scholarly journals Going to the Movies in Egypt

2010 ◽  
Author(s):  
Mustafa Mahmoud Yousry
Keyword(s):  
Uses And Gratifications ◽  
Motion Pictures ◽  
Influential Factors ◽  
Consumption Patterns ◽  
Media Consumption ◽  
Uses And Gratifications Theory ◽  
The Media

GOING TO THE MOVIES: AN INVESTIGATION OF THE FACTORS WHICH INFLUENCE THE EGYPTIAN AUDIENCES' CHOICES OF MOTION PICTURES Study rationaleAccording to Vale (1982), researchers could learn a great deal by studying and comparing audiences' choices of motion pictures. The audiences' choices show an interest that could betray their latent preferences, desires and perhaps their problems and difficulties. The uses and gratifications theory states that "people's media consumption patterns are intended actions on the part of the viewers" and that "individuals do make conscious choices about what they see and read in the media" (Salwen and Stacks, 2006). This basically means that audiences do not always choose to see a specific movie for the same reasons... The present study, therefore, is aiming to find out the most influential factors that get the Egyptian audience to go see a specific movie at film theatres. Consequently, this main objective, when realized,...

scholarly journals Hantu dan Bisnis Media; (Analisa Fenomena Tayangan Mistik di Media dengan Pendekatan Metode Komunikasi Terapan)

2019 ◽  
Vol 14 (1) ◽  
pp. 95-114
Author(s):  
Kiki Muhamad Hakiki
Keyword(s):  
Print Media ◽  
Uses And Gratifications ◽  
Modern Human ◽  
Modern World ◽  
Theory Theory ◽  
Theory Approach ◽  
Uses And Gratifications Theory ◽  
Media Processing ◽  
Science Theory ◽  
The Media

The focus of this paper is to examine the phenomenon of the rise of mystical shows in the media - both electronic and print media with a communication science theory approach namely the "Uses and Gratifications Theory" theory initiated by Katherine Miller in her book "Theories of Media Processing and Effects". With this theory we will find out why a media broadcasts certain programs excessively, even though they are sometimes not very good in terms of improving the education of the audience or readers. From the results of the study found facts bring; First, this phenomenon arises due to the conditions of modern human crisis which prioritize the materiality and forget the spirituality; Second, wrong understanding of Islamic mysticism (Sufism); Third, there are still many Indonesian people who are on the line of poverty and ignorance that must be eliminated from the battle of the modern world

scholarly journals To What Extent Does Fandom Wikia Act as a Model for Labor Exploitation?

2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Justin Lim ◽  
Samantha Lawrence
Keyword(s):  
Uses And Gratifications ◽  
Controversial Issues ◽  
Uses And Gratifications Theory ◽  
Labor Exploitation ◽  
Media Platform ◽  
The Media ◽  
Social Niche

Founded in 2004, the company, Fandom, provided a new outlet for fans to engage with the media they love: a platform to edit and view information about their interests, as well as meet others who share those interests. It is possible, however, that Fandom has taken advantage of this as a vast pool of labor. As Fandom makes money from ad revenue and their users continue to make pages of information making ads more accessible, it comes into question whether or not this is a model for labor exploitation. In order to classify it as such, two conditions needed to be fulfilled to qualify Fandom as a model: is Fandom monopolistic and does it take advantage of its users. Whereas the monopolistic aspect can be determined by seeing if other media fill the niche Fandom does, the second aspect will be determined using Katz’s Uses and Gratifications Theory. A survey was conducted from user responses to analyze how users view Fandom. It was determined from the 50 responses that Fandom fits the model as it is the only media platform that fulfills an informational and social niche concurrently. The website also fulfills all aspects of Katz’s Theory, therefore, the second condition for labor exploitation is fulfilled. Although Fandom acts as a model for labor exploitation, this does not outline the moral aspects of its activities; this only classifies it as a model to be utilized for reference as technology continues to make controversial issues such as labor exploitation more ambiguous.

scholarly journals Media Consumption and Media Behavior of Contemporary Russian Youth as Constructs of Protest Identity

2021 ◽  
Vol 9 (SPE3) ◽  
Author(s):  
Rashid Tazitdinovich Mukhaev ◽  
Olga V. Shevchenko ◽  
Olga Dudina ◽  
Anatoly Vasilyevich Denikin ◽  
Zoya Dmitrievna Denikina
Keyword(s):  
Social Networks ◽  
Young People ◽  
Social Practices ◽  
Media Culture ◽  
Consumption Patterns ◽  
The Internet ◽  
Media Consumption ◽  
High Involvement ◽  
Russian State ◽  
The Media

The relevance of the study topic is not only due to the very fact of the unauthorized gatherings in Russia on 24 and 31 January and 2 February, in which many young people, including minors, took part. The protests were inspired by the "Western mentors" of the Russian non-systemic opposition. It is equally important to understand the underlying reasons for the high involvement of young people in the protests in the context of the COVID-19 pandemic and the Western sanctions regime that has been running for seven years. The objective of the study is to analyze the causes, anatomy, technologies, and forms of protest representations of contemporary youth in Russia. The authors focus on the behavioral patterns of young people, the mechanism and content of which are now forming in the Internet space with the help of social networks. The means of recognizing social reality, markers of evaluation and its interpretation by the youth audience, and an algorithm for action are set by the Internet and social networks. Today, in many ways, Western digital giants determine the media consumption patterns, media behavior, and social practices of Russian youth. In this situation, it is important for the Russian state not to restrict access to the Internet but rather to shape a high political media culture among modern youth.

scholarly journals Utilisation of Uses and Gratifications Theory and Newspapers by Citizens for Political Information Purposes

2018 ◽  
pp. 22-32
Author(s):  
Alex Eloho Umuerri
Keyword(s):  
Mass Communication ◽  
Uses And Gratifications ◽  
Political Information ◽  
Uses And Gratifications Theory ◽  
Daily Newspapers ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Leading Role ◽  
The Media ◽  
Adequate Coverage

One of the theories in mass communication studies, namely the media uses and gratifications theory has always attracted the attention of scholars in researches. This article explored the effectiveness of the utilisation of the uses and gratification theory in newspapers by citizens for the political information purposes. The study employed the survey research method to explore two Nigerian newspapers, namely Urhobo Voice, and Urhobo Vanguard; the research questions posed from the theoretical premise of the uses and gratifications theory. The result indicated that the newspapers were not the leading sources of political information for the residents; instead, radio played the leading role as attested to in this study. Secondly, voter education was found as the most helpful factor, as indicated by respondents. The study recommends establishment of daily newspapers as a way to bridge this gap of citizens not attesting to the use of the newspapers as their leading source of political information, and also to ensure that journalists provide adequate coverage on issues of election campaigns and government-related political matters for the enlightenment of citizens.

scholarly journals “The Looming, Crazy Stalker Coronavirus”: Fear Mongering, Fake News, and the Diffusion of Distrust

2021 ◽  
Vol 7 ◽  
pp. 237802312110247
Author(s):  
Alexandrea J. Ravenelle ◽  
Abigail Newell ◽  
Ken Cai Kowalski
Keyword(s):  
Mental Health ◽  
Media Coverage ◽  
Media Consumption ◽  
Fake News ◽  
Compensatory Control ◽  
The Media ◽  
Good For ◽  
Fear Mongering ◽  
One Year

The authors explore media distrust among a sample of precarious and gig workers interviewed during the COVID-19 pandemic. Although these left-leaning respondents initially increased their media consumption at the outset of the pandemic, they soon complained of media sensationalism and repurposed a readily available cultural tool: claims of “fake news.” As a result, these unsettled times have resulted in a “diffusion of distrust,” in which an elite conservative discourse of skepticism toward the media has also become a popular form of compensatory control among self-identified liberals. Perceiving “fake news” and media sensationalism as “not good” for their mental health, respondents also reported experiencing media burnout and withdrawing from media consumption. As the pandemic passes its one-year anniversary, this research has implications for long-term media coverage on COVID-19 and ongoing media trust and consumption.

scholarly journals Mobilization, Mass Perceptions, and (Dis)information: “New” and “Old” Media Consumption Patterns and Protest

2021 ◽  
Vol 7 (2) ◽  
pp. 205630512199965
Author(s):  
Olga Onuch ◽  
Emma Mateo ◽  
Julian G. Waller
Keyword(s):  
New Media ◽  
Original Data ◽  
Online News ◽  
Consumption Patterns ◽  
Media Consumption ◽  
Mass Mobilization ◽  
Protest Literature ◽  
Frequent Consumption ◽  
Nationally Representative ◽  
Mass Protest

When people join in moments of mass protest, what role do different media sources play in their mobilization? Do the same media sources align with positive views of mass mobilizations among the public in their aftermath? And, what is the relationship between media consumption patterns and believing disinformation about protest events? Addressing these questions helps us to better understand not only what brings crowds onto the streets, but also what shapes perceptions of, and disinformation about mass mobilization among the wider population. Employing original data from a nationally representative panel survey in Ukraine ( Hale, Colton, Onuch, & Kravets, 2014 ) conducted shortly after the 2013–2014 EuroMaidan mobilization, we examine patterns of media consumption among both participants and non-participants, as well as protest supporters and non-supporters. We also explore variation in media consumption among those who believe and reject disinformation about the EuroMaidan. We test hypotheses, prominent in current protest literature, related to the influence of “new” (social media and online news) and “old” media (television) on protest behavior and attitudes. Making use of the significance of 2014 Ukraine as a testing ground for Russian disinformation tactics, we also specifically test for consumption of Russian-owned television. Our findings indicate that frequent consumption of “old” media, specifically Russian-owned television, is significantly associated with both mobilization in and positive perceptions of protest and is a better predictor of believing “fake news” than consuming “new” media sources.

scholarly journals Impacts of Gratifications on Consumers’ Emotions and Continuance Use Intention: An Empirical Study of Weibo in China

2018 ◽  
Vol 10 (9) ◽  
pp. 3162 ◽  
Author(s):  
Ives Gogan ◽  
Ziqiong Zhang ◽  
Elizabeth Matemba
Keyword(s):  
User Satisfaction ◽  
Uses And Gratifications ◽  
Theoretical Background ◽  
Emotional States ◽  
Continuance Intention ◽  
Uses And Gratifications Theory ◽  
Emotional Commitment ◽  
Use Of Social Media ◽  
Individual Use

Recently, several studies on information systems have applied the Uses and Gratifications theory to investigate individual use of social media, and have reported the role of different gratifications in predicting users’ behaviors. However, no attention was given to the influence of these gratifications on users’ emotional states (satisfaction and emotional commitment). To address this research gap, the current study integrates the Uses and Gratifications theory and the Stimulus-Organism-Response theory to provide a theoretical background for the impacts of gratification on consumers’ emotional states and continuance use intention. The study has proposed a theoretical model that was tested on data collected from 252 Sina Weibo users in China. The results revealed that social gratification is the most important factor influencing users’ satisfaction and emotional commitment. In addition, we report the roles that user satisfaction and emotional state provide in predicting users’ continuance intention. The theoretical and practical implications of the proposed theory are also discussed.

scholarly journals Media consumption of different cohorts: TV and Internet

2020 ◽  
Vol 20 (3) ◽  
pp. 560-571
Author(s):  
M. M Nazarov ◽  
V. N Ivanov ◽  
E. A Kublitskaya
Keyword(s):  
High Speed ◽  
Mass Scale ◽  
Mobile Internet ◽  
The Internet ◽  
Media Consumption ◽  
Moderate Increase ◽  
Tv Viewing ◽  
Mode Of Life ◽  
Russian Media ◽  
The Media

The article considers the dynamics of the TV and Internet consumption of different cohorts under the dramatic changes in the Russian media landscape. In the last decade, the media environment has reached the mass scale in the use of the latest communication technologies based on the high-speed mobile Internet and its various apps. The results of the comparison of the studies of 2012 and 2017 indicate multidirectional trends: an increase in the average daily time of the Internet use in the middle-age and partly elder cohorts, and a moderate increase in the younger groups. The duration of TV viewing is a cyclic phenomenon determined by the stages of life cycle and socialization: the TV consumption of the same cohorts tends to decrease in a five-year interval. According to the theory of media substitution, the Internet is partly a functional alternative to TV for it allows the needs of the audience to be more fully satisfied and to develop on the basis of new technological opportunities. The article also considers features of the media consumption of the digital generation (millennials). This group is internally very different: it consists of several age and social-professional subgroups with serious differences in the average daily TV and Internet consumption. All these trends of the media consumption changed under the covid-19 crisis: changes in the mode of life and a fundamentally different information agenda determined an increase in the media use, primarily TV and the Internet. The long-term trend of the gradual decrease of the TV-audience changed: the average TV viewing increased in all cohorts. Under the crisis, the leading functions of the media - information and recreation - are more in demand than before.

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