Research on Short Video Photography Technology Under the Integration of Computer Editing in The New Media Era

In many short video platforms around the world using MCN mode as the main expansion of the video distribution, ranging from the Tik Tok, Youtube to other, “Yitiao" is completely with the PGC mode. The production content, the positioning of the audience as the middle class, the launching of original short videos, and the unique aesthetic content and accurate audience positioning, have revolutionalized the short video industry. With the use of innovative business model, “Yitiao” brings the content and interconnected new media features into the commercial e-commerce field, and combines innovation with offline cultural output. The problems arising from this, such as the lack of strong technical support, and the commercialized and countered core content are not negligible, and they may affect the vitality of monetizing content e-commerce.

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China’s ‘new media’ create new markets and new risks

Emerald Expert Briefings ◽

10.1108/oxan-db250326 ◽

2020 ◽

Keyword(s):

United States ◽

New Media ◽

National Security ◽

The United States ◽

Live Streaming ◽

Security Threat ◽

Content Type ◽

International Growth ◽

Short Video ◽

The Government

Subject Live streaming and short video in China. Significance Live streaming and ‘short video’ apps have fast become mainstream in China. The international growth of Chinese-owned short-video app TikTok has generated fears in the United States that its data policies and censorship constitute a national security threat. Impacts China’s array of internet regulations make it easy for the government to find fault with a firm whose actions it disapproves of. Future laws in China will directly govern the use of the algorithms tech firms use to monitor and censor content. US politicians will be increasingly aware, and wary, of Chinese tech firms that collect data on US citizens.

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Research on the Current Situation and Development Strategy of Health Communication in a Short Tiktok Video: The “Dingxiang Doctor”

Scientific and Social Research ◽

10.36922/ssr.v3i3.1170 ◽

2021 ◽

Vol 3 (3) ◽

pp. 144-149

Author(s):

Nan Li ◽

Jinying Yan ◽

Fei Wu

Keyword(s):

New Media ◽

Health Communication ◽

Development Strategy ◽

Social Life ◽

Global Economy ◽

Current Situation ◽

Optimization Strategy ◽

Communication Mode ◽

Fertile Ground ◽

Short Video

With the development of global economy and network technology, the new media era is accelerating, which has changed the channels and ways of social information transmission. As a new media carrier, short video platforms, represented by Tiktok, Kuaishou and Tencent Micro, have developed rapidly in their fields. They resort to the communication mode of audio-visual painting, which updates the way people receive and disseminate information and social life, and also provides a new platform and development fertile ground for health communication. This article takes the Dingxiang doctor’s Tiktok video as an example to explore the current situation of health communication in the short video area and further explore its future optimization strategy.

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Short Video: The Opportunity of Documentary Transformation

Scientific and Social Research ◽

10.36922/ssr.v3i2.1099 ◽

2021 ◽

Vol 3 (2) ◽

pp. 44-49

Author(s):

Fengyi Huang

Keyword(s):

New Media ◽

Media Culture ◽

New Era ◽

Short Video ◽

Effective Development ◽

Development Methods

The era of omni media is arriving, due to the rise in popularity of short video platforms such as Tik Tok and Kwai. When audiences’ interests are constantly changing, documentary production is bringing in a new possibility for reform. This article uses the documentary “At thirty, a man should be independent” as an example to discuss transition thinking and effective development methods in the new media culture, with the aim of contributing to the transformation of promotion channels and innovation of new era documentaries.

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Research on the Influence of New Media Technology on Internet Short Video Content Production under Artificial Intelligence Background

Complexity ◽

10.1155/2021/8875700 ◽

2021 ◽

Vol 2021 ◽

pp. 1-14

Author(s):

Zhiqin Lu ◽

Inyong Nam

Keyword(s):

Artificial Intelligence ◽

New Media ◽

Large Scale ◽

Rapid Development ◽

Smart Phone ◽

Video Content ◽

Video Content Analysis ◽

Short Video ◽

Popular Work ◽

Basic Features

With the rapid development of the Internet and smart phone technology, a large number of short videos are shared through social platforms. Therefore, video content analysis is a very important and popular work in machine learning and artificial intelligence currently. However, it is very difficult to analyze all aspects of video content originally produced by large-scale users. How to screen out bad and illegal content from short videos published by a large number of users, select high-quality videos to share with other users, and improve the quality of video on the distribution platform of the entire user is a top priority. Based on this background, this paper focuses on optimizing video auditing to provide basic features for algorithm judgment, supporting original content and increasing the distribution of new content, and strengthening manual intervention combining algorithm recommendation with manual recommendation. Four major aspects of the artificial training algorithm model discuss the optimization effect of artificial intelligence on the algorithm in order to provide some guidance for the sustainable and healthy development of mobile short video.

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Production and Guarantee of Governmental Short Videos under the Vision of People’s Wish for a Good Life

Tobacco Regulatory Science ◽

10.18001/trs.7.5.1.138 ◽

2021 ◽

Vol 7 (5) ◽

pp. 3621-3626

Author(s):

Hailin Ning ◽

Zhouyu Chen ◽

Junwei Wang

Keyword(s):

New Media ◽

Good Life ◽

Operating Experience ◽

Public Institutions ◽

Video Production ◽

Government Agencies ◽

New Era ◽

The Public ◽

Short Video ◽

The One

Given that short videos have attractedextensive attention of the public, the rise of governmental short videos makes governmental new media more interactive and responsive. However, the competition of short video market is fierce. A considerable number of government agencies and public institutions lack operating experience on short video accounts. The overall influence of these short video accounts is weak, and a mechanism of short video production is necessary. From the perspective that a new era is expected to fulfill people’s wish for a good life, we suggest combining people’s wish for a good life and governmental short videos. One the one hand, this approach identifies the audience clearly and thus benefits the production of high-quality short videos; on the other hand, it helps to attract more audience and thus meets the people’s needs for a good life in the new era. Governmental short video production should focus on three aspects: sense of fulfillment, sense of happiness, and sense of safety.Production guarantee should focus on contents, platforms, and dissemination motivations.

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Balancing impressiveness and favorability: A qualitative study on an emerging type of advertising in China

Global Media and China ◽

10.1177/2059436419855730 ◽

2019 ◽

Vol 4 (4) ◽

pp. 477-492

Author(s):

Liu Liu ◽

Huan Chen

Keyword(s):

Qualitative Study ◽

New Media ◽

Online Video ◽

Video Advertising ◽

Short Video ◽

Depth Interviews

This study examined a new emerging advertising format (Creative Mid-Roll Advertising) in Chinese online video platforms through the eyes of consumers in order to give advertising scholars and practitioners a better understanding on how consumers perceive creative contents and formats of advertising in the era of new media. Creative Mid-Roll Advertising is a short video advertising embedded in the online TV series, and it is created in a way that makes it appear very similar to the drama in terms of the content and setting. In all, 20 in-depth interviews were conducted to collect data. Findings revealed that Creative Mid-Roll Advertising is characterized by mid-roll, native, explicit, and dramatic.

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User-generated news: Netizen journalism in China in the age of short video

Global Media and China ◽

10.1177/2059436419836064 ◽

2019 ◽

Vol 4 (1) ◽

pp. 52-71 ◽

Cited By ~ 1

Author(s):

Yu Xiang

Keyword(s):

New Media ◽

Rapid Development ◽

User Generated Content ◽

Media Technology ◽

Xinhua News Agency ◽

The World ◽

Social Media Platforms ◽

Short Video ◽

Use Of Social Media ◽

The Many

As media technology advances, and with increasingly rapid development, there has been an unprecedented growth in the number of new media platforms emerging in China—and throughout the world—that are changing the procedures of how news is assembled and disseminated by effectively and efficiently adopting user-generated content that has injected new blood into the very nature of journalism. While essentially this is encouraging the productive use of social media platforms, it is also having an impact on users, transforming vast numbers into what are now recognized as “netizen journalists.” This leads us to inquire just how the journalistic outputs of short video platforms of such media outfits like Pear Video and Kwai are framed and also to explore how the roles of the “ordinary” users of such platforms are now defined by their participation in the actual production of news and information. This research aims to contribute to the many discussions on the above questions based on the journalistic study on three different news platforms: Xinhua News Agency’ as adopted and adapted content from Kwai, Kwai Insight, and Pear Video.

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The Effect of Impaired Brand Image: A Case Study in Analyzing the Influence of the Block Policy of the US on the Brand Image of Tik Tok

BCP Business & Management ◽

10.54691/bcpbm.v14i.140 ◽

2021 ◽

Vol 14 ◽

pp. 152-160

Author(s):

Boheng Li ◽

Rui Fu ◽

Yuchen Wu

Keyword(s):

New Media ◽

Competitive Advantage ◽

Brand Loyalty ◽

Swot Analysis ◽

Brand Image ◽

The Other ◽

Brand Strategy ◽

The Us ◽

Short Video

In recent decades, short video platforms demonstrate their effect and efficiency of delivering information interactively in the new media era, and Tik Tok is one of the most influencing short video platforms. This research is intended to utilize the case study of Tik Tok's block from the US in 2020, analyzing the positive and negative factors contributing to an impaired brand image. Certain pieces of literature have been issued to discuss the effect of the market on an impaired brand image. However, from the perspective of political background, a case study of Tik Tok remains under-discovered. It will review the literature of brand strategy, brand image, and brand loyalty as a theoretical foundation in this research. On the other hand, a SWOT analysis will be carried out to further interpret the effect of the impaired brand image using the case study of Tik Tok's block policy in the US. This research will conclude that Tik Tok's development, indeed, will be restrained in the US. However, in the other countries or districts, its negative effect would have its limitations. The contribution, including brand strategy and brand loyalty of Tik Tok, should not be neglected, and it is its own competitive advantage in the current market. This research will illustrate that as the political block has its limit in affecting the brand strategy, it remains a core competitive advantage.

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