Processing Ambiguous Social Identity: Disclosure of Identity and Phenotypic Prototypicality Affect Processing and Evaluation of Persuasive Messages

2020 ◽  
Vol 70 (5) ◽  
pp. 693-720
Author(s):  
Glenna L Read
Keyword(s):  
Social Identity ◽  
Social Identities ◽  
Persuasive Messages ◽  
Still Images ◽  
Racial Categories ◽  
News Stories ◽  
Identity Disclosure ◽  
Racially Ambiguous ◽  
Affect Processing ◽  
Practical Implications

Abstract This study investigates how news stories about models’ social identities, models’ actual social identities, and ease of categorization of models into societally predominant gender and racial categories affect processing and evaluation of persuasive messages. Participants read news stories about fashion companies that used transgender or biracial models in advertising campaigns or control stories and then viewed a series of still images edited to look like advertisements. Physiological responding and self-reported attitudes were recorded. Results indicated more positive evaluation of images preceded by news stories about models’ social identities compared to control stories. With a few exceptions, participants did not differ in their evaluation of images based on actual identity, although actual identity did affect processing. While participants responded positively to images with racially ambiguous models, they did not respond positively to images with androgynous models. Results are discussed in regard to theoretical and practical implications.

scholarly journals Group Membership and Social Identities in a Formative Intervention in a Mexican Hospital

2021 ◽  
Vol 12 ◽  
Author(s):  
Hugo Armando Brito Rivera ◽  
Francesca Alby ◽  
Cristina Zucchermaglio
Keyword(s):  
Organizational Change ◽  
Social Identity ◽  
Qualitative Analysis ◽  
Common Ground ◽  
Group Membership ◽  
Social Identities ◽  
Intervention Process ◽  
Membership Categorization ◽  
Practical Implications ◽  
Formative Intervention

Formative intervention is a participatory methodology that supports organizational change by means of an interactive and systematic dialogue carried out by researchers and participants. In this process, the researchers contribute to expanding the conversational space in the organization by supporting participants in examining and reflecting on their own work practices, as well as in modeling, shaping, and experimenting with innovations. Drawing on transcripts of videotaped sessions, this study analyzes how change is discursively sustained by the researchers who conduct the meetings within a formative intervention in a Mexican hospital. The quantitative and qualitative analysis focuses on the collective pronoun “we” as a membership categorization device deployed by the researchers for rhetorical and pragmatical aims, such as questioning about the state of necessity for the intervention, engaging the participants, or introducing a proposal of innovation with the participants. Results show how group membership and social identity markers are used by researchers to support emerging forms of collaboration, involvement of participants and the creation of common ground during the intervention process. In terms of the practical implications of the study, an informed and strategic use of membership categorization devices used by the researcher can increase the effectiveness of their formative and expansive role.

Naive, connected, and counselor tween girl identity groups: Consumption practices and social identity constructions within consumer culture

2021 ◽  
pp. 146954052110160
Author(s):  
Tiziana Brenner Beauchamp Weber ◽  
Eliane C. Francisco Maffezzolli
Keyword(s):  
Social Identity ◽  
Social Identity Theory ◽  
Consumer Culture ◽  
Social Group ◽  
Social Identities ◽  
Consumer Identity ◽  
Identity Constructions ◽  
The Social ◽  
Consumption Practices ◽  
Identity Groups

This research identifies the relationship between consumption practices and the construction of social identity among tweens in a Brazilian context. Using consumer culture theory and social identity theory, we employed 80 h of observation, 9 interviews, and projective techniques with fifteen girls. Three social identity groups were acknowledged: naive, connected, and counselors. These groups revealed different identity projects, such as the integration and maintenance within the social group of current belonging, the access to the social group with the greater distinctions, the generation of differentiable and positive distinctions (both intra- and intergroups), and the expression and consolidation of identity and its respective consumption practices. This research contributes to the consumption literature that relates to consumer identity projects. The findings reveal a current resignification of girlhood and exposes tweens’ consumption practices as a direct mechanism of the expression and construction of their social identities. These are mechanisms of social identity construction as mediated by group relations through the processes of access, maintenance, integration, differentiation, and distinction.

scholarly journals Inclusive and exclusive beneficiary attributions: The role of social identity complexity in interpretations of and punishment for dissent

2021 ◽  
pp. 136843022110194
Author(s):  
Sonia Roccas ◽  
Adi Amit ◽  
Shani Oppenheim-Weller ◽  
Osnat Hazan ◽  
Lilach Sagiv
Keyword(s):  
Social Identity ◽  
Social Identities ◽  
Moral Judgements ◽  
Identity Complexity ◽  
Social Identity Complexity

We suggest that intentionality attributed to dissenting behavior in intergroup contexts (e.g., exposing one’s country’s secrets) may be conceptualized as benefitting one of four social circles. Two social circles exclude the perceiver: (a) the actor him/herself and (b) the outgroup affected by the behavior; and two circles include the perceiver: (c) the ingroup of both the perceiver and the actor and (d) humanity as the ultimate collective including both ingroup and outgroup. We further suggest that adopting different beneficiary attributions depends on the perceivers’ social identity complexity (Roccas & Brewer, 2002), which refers to an individual’s representation of their multiple social identities on a continuum from highly overlapping to highly differentiated (i.e., simple vs. complex social identity). Perceivers are more likely to attribute dissent behavior to social circles that exclude (rather than include) themselves the simpler their social identity; such exclusive attributions lead to harsher moral judgements, expressed as punitiveness.

Employee emotional displays in the extended service encounter

2019 ◽  
Vol 31 (1) ◽  
pp. 115-136 ◽  
Author(s):  
Magnus Soderlund ◽  
Hanna Berg
Keyword(s):  
Marketing Communications ◽  
Emotional Expressions ◽  
Service Firms ◽  
Still Images ◽  
Content Type ◽  
Emotional Displays ◽  
Service Setting ◽  
Low Levels ◽  
The Impact ◽  
Practical Implications

Purpose The purpose of this paper is to examine the impact of happiness expressed by service firm employees when they are depicted in marketing communications materials, such as printed ads and videos. Design/methodology/approach Two experiments were conducted in a fitness service setting, in which employee display of happiness was manipulated (low vs high). Findings Both experiments showed that expressions of high levels of happiness produced a more positive attitude toward the service employee than expressions of low levels of happiness. Moreover, the impact of the expression of happiness on the evaluation of the employee was mediated by several variables, which suggests that the influence of depicted employees’ emotional expressions can take several routes. Practical implications The results imply that service firms should not only be mindful about which specific employee they select for appearing in marketing communications materials, they should also pay attention to the emotional displays of selected employees. Originality/value The present study contributes to previous research by assessing a set of potential mediators to explain why displays of happiness influence consumers, and by examining these effects in a marketing communications setting in which the customer is exposed to still images or video-based representations of the employee. The present study also focuses explicitly on happiness rather than on smiles.

Ethnic Identity, Procedural Justice, and Offending: Does Procedural Justice Work the Same for Everyone?

2015 ◽  
Vol 63 (10) ◽  
pp. 1314-1336 ◽  
Author(s):  
Kyle McLean
Keyword(s):  
Ethnic Identity ◽  
Longitudinal Study ◽  
Social Identity ◽  
Procedural Justice ◽  
Juvenile Delinquents ◽  
Potential Interaction ◽  
Social Identities ◽  
Self Report ◽  
Two Measures ◽  
The Relationship

Identity judgments are central to the theoretical arguments of procedural justice theory. Perceptions of procedural injustice have been argued to compromise an individual’s social identity and contribute to disengagement from group values and norms. Thus, it is important to clarify the relationship between perceptions of procedural justice and specific facets of social identities, such as ethnic identity. This study attempts to evaluate the relationship between these concepts by examining the potential interaction effect between procedural justice and ethnic identity on two measures of offending, self-report and number of arrests, in a longitudinal study of serious juvenile delinquents.

L'identité Wallonne saisie par l'enquête : Une approche constructiviste de l'identité collective

Res Publica ◽  
1994 ◽  
Vol 36 (3-4) ◽  
pp. 343-359
Author(s):  
Marc Jacquemain ◽  
René Doutrelepont ◽  
Michel Vandekeere
Keyword(s):  
Social Identity ◽  
Survey Research ◽  
Social Identity Theory ◽  
Social Behaviour ◽  
Identity Theory ◽  
Social Identities ◽  
The Social ◽  
The Individual ◽  
Social Level

At first view, the methodology of survey research may seem rather unsuitable to the study of such "holistic" phenomena as collective and social identities.  That difficulty vanishes - at least partly - as soon as we consider social identity as the link between the individual and his belongings, as does the "social identity theory", developed from the work of Taffel and Turner.  From there on, survey research may prove to be a useful device to cope with some main characteristics of social identity: mainly its variability among groups and classes within a same society and its particular sensitivity to socio-political contexts.  Survey research, combined with the social identity theory may help to test historical assumptions at a macro-social level. It may also give some ''flesh" and some additional realism to the micro-theories of social behaviour, which are too often limited by their conception of a strictly rational and interested agent.

Advancing the assessment of cultural orientation: A developmental and contextual framework of multiple psychological dimensions and social identities

2018 ◽  
Vol 30 (5) ◽  
pp. 1867-1888 ◽  
Author(s):  
George P. Knight ◽  
M. Dalal Safa ◽  
Rebecca M. B. White
Keyword(s):  
Social Identity ◽  
Cultural Orientation ◽  
Social Identities ◽  
Ethnic Culture ◽  
Social And Emotional ◽  
Contextual Framework ◽  
The Many ◽  
Mainstream Culture ◽  
Psychological Dimensions

AbstractThis paper aims to advance the scientific understanding of the role of culture, particularly cultural orientation, in development and psychopathology. We advance a theoretical framework that conceptualizes cultural orientation as a developmental construct represented by multiple psychological dimensions and social identities, and influenced by the contexts in which individuals are embedded. This perspective suggests that cultural orientation changes within individuals over time as a function of their experiences with and memberships in multiple groups, including the mainstream and ethnic culture groups, as well as a function of their normative developmental changes (i.e., the development of cognitive, social, and emotional capabilities). In addition, this framework places the development of an ethnic culture social identity (e.g., an ethnic identity) and a mainstream culture social identity in broader developmental perspectives that recognize these as two of the many social identities that are simultaneously embedded within the individual's self-concept and that simultaneously influence one's cultural orientation. To support the successful integration of culture into the study of development and psychopathology, we describe how highly reliable and valid measures of cultural orientation, indexed by individuals’ social identities, are essential for generating a scientifically credible understanding of the role of cultural orientation in development and psychopathology. Further, we detail some best research practices associated with our developmental and contextual framework, and note some important considerations for researchers interested in studying cultural orientation, development, and psychopathology.

Invisible Social Identity Exercise

2018 ◽  
Vol 5 (4) ◽  
pp. 324-334
Author(s):  
Kathleen B. Duncan
Keyword(s):  
Social Identity ◽  
Lived Experience ◽  
Real World ◽  
Social Identity Theory ◽  
Identity Theory ◽  
Social Identities ◽  
Diversity Courses ◽  
Difficult Situation ◽  
Workplace Environment ◽  
The Invisible

Diversity courses cover a variety of relevant topics, but it is difficult to convey the dilemmas those with stigmatized, invisible social identities may encounter in the workplace. This exercise attempts to situate students in the perspective of both the person with the invisible identity and those who may unintentionally place that person in a difficult situation. Five role-plays with scenarios that reflect real-world situations allow students to heighten their sensitivity and understanding in workplace situations that may involve invisible social identities. The learning builds on the students’ lived experience and links stigma and invisible social identity theory to their workplace environment.

scholarly journals Amalgamation as a Strengthening Ethic

2019 ◽  
Vol 35 (2) ◽  
pp. 334-341
Author(s):  
Joshua Fernando ◽  
Meta Sya ◽  
Rustono Farady Marta
Keyword(s):  
Social Identity ◽  
Social Identity Theory ◽  
Ethnic Diversity ◽  
Social Identities ◽  
Primary Group ◽  
Exploratory Research ◽  
The West ◽  
West Kalimantan ◽  
Mixed Marriages ◽  
Phenomenological Studies

Mixed Marriage or Amalgamation is a unique reality in the development of culture in Indonesia. In the midst of ethnic diversity in Indonesia, it is possible for amalgamation to occur, so that understanding one another is a condition for harmony. This study aims to discover how individuals' social identities are formed in the primary group, that is in families who do amalgamation and how are individuals' social identity in amalgamation pairs. This study uses a qualitative exploratory research method with phenomenological studies from the perspective of Tajfel & Turner's Social Identity theory. The results of this study are the symbols of Tong Ngin Fan Ngin Jit Jong in Bangka community as the principle of inter-ethnic equality of the individual's social identity in mixed marriages, while the act of losing personal identity as a member of one ethnic group (depersonalization) is occurred in the West Kalimantan due to conflict background ethnicity past.

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