4. The new mass culture, 1900–1945
Keyword(s):
A profound shift was underway in American culture at the turn of the twentieth century—a shift away from the Victorian ideals of the industrial era and toward a new set of values structured by a corporatizing economy. “The new mass culture, 1900–1945” describes how as an overflow of manufactured goods spilled outward from industrial centers, a new consumer ethic, pushed by a burgeoning advertising industry, exhorted men and women to indulge their growing spending power and leisure time. The early twentieth century witnessed the birth of a new mass culture, based on the new technologies of sight and sound. Cinema, advertising, and radio dominated this new cultural landscape.
2011 ◽
Vol 2
(2)
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pp. 67-88
Keyword(s):
Keyword(s):
2018 ◽
Keyword(s):
2007 ◽
Vol 45
(2-3)
◽
pp. 169-176
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