Info Ecology
InfoEcology is a hybrid name for a hybrid growth. The word refers to grafting information systems onto planetary health. As a sample of virtual realism, InfoEcology mixes high technology with the pragmatic maintenance of finite creatures. InfoEcology shows how permeable the fences have become between logical systems and survival anxieties. If the fences between fine arts and software engineering are falling, so too are the fences between information systems and planetary activism. The conventional barriers are proving as permeable as the graphic walls of a computerized architectural walkthrough: You push on the wall, and voilà! you are standing on the other side. Walls seem glaringly artificial today, and we acknowledge this with hybrid spellings like InfoEcology. The term was an offspring, as I recall, from the Amsterdam-based conference called “The Doors of Perception.” In January 1995, the planning session for the November 1995 third annual “Doors of Perception” conferences buzzed with the term “Info-Eco.” The plan was to bring together information theorists and ecologists from around the world. Ezio Manzini from the Domus Academy in Milan, John Thackara from England and the Netherlands Design Institute, and Willem Velthoven of Mediamatic Magazine convened the conference to bring together the “happy” information pioneers with the “worrying” ecologists. The meeting, they hoped, would inject information systems with global purpose. After the planning session, I began using the term in my own way to describe the pragmatics of information systems. Perhaps my usage was characteristically American rather than European. The predominantly European conference in Amsterdam focused its twelve workshops on social organization. They looked, for instance, at how people could cut down on the use of materials and energy by using the Internet to distribute local goods and services. My focus, on the other hand, turned to technological tools as they transform the engineers’ approach to ecological disasters on American soil. The Europeans saw InfoEcology as centering on people. The American InfoEcology I describe revolves around technology as a tool for transfiguring disaster.