scholarly journals Hantu dan Bisnis Media; (Analisa Fenomena Tayangan Mistik di Media dengan Pendekatan Metode Komunikasi Terapan)

2019 ◽  
Vol 14 (1) ◽  
pp. 95-114
Author(s):  
Kiki Muhamad Hakiki
Keyword(s):  
Print Media ◽  
Uses And Gratifications ◽  
Modern Human ◽  
Modern World ◽  
Theory Theory ◽  
Theory Approach ◽  
Uses And Gratifications Theory ◽  
Media Processing ◽  
Science Theory ◽  
The Media

The focus of this paper is to examine the phenomenon of the rise of mystical shows in the media - both electronic and print media with a communication science theory approach namely the "Uses and Gratifications Theory" theory initiated by Katherine Miller in her book "Theories of Media Processing and Effects". With this theory we will find out why a media broadcasts certain programs excessively, even though they are sometimes not very good in terms of improving the education of the audience or readers. From the results of the study found facts bring; First, this phenomenon arises due to the conditions of modern human crisis which prioritize the materiality and forget the spirituality; Second, wrong understanding of Islamic mysticism (Sufism); Third, there are still many Indonesian people who are on the line of poverty and ignorance that must be eliminated from the battle of the modern world

scholarly journals Going to the Movies in Egypt

2010 ◽  
Author(s):  
Mustafa Mahmoud Yousry
Keyword(s):  
Uses And Gratifications ◽  
Motion Pictures ◽  
Influential Factors ◽  
Consumption Patterns ◽  
Media Consumption ◽  
Uses And Gratifications Theory ◽  
The Media

GOING TO THE MOVIES: AN INVESTIGATION OF THE FACTORS WHICH INFLUENCE THE EGYPTIAN AUDIENCES' CHOICES OF MOTION PICTURES Study rationaleAccording to Vale (1982), researchers could learn a great deal by studying and comparing audiences' choices of motion pictures. The audiences' choices show an interest that could betray their latent preferences, desires and perhaps their problems and difficulties. The uses and gratifications theory states that "people's media consumption patterns are intended actions on the part of the viewers" and that "individuals do make conscious choices about what they see and read in the media" (Salwen and Stacks, 2006). This basically means that audiences do not always choose to see a specific movie for the same reasons... The present study, therefore, is aiming to find out the most influential factors that get the Egyptian audience to go see a specific movie at film theatres. Consequently, this main objective, when realized,...

scholarly journals To What Extent Does Fandom Wikia Act as a Model for Labor Exploitation?

2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Justin Lim ◽  
Samantha Lawrence
Keyword(s):  
Uses And Gratifications ◽  
Controversial Issues ◽  
Uses And Gratifications Theory ◽  
Labor Exploitation ◽  
Media Platform ◽  
The Media ◽  
Social Niche

Founded in 2004, the company, Fandom, provided a new outlet for fans to engage with the media they love: a platform to edit and view information about their interests, as well as meet others who share those interests. It is possible, however, that Fandom has taken advantage of this as a vast pool of labor. As Fandom makes money from ad revenue and their users continue to make pages of information making ads more accessible, it comes into question whether or not this is a model for labor exploitation. In order to classify it as such, two conditions needed to be fulfilled to qualify Fandom as a model: is Fandom monopolistic and does it take advantage of its users. Whereas the monopolistic aspect can be determined by seeing if other media fill the niche Fandom does, the second aspect will be determined using Katz’s Uses and Gratifications Theory. A survey was conducted from user responses to analyze how users view Fandom. It was determined from the 50 responses that Fandom fits the model as it is the only media platform that fulfills an informational and social niche concurrently. The website also fulfills all aspects of Katz’s Theory, therefore, the second condition for labor exploitation is fulfilled. Although Fandom acts as a model for labor exploitation, this does not outline the moral aspects of its activities; this only classifies it as a model to be utilized for reference as technology continues to make controversial issues such as labor exploitation more ambiguous.

scholarly journals FACEBOOK ADVERTISING AND ONLINE PURCHASING DECISIONS: AN ANALYSIS OF THE USES AND GRATIFICATIONS THEORY

2021 ◽  
Vol 3 (7) ◽  
pp. 10-23
Author(s):  
Muthu Rajan Pragash ◽  
Mi Lyn Fong ◽  
Siew Mun Ng ◽  
Seow Sian Kok ◽  
Shen Yi Liew
Keyword(s):  
Social Media ◽  
Information Seeking ◽  
Quantitative Research ◽  
Uses And Gratifications ◽  
Theory Approach ◽  
Strong Positive Correlation ◽  
Purchasing Decisions ◽  
Uses And Gratifications Theory ◽  
Social Media Platforms ◽  
Media Platform

Nowadays, social media has provided new opportunities for online shopping that benefit both consumers and marketers. Most of the sellers who sell products or services on their personal social media platforms are facing the issue of figuring what are the aspects that could influence consumers in their decisions to purchase products or services from the sellers, especially young adults who are active in social media platform. Interpersonal utility, information seeking, entertainment, passing time, and convenience are the five factors employed in examining the influence toward student’s purchasing decisions, in-line with the Uses and Gratifications Theory approach. The quantitative research method has been employed in this study. The data was collected from 309 undergraduates from a private university in Malaysia. The study revealed a strong positive correlation between all five independent variables and the dependent variables. The factor with the strongest correlation is convenience. This study would provide useful insights to Facebook’s personal sellers to promote their products or services in a better way to target their potential customers effectively.

scholarly journals Utilisation of Uses and Gratifications Theory and Newspapers by Citizens for Political Information Purposes

2018 ◽  
pp. 22-32
Author(s):  
Alex Eloho Umuerri
Keyword(s):  
Mass Communication ◽  
Uses And Gratifications ◽  
Political Information ◽  
Uses And Gratifications Theory ◽  
Daily Newspapers ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Leading Role ◽  
The Media ◽  
Adequate Coverage

One of the theories in mass communication studies, namely the media uses and gratifications theory has always attracted the attention of scholars in researches. This article explored the effectiveness of the utilisation of the uses and gratification theory in newspapers by citizens for the political information purposes. The study employed the survey research method to explore two Nigerian newspapers, namely Urhobo Voice, and Urhobo Vanguard; the research questions posed from the theoretical premise of the uses and gratifications theory. The result indicated that the newspapers were not the leading sources of political information for the residents; instead, radio played the leading role as attested to in this study. Secondly, voter education was found as the most helpful factor, as indicated by respondents. The study recommends establishment of daily newspapers as a way to bridge this gap of citizens not attesting to the use of the newspapers as their leading source of political information, and also to ensure that journalists provide adequate coverage on issues of election campaigns and government-related political matters for the enlightenment of citizens.

Promosi Dan Informasi Media Audio Visual Berbentuk Video Profile Pada SMK PGRI 11 Ciledug Kota Tangerang

CICES ◽  
2017 ◽  
Vol 3 (1) ◽  
pp. 35-47
Author(s):  
Faisal Rudiansyah Hamzah ◽  
Panji Wira Soma ◽  
Indri Rahmawati
Keyword(s):  
Information Technology ◽  
Print Media ◽  
Visual Media ◽  
Message Delivery ◽  
The Public ◽  
Existing Problems ◽  
The Media ◽  
The Right

With the development of information technology in particular in the field of multimedia in such rapid and the longer forms of media information more diverse so that more education institutions boast. Media information and promotion is currently used by SMK PGRI 11 Ciledug Tangerang. The purpose of this research audio visual media into the media information and proper promotion, by controlling hearing and vision in the form of audio visual in order to convey messages can be understood by the public at large. Existing problems, namely the medium used by the SMK PGRI 11 Ciledug Tangerang still use print media such as banners, posters and pamplet are considered less effective and efficient to use while simultaneously promoting the institutions with the best possible audio visual media so that it is selected into a medium of information and promotion of the right, by controlling hearing and vision in the form of audio visual. Because therein lies the message delivery process or how to visualize. At the same time listening and showing the contents of the message to the recipient with information through media menunjangnya, so the design of video media profile that displays the entire scope, advantages and facilities belonging to SMK PGRI 11 Ciledug Tangerang, can be a solution in solving problems in media promotion and information. With this study the author makes with the title "promotion and INFORMATION AUDIO VISUAL MEDIA SHAPED VIDEO PROFILE on SMK PGRI 11 APPLICATIONS TANGERANG CITY ".

The Role of Evaluative Tools in the Creation of the Memorial Media Portrait of Jacques Chirac (1932—2019)

2020 ◽  
pp. 97-110
Author(s):  
E. N. Mikhailova ◽  
V. A. Telegina
Keyword(s):  
Print Media ◽  
Political Elite ◽  
Systematic Analysis ◽  
Research Material ◽  
Political Orientations ◽  
Different Types ◽  
The Media ◽  
The Creation ◽  
Entire Text

The article is devoted to the study of evaluative tools used in modern French media in order to form the media image of a representative of the political elite. The techniques used in the creation of a memorial media portrait of Jacques Chirac (1932—2019), President of France from 1995 to 2007 are considered. The research material was the most prestigious French print media of various political orientations, published in late September — early October 2019 in connection with the death of the ex-President of the French Republic. The relevance of the research topic is dictated by the close attention of modern linguistics to axiological phenomena, differently presented in different types of discursive practices. The novelty of the study is due to the appeal to the analysis of the complex of evaluation tools used in the French print media when characterizing the former leader of the state during the nation’s farewell period. The estimated potential of the title of the article and its influence on the formation of the estimated vector of the entire text of the publication are shown. A systematic analysis of the assessment expression means, reflected in the memorial media portrait of the politician, is given. The factors that influenced the peculiarities of their use in this type of media portrait are revealed.

The Principles of Layout and How Those Apply to Digital Electronic Book Publication

DeKaVe ◽  
2017 ◽  
Vol 8 (2) ◽  
Author(s):  
Yusuf Hendra Yulianto
Keyword(s):  
Print Media ◽  
Electronic Media ◽  
Web Pages ◽  
Electronic Book ◽  
Electronic Books ◽  
Basic Principles ◽  
Design Elements ◽  
Media Type ◽  
The Media ◽  
Book Publication

When designing a layout, the designer must be aware of fundamental principles so as to make the design structured and consistent. When planning layout, a designer cannot be random and must consider essential factors, such as the media type, the readers, the design elements and so on. Electronic media, like web pages and electronic books, is a newer media than the print media, and is different in several aspects. Yet, the basic principles of the design are still identical. A solid layout is a great tool in communicating messages visually.

SPECIFICITY OF IMAGE CONSTRUCTION OF POLITICAL PARTIES IN MODERN MEDIADISCURSIVE PRACTICE: EVOLUTION OF CONVERGENCE AND ANTINOMY

2020 ◽  
Vol 15 (6) ◽  
pp. 71-87
Author(s):  
A.V. TOLOCHKO ◽  
◽  
V.A. MATVIENKO ◽  
Keyword(s):  
Political Parties ◽  
Modern World ◽  
Political Organizations ◽  
Traditional Media ◽  
Image Construction ◽  
Effective Strategies ◽  
Discourse Practices ◽  
Media Space ◽  
The Media ◽  
The Given

The purpose of the study is to analyze the specifics of constructing the image of political parties in modern world media discourse practices. Achievement of this goal by the authors of this article determines the formulation of a number of important tasks, for the solution of which, first of all, the study of the image-making of political organizations is carried out, which is of interest to representatives of various worldview and social groups. The article examines the algorithm for constructing the image of parties and party coalitions, identifies the factors influencing their modifications. The authors determine the most effective strategies and tactics that influence the formation of a positive image during the electoral process, conduct a detailed analysis of the communication tools that generate a highly effective image of political parties using both traditional media practitioners and modern Internet agrigers. The work analyzes the main and auxiliary resources that have a multifaceted impact on the collaboration of party forces and their leaders with the media in the process of creating the given images, and broadcasting information to the target audience. As a result, a conclusion is made about the discursiveness of the image-making technologies existing in the media space, the presence of convergences and antinomies in them.

scholarly journals Should Autism Spectrum Conditions Be Characterised in a More Positive Way in Our Modern World?

Medicina ◽  
2020 ◽  
Vol 56 (5) ◽  
pp. 233
Author(s):  
Barry Wright ◽  
Penny Spikins ◽  
Hannah Pearson
Keyword(s):  
Cognitive Abilities ◽  
World Health Organisation ◽  
Autism Spectrum ◽  
Classification Systems ◽  
World Health ◽  
Autism Spectrum Conditions ◽  
Modern World ◽  
Diagnostic Systems ◽  
Spectrum Condition ◽  
The Media

In a special issue that focuses on complex presentations related to Autism, we ask the question in this editorial whether an Autism Spectrum Condition without complexity is a disorder, or whether it represents human diversity? Much research into Autism Spectrum Conditions (ASCs) over the years has focused on comparisons between neuro-typical people and people with Autism Spectrum Conditions. These comparisons have tended to draw attention to ‘deficits’ in cognitive abilities and descriptions of behaviours that are characterised as unwanted. Not surprisingly, this is reflected in the classification systems from the World Health Organisation and the American Psychiatric Association. Public opinion about ASC may be influenced by presentations in the media of those with ASC who also have intellectual disability. Given that diagnostic systems are intended to help us better understand conditions in order to seek improved outcomes, we propose a more constructive approach to descriptions that uses more positive language, and balances descriptions of deficits with research finding of strengths and differences. We propose that this will be more helpful to individuals on the Autism Spectrum, both in terms of individual self-view, but also in terms of how society views Autism Spectrum Conditions more positively. Commentary has also been made on guidance that has been adjusted for people with ASC in relation to the current COVID-19 pandemic.

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