The structure of our concepts: A critical assessment of Conceptual Metaphor Theory as a theory of concepts

2019 ◽  
Vol 12 (1) ◽  
Author(s):  
Peer F. Bundgaard
Keyword(s):  
Meaning Making ◽  
Conceptual Metaphor ◽  
Abstract Concepts ◽  
Conceptual Metaphor Theory ◽  
Specific Domain ◽  
Conceptual Metaphors ◽  
Cross Domain ◽  
Metaphor Theory ◽  
George Lakoff ◽  
Experimental Findings

Abstract George Lakoff and Mark Johnson’s Conceptual Metaphor Theory is by and large a theory of what (abstract) concepts are, how they are structured, and how this structure is acquired — i.e., by mapping of structure from one more concrete or sensory-motor specific domain to another more abstract domain. Conceptual metaphors therefore rest on “cross-domain mappings.” The claims to the effect that our abstract concepts are metaphorically structured and that cross-domain mappings constitute one of the fundamental cognitive meaning-making processes are empirical and can therefore be put to the test. In this paper, I will critically assess Conceptual Metaphor Theory as a theory of concepts in light of recent experimental findings. Many such findings provide evidence for the psychological reality of cross-domain mappings, i.e., that structure activated in one domain actually can perform cognitive tasks carried out in another domain. They do not, however, support the claim that the structure of our (abstract) concepts is still metaphorical, as Lakoff and Johnson claim — that is to say, that our mind actually does perform cross-domain mappings when we process conventional conceptual metaphors such as “Death is Rest” or “Love is a Journey.” Two conclusions can be drawn from this: (1) it is necessary to distinguish between cross-domain mappings (which are psychologically real) and the metaphoric structure of our concepts (which is not, in the sense that such concepts do not any longer activate cross-domain mappings when processed); (2) Conceptual Metaphor Theory is not an adequate theory of concepts. I will therefore sketch another more viable theory of concepts where the structure of our concepts is defined as the full ecology of their situations of use, which includes the kind of situations (objects, agents, interactions) they apply to and the kind of emotional, cognitive, bodily, and behavioral responses they elicit. On this view, the contents of our concepts are to be considered as vague predicates, with vague extensions, which take on a specific form in their situation of use.

scholarly journals Didactic potential of metaphors used in medical discourse

2017 ◽  
Vol 3 ◽  
pp. 102-116
Author(s):  
Katarzyna Karska ◽  
Ewelina Prażmo
Keyword(s):  
Conceptual Metaphor ◽  
Medical Discourse ◽  
Human Beings ◽  
Abstract Concepts ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
Metaphor Theory ◽  
Cognitive Faculties ◽  
Multimodal Representations ◽  
The Impact

Specialist languages should be straightforward and unambiguous. In areas such as law, business or medicine precision and to-the-point wording is required. However, in order to facilitate the description of complicated matters, and especially in expert to non-expert communication, unexpected strategies, e.g. metaphorisation, are used. Conceptual metaphor theory, as initially introduced by Lakoff and Johnson (cf. Lakoff & Johnson, 1980) states that human beings tend to think in metaphors, i.e. we are engaged in constant search of similarities between concepts. This drive for pattern recognition helps us understand the unknown in terms of the familiar, the abstract in terms of the concrete. Most conceptual metaphors are grounded in our physical experience of the world, which means that we draw from this familiar experience while creating metaphorical mappings to the complex, abstract concepts. Controversial as it may seem, the same process applies to understanding professional terms and scientific notions, and as a result the language of law, business, medicine, etc. is heavily metaphorical in nature. In our presentation we focus on medicine alone and analyse a corpus of medical text in search of conceptual metaphors. We claim, that rather than obscuring the message, metaphors actually make it clearer and more precise. They enrich conceptualisation, structure the semantics of the message and serve a number of pragmatic functions, esp. in doctor to patient communication. By choosing a certain metaphor, the message may e.g. be softened in order to lessen the impact it has on the recipient. Moreover, it may be more easily understood if it is built on an adequate conceptual metaphor. Many metaphors used in the medical discourse are based on multimodal representations e.g. descriptions of diseases often invoke the imagery of food including its shape, colour, texture, and smell. Such multimodality of representation (cf. Forceville, 2009 and online) engages a number of cognitive faculties for the construction of a complex conceptualisation and in this way helps us gain better understanding of the concepts described. We claim that conceptual metaphor and esp. pictorial metaphor is a very effective tool used in didactics and its use is perfectly justified in scientific discourses, including the medical discourse. Therefore, in our presentation we analyse pictorial metaphors found in medical discourse and in the field of radiology in particular.

scholarly journals Metaphors of Sex in Robert Sylvester Kelly’s Selected Songs

2021 ◽  
Vol 1 (3) ◽  
pp. 331-342
Author(s):  
Saraswati Eka Ramadhani ◽  
Johannes Ananto Prayogo ◽  
Nabhan Fuad Choiron
Keyword(s):  
Qualitative Research ◽  
Research Design ◽  
Conceptual Metaphor ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
Qualitative Research Design ◽  
Metaphor Theory ◽  
George Lakoff ◽  
Identification Procedures

Abstract: This research investigates metaphors depicting sex used in the lyrics of Robert Sylvester Kelly’s selected songs, which most of the songs are known for their outrageously sexual lyrics. In this case, the aims of this research are: (1) to find out metaphors depicting sex, (2) to convey the meaning of the metaphors used by Robert Sylvester Kelly. Using qualitative research design, this research employed Conceptual Metaphor Theory by George Lakoff and Metaphor Identification Procedures (MIP) by Pragglejaz Group in analyzing the data. The findings reveal that there are six kinds of conceptual metaphors depicting sex found in the data. They are (1) sex is violence, (2) sex is eating, (3) sex is journey/adventure, (4) sex is game, (5) sex is a lesson, and (6) sex is insanity. Based on the analysis, sex is violence is the conceptual metaphor used most frequently by Robert Sylvester Kelly in both albums. Through Lakoff and Johnson theory, the meaning can be easier to understand. It shows that each conceptual metaphor has its own meaning or interpretation of sex. Keywords: metaphor, conceptual metaphor, sex Abstrak: Penelitian ini menganalisis tentang metafora yang menggambarkan seks dalam lirik lagu pilihan Robert Sylvester Kelly, yang sebagian besar lagunya dikenal dengan lirik yang sangat seksual. Dalam hal ini, penelitian ini bertujuan untuk: (1) mengetahui metafora yang menggambarkan seks, (2) menyampaikan makna metafora yang digunakan oleh Robert Sylvester Kelly. Dengan menggunakan desain penelitian kualitatif, penelitian ini menggunakan Teori Metafora Konseptual oleh George Lakoff dan Metaphor Identification Procedures (MIP) oleh Pragglejaz Group dalam menganalisis data. Hasil temuan mengungkapkan bahwa ada enam jenis metafora konseptual yang menggambarkan seks ditemukan dalam data tersebut. Yaitu (1) seks adalah kekerasan, (2) seks adalah makan, (3) seks adalah perjalanan / petualangan, (4) seks adalah permainan, (5) seks adalah pelajaran, dan (6) seks adalah kegilaan. Berdasarkan analisis, seks adalah kekerasan adalah metafora konseptual yang paling sering digunakan oleh Robert Sylvester Kelly di kedua album tersebut. Melalui teori Lakoff dan Johnson, maknanya bisa lebih mudah dipahami. Ini menunjukkan bahwa setiap metafora konseptual memiliki makna atau interpretasi tersendiri tentang seks. Kata kunci: metafora, metafora konseptual, seks

Metaphor, Cognition, Culture

2018 ◽  
Author(s):  
Zoltán Kövecses
Keyword(s):  
Conceptual Metaphor ◽  
The Other ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
Culture And Cognition ◽  
Metaphor Theory ◽  
The One ◽  
Cultural Reality ◽  
Metaphor And Metonymy

The chapter reports on work concerned with the issue of how conceptual metaphor theory (CMT) functions as a link between culture and cognition. Three large areas are investigated to this effect. First, work on the interaction between conceptual metaphors, on the one hand, and folk and expert theories of emotion, on the other, is surveyed. Second, the issue of metaphorical universality and variation is addressed, together with that of the function of embodiment in metaphor. Third, a contextualist view of conceptual metaphors is proposed. The discussion of these issues leads to a new and integrated understanding of the role of metaphor and metonymy in creating cultural reality and that of metaphorical variation across and within cultures, as well as individuals.

Once Upon a Time in the Realm of Notions : The Conceptualisation of Novak Djokovic-Inspired Personality Shifts

2020 ◽  
pp. 1-23
Author(s):  
Nenad Blaženović ◽  
Emir Muhić
Keyword(s):  
Conceptual Metaphor ◽  
The Other ◽  
Tennis Player ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
Bilingual Speakers ◽  
Metaphor Theory

An analysis was carried out with two interviews given by the tennis-player Novak Djokovic, one of which was in English and the other in his native Serbian. In both instances, Novak Djokovic used many conceptual metaphors throughout his speech, some of which were analysed in more detail. The main premise of the research was that people’s personalities change in accordance with language they speak at any given time and that they use different conceptual metaphors to describe the same events in different languages. The aim of the paper was to investigate whether personality shift in bilingual speakers can be observed through the speaker’s use of conceptual metaphors in different languages. Through the framework of conceptual metaphor theory, it was shown that Djokovic’s personality does change with the language he speaks. This change was shown through the conceptual metaphors, i.e., source and target domains that Djokovic used during the interviews. He does indeed use different source domains to conceptualise the same target domains in different languages.

Interpersonal judgments, embodied reasoning, and juridical legitimacy

2018 ◽  
pp. 862-874
Author(s):  
Somogy Varga
Keyword(s):  
Embodied Cognition ◽  
Research Program ◽  
Real Life ◽  
Abstract Concepts ◽  
Conceptual Metaphor Theory ◽  
Metaphor Theory ◽  
Experimental Findings ◽  
Bodily States ◽  
And Behavior ◽  
Negligible Influence

A particular branch of the embodied cognition (EC) research program explicates abstract concepts and metaphors as grounded in particular domains of bodily experience. This chapter explores conceptual metaphor theory (CMT) and some recent behavioral and neuroscientific research that appears to offer some support for it. While this research indicates that bodily states exert non-negligible influence on cognition and behavior, the influences appear to occur in a way that is insensitive to reflectively endorsed norms. Assuming that the experimental findings extend to real-life situations, the findings raise a number of questions. The chapter offers reflections on particular questions and concerns in the legal realm and explores whether the findings present potential challenges to juridical legitimacy.

scholarly journals A Study of English Vocabulary Learning in China—From the Perspective of Conceptual Metaphor Theory

2020 ◽  
Vol 11 (3) ◽  
pp. 427
Author(s):  
Hongyan Hua
Keyword(s):  
Conceptual Metaphor ◽  
Vocabulary Learning ◽  
Cognitive Activity ◽  
Chinese Students ◽  
Foreign Language Learning ◽  
Human Beings ◽  
Conceptual Metaphor Theory ◽  
Cross Domain ◽  
Metaphor Theory ◽  
Domain Mapping

Vocabulary plays an essential role in foreign language learning, and it is the same with Chinese students’ learning English. However, in China traditional ways of English vocabulary learning focuses on the recitation and analysis of the sound, spelling and meaning of English words without considering their cognitive motivations and thus makes understanding and memorization of them invalid and boring, which directly affects Chinese students’ English level of listening, speaking, reading and writing. Therefore, some effective methods of English vocabulary learning must be found so as to arouse students’ interests and facilitate their learning of English words. Conceptual metaphor theory reveals that metaphor is not only a universal cognitive phenomenon but also a cognitive tool of human beings, which can shed some lights onto English words learning, a kind of cognitive activity. Conceptual metaphor theory also depicts cross-domain mapping as its working mechanism by saying that cross-domain mapping is a kind of thinking link from source domain to target domain. And this thinking link is of great help to the memorizing processes of words and understanding of words’ connotation and can make English vocabulary learning systematic and flexible. This paper explores the application of conceptual metaphor theory into college English vocabulary learning from three aspects, namely, polysemous words, idiomatic expressions and word connections, aiming at cultivating students’ metaphorical awareness and improving their metaphorical competence in vocabulary learning.

scholarly journals Conceptual Metaphor of Eliot’s Waste Land Versus Al-Sayyab’s Rain Song

2019 ◽  
Author(s):  
Mohamed Ayed Ibrahim Ayassrah ◽  
Mohd Nazri Latiff Azmi
Keyword(s):  
Conceptual Metaphor ◽  
Modern Poetry ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
The Waste Land ◽  
Waste Land ◽  
Metaphor Theory ◽  
Arabic And English ◽  
Logical Mapping ◽  
Modern Arabic

Of the rhetorical tools, metaphor still has insufficient interest, primarily as a crosscultural phenomenon though it is an attractive and vivid area, so it should be studied and highlighted (Suhadi, 2018) and (Barton, 2017). This comparative study investigated the conceptual metaphor in modern Arabic versus English poetry with reference to Al-Sayyab and T. S. Eliot as two poles of modern poetry in Arabic and English. This study tried to shed light on the frequency of the conceptual metaphors in Al-Sayyab’s The Rain Song versus Eliot’s The Waste Land. Besides, it aimed to explore the similarities and differences between the two poems in using the CMT orientational ’Up’ and ’Down’ strategy. However, to accomplish its aims, this study adopted Lakoff and Jonson’s Conceptual Metaphor Theory ’CMT’ (1980); this theory asserted that metaphor is an inborn mental system in which we understand a certain concept in terms of another by drawing a logical mapping between the source domain and the target one. Finally, the study found that modern poetry was wealthy of conceptual metaphors. It also discovered that The Rain Song involved 65.29% conceptual metaphors of its total lines, so it exceeded The Waste Land which comprised only 39.40%. Furthermore, the study revealed that the two poems were generally pessimistic in which the ’Down’ domain exceeded the ’Up’ one in each poem. Also, it detected that Eliot was more pessimistic than Al Sayyab who was more optimistic.

scholarly journals Analysis of Political Metaphors in Donald J. Trump’s State of the Union Address in 2020

2021 ◽  
pp. 69-73
Author(s):  
Tang Bingyu
Keyword(s):  
Conceptual Metaphor ◽  
The State ◽  
The Political ◽  
Cognitive Analysis ◽  
Conceptual Metaphor Theory ◽  
State Of The Union ◽  
Metaphor Theory ◽  
George Lakoff ◽  
The Masses ◽  
The Relationship

On the basis of Conceptual Metaphor Theory proposed by George Lakoff and Mark Johnson, this paper conducts a cognitive analysis of conceptual metaphors in Donald J. Trump’s State of the Union Address in 2020, aiming to explain the metaphors in the State of the Union Address, reveal the political intentions hidden behind the metaphors, and construe the relationship between politics and metaphor. It is found that the metaphors in this State of the Union Address are: CONFLICT metaphors, BUILDING metaphor, JOURNEY metaphors, ORIENTATIONAL metaphors, and PLANT metaphors. Through the analysis, this paper concludes that conceptual metaphor has the function of persuading the masses and shaping the image of politicians. At the same time, this paper also finds that politics restricts the choice and application of metaphor.

The Body as Metaphor

2019 ◽  
Vol 61 (1) ◽  
pp. 26-39
Author(s):  
Gregory E. Sterling
Keyword(s):  
Jewish Community ◽  
Conceptual Metaphor ◽  
The Body ◽  
Conceptual Metaphor Theory ◽  
Dual Nature ◽  
Metaphor Theory ◽  
George Lakoff ◽  
Body And Soul ◽  
Mark Johnson

AbstractThis essay considers Philo of Alexandria’s metaphor in which he used the dual nature of embodied existence (body and soul) to argue that both literal and allegorical readings are legitimate. It examines the metaphor in the framework of Conceptual Metaphor Theory (CTM) developed by George Lakoff and Mark Johnson that argues that experience is the key to meaning. A metaphor occurs when we apply a pattern that we have observed in one setting (gestalt) to another. In this case, Philo has drawn on a Platonic/Stoic understanding of being human and applied it to contested hermeneutics within the Alexandrian Jewish community in an effort to maintain a sense of unity among two groups. The metaphorical experience is the recognition that Scripture is polyvalent in the same way that being human is.

scholarly journals Going Up Is Always Good: A Multimodal Analysis of Metaphors in a TV Ad with FILMIP, the Filmic Metaphor Identification Procedure

2020 ◽  
Vol 28 ◽  
pp. 177-189
Author(s):  
Lorena Bort-Mir
Keyword(s):  
Language Learning ◽  
Social Status ◽  
Conceptual Metaphor ◽  
Spatial Position ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Conceptual Metaphors ◽  
Multimodal Analysis ◽  
Metaphor Theory ◽  
Tv Commercial

Conceptual Metaphor Theory developed by Lakoff & Johnson (1980) suggested that we use metaphors to evaluate and communicate in our various environments. Although metaphors encompass a large variety of taxonomies, orientational metaphors are those that rely on spatial position to map concepts into other ones, referring to a relation of valence and verticality. Stated by Kövecses (2010) conceptual metaphors such orientational ones draw ‘upward’ and ‘downward’ spatial positions in which ‘upward’ is usually referred to as having positive connotations, whereby their opposites, ‘downwards’, are understood as negative. This paper seeks to unveil how the orientational metaphor good is up is employed in a filmic narrative of a language learning application for technological devices named Babbel. The present analysis is developed under the application of FILMIP (Filmic Metaphor Identification Procedure, Bort-Mir 2019). In the analyzed narrative, the orientational metaphor good is up is represented in the Babbel TV commercial (2018) as a tool for persuading customers that the best way of escalating positions at work is by learning new languages. This analysis demonstrates how orientational metaphors in multimodal media emerge as a convenient device for marketing campaigns in the context of social status improvement.

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