Siti Nurbaya, Pantai Purus and Bukit Padang. The promising tourist attraction in Padang City is not only located on the mainland but many also along the coast.In addition, this study uses quantitative methods. Quantitative method of research that can be calculated in number by using statistical methods (Sugiyono, 2013). In the data collection is done by distributing the questionnaires plus using the time horizon cross-sectional that is a study conducted with data only once collected (now, 2009). Data collection is done in 2014.Padang Hill Tour is located near Jembatan Siti Nurbaya along the seaside of Muaro Padang. Bukit Padang has beautiful scenery and stunning to look at and provide a comfortable atmosphere and fresh air that we hardly get lately. Visitors can see the islands of Padang City from the top of the iconic Hill of the tour and can see directly Siti Nurbaya's tomb is said to hold much of mystical history. For visitors who want an adventure can make the climb on Bukit Padang.

scholarly journals A Study Of Novelty-Seeking-Based Revisiting Interest at Ketep Pass Tourism Object in Magelang Regency

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Endang Swastuti ◽  
Emiliana Sri Pudjiarti
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Model ◽  
Destination Image ◽  
Tourist Attraction ◽  
Novelty Seeking ◽  
Tourist Attractions ◽  
Self Development ◽  
Tourism Service

The purpose of this study was to identify a model of relationship between novelty seeking based tourism, service quality and destination image toward tourists' satisfaction and tourists' revisiting in the Ketep Pass area of Magelang Regency. Data collection used a survey through questionnaires, observation and interviews of 249 domestic and foreign tourists with purposive sampling technique. Data were analyzed by structural equation model to test the hypothesis. The results of the study prove that novelty seeking based tourist attraction, service quality and destination image give significant influence on tourists' satisfaction and revisiting. This condition explains that the diversity of potential tourist attractions in the Magelang Regency Ketep Pass area can be developed as a new tourist destination (novel atraction) on the Solo-Selo-Borobudur (SSB) route with the characteristic of the mountain tourism namely Mount Merapi. This new tourist attraction is able to provide meaningful benefits for tourists in the form of enrichment values, self-development, challenge or adventure, as well as new knowledge or insight even though sometimes full of risks.

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