scholarly journals Charter Market Segmentation in Response to Trade’s Needs

2020 ◽  
pp. 78-87
Author(s):  
Evi Plomaritou ◽  
Angelos Menelaou
Keyword(s):  
Market Segmentation ◽  
Transport Service ◽  
Market Segments ◽  
Sea Transport ◽  
International Shipping ◽  
Commercial Success ◽  
Transport Services ◽  
Segmentation Approach ◽  
Buying Behaviour ◽  
Shipping Enterprise

Chartering is the part of international shipping business which broadly deals with the proper matching of cargoes’ transport needs and vessels’ commercial trading. Different charterers have different transportation needs. They do not all require the same sea transport service and not all charterers charter a particular vessel for the same reasons. Therefore, this paper intends to present how the charter market may be structured in response to trade’s needs and charterers’ requirements. The main objective of this paper is to constitute an overview of the shipping market segmentation into the various market segments. The analysis is based on the behavioural segmentation approach. This paper discusses mainly the conditions of charter market segmentation through relevant theories, reviews and some real cases analyses. Segmentation involves homogeneous buying behaviour of charterers within a segment but heterogeneous buying behaviour between segments. In respect of the trade’s needs, emphasis is given on charterers’ requirements in bulk market (dry and liquid) and on shippers’ requirements in liner market. Furthermore, the paper examines how the shipping companies should respond to their clients’ demands. Shipping enterprises have unique capabilities concerning the means, the resources and the management abilities for their ships. The matching of the shipping enterprise capabilities with the needs and the desires of its clients is fundamental for the provision of the desired transport services, the satisfaction and retention of charterers and thus the commercial success of the enterprise. Main objective of charter market segmentation is to assist the company focus its efforts to the most promising opportunities.

A Market Segmentation Approach to Nutrition Education among Low-Income Individuals

2004 ◽  
Vol 10 (3-4) ◽  
pp. 24-38 ◽  
Author(s):  
Robert John ◽  
Dave S. Kerby ◽  
Patti S. Landers
Keyword(s):  
Nutrition Education ◽  
Market Segmentation ◽  
Low Income ◽  
Primary Objective ◽  
Perceived Barriers ◽  
Food Stamp Program ◽  
Product Price ◽  
Market Segments ◽  
Audience Segmentation ◽  
Segmentation Approach

Free nutrition education is available to most lowincome individuals including Food Stamp program participants, but few avail themselves of the opportunity. The primary objective of this study was audience segmentation based on perceived barriers to participation in free nutrition education (product, price, and place) among 3,659 low-income individuals in Oklahoma. Six market segments were identified through a cluster analysis of 12 perceived barriers. The market segments were: Few Barriers, Low Interest, Childcare, Know the Topic, Transportation, and Multiple Barriers. We conclude with an examination of the demographic composition of the market segments. Based on a judgment of their reachability and responsiveness, little effort should be expended to attempt to attract the Low Interest and Multiple Barriers segments, because the former is not interested in the product and the latter perceive too many impediments for engaging in the behavior. We recommend specific program changes to attract participation in nutrition education among the approximately twothirds of the population that comprise the Few Barriers, Childcare, Know the Topic, and Transportation segments.

THE DEVELOPMENT AND SYSTEMATIC STUDY OF THE PROGRAM OF MEASURES ON IMPROVEMENT OF ORGANIZATION OF TRANSPORT SERVICE OF THE POPULATION IN THE METROPOLIS

2020 ◽  
Vol 4 (26) ◽  
pp. 91-95
Author(s):  
D. A. Smirnov ◽  
Keyword(s):  
Transport System ◽  
Systematic Study ◽  
Public Transport ◽  
Road Network ◽  
System Development ◽  
Transport Service ◽  
Transport Services ◽  
The City

The article reveals the content of measures to improve the organization of transport services in the metropolis. The key directions of the city transport system development are considered. The analysis of the offered offers is carried out. Keywords: metropolis, transport development, public transport, street and road network.

Analysis of the Nascar Hall of Fame Exhibition Event: A Generation-Based Market Segmentation Approach

2019 ◽  
Vol 23 (6) ◽  
pp. 913-926
Author(s):  
Kakyom Kim ◽  
Giri Jogaratnam
Keyword(s):  
Generation X ◽  
Market Segmentation ◽  
Generation Y ◽  
Generational Differences ◽  
The Past ◽  
The Us ◽  
Segmentation Approach ◽  
Research Findings ◽  
Hall Of Fame ◽  
Southeastern Region

Research findings on generations have been becoming useful for event organizers and destination developers over the past decades. The current study investigated generational differences in exhibition dimensions, satisfaction, and future intentions along with trip characteristics of visitors to the NASCAR Hall of Fame Exhibition event held in a medium-sized city in the southeastern region of the US. Analysis confirmed the existence of six exhibition dimensions labeled as "exhibits," "staff," "facility," "concessions," "audio tours," and "hard cards" on the event. As part of the most substantial results, there were both dissimilarities and similarities in the exhibition dimensions across four generations including "Matures," "Baby Boomers," "Generation X," and "Generation Y." Analysis also suggested significant differences in exhibition visitors' overall satisfaction, future intentions, and trip characteristics across the generations. Some useful implications are discussed for exhibition event managers and organizers.

Marketing and Gaelic football

2016 ◽  
Vol 32 (8) ◽  
pp. 15-17
Keyword(s):  
Market Segmentation ◽  
Design Methodology ◽  
Business Success ◽  
Market Segments ◽  
Content Type ◽  
Sports Organizations ◽  
Competitive Edge ◽  
Marketing Activities ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Market segmentation has long been acknowledged as a key component in business success. An ability to recognize and exploit disparities between different consumer segments can prove a rich source of opportunity for firms. Those able to successfully match their offerings with the requirements of specific market segments often secure and sustain a competitive edge. Segmentation strategies are critical to sports organizations as well as to more conventional industries. Sports consumers come in all shapes and sizes and no one-cap-fits-all where marketing activities are concerned. Different sports attract different consumer types. The secret is to identify the unique characteristics of each sub-group and target them accordingly. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals Trade Barrier Elimination, Economics of Scale and Market Competition: Computable General Equilibrium Model

2017 ◽  
Vol 6 (2) ◽  
pp. 189-216
Author(s):  
Widyastutik Widyastutik ◽  
Suahasil Nazara ◽  
Rina Oktaviani ◽  
Djamester Simarmata
Keyword(s):  
Computable General Equilibrium ◽  
Market Competition ◽  
Computable General Equilibrium Model ◽  
Cge Model ◽  
Trade Barriers ◽  
Sea Transport ◽  
Competitive Effects ◽  
Services Sector ◽  
Economics Of Scale ◽  
Transport Services

The ASEAN and its dialogue partner countries agreed to reduce trade barriers in the services sector, one of which is sea transport services. The purpose of this study is to estimate the equivalent tax of non-tariff barriers in the sea transport services. Besides that, this study is going to analyze the economic impacts of the regulatory barriers elimination in the sea transport services of ASEAN and its dialogue partner countries. Using the gravity model, it can be identified that trade barriers of sea transport services sector of ASEAN and dialogue partner countries are still relatively high. Additionally, by adopting IC-IRTS model in Global CGE Model (GTAP), the simulation results show consistent results with the theory of pro-competitive effects. The greater gain from trade is obtained in the CGE model assuming IC-IRTS compared to PC-CRTS. China gains a greater benefit that is indicated by the highest increase in welfare and GDP followed by Japan and AustraliaDOI: 10.15408/sjie.v6i2.5279

scholarly journals The Councils of the Archipelagos in the basic law of French Polynesia - M Vernaudon C Territoire de law Polynesie Francaise - decision of the Administrative Tribunal of Papeete of 10 May 1994

1996 ◽  
Vol 26 (2) ◽  
pp. 450
Author(s):  
Yves-Louis Sage ◽  
A Moyrand
Keyword(s):  
French Polynesia ◽  
Case Note ◽  
Sea Transport ◽  
Transport Services ◽  
Government Decision ◽  
Basic Law ◽  
Administrative Tribunal

This article is a case note of the judgment of the Administrative Tribunal of Papeete of 18 May 1994, which concerned the illegality of the tariffs applicable to sea transport services. Mr Emile Vernaudon challenged the legality of a government decision which should have been taken after consultation with the councils of the archipelagoes. The author discusses two potential contentious points: a failure to legislate, and a failure to consult. 

scholarly journals A Proposal of Measures Towards a Qualitative Enhancement of Bus Transport Services in the Primorsko-goranska County

Pomorstvo ◽  
2018 ◽  
Vol 32 (1) ◽  
pp. 50-58
Author(s):  
Siniša Vilke ◽  
Tomislav Krljan ◽  
Borna Debelić
Keyword(s):  
Qualitative Data ◽  
Current Situation ◽  
Passenger Transport ◽  
Transport Service ◽  
The Public ◽  
Transport Services ◽  
Passenger Flows ◽  
Bus Transport ◽  
Density Rate

The survey, which consisted of counting, polling and recording, has provided data on the existing volume of passenger flows in public bus stations/terminals within the Primorsko-goranska (Littoral-Mountainous) County (hereinafter: the PG County), the density rate of passengers on bus lines that operate on County connections and on bus lines connecting the PG County with other counties in Croatia. In addition to the quantitative parameters, the qualitative data were analyzed that had been obtained by polling passengers at the Rijeka bus terminal, whereupon detailed opinions of direct users of the service were elaborated with the aim of obtaining a picture of the current situation of the public bus transport in the PG County. The data collected were used in evaluating the quality of the passenger transport service provided and in determining measures to be taken in order to bring both the actual quality of transport and the satisfaction of passengers to a higher level.

scholarly journals Determining the Extent of Territorial Transport Services When Using Rail Transport

2019 ◽  
Vol 10 (2) ◽  
pp. 61-69
Author(s):  
Milan Dedík ◽  
Jozef Gašparík ◽  
Nikolina Brnjac
Keyword(s):  
Transport System ◽  
Rail Transport ◽  
Transport Systems ◽  
Transport Service ◽  
Factors Affecting ◽  
Transport Services ◽  
Complex Process ◽  
The Subject ◽  
Efficient Transport ◽  
Transport Potential

Abstract Planning the extent of transport services within a selected territory is a topical issue especially in the context of developing integrated transport systems. The objective of this research study is to design a sustainable system of public passenger transport that would be an alternative to expanding individual transport. The implementation of a quality and efficient transport service is a relatively complex process, since, currently, there are no generally applicable principles for its design. This manuscript presents general results of research aimed at solving the problem of transport service within a selected territory issue with a focus on rail transport as an efficient transport system representing a backbone of a transport system. The subject of the investigation is to compile a set of factors affecting the design of the transport concept. The output of the manuscript consists in a proposal of a generally applicable procedure including a calculation of transport potential and characteristics of the inputs. Subsequently, based on the resulting values, it will be possible to determine the extent of the transport services provided by rail transport in any territory, which will contribute to a more efficient and high quality theoretical graph of train running.

Aggregation Criteria in Normative Market Segmentation Theory

1978 ◽  
Vol 15 (3) ◽  
pp. 346-355 ◽  
Author(s):  
John O. Tollefson ◽  
V. Parker Lessig
Keyword(s):  
Response Function ◽  
Market Segmentation ◽  
Market Segments ◽  
Marketing Literature ◽  
Theoretical Analyses

The aggregation of consumers into market segments on the basis of similarity of elasticities, marginal responses, or response function coefficients has been presented in the marketing literature as the normative ideal. Explicit theoretical analyses which do not support the use of these criteria and research which reinforces the conclusions of the theoretical analyses are presented. In addition, superior aggregation criteria are identified.

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