Celebrity-Based Appeals in Health and Risk Messaging

2017 ◽  
Author(s):  
Jessica Gall Myrick
Keyword(s):  
Media Coverage ◽  
Source Credibility ◽  
News Coverage ◽  
Purchasing Behavior ◽  
Celebrity Endorsements ◽  
The Public ◽  
Awareness Campaigns ◽  
Theoretical Perspectives ◽  
The Media ◽  
Motivate Behavior

Celebrities are famous individuals, well known by many members of the public, who appear frequently in media content. When celebrities appear in the media alongside another cause, be it selling soap or promoting public health, the message becomes a celebrity appeal. Celebrity appeals are messages where a celebrity advocates for or is implicitly associated with a target behavior. In the context of health and risk-related messages, celebrity appeals can take the form of public service announcements, advertisements for health and risk-related products, or even news coverage of a celebrity’s personal struggles with a health issue or risky behavior. Research on celebrity appeals overlaps with the marketing literature investigating the effects of celebrity endorsements on product preferences and purchasing behavior. This work on the persuasiveness of celebrity endorsements demonstrates that celebrities can draw attention to a product or idea, but also that many other factors, like involvement, familiarity, source credibility, and endorser gender can moderate how persuasive a celebrity-based appeal is. Additionally, research on celebrity disclosures of illnesses reveal that these de facto awareness campaigns can elicit emotions in audiences and motivate behavior change. However, media coverage of celebrities has also been associated with harmful effects on lay individuals’ wellbeing, suggesting important caveats for message designers who rely on celebrities to garner attention for a cause or to motivate lay individuals to change their own health and risk-related behaviors. The existing empirical evidence on celebrity appeals and additional theoretical perspectives for understanding their potential persuasiveness provides many insights for message designers.

Explaining Public Support for the Use of Military Force: The Impact of Reference Point Framing and Prospective Decision Making

2011 ◽  
Vol 65 (1) ◽  
pp. 139-167 ◽  
Author(s):  
Héctor Perla
Keyword(s):  
Decision Making ◽  
Reference Point ◽  
Media Coverage ◽  
Public Support ◽  
News Coverage ◽  
Military Force ◽  
Political Actors ◽  
The Public ◽  
The Media ◽  
The Impact

AbstractThis article examines the determinants of public support for the use of military force. It puts forward a Framing Theory of Policy Objectives (FTPO), which contends that public support for military engagements depends on the public's perception of the policy's objective. However, it is difficult for the public to judge a policy's objective because they cannot directly observe a policy's true intention and influential political actors offer competing frames to define it. This framing contestation, carried out through the media, sets the public's decision-making reference point and determines whether the policy is perceived as seeking to avoid losses or to achieve gains. The FTPO predicts that support will increase when the public perceives policies as seeking to prevent losses and decrease when the public judges policies to be seeking gains. I operationalize and test the theory using content analysis of national news coverage and opinion polls of U.S. intervention in Central America during the 1980s. These framing effects are found to hold regardless of positive or negative valence of media coverage.

scholarly journals The Role of the Media in the Propagation of the Terrorist Agenda

2016 ◽  
Vol 3 (2) ◽  
Author(s):  
Mark Goodman ◽  
Shane Warren ◽  
Robyn Jolly ◽  
Maggie Norton
Keyword(s):  
News Media ◽  
Media Coverage ◽  
Psychological Impact ◽  
News Coverage ◽  
Kenneth Burke ◽  
The Public ◽  
Terror Attacks ◽  
National Leaders ◽  
The Media ◽  
High Level

The thesis of this paper is that jihadists are using terror as a propaganda weapon to create a high level of fear among the public around the world, a level above the actual threat. We believe the media and national leaders enhance the effectiveness of the jihadists' propaganda in the ways they present terror attacks. Previous research indicates that horrific events, whether created by humans or the result of nature, leave a lasting psychological impact on the victims. We show a psychological link by victims of the Mumbai attack seven years ago and the Paris attacks in November of 2015. We argue that the psychological impact may be caused when the cultural signifiers of terror result in a meaning abyss because most people do not have signifieds that readily link to brutal terrorists' signifiers. What Derrida described as the abyss occurs when acts of brutality create panic and chaos because most people do not know assign signifieds-- i.e., meanings-- to the brutality. Kenneth Burke critiqued Mein Kampf by explaining how Adolph Hitler had used god terms and evil terms to create ideological agreement with Hitler's concept that the Aryan race was being undermined by a Jewish conspiracy. We examine how the news media coverage of nine terrorist attacks invoked god terms and evil terms in their description of the terror created by the jihadists. Further, we looked for chaos terms, which are terms that describe such inhumane acts of terror that people do not have existing signifieds to translate those acts into meaning. Not only did we find that chaos terms in the news coverage, as well as the god terms and evil terms, but we also found chaos terms used by world leaders. We draw the conclusion that both the media and world leaders contribute to the propaganda impact of jihadists attacks by using chaos terms.

scholarly journals Out of an Abundance of Caution: COVID-19 and Health Risk Frames in Canadian News Media

2021 ◽  
pp. 1-14
Author(s):  
Rebecca Wallace ◽  
Andrea Lawlor ◽  
Erin Tolley
Keyword(s):  
Health Risk ◽  
News Media ◽  
Media Coverage ◽  
News Coverage ◽  
Epidemiological Data ◽  
Online News ◽  
Three Dimensions ◽  
The Public ◽  
Early Stages ◽  
The Media

Abstract Although Canada's first documented case of COVID-19 appeared in mid-January 2020, it was not until March that messaging about the need to contain the virus heightened. In this research note, we document the use of the media's construction of risk through framing in the early stages of the pandemic. We analyze three dimensions of the health risk narratives related to COVID-19 that dominated Canadians’ concerns about the virus. To capture these narratives, we examine print and online news coverage from two nationally distributed media sources. We assess these frames alongside epidemiological data and find there is a clear link between media coverage, epidemiological data and risk frames in the early stages of the pandemic. It appears that the media relied on health expertise and political sources to guide their coverage and was responsive to the public health data presented to Canadians.

scholarly journals Media Framing of Women’s Football During the COVID-19 Pandemic

2021 ◽  
pp. 216747952110410
Author(s):  
Keith D. Parry ◽  
Beth G. Clarkson ◽  
Ali Bowes ◽  
Laura Grubb ◽  
David Rowe
Keyword(s):  
Media Coverage ◽  
News Coverage ◽  
Media Framing ◽  
Practical Consideration ◽  
Women's Sport ◽  
Sports Journalism ◽  
Women Journalists ◽  
The Public ◽  
The Media ◽  
Women's Football

This article examines British media coverage of women’s association football during the coronavirus (COVID-19) pandemic, to identify how the media framed the women’s game and how these frames could shape the public perceptions of it. Through a database search of British-based news coverage of women’s football, 100 news articles were identified in the first 6 months after the start of the pandemic. A thematic analysis was conducted, and five dominant frames were detected in the context of COVID-19: 1) financial precariousness of women’s football; 2) the commercial prioritisation of men’s football; 3) practical consideration of the sport (e.g., alterations to national and international competitions); 4) debating the future of women’s football and 5) concern for players (e.g., welfare, uncertain working conditions). These frames depart from the past trivialisation and sexualisation of women’s sport, demonstrate the increased visibility of women’s football, and shift the narrative towards the elite stratum of the game. Most of this reporting was by women journalists, while men were shown to write less than women about women’s football. This research advocates continued diversification of the sports journalism workforce to dissolve the hegemonic masculine culture that still largely dominates the industry.

scholarly journals Parents and Teachers’ Perceptions of the Tone and Emotional Impact of Education News Coverage

2021 ◽  
Vol 2 (2) ◽  
pp. 193-207
Author(s):  
Kathryn Shine ◽  
Shane L. Rogers
Keyword(s):  
Public Perception ◽  
General Pattern ◽  
News Coverage ◽  
Emotional Impact ◽  
Teachers Perceptions ◽  
The Public ◽  
The Media ◽  
Standardised Testing ◽  
Perceptions Of Education ◽  
Education News

This study examines Australian teachers (n = 268) and parents’ (n = 206) self-reported perceptions of education news coverage and how the coverage affects them. Overall, the participants reported a perception that news coverage of teachers, schools, the education system and standardised testing was generally negative in tone. Participants reported typically feeling demoralised by negative stories and inspired by positive stories. A high importance was placed upon the public perception of education by participants. However, trust in the media reporting of educational issues was low. An exception to this general pattern of findings was that participants did not place as much importance upon the public perception of standardised testing and reported being less affected by negative or positive stories on that topic compared to the other education aspects. This research is one of the few studies to investigate the potential emotional impact that news coverage of education can have on media consumers.

Media reporting on public procurement: an analysis of UK press coverage, 1985–2018

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anthony Flynn ◽  
Irina Harris
Keyword(s):  
Economic Policy ◽  
Media Coverage ◽  
Public Procurement ◽  
News Coverage ◽  
Professional Services ◽  
Press Coverage ◽  
Government Officials ◽  
Content Type ◽  
The Media ◽  
International Comparative

Purpose The media is an important actor in public procurement, but research on its role is limited. This paper aims to investigate how the media has engaged with public procurement, using UK newspapers as a case example. Design/methodology/approach The method consisted of searching Nexis database for news articles on public procurement; automatic extraction of article attributes such as length, section, authorship; and manually coding each article for its theme and industry context. This produced quantitative indicators about the extent and focus of press coverage on public procurement. Findings Press coverage of public procurement increased between 1985 and 2018. The focus of coverage has been on governance failure and socio-economic policy. Governance failure, which includes corruption, cronyism and supplier malpractice, is associated with construction, outsourcing and professional services sectors. Socio-economic policy, which includes supporting small suppliers and favouring domestic industry, is associated with manufacturing, defence and agriculture. Research limitations/implications The analysis included UK media only. While the trends observed on the extent and focus of public procurement news coverage likely reflect the situation in other countries, international comparative research is still required. Practical implications Government officials should be more proactive in countering the “negativity bias” in news coverage of public procurement by showcasing projects where value-for-money has been achieved, services have been successfully delivered and social value has been realised. Social implications The media accentuates the negatives of public procurement and omits positive developments. The end-result is a selective and, at times, self-serving media narrative that is likely to engender cynicism towards public procurement. Originality/value To the best of the authors’ knowledge, this is the first study on media coverage of public procurement. It highlights that while there are similarities between media and academic treatment of public procurement, particularly in relation to its socio-economic side, the media emphasises governance failings and negative developments to a greater extent.

scholarly journals Presenting a strong and united front to tobacco industry interference : a content analysis of Australian newspaper coverage of tobacco plain packaging 2008–2014

BMJ Open ◽  
2018 ◽  
Vol 8 (9) ◽  
pp. e023485
Author(s):  
Caroline Louise Miller ◽  
Aimee Lee Brownbill ◽  
Joanne Dono ◽  
Kerry Ettridge
Keyword(s):  
Content Analysis ◽  
Media Coverage ◽  
Print Media ◽  
Tobacco Industry ◽  
News Coverage ◽  
Policy Debate ◽  
Political Debate ◽  
Plain Packaging ◽  
The Media ◽  
Implementation Delay

ObjectivesIn 2012, Australia was the first country in the world to introduce plain or standardised tobacco packaging, coupled with larger graphic health warnings. This policy was fiercely opposed by industry. Media coverage can be an influential contributor to public debate, and both public health advocates and industry sought media coverage for their positions. The aim of this study was to measure the print media coverage of Australian’s plain packaging laws, from inception to roll-out, in major Australian newspapers.MethodsThis study monitored mainstream Australian print media (17 newspapers) coverage of the plain packaging policy debate and implementation, over a 7-year period from January 2008 to December 2014. Articles (n=701) were coded for article type, opinion slant and topic(s).DesignContent analysis.ResultsCoverage of plain packaging was low during preimplementation phase (2008–2009), increasing sharply in the lead into legislative processes and diminished substantially after implementation. Articles covered policy rationale, policy progress and industry arguments. Of the news articles, 96% were neutrally framed. Of the editorials, 55% were supportive, 28% were opposing, 12% were neutral and 5% were mixed.ConclusionsProtracted political debate, reflected in the media, led to an implementation delay of plain packaging. While Australian media provided comprehensive coverage of industry arguments, news coverage was largely neutral, whereas editorials were mostly supportive or neutral of the policy. Countries seeking to implement plain packaging of tobacco should not be deterred by the volume of news coverage, but should actively promote the evidence for plain packaging in the media to counteract the arguments of the tobacco industry.

scholarly journals CONQUERING MEDIA COVERAGE: The use of battle metaphors in hospital foundation communications and it's impact on news coverage

2021 ◽  
Author(s):  
Sara Hoffman
Keyword(s):  
Media Coverage ◽  
News Coverage ◽  
Hospital Staff ◽  
Fiscal Year ◽  
Public Action ◽  
Multimodal Discourse ◽  
Patient Families ◽  
The Media ◽  
Setting Theory ◽  
The Impact

Battle terminology such as “fight,” “conquer,” and “hero” and imagery that compares doctors and patients to superheroes, soldiers and athletes have become increasingly prevalent in hospital foundation communications. The use of these metaphors has been highly controversial. While some audiences have praised foundation campaigns that use this type of messaging for emphasizing the strength of patients and hospital staff, encouraging patient families, and motivating patients to be resilient, others argue that these campaigns marginalize those who are unable to overcome their health conditions, positioning them as failures or losers. While the use of battle metaphors in hospital communications has been a heated topic in online discussion, little is known about the impact of this language on the media coverage and financial support that they generate for hospitals. This paper presents a multimodal discourse analysis of the communications of six hospital foundations in Toronto, Canada followed by a quantitative and sentiment analysis of the media coverage each foundation has received within the last fiscal year. The aim of this paper is to determine if there is a relationship between the use of battle metaphors in hospital foundation communications and the amount and sentiment of media coverage. According to agenda setting theory, media coverage has a palpable impact on public action. Therefore, the findings of this research may assist hospital foundations in developing useful communications practices they can employ to increase media exposure and, consequently, attract more donations to support their institutions.

scholarly journals ENTRE SUJEITO E PERSONAGEM: a morte de Roberto Bolaños e a vida de Chespirito

2018 ◽  
Vol 4 (2) ◽  
pp. 624
Author(s):  
Vanessa Matos Santos ◽  
Victor Pereira Albergaria
Keyword(s):  
Media Coverage ◽  
The Public ◽  
Cultural Aspect ◽  
Palabras Clave ◽  
El Sistema ◽  
The Media ◽  
The Subject ◽  
Medios De Comunicacion ◽  
Estudio De Caso

Esta pesquisa consiste no estudo de caso entre as coberturas da morte do ator mexicano Roberto Gómez Bolaños, o “Chespirito”, feitas pelo canal FOROtv, pertencente ao conglomerado de mídias mexicano Televisa, e pelo Sistema Brasileiro de Televisão. O aspecto cultural merece especial destaque e, por meio da problematização das distinções existentes entre a morte (substantivo) e o morrer (verbo), o presente estudo demonstra que as coberturas da mídia nestes casos se fazem a partir da relevância da personagem para a identidade do público. Conclui-se, por meio do estudo de caso, que ocorreu o ofuscamento do sujeito (Roberto Bolaños) em detrimento da personagem (Chespirito). A cobertura sobre o morrer de Chespirito serviu, na verdade, para reafirmar sua vida e presença na mídia.     PALAVRAS-CHAVE: Morte; Morrer; Roberto Bolaños; Chespirito; Cobertura de mídia; Televisão.     ABSTRACT This research is the case study of the coverage of the death of Mexican actor Roberto Gómez Bolaños "Chespirito" made by FOROtv, news channel belonging to the Mexican media conglomerate Televisa, and the Sistema Brasileiro de Televisão. The cultural aspect deserves special attention, and through the questioning of existing distinctions between death (noun) and the die (verb), this study shows that media coverage in these cases are made from the importance of the character to the identity of the public. So, through the case study, the conclusion is that ocurred the obscuring of the subject (Roberto Bolaños) at the expense of the character (Chespirito). The coverage of the death of Chespirito served actually to reaffirm his life and presence in the media.   KEYWORDS: Death; Dying; Roberto Bolaños; Chespirito; Media coverage; Television.     RESUMEN Esta investigación es el estudio de caso de la cobertura de la muerte del actor mexicano Chespirito, el "Power Board", realizado por el canal FOROtv perteneciente al conglomerado de medios Televisa de México, y el Sistema Brasileño de Televisión. El aspecto cultural merece una atención especial y, a través de preguntas de las diferencias existentes entre la muerte (sustantivo) y la matriz (verbo), este estudio muestra que la cobertura de los medios de comunicación en estos casos se hace de la importancia del carácter de la identidad el público. En conclusión, a través del estudio de caso, que se oscurece el sujeto (Roberto Bolaños) a expensas de carácter (Chespirito). La cobertura de la muerte de Chespirito sirve en realidad para reafirmar su vida y su presencia en los medios de comunicación.   PALABRAS CLAVE: Muerte; morir; Roberto Bolaños; Chespirito; la cobertura de los medios de comunicación; Televisión.

scholarly journals Policing and Racial (In)Justice in the Media: Newspaper Portrayals of the “Black Lives Matter” Movement

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Janani Umamaheswar
Keyword(s):  
Media Coverage ◽  
Social Protest ◽  
Negative Consequences ◽  
Political Climate ◽  
Protest Movements ◽  
The Public ◽  
Black Lives Matter ◽  
Recent Emergence ◽  
Public Nuisance ◽  
The Media

The “Black Lives Matter” movement, centered on fighting racial injustice and inequality (particularly in the criminal justice system), has garnered a great deal of media attention in recent years. Given the relatively recent emergence of the movement, there exists very little scholarly research on media portrayals of the movement. In this article, I report findings from a qualitative examination of major newspaper portrayals of the Black Lives Matter (BLM) movement between April and August 2016, before the particularly divisive 2016 presidential election. Inductive textual analyses of 131 newspaper articles indicate that, although the movement’s goals were represented positively and from the perspective of members of the movement, the newspapers politicized and sensationalized the movement, and they focused far more on supposed negative consequences of the movement. I discuss these findings by drawing on the “protest paradigm” and the “public nuisance paradigm” in media coverage of social protest movements, arguing that the latter is particularly useful for interpreting portrayals of Black Lives Matter in the prevailing US political climate.

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