Co-operative business practices in the competitive leisure destination: lessons from the wine tourism industry in New Zealand

2004 ◽  
Vol 9 (2) ◽  
pp. 111-123 ◽  
Author(s):  
Ken Simpson ◽  
Phil Bretherton
Keyword(s):  
New Zealand ◽  
Tourism Industry ◽  
Business Practices ◽  
Wine Tourism

scholarly journals Distribution Channels for Wine Tourism in New Zealand

2021 ◽  
Author(s):  
◽  
Ying Liu
Keyword(s):  
New Zealand ◽  
Distribution Channel ◽  
Information Provision ◽  
Distribution Channels ◽  
Tourism Industry ◽  
Corporate Groups ◽  
Wine Tourism ◽  
Factors Influencing ◽  
Tourism Product ◽  
Direct Distribution

<p>This study examines the structure of the distribution channels and the underlying factors influencing the most prominent channel choices within the wine tourism industry in New Zealand. This research specifically compares wine tourism in Marlborough and Auckland. It aims to provide a better understanding of the distribution channels for practitioners in the wine tourism industry, with the hope of assisting them to develop their wine tourism businesses successfully and manage the businesses growth effectively. This is a destination-based study performed by employing qualitative approaches focusing on the supply-side through semi-structured interviews. These in-depth interviews were conducted with the owners or managers of the local wine tour operators and wineries in the two regions. The findings generally show that wine tourism businesses place a clear priority on direct distribution of their wine tourism product to visitors “at destination”; the majority of customers of all these businesses are independent visitors. Specifically, overseas independent tourists comprise the largest portion of customers to local wine tour operators in Marlborough and Auckland. The wine tour operators work more actively with intermediaries and reach tourists “in market”, “while travelling” and “at destination” than wineries in these two regions. Marlborough wineries and Auckland wine tour operators and wineries receive domestic corporate groups, most of whom are approached “at destination” with direct distribution. Compared with wineries in Marlborough, more corporate groups use Auckland wine tour operators to visit wineries. Marlborough wineries and wine tour operators, and Auckland wine tour operators receive more international visitors, whereas the majority of visitors to Auckland wineries are from Auckland. When considering the function of wine tourism distribution channels, information provision, reservation and purchase are nearly equally important to local wine tour operators in both Marlborough and Auckland; the most widely used functions for Marlborough wineries is information provision; for Auckland wineries, information provision and purchase play significant roles in the distribution of wine tourism product. Factors influencing distribution channel choice include information provision cost, commissions, businesses’ attitudes towards tourism, perceptions of the Internet, service diversity, capacity, accessibility, availability, market segments, reputation and nature of intermediaries.</p>

scholarly journals Distribution Channels for Wine Tourism in New Zealand

2021 ◽  
Author(s):  
◽  
Ying Liu
Keyword(s):  
New Zealand ◽  
Distribution Channel ◽  
Information Provision ◽  
Distribution Channels ◽  
Tourism Industry ◽  
Corporate Groups ◽  
Wine Tourism ◽  
Factors Influencing ◽  
Tourism Product ◽  
Direct Distribution

<p>This study examines the structure of the distribution channels and the underlying factors influencing the most prominent channel choices within the wine tourism industry in New Zealand. This research specifically compares wine tourism in Marlborough and Auckland. It aims to provide a better understanding of the distribution channels for practitioners in the wine tourism industry, with the hope of assisting them to develop their wine tourism businesses successfully and manage the businesses growth effectively. This is a destination-based study performed by employing qualitative approaches focusing on the supply-side through semi-structured interviews. These in-depth interviews were conducted with the owners or managers of the local wine tour operators and wineries in the two regions. The findings generally show that wine tourism businesses place a clear priority on direct distribution of their wine tourism product to visitors “at destination”; the majority of customers of all these businesses are independent visitors. Specifically, overseas independent tourists comprise the largest portion of customers to local wine tour operators in Marlborough and Auckland. The wine tour operators work more actively with intermediaries and reach tourists “in market”, “while travelling” and “at destination” than wineries in these two regions. Marlborough wineries and Auckland wine tour operators and wineries receive domestic corporate groups, most of whom are approached “at destination” with direct distribution. Compared with wineries in Marlborough, more corporate groups use Auckland wine tour operators to visit wineries. Marlborough wineries and wine tour operators, and Auckland wine tour operators receive more international visitors, whereas the majority of visitors to Auckland wineries are from Auckland. When considering the function of wine tourism distribution channels, information provision, reservation and purchase are nearly equally important to local wine tour operators in both Marlborough and Auckland; the most widely used functions for Marlborough wineries is information provision; for Auckland wineries, information provision and purchase play significant roles in the distribution of wine tourism product. Factors influencing distribution channel choice include information provision cost, commissions, businesses’ attitudes towards tourism, perceptions of the Internet, service diversity, capacity, accessibility, availability, market segments, reputation and nature of intermediaries.</p>

scholarly journals Sustainable Tourism, Economic Growth and Employment—The Case of the Wine Routes of Spain

2021 ◽  
Vol 13 (13) ◽  
pp. 7164
Author(s):  
Guillermo Vázquez Vicente ◽  
Victor Martín Barroso ◽  
Francisco José Blanco Jiménez
Keyword(s):  
Economic Growth ◽  
Economic Impact ◽  
Rural Areas ◽  
Local Development ◽  
Tourism Industry ◽  
Wine Tourism ◽  
Development Tool ◽  
The Us ◽  
The Impact ◽  
Positive Effect

Tourism has become a priority in national and regional development policies and is considered a source of economic growth, particularly in rural areas. Nowadays, wine tourism is an important form of tourism and has become a local development tool for rural areas. Regional tourism development studies based on wine tourism have a long history in several countries such as the US and Australia, but are more recent in Europe. Although Spain is a leading country in the tourism industry, with an enormous wine-growing tradition, the literature examining the economic impact of wine tourism in Spanish economy is scarce. In an attempt to fill this gap, the main objective of this paper is to analyze the impact of wine tourism on economic growth and employment in Spain. More specifically, by applying panel data techniques, we study the economic impact of tourism in nine Spanish wine routes in the period from 2008 to 2018. Our results suggest that tourism in these wine routes had a positive effect on economic growth. However, we do not find clear evidence of a positive effect on employment generation.

Airbnb and the paradox of the body: The biopolitical management of hosts in four tourist towns in New Zealand

2021 ◽  
pp. 144078332110001
Author(s):  
Stella Pennell
Keyword(s):  
New Zealand ◽  
Business Model ◽  
Sharing Economy ◽  
The Body ◽  
Business Practices ◽  
Individual Freedom ◽  
Time Work ◽  
Part Time ◽  
Part Time Work ◽  
Low Wages

Airbnb is emblematic of a set of business practices commonly known as ‘the sharing economy’. It is a disruptive business model of homestay accommodation that has exploited conditions of growing precarity of work since 2008. Work precarity is particularly evident in regional tourist areas in New Zealand, which historically experience seasonal, part-time work and low wages. Airbnb draws specifically on the rhetoric of micro-entrepreneurism, with focus on individual freedom and choice: appealing concepts for those experiencing precarity. This article challenges the rhetoric of Airbnb and investigates notions of home, authenticity and hospitality that are reconceptualized under a specific regime of digital biopolitics. Drawing on research conducted in four regional tourist towns in New Zealand this article analyses the biopolitical interpellations that impact hosts’ subjectivities as entities in motion and considers the ways that the rationalities of Airbnb’s algorithms modulate the embodied behaviours of its hosts.

Main challenges, trends and opportunities for wine tourism in Portugal

2018 ◽  
Vol 10 (6) ◽  
pp. 680-687 ◽  
Author(s):  
Paulo Ramos ◽  
Vasco Ribeiro Santos ◽  
Nuno Almeida
Keyword(s):  
Content Analysis ◽  
Literature Review ◽  
Design Methodology ◽  
Tourism Industry ◽  
Content Type ◽  
Wine Tourism ◽  
Future Action ◽  
Ongoing Work ◽  
Key Points ◽  
Practical Recommendations

Purpose This paper aims to define the boundaries of wine tourism to identify the main challenges, trends and opportunities of wine tourism in Portugal, providing some critical recommendations for those operating in this sector. Design/methodology/approach The paper draws on a literature review and content analysis of prior and ongoing work. Findings The main challenges, trends and opportunities for the wine tourism industry in Portugal are identified, as well as suggestions and practical recommendations/contributions for managers, stakeholders, players and marketers. The paper concludes with some key points that could form the basis of a strategic agenda for future action. Originality/value Based on the reviewed literature, some benchmarks for the wine tourism industry in Portugal were developed.

Statistics, publicity and industry intervention: Changing depictions of the Chinese outbound travel market in New Zealand newspapers

2016 ◽  
Vol 18 (3) ◽  
pp. 367-377
Author(s):  
Adam Weaver
Keyword(s):  
New Zealand ◽  
Tourism Industry ◽  
Public Communication ◽  
Objective Measures ◽  
Chinese Market ◽  
Official Statistics ◽  
Management Intervention ◽  
Commercial Value

Recent socio-economic gains made by China have transformed the country into an enormous outbound travel market for destinations such as New Zealand. Various official statistics that pertain to this market are produced for the purposes of evaluating its behaviour and affirming its commercial value. An analysis of articles published in New Zealand newspapers demonstrates that media-disseminated statistics are used to assess the capabilities of the Chinese outbound travel market, reflect a desire for objective measures and can be broadly associated with a series of managerial interventions. Connecting publically available statistics with certain actions taken by tourism organizations must proceed cautiously. However, the correspondence between official statistics that quantify dimensions of particular issues and certain industry actions can be mapped, to some extent, in proximate terms. Statistics help to make problems and opportunities connected with a phenomenon – in this case, the Chinese travel market – discernible and thus more compatible with management intervention. Enumeration and industry action are intertwined in a manner that merits study by tourism researchers. To chart the connections between data-based depictions of a travel market and industry responses, this paper marshals evidence from New Zealand newspapers – publications that chronicle important dimensions of the country’s tourism industry and are a significant means of public communication. A sequence of statistically based episodic portraits of the Chinese market produces a changing object of scrutiny and intervention for a variety of interested parties.

scholarly journals Tourism 2025: an industry perspective

2015 ◽  
Vol 1 (1) ◽  
pp. 53-57 ◽  
Author(s):  
Simon Wallace ◽  
Steve Riley
Keyword(s):  
New Zealand ◽  
Tourism Industry ◽  
Collective Actions ◽  
Content Type ◽  
Stakeholder Support ◽  
Wide Range ◽  
Framework Model ◽  
Challenges And Opportunities ◽  
Small Industry ◽  
Global Tourism

Purpose Tourism 2025 – Growing Value Together/Whakatipu Uara Ngatahi is a framework to unite New Zealand's large and diverse tourism industry and ignite strong, aspirational economic growth. Its goal is to see the tourism industry contribute $41 billion a year to the New Zealand economy by 2025, up from $24 billion now. It provides vital context for some collective actions by big or small industry clusters and for thousands of actions individual businesses will take each year. The paper aims to discuss these issues. Design/methodology/approach A wide range of tourism industry stakeholders were consulted over an 18‐month period to ensure the project was being developed on a solid, evidence‐based foundation. There was strong stakeholder support for a framework which the private sector takes ownership of and responsibility for, but which also recognises that public sector support is vital. The project team developed a “straw‐man” growth framework model which resulted in carrying out detailed investigations and consultation to test and, where necessary, adjust that model into its final form. Findings There were four major forces shaping the global tourism market. There was one positive force for New Zealand countered by three tough challenges. The strawman growth framework comprised five separate yet inter‐connected “cycle of growth” themes. These themes are relatively consistent with global national tourism plans that were studied. Used intelligently and in harmony, with the industry fully understanding the inter‐relationships and inter‐dependencies within the “cycle of growth”, the key themes enable the tourism industry to successfully come to grips with the challenges and opportunities ahead. Originality/value Tourism 2025 is aimed at aligning the industry on a pathway towards aspirational growth.

scholarly journals Assessing the Need for Ecotourism Cluster Establishment in Georgia: Ways to Increase the Country’s Competitiveness

2020 ◽  
Vol 16 (31) ◽  
Author(s):  
Tamar Khakhishvili
Keyword(s):  
Protected Areas ◽  
National Parks ◽  
National Park ◽  
Service Providers ◽  
Tourism Industry ◽  
Cluster Development ◽  
Wine Tourism ◽  
Natural Monument ◽  
Strong Cluster ◽  
Different Parts

Georgia is famous for wine, hospitality, culture, and history at the international level. Before now, tourism in Georgia was only related to wine tourism and sea resorts, but in recent years, the country is positioning itself as an emerging destination for adventurous tourism. Industry potential is not fully utilized and it has more hidden possibilities to attract more visitors. This paper focuses on assessing the need for ecotourism cluster establishment in Georgia. In fulfilling this objective, a survey was conducted. Questionnaires were distributed to ecotourism service providers of the country. 54 managers of national parks and other protected areas (Lagodekhi Protected Areas, Kazbegi National Park, Martvili Canyon Natural Monument, Borjomi-Kharagauli National Park and Machakhela National Park) were chosen for the survey. The selected respondents are the managers of the most popular ecotourism destinations among Georgian and foreign ecoturists. Due to the various locations in different parts of Georgia, it took about two weeks to conduct the survey. The results of the survey showed that ecotourism industry representatives agree on the need of cluster establishment for more development of the field. The paper also demonstrated that building promising ecotourism industry through strong cluster development is directly related to increasing the country’s competitiveness.

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