scholarly journals Impact through digital marketing tools in social networks and web analytics in higher education institutions

2020 ◽  
Vol 844 ◽  
pp. 012050
Author(s):  
C J Gómez Sierra
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Higher Education Institutions ◽  
Digital Marketing ◽  
Web Analytics

Using enterprise social networks as a knowledge management tool in higher education

2017 ◽  
Vol 47 (4) ◽  
pp. 555-570 ◽  
Author(s):  
Niall Corcoran ◽  
Aidan Duane
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Knowledge Sharing ◽  
Conceptual Model ◽  
Higher Education Institutions ◽  
Management Tool ◽  
Content Type ◽  
Enterprise Social Networks ◽  
Practical Implications

Purpose The management of organisational knowledge and the promotion of staff knowledge sharing are largely neglected in higher education institutions. The purpose of this study is to examine how enterprise social networks can enable staff knowledge sharing in communities of practice in that context. Design/methodology/approach The study is framed as an Action Research project, covering three cycles over a 12-month period. During the Diagnosing phase, a conceptual model was developed for empirical testing. Data were collected through 30 semi-structured interviews and a number of focus groups. This was supplemented by content analysis and reflective journaling. Findings The findings support the conceptual model and provide insight into the antecedents necessary for the creation of an enterprise social network-enabled knowledge-sharing environment, the motivators for and barriers to participation, and the perceived organisational and individual benefits of increased staff knowledge-sharing activity. Research limitations/implications As the study has a higher education focus, all of the findings may not be generalizable to other types of organisation. Further development of the conceptual model and testing in other contextual settings will yield greater generalizability. Practical implications A number of findings have practical implications for the management of higher education institutions, such as the evidence of a divide between faculty and other staff. In general, the study findings provide an opportunity for educationalists to better understand the scope and impact of employing social media platforms for knowledge sharing. Originality/value This paper adds to the growing body of work on organisational implementations of social media, and should be of interest to practitioners and researchers undertaking similar projects.

The Role of Social Media in Creating and Maintaining Social Networks Including its Impact on Enhancing Competitive Positioning within the Education Sector

2015 ◽  
pp. 212-230
Author(s):  
Adam Raman
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Higher Education Institutions ◽  
Communication Strategies ◽  
Strategy Development ◽  
Interactive Communication ◽  
Strategic Goals ◽  
Future Strategy

Social media is being increasingly utilised within society as an interactive communication platform. It has revolutionised the manner in which organisations communicate with their stakeholders, from the old way of simply designing messages and transmitting them across a desired medium, described as a static, one-way communication channel. Communications are the means by which organisations achieve their strategic goals through influencing their stakeholders. Social media allows stakeholders to connect to one another in relational, interactional networks. This means that stakeholders can now interact with organisations and each other and have a greater influence on the outcomes of communication strategies, which was impossible with traditional media. Organisations have less power dictating communications to stakeholders who in turn have more power in co-creating communication with each other. Social media is likely to have a major competitive impact on higher education institutions and these institutions should be accounting for these changes in their future strategy development. This chapter explores how social media is being utilized in organisations.

scholarly journals Online Visibility, Social Networks and Glamorous Scientific Publications

2018 ◽  
Vol 6 (10) ◽  
pp. 58
Author(s):  
Carlos Miguel Ferreira ◽  
Sandro Serpa
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Higher Education Institutions ◽  
The Political ◽  
Scientific Publications ◽  
Digital World ◽  
Social Visibility ◽  
Number Of Publications

In a context of transformation of the higher education institutions’ mission, there is a growing need for the academy to respond to the needs placed both at the political and social levels, which has implications for the scholar’s expected activity. The purpose of this paper is to analyse the growing importance, besides publishing and being cited, of having visibility in the digital world. We conclude that this new dimension, which is being added to the success and legitimacy of the scholar and his/her institution, will have probable direct consequences both on the form and on the contents of future publications. The willingness of scholars to produce publications worthy of social visibility may foster a growing number of publications that are attractive, perhaps less complex and more accessible to the “uninitiated”, what we call glamorous publications.

The Role of Social Media in Creating and Maintaining Social Networks Including Its Impact on Enhancing Competitive Positioning Within the Education Sector

2018 ◽  
pp. 1147-1166
Author(s):  
Adam Raman
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Higher Education Institutions ◽  
Communication Strategies ◽  
Strategy Development ◽  
Interactive Communication ◽  
Strategic Goals ◽  
Future Strategy

Social media is being increasingly utilised within society as an interactive communication platform. It has revolutionised the manner in which organisations communicate with their stakeholders, from the old way of simply designing messages and transmitting them across a desired medium, described as a static, one-way communication channel. Communications are the means by which organisations achieve their strategic goals through influencing their stakeholders. Social media allows stakeholders to connect to one another in relational, interactional networks. This means that stakeholders can now interact with organisations and each other and have a greater influence on the outcomes of communication strategies, which was impossible with traditional media. Organisations have less power dictating communications to stakeholders who in turn have more power in co-creating communication with each other. Social media is likely to have a major competitive impact on higher education institutions and these institutions should be accounting for these changes in their future strategy development. This chapter explores how social media is being utilized in organisations.

The Influence of (Online) Social Networks on Workers' Attitudes and Behaviours in Higher Education Institutions

2017 ◽  
pp. 644-666
Author(s):  
Vera Silva Carlos ◽  
Ricardo Gouveia Rodrigues
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Web 2.0 ◽  
Online Social Networks ◽  
Higher Education Institutions ◽  
Positive Influence ◽  
Faculty Members ◽  
Future Research ◽  
Work Related ◽  
Considerable Impact

According to the literature, social relationships have a positive influence on work-related attitudes and behaviours. Taking into account that Online Social Networks (OSNs), brought about by Web 2.0, have become an international phenomena and have a considerable impact on the way people communicate and interact with each other, the chapter's purpose is to evaluate the effect that the use of OSNs has on the worker's attitudes and behaviours. In this way, the authors use a questionnaire to evaluate the attitudes of 157 faculty members in Higher Education Institutions (HEI). To assess the use of OSNs by faculty members, they use a binary variable. After analysing and discussing the results, the authors conclude that the use of OSNs influences the workers' performance traits. The relations they propose in what concerns the workers' attitudes are all empirically proven. At last, the authors describe the study limitations and suggest some perspectives for future research.

scholarly journals Social Media Centrality in Identity (Re)construction in Higher Education

2020 ◽  
Vol 10 (1) ◽  
pp. 11
Author(s):  
Maria José Sá ◽  
Sandro Serpa ◽  
Carlos Miguel Ferreira ◽  
Ana Isabel Santos
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Practical Implication ◽  
Higher Education Institutions ◽  
Theoretical Level ◽  
Human Relationships ◽  
The Social ◽  
The Individual ◽  
Individual Dimension

Social media, including digital social networks, runs through a large part of society. This position paper analyses the social media centrality in identity (re)construction in higher education, seeking to add to the understanding of the social media’s role in the identity, both in the individual dimension – of several higher education actors (academics and students) – and in the identity of higher education institutions. In methodological terms, a selection and review of publications addressing this topic were conducted. Results allow concluding that it is critical to consider the growing relevance of digital social networks in shaping these actors’ identity, without disregarding the individual situations of great limitation or even rejection by the presence of digital social networks in identity (re)construction. Regarding the implications, at the theoretical level and according to the existing corpus of knowledge, there is a need for further studies to deepen the understanding of this topic. As a practical implication, while the presence of digital social media in human relationships is unavoidable in many instances, the intentional and relevant mobilization of these digital social media is crucial, both for higher effectiveness and efficacy of the academic-student interaction and for the dissemination and positive image of higher education institutions and academics.

Organizational Knowledge Sharing and Enterprise Social Networks

2019 ◽  
pp. 78-114 ◽  
Author(s):  
Niall Corcoran ◽  
Aidan Duane
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Knowledge Sharing ◽  
Virtual Communities ◽  
Higher Education Institutions ◽  
Public Higher Education ◽  
Negative Effects ◽  
Enterprise Social Networks ◽  
New Type ◽  
Virtual Communities Of Practice

Knowledge is a vital strategic asset for organizations but is surprisingly not well managed in public higher education institutions, with a number of negative effects. These organizations are highly bureaucratic in nature, with consequential structural and cultural characteristics that tend to inhibit staff communication, collaboration, and knowledge sharing. A new wave of social-media-driven knowledge-management techniques may have a transformational effect on these institutions, potentially leading to increased intellectual capital and competitive advantage in ever-expanding, global marketplaces. Enterprise social networks and virtual communities of practice are at the heart of this new type of knowledge sharing environment and provide a significant opportunity for higher education institutions to significantly change the way that staff interact and communicate with each other, generating a number of individual and organizational benefits.

RESEARCH AND ANALYSIS OF THE IMAGE OF REZEKNE ACADEMY OF TECHNOLOGIES

2019 ◽  
pp. 18
Author(s):  
Sandra Ceriņa
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Higher Education Institutions ◽  
Educational Institution ◽  
Educational Establishment

Creating the image of an educational institution and promoting it in society highlights the positive in the educational establishment itself and in the activities of educators, thereby encouraging the recruitment of students to the educational establishment. In comparison to other Latvia higher education institutions, Rezekne Academy of Technologies is rated lower than other universities because it is not in the capital, therefore students choose to study in higher education institutions of the capital. The author of the study researched Latvian inhabitant opinions about the image of Rezekne Academy of Technologies and concluded that the academy should work on improving and promoting its image at the academy's premises, outing and on social networks to attract students. Research used the survey of Latvian population and compilation of literature sources.

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