The Montana Meth Project: Applying Burke's Dramatistic Pentad to a Persuasive Anti-drug Media Campaign

Talk about retail business can not be separated from the importance of service to consumers and good quality goods . But at the present time due to intense competition in the business world , the service and quality of goods is not enough to be able to increase revenue and attract customers loyal . This makes companies think hard to survive and stable in the business . One of them is by using a media campaign in this regard more toward print or visual media is indirectly felt the value of their effectiveness in communicating product marketing programs . PT . Times Prima Indonesia is a company engaged in the retail book with the name of the Times bookstores . Based on the analysis of the company’s problems requires additional media types supporting more varied and creatif promotion of existing ones, which will be used as a complement and a media campaign as well as to enrich the data renewal campaign design to capture the interest of consumers in which one form of the media campaign is shaped merchandise . Therefore , do Enriching ( enrich ) media campaign merchandise before it is less varied and has not formed a company image . The methodology used is the analysis, observation and design . Besides the new design has been tested with the implemented test duration for 6 months, and greatly increases the perceived contribution , this is evidenced by the chart sales increasing each month.

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KEEFEKTIFAN MEDIA KOMUNIKASI VISUAL SEBAGAI PENUNJANG PROMOSI PADA PERGURUAN TINGGI RAHARJA

CCIT Journal ◽

10.33050/ccit.v9i1.401 ◽

2015 ◽

Vol 9 (1) ◽

pp. 77-86

Author(s):

Lusyani Sunarya ◽

Po Abas Sunarya ◽

Jasmine Dara Assyifa

Keyword(s):

Visual Communication ◽

Communication Media ◽

Media Campaign ◽

Prospective Students ◽

Media Campaigns ◽

Great Opportunity ◽

Information And Communication ◽

The Media ◽

Fierce Competition ◽

The University

The development of visual communication media at this time is very helpful in supporting information and communication. But often presented visual communication media are less effective and appropriate. While so many universities in Indonesia, the increasingly fierce competition in attracting new students. Media Visual Communication can be applied to college in introducing or raising the image and popularity or promote and provide information to prospective students. In essence, in this case the effectiveness of media campaigns assessed in spreading information, influence or persuade prospective students and new student to join the university. The method used by the questionnaires to assess the effectiveness of implemented that have been implemented such as brochures, banners, posters, billboards, catalogs, paper bag, flyers and merchandise. In conclusion, this article specifically assess visual communication media from case studies in Perguruan Tinggi Raharja considered effective and consistent contribution.. This study found a great opportunity to improve the promotion of additional digital marketing media campaign called the college through the stages resulting in some visual communication media that can be received by the target audience. To create a media campaign needs planning in accordance with the background of the problem so that the media are made to overcome the problems encountered

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E-Commerce Berbasis Marketplace Dalam Upaya Mempersingkat Distribusi Penjualan Hasil Pertanian

Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) ◽

10.29207/resti.v1i2.36 ◽

2017 ◽

Vol 1 (2) ◽

pp. 131-136 ◽

Cited By ~ 1

Author(s):

Deni Apriadi ◽

Arie Yandi Saputra

Keyword(s):

Agricultural Sector ◽

Positive Influence ◽

End Users ◽

Marketing Channels ◽

Agricultural Products ◽

The Other ◽

Media Campaign ◽

Community Groups ◽

Distribution Chain ◽

Production Demand

The agricultural sector has an important role in supporting the Indonesian economy. But on the other hand, sometimes many community groups do not benefit due to problems that arise because the distribution chain of agricultural products are long enough, especially for farmers and consumers (end users). Of course the situation must be improved, so that the agricultural products of Indonesia can be enjoyed by consumers or farmers with proper. One of its efforts is by establishing an e-commerce based e-commerce system in agriculture. E-commerce based ecommerce system can be used as an alternative for farmers, used as a media campaign, communication and information and can cut the distribution chain of agricultural products marketing. The benefits felt by farmers and consumers directly and indirectly give a positive influence, especially from the broader marketing channels of agricultural products can increase production demand and spur the procurement of production among farmers and also the price offered to consumers will be cheaper so that sales in agricultural products can be more increased and profitable for farmers

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Perbandingan metode promosi kesehatan terhadap perubahan persepsi ibu tentang sex education pada anak prasekolah

Berita Kedokteran Masyarakat ◽

10.22146/bkm.7528 ◽

2016 ◽

Vol 32 (11) ◽

pp. 421

Author(s):

Evi Septiani ◽

Shinta Prawitasari ◽

Ova Emilia

Keyword(s):

Health Promotion ◽

Preschool Children ◽

Sexual Violence ◽

Sex Education ◽

Media Campaign ◽

Audiovisual Media ◽

Health Promotion Campaign ◽

Lecture Method ◽

The Media ◽

Perception Score

Effectiveness of audiovisual health promotion campaign on perception of mothers in preschool children sex educationPurposeThis study aimed to compare the effect of health promotion through a lecture method with audiovisual aides and leaflets on the change of mother’s perception about sex education to preschoolers.MethodsPre and posttests were done with 64 mothers with preschool children who attend ABA Pringwulung and Al-Islam kindergarten. ResultsThe health promotion through lecture method with audiovisual aides increased mothers’ perception score about sex education to preschoolers higher than the media leaflet.ConclusionsThis study contributes to the knowledge that developing a media campaign is important in order to change the perceptions of sex education in parents of preschoolers. This research suggested UPT P2TP2A Sleman District to continue the program of socialization and prevention of sexual violence in children by using lecture method combined with audiovisual media in conducting health promotion.

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