A Market Segmentation Approach to Nutrition Education among Low-Income Individuals

2004 ◽  
Vol 10 (3-4) ◽  
pp. 24-38 ◽  
Author(s):  
Robert John ◽  
Dave S. Kerby ◽  
Patti S. Landers
Keyword(s):  
Nutrition Education ◽  
Market Segmentation ◽  
Low Income ◽  
Primary Objective ◽  
Perceived Barriers ◽  
Food Stamp Program ◽  
Product Price ◽  
Market Segments ◽  
Audience Segmentation ◽  
Segmentation Approach

Free nutrition education is available to most lowincome individuals including Food Stamp program participants, but few avail themselves of the opportunity. The primary objective of this study was audience segmentation based on perceived barriers to participation in free nutrition education (product, price, and place) among 3,659 low-income individuals in Oklahoma. Six market segments were identified through a cluster analysis of 12 perceived barriers. The market segments were: Few Barriers, Low Interest, Childcare, Know the Topic, Transportation, and Multiple Barriers. We conclude with an examination of the demographic composition of the market segments. Based on a judgment of their reachability and responsiveness, little effort should be expended to attempt to attract the Low Interest and Multiple Barriers segments, because the former is not interested in the product and the latter perceive too many impediments for engaging in the behavior. We recommend specific program changes to attract participation in nutrition education among the approximately twothirds of the population that comprise the Few Barriers, Childcare, Know the Topic, and Transportation segments.

Public Transit Market Research of Low-Income Commuters Using Attitude-Based Market Segmentation Approach: Case Study of Fushun, China

2017 ◽  
Vol 2671 (1) ◽  
pp. 10-19 ◽  
Author(s):  
Long Cheng ◽  
Xuewu Chen ◽  
William H. K. Lam ◽  
Shuo Yang ◽  
Da Lei
Keyword(s):  
Market Segmentation ◽  
Low Income ◽  
Structural Equation ◽  
Public Transit ◽  
Household Survey ◽  
Equation Modeling ◽  
Transit Services ◽  
Segmentation Approach ◽  
Transit Market ◽  
Attitudinal Characteristics

In China, low-income commuters are usually concentrated in peripheral settlements outside downtown areas, where travel services are inadequately provided. These commuters are dependent on fewer travel options, considering their affordability. Based on the recognition that public transit is an important mode to enhance low-income commuters’ travel mobility, a comprehensive attitude-based market segmentation analysis was performed to identify distinct market segments to best serve the needs of each segment and to develop plans to increase transit usage. First, a detailed household survey was conducted in Fushun, China, to obtain commuters’ attitudes toward daily travel. Then, factor analysis was utilized to explore latent attitudinal factors. The structural equation modeling investigated the correlations between attitudes and public transit usage. The k-means clustering was then employed to partition the transit market into several subgroups. Finally, five segments of transit market with distinct attitudes were identified by three dividing variables, namely, the desire for comfort, the need for reliability, and environmental awareness. Low-income commuters in the same segment share homogeneous travel preferences while those in other segments possess different attitudes. The attitudinal characteristics, socioeconomic profile, and mode choice behavior in each segment were examined and discussed. Policies that best meet the needs of each submarket were proposed. These transit-related strategies included building a reliable operation environment, improving the level of service of existing facilities, implementing demand-response transit services, and providing public propaganda and education toward environmental protection.

scholarly journals Socio-economic and behavioural factors are predictors of food use in the National Food Stamp Program Survey

2004 ◽  
Vol 92 (3) ◽  
pp. 497-506 ◽  
Author(s):  
Alok Bhargava
Keyword(s):  
Nutrition Education ◽  
Low Income ◽  
Fruits And Vegetables ◽  
Food Stamp ◽  
Grocery Stores ◽  
Food Stamp Program ◽  
Low Fat Diet ◽  
Food Pyramid ◽  
The Usa ◽  
Behavioural Factors

The unhealthy dietary patterns in the USA especially among low-income households demand complex strategies for health promotion. The present paper analysed the proximate determinants of 7 d food use by 919 participants in the National Food Stamp Program Survey conducted in 1996. The households' consumption of dietary energy, carbohydrate, protein, fibre, saturated, monounsaturated and polyunsaturated fats, Ca, Fe, β-carotene and vitamin C were explained by background, socio-economic and behavioural factors. Certain methodological issues arising in modelling food use data were addressed. The results showed that the subjects' knowledge of the US Department of Agriculture food pyramid, reading nutrition labels, adopting a low-fat diet, selecting fruits and vegetables, saving money at grocery stores and frequency of shopping trips were often significantly associated (P>0·05) with the densities of nutrient use. The results identified certain aspects of nutrition education programmes that deserve greater emphasis for improving diet quality. The model for energy intake indicated that disbursing half the food stamp benefits on a 2-week basis and better shopping practices can enhance food availability.

scholarly journals Charter Market Segmentation in Response to Trade’s Needs

2020 ◽  
pp. 78-87
Author(s):  
Evi Plomaritou ◽  
Angelos Menelaou
Keyword(s):  
Market Segmentation ◽  
Transport Service ◽  
Market Segments ◽  
Sea Transport ◽  
International Shipping ◽  
Commercial Success ◽  
Transport Services ◽  
Segmentation Approach ◽  
Buying Behaviour ◽  
Shipping Enterprise

Chartering is the part of international shipping business which broadly deals with the proper matching of cargoes’ transport needs and vessels’ commercial trading. Different charterers have different transportation needs. They do not all require the same sea transport service and not all charterers charter a particular vessel for the same reasons. Therefore, this paper intends to present how the charter market may be structured in response to trade’s needs and charterers’ requirements. The main objective of this paper is to constitute an overview of the shipping market segmentation into the various market segments. The analysis is based on the behavioural segmentation approach. This paper discusses mainly the conditions of charter market segmentation through relevant theories, reviews and some real cases analyses. Segmentation involves homogeneous buying behaviour of charterers within a segment but heterogeneous buying behaviour between segments. In respect of the trade’s needs, emphasis is given on charterers’ requirements in bulk market (dry and liquid) and on shippers’ requirements in liner market. Furthermore, the paper examines how the shipping companies should respond to their clients’ demands. Shipping enterprises have unique capabilities concerning the means, the resources and the management abilities for their ships. The matching of the shipping enterprise capabilities with the needs and the desires of its clients is fundamental for the provision of the desired transport services, the satisfaction and retention of charterers and thus the commercial success of the enterprise. Main objective of charter market segmentation is to assist the company focus its efforts to the most promising opportunities.

Analysis of the Nascar Hall of Fame Exhibition Event: A Generation-Based Market Segmentation Approach

2019 ◽  
Vol 23 (6) ◽  
pp. 913-926
Author(s):  
Kakyom Kim ◽  
Giri Jogaratnam
Keyword(s):  
Generation X ◽  
Market Segmentation ◽  
Generation Y ◽  
Generational Differences ◽  
The Past ◽  
The Us ◽  
Segmentation Approach ◽  
Research Findings ◽  
Hall Of Fame ◽  
Southeastern Region

Research findings on generations have been becoming useful for event organizers and destination developers over the past decades. The current study investigated generational differences in exhibition dimensions, satisfaction, and future intentions along with trip characteristics of visitors to the NASCAR Hall of Fame Exhibition event held in a medium-sized city in the southeastern region of the US. Analysis confirmed the existence of six exhibition dimensions labeled as "exhibits," "staff," "facility," "concessions," "audio tours," and "hard cards" on the event. As part of the most substantial results, there were both dissimilarities and similarities in the exhibition dimensions across four generations including "Matures," "Baby Boomers," "Generation X," and "Generation Y." Analysis also suggested significant differences in exhibition visitors' overall satisfaction, future intentions, and trip characteristics across the generations. Some useful implications are discussed for exhibition event managers and organizers.

scholarly journals Body composition outcomes of Healthy Fit and the role of acculturation among low-income Hispanics on the US-Mexico border

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Diane I. Lopez ◽  
Lauren Chacon ◽  
Denise Vasquez ◽  
Louis D. Brown
Keyword(s):  
Physical Activity ◽  
Body Composition ◽  
Nutrition Education ◽  
Low Income ◽  
Vegetable Consumption ◽  
Overweight And Obesity ◽  
Foreign Born ◽  
Exercise Interventions ◽  
Mexico Border

Abstract Background Hispanic immigrants continue to experience higher rates of overweight and obesity compared to their non-Hispanic counterparts. Acculturation may contribute to unhealthy weight gain among immigrant populations by shifting dietary patterns from high fruit and vegetable consumption to unhealthier high fat diets. Healthy Fit, a culturally tailored community health worker (CHW) intervention, aims to reduce obesity related outcomes by providing physical activity and nutrition education and resources in a low-income Hispanic population. This study aims to evaluate outcomes of Healthy Fit participants and examine changes in body composition in relation to level of acculturation at baseline and follow-up. Method In this longitudinal observational study, CHWs recruited 514 participants from community events and agencies serving low-income Hispanic populations in El Paso, Texas from 2015 to 2016. Following an in-person health screening, eligible participants received nutrition and physical activity education guided by fotonovelas, comic-like educational books. Telephone follow-ups made at 1, 3, and 6 months by CHWs encouraged follow-through on referrals. 288 participants completed the screening again during the 12-month follow-up. Results The sample was predominantly Hispanic (96%), female (82%), uninsured (79%), had a household income of less than $19,999 (70%), foreign-born (79%), preferred Spanish (86%) and few rated themselves as good or excellent for English proficiency (27%). Overall, Healthy Fit participants significantly improved (i.e., decreased) BFP by 0.71% (t = 2.47, p = 0.01) but not BMI (b = .01, t = − 0.14, p = .89). Contrary to expectations, acculturation was not associated with lower BMI (b = 0.09, p = 0.84) or BFP (b = 0.13, p = 0.85) at baseline. However, acculturation predicted changes in both BMI (b = 0.30, p = 0.03) and BFP (b = 1.33, p = 0 .01) from baseline to follow-up. Specifically, the low acculturation group improved in body composition measures over time and the high acculturation group did not improve in either measure. Conclusion Findings suggest Healthy Fit was most effective among less acculturated individuals. The influence of acculturation on the efficacy of nutrition and exercise interventions suggests that Hispanics should not be treated as a homogenous subgroup.

scholarly journals The feasibility of implementing an English language version of GLA:D Back

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
J. Lemieux ◽  
G. Kawchuk ◽  
A. Kongsted ◽  
J. Hartvigsen ◽  
V. Abdollah ◽  
...  
Keyword(s):  
Back Pain ◽  
Program Implementation ◽  
English Language ◽  
Primary Objective ◽  
Perceived Barriers ◽  
Language Version ◽  
Rural Settings ◽  
Care Package ◽  
Evidenced Based ◽  
Evidence Based Care

Abstract Background Evidenced-based clinical guidelines for the treatment of low back pain (LBP) consistently suggest educating patients about their back pain, its natural course, and providing advice to keep active and continue working. Despite this evidence, clinicians routinely do not follow these recommendations resulting in ineffective and fragmented care. GLA:D® Back, a standardized care package, was originally developed in Denmark to assist clinicians in implementing evidence-based care. This study will evaluate the feasibility of implementing the English version of the Danish GLA:D® Back program in Alberta, Canada. Methods Thirty-five clinicians from nineteen clinics in Alberta, Canada, participated. Feasibility of program implementation, our primary objective, was evaluated within 3 months. Feasibility success was defined as 50% clinician/clinic adoption in addition to 66–88 enrolled participants registered in the database. Our secondary objectives included collecting data pertaining to clinician confidence, attitudes and behaviour of treating patients, perceived barriers and facilitators of program in addition to collecting patient-data regarding pain, function, general health and self-efficacy. Results The majority of the clinics (15/19, 79%) offered GLA:D® Back to their patients within the study period. Of the participating clinicians, GLA:D® Back was delivered by (25/35, 71%) of clinicians. In total, 78 patients were enrolled in the program and (69/78, 88%) participants attended the final assessment. Secondarily, clinicians demonstrated a biomedical and behavioural orientation along with high confidence when treating LBP patients while patient outcomes trended toward improvement. Conclusion The English translation of the Danish GLA:D Back program was feasible for Albertan clinicians to implement into practice in both urban and rural settings.

Identifying Perceived Barriers and Benefits to Reducing Energy Consumption in an Affordable Housing Complex

2016 ◽  
Vol 22 (3) ◽  
pp. 159-178 ◽  
Author(s):  
Dan Reaves ◽  
Caroline M. Clevenger ◽  
MaryEllen Nobe ◽  
Patricia A. Aloise-Young
Keyword(s):  
Energy Consumption ◽  
Affordable Housing ◽  
Low Income ◽  
Perceived Barriers ◽  
Community Based ◽  
Target Behaviors ◽  
Housing Complex ◽  
Two Phases ◽  
Reduction Of Energy Consumption ◽  
Reducing Energy

Reduction of energy consumption in the affordable housing sector is highly impacted by human behavior. However, only limited behavior change research exists that is aimed at reducing energy consumption in this sector. This study seeks to implement the first two phases of the community-based social marketing (CBSM) framework in an affordable housing setting. The goals of the research are to identify the optimal behaviors for energy reduction and to identify the perceived barriers and benefits associated with those behaviors in a low-income housing facility. The results of this study identify five target behaviors along with their barriers and benefits. In addition, the study identifies potential issues and nuances in the CBSM process that researchers should take into consideration during future implementations of CBSM in affordable housing environments.

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