Introduction
This chapter lays out the context for the book. It highlights how the context in which businesses operate has changed over time and why strategy is so important for organizations in today’s environment. Building off that it describes what we offer in this book. Part I of the book provides insight into fundamental strategy concepts and ideas, including a definition of strategy and an overarching approach to strategy. Part II of the book outlines a series of tools that could and should form part of a manager’s strategy toolbox; each tool is described detail including an overview of the tool, the steps to practically apply the tool and a case illustration of each tool.
1990 ◽
Vol 17
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pp. 113-123
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