From Commerce to Society: Expanding the Domain of Marketing Education

1998 ◽  
Vol 4 (2) ◽  
pp. 18-24
Author(s):  
Susan Dann ◽  
Peter Graham
Keyword(s):  
Nonprofit Organizations ◽  
Social Marketing ◽  
Tertiary Education ◽  
Undergraduate Curriculum ◽  
Student Interest ◽  
Generic Concept ◽  
Marketing Education ◽  
The Subject ◽  
A Minor ◽  
Social Causes

Despite conceptual developments of the 1970s which expanded the domain of marketing from a purely business orientation to incorporate wider social causes, marketing education has continued to be dominated by the commercial perspective. Issues such as the appropriateness or otherwise of the application of marketing tools to the selling of ideas and changes in behaviors are usually only addressed as a special interest topic within general marketing courses. However, the expansion of interest in social marketing over the past decade has resulted in a greater demand for a more in-depth treatment of the subject in the tertiary education curriculum. One university which has taken the opportunity to develop the area of social marketing into a teaching specialization is Griffith University in Australia, which first offered a course devoted entirely to social marketing as part of the undergraduate curriculum in 1994. This paper outlines why and how the subject is taught and how it complements the broader curriculum of the university as well as including an overview of some of the special issues that arise in teaching a subject of this type. Between 1969 and 1972, the marketing discipline redefined and dramatically broadened its domain. First, Kotler and Levy (1969) broadened the concept of marketing, then Kotler and Zaltman (1971) specifically applied marketing to the arena of planned social change and, finally, Kotler (1972) articulated the generic concept of marketing. This generic concept — the dominant paradigm of the discipline — asserts the applicability of marketing to all kinds of exchanges, not just commercial exchanges between a customer and a supplier (Graham, 1993; Graham, 1994). This expansion of the application of the marketing concept to include nonprofit organizations, government bodies and social causes has provided a fertile ground for researchers. However, it has not yet become a significant, nor even normal, feature of marketing education within University programs. Griffith University in Australia is ideally suited to taking on the challenge of incorporating social marketing into the curriculum. Griffith University was established in 1971 with a view to broadening the discipline-based structures of traditional universities and has promoted the study and teaching of significant new fields. Evidence of this commitment includes the establishment of specialist faculties in Asian studies and environmental studies, areas not usually found in the older, more traditional universities. From its inception, multidisciplinary and interdisciplinary teaching and research has been actively encouraged at Griffith University. It was within this multi- and inter-disciplinary environment that the course in Social Marketing was developed. It is worth noting that the specialization in Social Marketing was developed in response to student interest, rather than as a result of a traditional inclusion or ideological assertion of relevance. Originally, social marketing was taught as a minor part of another undergraduate elective, Contemporary Issues in Marketing.

Pattern of Female Genital Mutilation among Adolescents Attending Secondary Schools’ in Enugu Metropolis

2020 ◽  
Author(s):  
Awoere T Chinawa ◽  
Josephat M Chinawa ◽  
Edmund N Ossai ◽  
Ann E Aronu ◽  
Godwin E Ozokoli ◽  
...  
Keyword(s):  
Secondary Schools ◽  
Cultural Values ◽  
Female Genital Mutilation ◽  
Female Circumcision ◽  
Tertiary Education ◽  
Female Adolescents ◽  
Genital Mutilation ◽  
Major Complications ◽  
A Minor ◽  
Female Genital

Abstract Background Female genital mutilation (FGM) is a public health menace and it study among adolescents is not exhaustive. Objectives The aim is to study the prevalence, pattern, cultural values, health implications and consequences of FGM among adolescent females attending secondary schools in Enugu metropolis. Methods A descriptive study involving female adolescents aged 13–21 years recruited by multistage sampling in three Girls Secondary Schools in Enugu Metropolis. Results Four hundred and fifty (450) questionnaires were distributed and four hundred and fourteen (414) were retrieved. The parents with moderate value for culture and tradition had the highest circumcised respondents (7.8%) (p = 0.056). Majority of the respondents, 93.7% were aware of female circumcision. The major complications of female circumcision according to the respondents were painful urination and menstrual problems. The prevalence of female circumcision among the respondents was 9.4%. A minor proportion of the respondents, 5.8% were of the opinion that all females should be circumcised. Respondents whose fathers attained tertiary education were three times less likely to be circumcised when compared with those whose fathers attained secondary education and less (adjusted odds ratio  = 0.3; 95% CI: 0.3–1.5). Conclusion Prevalence of FGM among adolescents aged 13–21 years in Enugu metropolis was 9.4%. Majority of the respondents had good knowledge of FGM, and major complications noted were painful urination and menstrual problems. Fathers education level is a very strong reason for this high awareness of FGM among female adolescents.

scholarly journals Golden Moves

2013 ◽  
Vol 19 (4) ◽  
pp. 230-241 ◽  
Author(s):  
Stephan Dahl ◽  
Lynne Eagle ◽  
Mustafa Ebrahimjee
Keyword(s):  
Physical Activity ◽  
Behavior Change ◽  
Nonprofit Organizations ◽  
Social Marketing ◽  
Transtheoretical Model ◽  
Perceived Barriers ◽  
Theory Approach ◽  
The United Kingdom ◽  
Activity Program ◽  
Grounded Theory Approach

Social marketing is increasingly being used by public and nonprofit organizations to deliver behavior change objectives. Drawing on the example of physical activity for the over 65s, we show how social marketing techniques can deliver a physical activity program for a priority group that has so far received little attention. In this study, conducted in the United Kingdom, we use a grounded theory approach to understand motivational factors and perceived barriers and to determine the types of messages and message channels that could be used for a potential social marketing–based intervention. We show how the findings of this pilot study can be used to develop such an intervention, and present a modeled intervention, based on the transtheoretical model of behavior change.

Open-Ended Curiosity-Driven Fluids Lab Project

2017 ◽  
Author(s):  
Thomas G. Shepard ◽  
Christopher Haas ◽  
Rajagopala Menon
Keyword(s):  
Fluid Mechanics ◽  
Undergraduate Curriculum ◽  
Self Determination Theory ◽  
Field Trips ◽  
Student Interest ◽  
Great Opportunity ◽  
Hands On ◽  
Design Build ◽  
Course Material ◽  
Positive Results

The lab component of a fluid mechanics course permits a great opportunity for students to engage with course material. These labs can take many forms including field trips, guided inquiry exercises, formulaic lab exercises, practical/hands-on skill development, CFD and design-build-test projects to name a few. Previous literature on self-determination theory suggests that many positive results can be gained by giving students a choice in their studies. Related literature on the importance of curiosity in students suggests similar benefits. This paper describes a multi-week lab experience where students were given the opportunity to study anything remotely related to fluid mechanics with very few restrictions on implementation. The project goals were proposed by a student, or a team of two students, and then refined with the assistance of the course instructor to ensure proper scope. Pre-project surveys were used to gage the importance students place on studying material which is of personal interest and to determine how other parts of the undergraduate curriculum match up with student interest. Post-project surveys were used to gather input on the student experience of completing the curiosity project. This paper details the results from the various assessments and discusses feedback from the course instructor, lab instructors and students relating to project implementation, opportunities for improvement and some of the advantages of such a lab experience.

Social marketing hackers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Maria M. Raciti
Keyword(s):  
Social Marketing ◽  
Change Agents ◽  
Content Type ◽  
Marketing Professional ◽  
The Social ◽  
Greater Good ◽  
The Many ◽  
Behaviour Changes ◽  
Social Causes ◽  
Blind Spots

Purpose Social marketing has come of age. Today, the study is a legitimate discipline with a wealth of empirical evidence that manifestly demonstrates the ability to bring about behaviour changes for the greater good. As social marketers, the study is rapidly expanding the horizons, with a growing interest in the labyrinth of systems that influence the chosen social causes. The study has become brave and bold, but is the study now running the risk of romanticising the work and ourselves? It is time to recalibrate, to take stock and to address the elephants in the social marketing room. Design/methodology/approach Expanding on my Change 2020 Driving Systems Change panel presentation, this study is a provocation, a think piece, centred around two observed phenomena. Findings The first phenomenon observed is the many identities of the contemporary social marketer – hackers, change agents, heroes, political power brokers and master puppeteers. The second phenomenon observed is the accelerated interest in systems thinking for which the author propose three preconditions are needed – an awareness of the system(s); an acknowledgement that this study is a part of the system(s) and the need to decolonise social marketing. Originality/value This paper poses challenging questions but offers no solutions as to how social marketers should, could or do square up the blind spots, make peace with the paradoxes or unblinking the views. Not only would it be naïve to proffer solutions but it would also stifle the growth of you, the reader, in your journey to becoming an integrated person and woke social marketing professional.

Gravity

2021 ◽  
Author(s):  
James B. Hartle
Keyword(s):  
Black Holes ◽  
General Relativity ◽  
Gravitational Waves ◽  
Undergraduate Curriculum ◽  
Physics First ◽  
Cambridge University ◽  
Introductory Course ◽  
Modern Physics ◽  
The Subject ◽  
Curriculum Making

Einstein's theory of general relativity is a cornerstone of modern physics. It also touches upon a wealth of topics that students find fascinating – black holes, warped spacetime, gravitational waves, and cosmology. Now reissued by Cambridge University Press, this ground-breaking text helped to bring general relativity into the undergraduate curriculum, making it accessible to virtually all physics majors. One of the pioneers of the 'physics-first' approach to the subject, renowned relativist James B. Hartle, recognized that there is typically not enough time in a short introductory course for the traditional, mathematics-first, approach. In this text, he provides a fluent and accessible physics-first introduction to general relativity that begins with the essential physical applications and uses a minimum of new mathematics. This market-leading text is ideal for a one-semester course for undergraduates, with only introductory mechanics as a prerequisite.

Mela's Phoenician Geography

2000 ◽  
Vol 90 ◽  
pp. 70-94 ◽  
Author(s):  
Roger Batty
Keyword(s):  
English Translation ◽  
Technical Writing ◽  
Roman Period ◽  
Poor Reading ◽  
History Of Cartography ◽  
History Of ◽  
The Subject ◽  
Many Sources ◽  
A Minor ◽  
Ancient Geography

The appearance in 1998 of F. E. Romer's English translation of Pomponius Mela's De Chorographia has helped to raise further the profile of this previously rather obscure author. Indeed, since the publication a decade previously of the Budé edition by Alain Silberman, interest in Mela seems to have grown quite steadily. Important contributions in German by Kai Brodersen have widened our appreciation of Mela's place within ancient geography as a whole, and his role within the history of cartography has been the subject of a number of shorter pieces.One element common to all these works, however, is a continuing tendency to disparage both Mela himself and the work he created. This is typified by Romer, for whom Mela was ‘a minor writer, a popularizer, not a first-class geographer’; one ‘shocking reason’ for his choice of genre was simply poor preparation, ‘insufficient for technical writing in geography’. Similar judgements appear in the works of Brodersen and Silberman. Mela's inaccuracies are, for these critics, typical of the wider decline of geography in the Roman period. Perhaps such negative views sprang initially from a sense of frustration: it was counted as one of our author's chief defects that he failed to list many sources for his work. For scholars interested in Quellenforschung it makes poor reading. Yet, quite clearly, the De Chorographia has also been damned by comparison. Mela's work has been held against the best Graeco-Roman learning on geography during antiquity—against Strabo, Ptolemy, or Pliny—and it has usually been found wanting. Set against the achievements of his peers, his work does not stand close scrutiny. Thus, for most scholars, the text has been read as a failed exercise in technical geography, or a markedly inferior document in the wider Graeco-Roman geographical tradition.

scholarly journals BATIK EXTRACULICULAR AS A MEANS OF PLANTING VALUES OF CULTURE

2019 ◽  
Vol 3 (2) ◽  
pp. 25-34
Author(s):  
Pangestu Cahyo Gumelar
Keyword(s):  
Cultural Values ◽  
Extracurricular Activities ◽  
Freedom Of Expression ◽  
Student Interest ◽  
Data Display ◽  
Community Environment ◽  
The Subject ◽  
Verification Test ◽  
Constant Practice ◽  
Data Analysis Methods

Abstract: Schools are part of the community, therefore schools must be able to strive for the preservation of the cultural richness of the community. Giriloyo Village, Imogiri, Bantul as an area that still preserves batik activities, and even batik becomes the main livelihood for several families. To continue to maintain this cultural heritage, MI Ma'arif Giriloyo I included batik extracurricular into local content that must be taken by students. This extracurricular batik aims to instill cultural values ​​so that students can foster a sense of love for their own culture. This type of research is qualitative research. Data collection techniques using the method of observation, documentation, and interviews. The object of this research is the implementation of batik extracurricular activities. With the subject of the Madrasah Head, Batik Extracurricular Teachers, students in grade V. Data analysis methods developed by Miles and Huberman are data reduction, data display, and conclusion drawing/verification. Test the validity of the data using reference material. The results of this study indicate that: 1) The batik extracurricular implementation is carried out consistently and systematically according to the learning steps starting from the introduction, core and closing activities. 2) The teacher develops the creativity of students by giving them freedom of expression and constant practice. 3) The inhibiting factors in batik extracurricular implementation are the lack of class hours, the amount of equipment that is not balanced with students, there is no specific place for batik practice. Factors supporting the implementation of batik extracurricular include the community environment, high student interest.

scholarly journals The location of the adverbial modifier in the modern Erzya and Finnish languages

2018 ◽  
Vol 10 (3) ◽  
pp. 64-69
Author(s):  
Evgeniya N. Muhina ◽  
Tatiyana N. Potapova
Keyword(s):  
Comparative Method ◽  
Research Topic ◽  
Parts Of Speech ◽  
Complex Sentences ◽  
Time Period ◽  
Minor Part ◽  
The Subject ◽  
Adverbial Modifiers ◽  
A Minor

The syntactic system in the Erzya and Finnish languages in comparative terms still remains insufficiently studied, in particular, regarding the syntactic location of such a minor part of a sentence as adverbial modifier. The relevance of the research topic is conditioned by the fact that in the Erzya and Finnish languages the location of adverbial modifiers depends not only on the purpose of the sentence and the part they refer to, but also on the parts of speech. The purpose of the work is to characterize and compare the location of adverbial modifier in the languages. The subject is the location of the adverbial modifier in the modern Erzya and Finnish languages. The material of the study was the adverbial modifiers in the Finno-Ugric languages in simple and complex sentences. In the course of the study, a comparative method was used. The research showed the following facts: from several adverbial modifier of time, the first place in the sentence is given to the adverbial modifier indicating a longer time period and the second one is to the adverbial modifier defining the former. If several adverbial modifiers are combined in one sentence, the adverbial modifier of time goes first, then there is an adverbial modifier of place. In the studied languages, adverbial modifiers of manner, place, time, purpose can be found at the beginning of the sentence, and at the end.

scholarly journals Students learning with interactive virtual math: an exploratory study in the classroom

2017 ◽  
Vol 1 (1) ◽  
pp. 80 ◽  
Author(s):  
Sônia Palha
Keyword(s):  
Secondary School ◽  
Secondary School Students ◽  
Tertiary Education ◽  
Learning Experience ◽  
Small Scale ◽  
School Students ◽  
Dynamic Events ◽  
The Subject ◽  
Scale Experiment ◽  
Further Development

Interactive Virtual Math (IVM) is a visualization tool to support secondary school students’ learning of graphs by dynamic events. In the prototype version students construct a graph and try to improve it themselves and with the feedback of the tool. In a small-scale experiment, which involved four classes at secondary and tertiary education and their mathematics teachers we investigated how the students used the tool in the classroom. In this study we focus on the students learning experience and the results are expected to provide knowledge and directions for further development of the tool. The corpus data consists of self-reported questionnaires and lessons observations. One main finding is that students, at different school levels, find the tool useful to construct or improve graphical representations and it can help to get a better understanding of the subject. The tool features that helped students most were the self-construction of the graphs and to get feedback about their own graph at the end. Other findings are that the students can work independently with the tool and we know more about the tool features that are attractive or need to be improved.

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