A novel approach to leveraging social media for rapid flood mapping: a case study of the 2015 South Carolina floods

2017 ◽  
Vol 45 (2) ◽  
pp. 97-110 ◽  
Author(s):  
Zhenlong Li ◽  
Cuizhen Wang ◽  
Christopher T. Emrich ◽  
Diansheng Guo
Keyword(s):  
Social Media ◽  
South Carolina ◽  
Flood Mapping ◽  
Novel Approach

scholarly journals “Power to the People!”: Social Media Discourse on Regional Energy Issues in Australia

2018 ◽  
Vol 22 ◽  
Author(s):  
Kerri Morgan ◽  
Marc Cheong ◽  
Susan Bedingfield
Keyword(s):  
Social Media ◽  
Economic Sectors ◽  
Regional Energy ◽  
Power Stations ◽  
The People ◽  
Novel Approach ◽  
Social Media Platforms ◽  
The Voice ◽  
Energy Issues

Social media provides people from all socio-economic sectors with the opportunity to voice their opinions. Platforms such as Twitter provide the means to share one’s opinion with little effort and cost. But do these media empower everyday people to make their voice heard? In this research, we introduce a novel approach for investigating the voice of different Twitter groups on social media platforms, by combining text clustering and an analysis of cliques in the resulting network. We focus on a case study using Twitter interactions with respect to energy issues, in particular the closure of coal-fired power stations such as Hazelwood. Implications from this study will benefit stakeholders from governments to industry to the ‘common man’, in understanding how discourse on social media reflects public consumer sentiment.

Social Media as a Tool Connecting with Library Users in Disasters: A Case Study of the 2015 Catastrophic Flooding in South Carolina

2017 ◽  
Vol 36 (3) ◽  
pp. 274-287 ◽  
Author(s):  
Jingjing Liu ◽  
Feili Tu-Keefner ◽  
Hassan Zamir ◽  
Samantha K. Hastings
Keyword(s):  
Social Media ◽  
South Carolina ◽  
Library Users

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

A Novel Approach to the Automatic Designation of Predefined Census Enumeration Areas and Population Sampling Frames: A Case Study in Somalia

2019 ◽  
Author(s):  
Sarchil Qader ◽  
Veronique Lefebvre ◽  
Amy Ninneman ◽  
Kristen Himelein ◽  
Utz Pape ◽  
...  
Keyword(s):  
Population Sampling ◽  
Census Enumeration ◽  
Novel Approach

come_NET

2018 ◽  
Author(s):  
Konstantin Aal ◽  
Anne Weibert ◽  
Kai Schubert ◽  
Mary-Ann Sprenger ◽  
Thomas Von Rekowski
Keyword(s):  
Social Media ◽  
Design Process ◽  
Participatory Design ◽  
Controlled Environment ◽  
Design And Implementation ◽  
Neighborhood Contexts ◽  
Study Results ◽  
Computer Club ◽  
Close Cooperation

The case study presented in this chapter discusses the design and implementation of an online platform, “come_NET,” in the context of intercultural computer clubs in Germany. This tool was built in close cooperation with the children and adult computer club participants. It was designed to foster the sharing of ideas and experiences across distances, support collaboration, and make skills and expertise accessible to others in the local neighborhood contexts. In particular, the participatory-design process involving the children in the computer clubs fostered a profound understanding of the platform structure and functionalities. The study results show how younger children in particular were able to benefit, as the closed nature of the platform enabled them to gather experience as users of social media, but in a safe and controlled environment.

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