scholarly journals Impact of globalization and English language on communicative strategies of industrial advertising

2021 ◽  
Vol 1100 (1) ◽  
pp. 012031
Author(s):  
A A Isakova
Keyword(s):  
English Language ◽  
Communicative Strategies

scholarly journals Readers’ interactions in an online reading group

2017 ◽  
Vol 19 (4) ◽  
pp. 129
Author(s):  
Christina Lima
Keyword(s):  
English Language ◽  
Electronic Version ◽  
English Language Teaching ◽  
Online Reading ◽  
Reading Group ◽  
Distinctive Features ◽  
Face To Face ◽  
Online Discussion Forum ◽  
Communicative Strategies ◽  
Face Reading

This study is an investigation of readers’ posts to an online discussion forum devoted to the discussion of short stories and poems. It was conducted in an online reading group, which is an electronic version of a face-to-face reading circle. The ELT Online Reading Group (ORG) aimed at promoting the development of reading skills and the reading of literature among teachers, trainee teachers and other professionals in the field of English language teaching (ELT). This paper focuses on the multi-layered relationships between readers in the group by looking at the distinctive features of participants’ posts. Results suggest that there is a dialogical orientation in the communicative strategies participants employ in the forum and that factors that contribute to successful discussions include the selection of texts, a range of different opinions in the group, and the diversity of background contexts and information that participants brought to the discussions.

scholarly journals Semantic classification of phraseological verbs in publicistic discourse of economic orientation

2021 ◽  
Vol 10 (37) ◽  
pp. 107-115
Author(s):  
Alexandra V. Radyuk ◽  
Antonina V. Kozubenko
Keyword(s):  
English Language ◽  
Phrasal Verbs ◽  
Semantic Classification ◽  
Continuous Sampling ◽  
Slowing Down ◽  
Communicative Strategies ◽  
Social Unity ◽  
Crisis Conditions ◽  
The Impact

The article examines the role of phrasal verbs in prama-semantic organisation of publicistic discourse. The relevance of this research is explained by the growing interest of linguists in the problems of using phrasal verbs in different types of discourse, as well as the poorly studied issue of phrasal verbs at the junction of economic and publicistic discourse and their pragmatic potential. The objective of he work is to demonstrate the connection between the language and the currect economic realia which constitutes the flexible nature of pragma-semantic system of discourse. The research relies on functional-pragmatic method and component analysis. The method of continuous sampling (articles on the topic of the impact of coronavirus on the economy of different countries) was used to select the material. On the basis of materials taken from English-language newspapers on the topic of the coronavirus impact on the economy of European countries the semantic classification of phrasal verbs was carried out, the results of which shown that the most frequent semes are «slowing down», «improvement», «novelty», «measures / actions», «refusal». The authors conclude that the semantic classification forms the basis of communicative strategies for creating an image of various entities or people, strategies for forming a public opinion, and strategies for uniting the society. In the pragmatic system of publicistic discourse phrasal verbs are particular speech means involved in the implementation of the general communicative strategies. They are indicative of national and cultural self-identitication, the striving for economic growth and social unity in crisis conditions.

scholarly journals Peculiarities of the communicative level of negotiation language in the English-language movies

Litera ◽  
2020 ◽  
pp. 143-150
Author(s):  
Tatiana Grigorievna Shikhalkina
Keyword(s):  
English Language ◽  
Negotiation Process ◽  
Communication Studies ◽  
Relevant Question ◽  
Communicative Strategies ◽  
Theoretical Overview

The object of this research the communicative peculiarities of negotiation language on the example of English-language movies. Due the growing attention to the means of successful negotiations, the authors raise the relevant question on the need to consider speech aspects of negotiation process. The goal of this work is to analyze the communicative strategies and tactics (“pressure”, “high opening offer”, “disqualification”, “guilt”, “salami”) in the process of negotiations from the perspective of their effectiveness in achieving desired communicative goals.   Combination of theoretical overview of the strategies and tactics of negotiation, as well as analysis of the effectiveness of applying tactics to achieve goals of negotiating parties were chosen as the methods for this research.   The novelty of this article consist in reference to communicative peculiarities of negotiations in movies that have not previously been the object of analysis in the area of communication studies. The results of this research allowed determining the key strategies and tactics of negotiation in the analyzed films, as well as defining their effectiveness in the negotiation process.

scholarly journals COMMUNICATIVE TACTICS MANIFESTING MANIPULATION STRATEGY IN ENGLISH DETECTIVE DISCOURSE

InterConf ◽  
2021 ◽  
pp. 95-105
Author(s):  
Natalia Bigunova ◽  
Marharyta Kosovets
Keyword(s):  
Police Officer ◽  
Police Officers ◽  
English Language ◽  
Communicative Strategies ◽  
Pragmatic Analysis ◽  
Communicative Strategy ◽  
Linguistic Methods ◽  
Method Analysis ◽  
Manipulation Strategy

The article reports on the communicative strategy of manipulation and the communicative tactics that manifest it. The samples for the analysis have been taken from English detective discourse. The object of the study is the personages’ speech: the detective’s interrogation of witnesses and suspects. The scope of the study is the communicative tactics applied by the police officers to manipulate witnesses and suspects into revealing the truth about the murder. The purpose is cognitive and pragmatic analysis of the communicative tactics applied by the police officers to manipulate the witnesses and suspects. The investigation is based on the general and special linguistic methods: synthesis and analysis, method of observation, descriptive method, pragmatic and linguistic method, cognitive method, analysis of contextual interpretation. The cognitive and pragmatic analysis of the strategic plan of the police officer, the personage of the detective discourse, has resulted in our own classification of communicative tactics and strategies applied by the police officer during the interrogation of witnesses and suspects. It has been established that one of the major communicative strategies used by the police officer is manipulation. Manipulation is realized by the following communicative tactics: provocation, warning, menace, blackmail, persuasion, flattery. Each of these tactics is manifested by certain lexical, morphological and syntactic means of the English language. The perspective for further research is seen in the comprehensive study of the linguistic mechanisms of manipulative impact on the recipient in fiction.

scholarly journals PRAGMATIC EFFECT OF HUMOR IN PUBLIC POLITICAL SPEECHES

2020 ◽  
Vol 11 (87) ◽  
Author(s):  
Valentyna Marchenko ◽  
◽  
Alina Starkina ◽  
Keyword(s):  
Political Communication ◽  
Public Discourse ◽  
English Language ◽  
Negative Attitude ◽  
Political Speech ◽  
Communicative Strategies ◽  
Common Strategy ◽  
Campaign Speeches ◽  
Political Speeches ◽  
The Impact

The article is devoted to the analysis of communicative strategies and tactics of realization of pragmatic effect using humorous statements in English-language public political speech. Both verbal and non-verbal means of expressing humor are used to increase the impact on the audience. Expressive language means, in particular vocabulary aimed at humiliation and insult of the addressee, play an important role in the speech of politicians. Humor allows to manage the situation in political communication, creating a situation of misunderstanding, deliberately contributing to the wrong statement of the opponent, provoking an undesirable reaction of the audience. Communicative strategies in public speeches are common among political representatives when presenting their election campaign and delivering campaign speeches. This is due to the desire to influence society, the plans, values and consciousness of the audience, involving various techniques of manipulation. According to communicative situation speakers use certain type of strategies to achieve some goals in communication more efficient. Every strategy is realized in speech through communicative tactics, which implement various language techniques aimed to change opinions of the addressee about politicians. The most common strategy is aims to reduce the importance of a political opponent., embodying the implicit or explicit expression of a negative attitude towards the situation or person. Less common strategy used by politicians is focused on creating the opposite effect, when the manipulator gets the sympathy of the recipient through the creation of a positive image. The most expressive strategy is to give speeches vigor and spectacularness. Sarcasm is one of the means to express communicative tactic implicitly to achieve manipulative influence. The most effective tactics used by politicians are accusations, condemnation, insults, distancing, presentations, ‘friend or foe’ differentiations, appeal to emotions. The article includes detailed analysis of strategies and tactics that form the basis of pragmatic political speech in the examples of English public discourse.

scholarly journals Manual Didáctico En Braille Para El Aprendizaje De Inglés Básico De Los Estudiantes No Videntes De La Asociación Aprodvich De La Ciudad De Riobamba

2017 ◽  
Vol 13 (22) ◽  
pp. 59
Author(s):  
Luis Oswaldo Guadalupe Bravo ◽  
Marco Antonio Bravo Montenegro ◽  
Alberto Fabián Altamirano Pazmiño ◽  
Enrique Jesús Guambo Yerovi ◽  
Gabriel Isaac Orozco Yanez ◽  
...  
Keyword(s):  
Second Language ◽  
Direct Observation ◽  
Learning Process ◽  
Visually Impaired ◽  
English Language ◽  
Significant Development ◽  
Communicative Strategies ◽  
Quasi Experimental ◽  
Teaching Learning ◽  
Basic English

The objective of the present research is the elaboration and application of a didactic manual with communicative strategies to develop Basic English for students of the Provincial Association of the Visually Impaired of Chimborazo (APRODVICH). The didactic manual seeks to provide techniques and instruments that support the Teaching Learning process of a second language according to the specific needs of the group under study. It becomes a progressive and systematic teaching instrument consisting of six units that include vocabulary activities, basic structures and use of questions that were applied in the classroom with the accompaniment of the teacher. The research has a quasi-experimental, correlational, descriptive, explanatory, applicative, field and bibliographic design. The technique of direct observation was used with the application of checklists and questionnaires reviewed and endorsed by academic peers that allowed the evaluation of the knowledge acquired in students such as spelling, pronunciation and comprehension. The sample was evaluated in two instances—pre and post—and the results were tabulated, analyzed, interpreted and contrasted which determined the progress and significant development in pronunciation, use of the verb structure To-Be and whquestions of the English language in blind students.

Examining authenticity from an ELF perspective: the development of listening test papers in Hong Kong (1986–2018)

2021 ◽  
Vol 10 (1) ◽  
pp. 141-165
Author(s):  
Jim Yee Him Chan
Keyword(s):  
Hong Kong ◽  
English Language ◽  
Language Use ◽  
Native Speaker ◽  
World Englishes ◽  
English Language Teaching ◽  
Communicative Strategies ◽  
History Of ◽  
Different Cultures ◽  
Hong Kong English

Abstract The present study examined the degree of situational and interactional authenticity in Hong Kong’s listening examination papers throughout the history of colonisation and globalisation (1986–2018) with reference to world Englishes and particularly English as a lingua franca (ELF) research. By means of a detailed content analysis, the evaluation of situational authenticity was based on the context of language use (e.g., speech event type, nature of interaction, identity and accent of interlocutor) in the audio samples, while the evaluation of interactional authenticity centred on the speaker’s use of communicative strategies. Our findings suggest that the speech samples generally reflected the changing situations of language use over time by increasingly adopting dialogue (rather than monologue) and locally/globally relevant language use contexts, but only included native-speaker and (from 2012) Hong Kong English accents as speech models. Despite the lack of non-standardness and speakers of different cultures in the speech samples, there were numerous instances of explicitness strategies relevant to ELF interactions throughout the sample, probably owing to the intent of the listening examination to highlight key information for the candidates. The paper concludes by discussing the implications of these trends in listening paper design for the future development of English language teaching from an ELF perspective.

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