scholarly journals Analysis on the Innovative Business Model of Entrepreneurial Short Video Platform in China

2020 ◽  
Vol 11 (1) ◽  
pp. 22
Author(s):  
Ling Jiang ◽  
Haiyue Zhang

In many short video platforms around the world using MCN mode as the main expansion of the video distribution, ranging from the Tik Tok, Youtube to other, “Yitiao" is completely with the PGC mode. The production content, the positioning of the audience as the middle class, the launching of original short videos, and the unique aesthetic content and accurate audience positioning, have revolutionalized the short video industry. With the use of innovative business model, “Yitiao” brings the content and interconnected new media features into the commercial e-commerce field, and combines innovation with offline cultural output. The problems arising from this, such as the lack of strong technical support, and the commercialized and countered core content are not negligible, and they may affect the vitality of monetizing content e-commerce.

2019 ◽  
Vol 4 (1) ◽  
pp. 52-71 ◽  
Author(s):  
Yu Xiang

As media technology advances, and with increasingly rapid development, there has been an unprecedented growth in the number of new media platforms emerging in China—and throughout the world—that are changing the procedures of how news is assembled and disseminated by effectively and efficiently adopting user-generated content that has injected new blood into the very nature of journalism. While essentially this is encouraging the productive use of social media platforms, it is also having an impact on users, transforming vast numbers into what are now recognized as “netizen journalists.” This leads us to inquire just how the journalistic outputs of short video platforms of such media outfits like Pear Video and Kwai are framed and also to explore how the roles of the “ordinary” users of such platforms are now defined by their participation in the actual production of news and information. This research aims to contribute to the many discussions on the above questions based on the journalistic study on three different news platforms: Xinhua News Agency’ as adopted and adapted content from Kwai, Kwai Insight, and Pear Video.


Author(s):  
Jesse Schotter

Hieroglyphs have persisted for so long in the Western imagination because of the malleability of their metaphorical meanings. Emblems of readability and unreadability, universality and difference, writing and film, writing and digital media, hieroglyphs serve to encompass many of the central tensions in understandings of race, nation, language and media in the twentieth century. For Pound and Lindsay, they served as inspirations for a more direct and universal form of writing; for Woolf, as a way of treating the new medium of film and our perceptions of the world as a kind of language. For Conrad and Welles, they embodied the hybridity of writing or the images of film; for al-Hakim and Mahfouz, the persistence of links between ancient Pharaonic civilisation and a newly independent Egypt. For Joyce, hieroglyphs symbolised the origin point for the world’s cultures and nations; for Pynchon, the connection between digital code and the novel. In their modernist interpretations and applications, hieroglyphs bring together writing and new media technologies, language and the material world, and all the nations and languages of the globe....


2015 ◽  
Vol 2 (2) ◽  
pp. 26-28
Author(s):  
Gunasekaran N ◽  
Bhuvaneshwari S

Salman Rushdie remains a major Indian writer in English. His birth coincides with the birth of a new modern nation on August 15, 1947. He has been justly labelled by the critics as a post-colonial writer who knows his trade well. His second novel Midnight’s Children was published in 1981 and it raised a storm in the hitherto middle class world of fiction writing both in English and in vernaculars. Rushdie for the first time burst into the world of fiction with subversive themes like impurity, illegitimacy, plurality and hybridity. He understands that a civilization called India may be profitably understood as a dream, a collage of many colours, a blending of cultures and nationalities, a pluralistic society and in no way unitary.


Author(s):  
Tim Watson

This chapter analyzes the novels of the British writer Barbara Pym, which are often read as cozy tales of English middle-class postwar life but which, I argue, are profoundly influenced by the work Pym carried out as an editor of the journal Africa at the International African Institute in London, where she worked for decades. She used ethnographic techniques to represent social change in a postwar, decolonizing, non-normative Britain of female-headed households, gay and lesbian relationships, and networks of female friendship and civic engagement. Pym’s novels of the 1950s implicitly criticize the synchronic, functionalist anthropology of kinship tables that dominated the discipline in Britain, substituting an interest in a new anthropology that could investigate social change. Specific anthropological work on West African social changes underpins Pym’s English fiction, including several journal articles that Pym was editing while she worked on her novels.


2020 ◽  
Vol 32 (1) ◽  
pp. 90-114
Author(s):  
Nicole Vilkner

AbstractIn the summer of 1828, the Entreprise générale des Dames Blanches launched a fleet of white omnibuses onto the streets of Paris. These public transportation vehicles were named and fashioned after Boieldieu's opéra comique La dame blanche (1825): their rear doors were decorated with scenes of Scotland, their flanks painted with gesturing opera characters, and their mechanical horns trumpeted fanfares through the streets. The omnibuses offered one of the first mass transportation systems in the world and were an innovation that transformed urban circulation. During their thirty years of circulation, the omnibuses also had a profound effect on the reception history of Boieldieu's opera. When the omnibuses improved the quality of working- and middle-class life, bourgeois Parisians applauded the vehicles’ egalitarian business model, and Boieldieu's opera became unexpectedly entwined in the populist rhetoric surrounding the omnibus. Viewing opera through the lens of the Dames Blanches, Parisians conflated the sounds of opera and street, as demonstrated by Charles Valentin Alkan's piano piece Les omnibus, Op. 2 (1829), which combines operatic idioms and horn calls. Through these examples and others, this study examines the complex ways that material culture affects the dissemination and reception of a musical work.


2018 ◽  
Vol 170 ◽  
pp. 02011 ◽  
Author(s):  
Liliia Talipova ◽  
Egor Kosyakov ◽  
Marina Romanovich ◽  
Mikhail Lunyakov

This article is devoted to changing the functional purpose of the object in an emergency condition and included in the "gray belt" of Saint Petersburg. The analysis of the physical and social environment of the study area was carried out. By results of the study, a SWOT analysis was compiled, and the option of the functional change for co-living was considered. The purpose of co-living is to create a home environment that inspires and empowers its residents to be active creators and participants in the world around them. The necessary investments and the payback period of this project were calculated, the business model was developed.


2015 ◽  
Vol 738-739 ◽  
pp. 1303-1308
Author(s):  
Jing Hua Han ◽  
Ming Jia Li

Plant is not only closely related to human beings’ life, but also an integral part of raw materials in production. Protection of nature and plant resources is an increasingly urgent needs around the world. Cognition is a prerequisite for the protection of plant. But the way of plant science popularization is old, the knowledge of plant is too obscure to the general public. The system of plant science popularization based on the QR code spreads the knowledge of plant with illustrations interactively, to facilitate ordinary users to learn, understand and identify plant species. The article will detail all aspects of development of the system, allowing more scholars to understand the digitized plant science popularization under the new media.


2003 ◽  
Vol 66 (3) ◽  
pp. 472-485 ◽  
Author(s):  
CATHERINE HALL

This article uses the World Anti-Slavery Convention of 1840, and the way in which it was represented in Benjamin Robert Haydon's painting of it, to reflect on the ways in which Britons thought of themselves as an ’imperial people’, ’lords of humankind’, fit to rule over others. The Whig reforms of the 1830s had brought the enfranchisement of large numbers of middle-class men, and the emancipation of the enslaved across the British Empire. Excavating the assumptions of the abolitionists who gathered at the Convention allows us to see how new hierarchies of difference were encoded by 1840, placing freed black men, middle-class women and Irish Catholics on the margins of the new body politic.


Sign in / Sign up

Export Citation Format

Share Document