scholarly journals The Zoom Effect: A Google Trends Analysis

2021 ◽  
Author(s):  
Kometh Thawanyarat ◽  
Shannon Francis ◽  
Trudy Kim ◽  
Connor Arquette ◽  
Shane Morrison ◽  
...  
Keyword(s):  
Plastic Surgery ◽  
Public Interest ◽  
Breast Implant ◽  
Aesthetic Surgery ◽  
Google Trends ◽  
Search Terms ◽  
Search Volume ◽  
Chi Squared ◽  
Fat Removal ◽  
Bivariate Regression Analysis

Abstract Background Increased video-chatting, stimulated by the COVID-19 pandemic, has been correlated with increased appearance concerns. Initial lockdown restrictions correlated with a decrease in aesthetic/cosmetic plastic surgery case volumes. Objectives We aim to delineate public interest in aesthetic procedures surrounding the COVID-19 pandemic via Google Trends (GT). We hypothesize that because of the pandemic, public interest in plastic surgery procedures increased, especially localized above the shoulder. Methods Trends in the US for given search terms and volumes were gathered via Google Trends between January 2015 to March 2021. The search volumes were normalized, and a bivariate regression analysis of panel data was then applied to the aggregate trendlines to determine if a statistically significant change in search volume occurred following the stay-at-home orders. Results The following search terms had statistically significant (p < 0.000) increases in search volumes after February 2020: blepharoplasty, Botox, brachioplasty, breast implant removal, breast reduction, brow lift, buccal fat removal, hair transplantation, lip augmentation, mentoplasty, otoplasty, platysmaplasty, rhinoplasty, and thighplasty. Chi-squared analysis demonstrated a statistically significant association (Chi-squared = 4.812, p = 0.028) between increases in search volume and above the shoulder procedures. Conclusions Public interest in above the shoulder surgical procedures showed a statistically significant increase following February 2020 compared to below the shoulder procedures. Continued examination of specific procedure trends, as well as determining correlations with more accurate procedural datasets, will provide increased insight into consumers’ mindsets and to what extent video conferencing plays on the public’s interest in pursuing aesthetic surgery.

Predicting Public Interest in Nonsurgical Cosmetic Procedures Using Google Trends

2019 ◽  
Vol 40 (11) ◽  
pp. 1253-1262 ◽  
Author(s):  
Jonathan D Tijerina ◽  
Shane D Morrison ◽  
Ian T Nolan ◽  
Matthew J Parham ◽  
Rahim Nazerali
Keyword(s):  
Hyaluronic Acid ◽  
Public Interest ◽  
The United States ◽  
Google Trends ◽  
Search Term ◽  
Data Set ◽  
Fat Transfer ◽  
Laser Hair Removal ◽  
Search Terms ◽  
Search Volume

Abstract Background Google Trends (GT) provides cost-free, customizable analyses of search traffic for specified terms entered into Google’s search engine. GT may inform plastic surgery marketing decisions and resource allocation. Objectives The aim of this study was to determine GT’s utility in tracking and predicting public interest in nonsurgical cosmetic procedures and to examine trends over time of public interest in nonsurgical procedures. Methods GT search volume for terms in 6 ASPS and ASAPS nonsurgical procedure categories (Botox injections, chemical peel, laser hair removal, laser skin resurfacing, microdermabrasion and soft tissue fillers [subcategories: collagen, fat, and hyaluronic acid]) were compared with ASPS and ASAPS case volumes for available dates between January 2004 and March 2019 with the use of univariate linear regression, taking P < 0.01 as the cutoff for significance. Results Total search volume varied by search term within the United States and internationally. Significant positive correlations were demonstrated for 17 GT terms in all 6 ASPS and ASAPS categories: “Botox®,” “collagen injections,” “collagen lip injections” with both databases; and “chemical skin peel,” “skin peel,” “acne scar treatment,” “CO2 laser treatment,” “dermabrasion,” “collagen injections,” “collagen lip injections,” “fat transfer,” “hyaluronic acid fillers,” “hyaluronic acid injection,” “hyaluronic acid injections,” “Juvederm®,” and “fat transfer” with just 1 database. Many search terms were not significant, emphasizing the need for careful selection of search terms. Conclusions Our analysis further elaborates on recent characterization of GT as a powerful and intuitive data set for plastic surgeons, with the potential to accurately gauge global and national interest in topics and procedures related to nonsurgical cosmetic procedures.

scholarly journals Dental Challenges and the Needs of the Population during the Covid-19 Pandemic Period. Real-Time Surveillance Using Google Trends

2020 ◽  
Vol 17 (23) ◽  
pp. 8999
Author(s):  
Magdalena Sycinska-Dziarnowska ◽  
Iwona Paradowska-Stankiewicz
Keyword(s):  
Public Interest ◽  
Google Trends ◽  
Search Terms ◽  
Search Volume ◽  
The Us ◽  
New Challenges ◽  
Word Search ◽  
Relative Search Volume ◽  
The Uk ◽  
Dental Needs

Background: The outbreak of the COVID-19 pandemic may lead to changes in the dental needs of the population and new challenges concerning oral health care. Methods: The Google Trends tool was used to collect data on the Internet search interest. The investigated material was collected from 1 January 2020 to 23 August 2020. Search terms “toothache”, “dentist” and “stay at home” were retrieved for the whole world as well as for the US, the UK, Poland, Italy and Sweden. Results: During the lockdown, correlation analysis indicates the lowest public interest in the word “dentist” one week preceding the peak for “toothache”, followed by an increase in the word search for “dentist”. On 12 April, worldwide, the maximum of Google Trends Relative Search Volume (RSV) for “toothache” was observed. Conclusion: Decrease in “dentist” queries during lockdown followed by an increase in “toothache” search predicts greater dental needs in the post-pandemic period. The surveillance shows significant changes in queries for dental-related terms during the course of the COVID-19 pandemic. In order to prepare for future pandemic outbreaks teledentistry programs should be taken into consideration.

scholarly journals Google Trends as a Tool for Evaluating Public Interest in Facial Cosmetic Procedures

2018 ◽  
Vol 39 (8) ◽  
pp. 908-918 ◽  
Author(s):  
Jonathan D Tijerina ◽  
Shane D Morrison ◽  
Ian T Nolan ◽  
Daniel G Vail ◽  
Rahim Nazerali ◽  
...  
Keyword(s):  
Plastic Surgery ◽  
Univariate Analysis ◽  
Temporal Trends ◽  
Temporal Variations ◽  
Google Trends ◽  
Forehead Lift ◽  
Search Terms ◽  
Search Volume ◽  
High Utility ◽  
American Society

Abstract Background The utility of Google Trends (GT) in analyzing worldwide and regional patient interest for plastic surgery procedures is becoming invaluable to plastic surgery practices. GT data may offer practical information to plastic surgeons pertaining to seasonal and geographic trends in interest in facial cosmetic procedures. Objectives The authors sought to analyze geographic and temporal trends between GT search volumes and US surgery volumes using univariate analysis. Methods The “related queries” feature of GT generated potential search terms. GT data were compiled for cheek implants, mentoplasty, otoplasty, blepharoplasty, rhytidectomy, forehead lift, hair transplantation, lip augmentation, lip reduction, platysmaplasty, and rhinoplasty from January 2004 to December 2017. Annual volumes for respective procedures were obtained from annual statistics reports of the American Society of Plastic Surgeons (ASPS) from 2006 to 2017 and American Society of Aesthetic Plastic Surgery (ASAPS) from 2004 to 2017. Results Geographical and temporal variations in search volume were detected during the study. Search volume trends that correlated significantly with both ASPS and ASAPS surgery volume trends were: “eyelid plastic surgery” (ASPS R2 = 0.336, P = 0.048; ASAPS R2 = 0.661, P = 0.001); “facelift” (ASPS R2 = 0.767, P ≤ 0.001; ASAPS R2 = 0.767, P = 0.001); “lip injections” (ASPS R2 = 0.539, P = 0.007; ASAPS R2 = 0.461, P = 0.044); and “rhinoplasty surgery” (ASPS R2 = 0.797, P ≤ 0.001; ASAPS R2 = 0.441, P = 0.01). Several search terms demonstrated no significant relationships or were significant with only one database. Conclusions GT may provide a high utility for informing plastic surgeons about the interest expressed by our patient population regarding certain cosmetic search terms and procedures. GT may represent a convenient tool for optimizing marketing and advertising decisions.

scholarly journals Enhanced Public Interest in Response to the Refugee and Healthcare Crises in Greece

2020 ◽  
Vol 17 (7) ◽  
pp. 2272 ◽  
Author(s):  
Ourania S. Kotsiou ◽  
Vaios S. Kotsios ◽  
Konstantinos I. Gourgoulianis
Keyword(s):  
Economic Crisis ◽  
Public Interest ◽  
Public Awareness ◽  
National Health System ◽  
Search Term ◽  
The Public ◽  
Search Terms ◽  
Search Volume ◽  
Aegean Islands ◽  
Relative Search Volume

Background: The Greek National Health System (NHS) has been profoundly affected by the synergy of the economic and refugee crises. We aimed at evaluating the public interest regarding refugee and healthcare issues in Greece. Methods: Google Trends was employed to normalize traffic data on a scale from 0 to 100, presented as monthly relative search volume (RSV) for the search term queries: “refugees”, “health”, “diseases”, “hospital”, and “economic crisis” in Greece, from the period 2008 to 2020. Cross-country comparisons in selected European countries were made. Results: The analysis of RSV data showed an upward trend for the keyword “refugee”, in Greece, in the last five years, with two remarkable peaks from 2015 to 2016 and from 2019 to the present. Interest regarding refugees was more prevalent in the Aegean islands compared to the mainland. The mass influx of refugees has been linked to disease-related concerns. The search terms “hospital” and “health” have been the most popular and constantly quested topics since the beginning of the economic crisis in Greece, in 2009. Similar trends existed across Europe. Conclusion: There is an urgent need for effective public awareness of current politico-ethical and social-economic conditions. The patterns of public interest can formulate public policy.

scholarly journals Increase in Google Trends Regarding Telogen Effluvium Due To COVID-19

2021 ◽  
Vol 5 (2) ◽  
pp. 137-139
Author(s):  
Jasmine Garg ◽  
Abigail Cline ◽  
Frederick Pereira
Keyword(s):  
United States ◽  
Hair Loss ◽  
Public Interest ◽  
The United States ◽  
Google Trends ◽  
Therapeutic Interventions ◽  
The Public ◽  
Search Terms ◽  
The Future ◽  
Before And After

Objective: The purpose of this study was to assess the public interest in the United States of telogen effluvium before and after the COVID-19 pandemic in order to investigate the best therapeutic interventions for dermatologists in the future. Methods: We performed Google TrendsTM search for “COVID hair loss”, “telogen effluvium” and “hair loss” between 5/1/20 and 8/16/20. Conclusion: All three terms have increased in popularity for search terms since mid-March and were the most prevalent in the states that experienced the earliest increase in number of coronavirus cases.

scholarly journals Increase in public interest concerning alternative medicine during the COVID-19 pandemic in Indonesia: a Google Trends study

F1000Research ◽  
2021 ◽  
Vol 9 ◽  
pp. 1201
Author(s):  
Dewi Rokhmah ◽  
Khaidar Ali ◽  
Serius Miliyani Dwi Putri ◽  
Khoiron Khoiron
Keyword(s):  
Alternative Medicine ◽  
Public Interest ◽  
Time Lag ◽  
Google Trends ◽  
Rank Test ◽  
Search Term ◽  
Alternative Medicines ◽  
Search Volume ◽  
Relative Search Volume ◽  
Time Lag Correlation

Background: The COVID-19 pandemic has triggered individuals to increase their healthy behaviour in order to prevent transmission, including improving their immunity potentially through the use of alternative medicines. This study aimed to examine public interest on alternative medicine during the COVID-19 pandemic using Google Trends in Indonesia. Methods: Employing a quantitative study, the Spearman rank test was used to analyze the correlation between Google Relative Search Volume (RSV) of various search terms, within the categories of alternative medicine, herbal medicine and practical activity, with COVID-19 cases. In addition, time lag correlation was also investigated. Results: Public interest toward alternative medicine during COVID-19 pandemic in Indonesia is dramatically escalating. All search term categories (alternative medicine, medical herbal, and alternative medicine activities) were positively associated with COVID-19 cases (p<0.05). The terms ‘ginger’ (r=0.6376), ‘curcumin’ (r=0.6550) and ‘planting ginger’ (0.6713) had the strongest correlation. Furthermore, time lag correlation between COVID-19 and Google RSV was also positively significant (p<0.05). Conclusion: Public interest concerning alternative medicine related terms dramatically increased after the first COVID-19 confirmed case was reported in Indonesia. Time lag correlation showed good performance using weekly data. The Indonesian Government will play an important role to provide and monitor information related to alternative medicine in order for the population to receive the maximum benefit.

scholarly journals Internet search results correlate with seasonal variation of sarcoidosis

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Amanda Stanton ◽  
Steven J. Katz
Keyword(s):  
Seasonal Variation ◽  
Statistical Significance ◽  
Epidemiologic Studies ◽  
Google Trends ◽  
Medical Diagnoses ◽  
Search Terms ◽  
Search Volume ◽  
Significant Seasonal Variation ◽  
Relative Search Volume ◽  
Low Prevalence

Abstract Background The etiology and pathophysiology of sarcoidosis remains unclear, with epidemiologic studies limited by its relatively low prevalence. The internet has prompted patients to seek information about medical diagnoses online; Google Trends provides access to an anonymized version of this data, which has a new role in epidemiology. We hypothesize that there is seasonal variation in the relative search interest of sarcoidosis, which would suggest seasonal variation in the incidence of sarcoidosis. Methods Google Trends was used to assess the relative search volume from 2010 to 2020 for “sarcoidosis” and “sarcoid” in 7 countries. ANOVA with multiple comparisons was performed to compare the mean relative search volume by month and by season for each country, with a p-value less than 0.05 indicating statistical significance. Results Our analysis revealed a significant seasonal variation in search popularity in 4 of the 7 countries and in the Northern Hemispheric countries combined. Direct comparison showed search terms to be more popular in spring, specifically March & April, than in the winter. Southern Hemisphere data was not statistically significant but showed a trend towards a nadir in December and a peak in September and October. Conclusions Overall, these findings suggest seasonal variation with a possible peak in spring and nadir in winter. This supports the hypothesis that sarcoidosis has seasonal variation and is more commonly diagnosed in spring, but more evidence is needed to support this, as well as investigation into the pathophysiology of sarcoidosis to explain this phenomenon.

scholarly journals Global Public Interest and Seasonal Variations in Alzheimer's Disease: Evidence From Google Trends

2021 ◽  
Vol 8 ◽  
Author(s):  
Yan-Mei Mao ◽  
Peng Wang ◽  
Xiao-Yu Wang ◽  
Dong-Qing Ye
Keyword(s):  
Alzheimer’S Disease ◽  
Alzheimer's Disease ◽  
Public Interest ◽  
Seasonal Variations ◽  
Information Needs ◽  
Health Workers ◽  
Google Trends ◽  
Cosinor Analysis ◽  
Search Volume ◽  
English Speaking

Background: As the world's population ages, Alzheimer's disease (AD), a common neurodegenerative disease, is a major challenge to human health in the future. Understanding the information needs on AD of the global public can contribute to the prevention and control of AD. The purpose of this study was to explore global public interest and seasonal variations in AD using Google Trends (GT).Methods: GT was used to obtain relative search volume (RSV) of the keyword “Alzheimer's disease” in six English-speaking countries (Australia, New Zealand, the USA, the UK, Canada, and Ireland) and the world from January 2004 to December 2020. Cosinor analysis was applied to detect the seasonality of AD-related RSV. Time series plot was used to observe the trend of annual mean AD-related RSV. Globally, hot topics and top rising topics related to AD were also analyzed. In addition, we also explored the geographical distribution characteristics of AD-related RSV.Results: AD-related RSV declined steadily from January 2004 to December 2013 and rose steadily from January 2014 to December 2020. Search popularity of AD is low in the southern hemisphere, compared to the northern hemisphere. Cosinor analysis showed that there were significant seasonal variations in AD-related RSV in six English-speaking countries (all P &lt; 0.05). Interestingly, regardless of the hemisphere, peaks were observed in the winter months and trough in the summer months. Topics related to the characteristics and etiology of AD, early onset AD, AD-related associations, care of AD patients, and diseases that can easily be confused with AD had received special attention.Conclusions: There is increasing global public interest for AD and a significant seasonal variation in AD. A better understanding of the seasonal variations and public interest of AD by governments, health workers and patients can contribute to the prevention, management, and treatment of AD.

Has the COVID-19 Pandemic Impacted Interest in Cosmetic Facial Plastic Surgery?: A Google Trends Analysis

2022 ◽  
Author(s):  
Lily N. Trinh ◽  
Rachel Safeek ◽  
Daniel Herrera ◽  
Amar Gupta
Keyword(s):  
Plastic Surgery ◽  
Cosmetic Surgery ◽  
Linear Regression Analysis ◽  
Google Trends ◽  
P Value ◽  
Facial Plastic Surgery ◽  
Search Terms ◽  
Trends Analysis ◽  
Facial Plastic ◽  
Vaccine Distribution

AbstractFacial cosmetic surgery trends are evolving in the current climate of the coronavirus disease 2019 (COVID-19) pandemic. The aim of this study was to evaluate public interest in elective facial plastic surgery during the COVID-19 pandemic including the period of the COVID-19 vaccine distribution using Google Trends. A Google Trends analysis was completed using popular terms related to facial cosmetic surgery and procedures from March 2017 to August 2021. Three stages were identified (baseline, pre-COVID-19 vaccine distribution, and post-COVID-19 vaccine distribution). Descriptive statistics were calculated and two-tailed t-tests were performed between the pre-vaccine and the post-vaccine phases. Linear regression analysis was also performed to determine percent deflection of search terms. There was significantly greater interest in facial aesthetic procedure search terms, except for tear trough filler, during the post-COVID-19 vaccine phase compared with the pre-COVID-19 vaccine phase. There was greater interest in lower facial procedure interest during this phase compared with upper facial procedures (p-value = 0.0011). The search terms with the greatest deflection percentage during the post-vaccine phase were lip filler, brow lift, and lip flip. There continues to be high demands of facial plastic surgery and procedures despite COVID-19 pandemic.

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