Denial of Principal Intent

2018 ◽  
pp. 181-197
Author(s):  
Max Abrahms

The previous chapter showed that smart leaders take public relations seriously by denying organizational involvement in civilian attacks. What should leaders do when the culpability of the organization is undeniable? The key, then, isn’t denying organizational involvement but DPI or Denial of Principal Intent. With DPI, the leader acknowledges his organization committed the terrorist attack, but denies that it reflects his intentions or the mission of the group more generally. The field of communication identifies several ways for people to restore their image after an offense has been committed either by them or in their name. This chapter describes the most relevant accounts and how militant leaders can apply them to distance their organization from the reputational fallout of terrorism.

2020 ◽  
Vol 33 (4) ◽  
pp. 61-74
Author(s):  
Francisco-Javier Cristófol ◽  
Jordi De-San-Eugenio-Vela ◽  
Francisco-Javier Paniagua-Rojano

This article analyses the use of social networks as a public relations strategy within the framework of a crisis communication strategy deployed following a terrorist attack. More specifically, the Twitter account of the Police of Catalonia (@mossos) is analysed in view of the attacks that took place in Barcelona and Cambrils in August 2017. Methodologically, content analysis of the Catalan police’s Twitter account is performed through the collection and subsequent analysis of messages issued in the 10-day period following the first attack. Additionally, and as a result of this research, semi-structured interviews were conducted with eight experts in crisis communication, with the aim of determining, within the framework of this case study, the functions and uses of social networks in the context of crises caused by terrorist attacks. The results show how, in a context of crisis communication, the messages posted by the Mossos d’Esquadra’s Twitter account transcend mere service information to become an asset of public relations, engagement and constant interaction and mutual collaboration and dialogue between the Catalan police and the population that it administers. As a whole, this has an impact on the improvement of the image and reputation of the Catalan police among its fellow citizens.


2021 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Pamala Pamandus Proverbs ◽  
Xiaomeng Lan ◽  
Osama Albishri ◽  
Spiro Kiousis

Care is not a word generally associated with political crises. However, following the mosques massacre in New Zealand, Prime Minister Jacinda Ardern was found to have used care and a feminist approach to political communication that served to unite rather than divide her country following this racially motivated terrorist attack. There is much literature on corporate crises, but this paper adds to the dearth of literature on political crises in a public interest context. Grounded in a consideration of care and agenda building theories, it reveals that a caring approach to political communication (both verbal and nonverbal) following an act of terrorism can influence the media agenda and by extension public opinion.


2018 ◽  
pp. 169-180
Author(s):  
Max Abrahms

The first two rules for rebels are important for the leader in minimizing terrorism. Even in the best-run groups, though, some militants may occasionally commit terrorism due to ignorance, stupidity, carelessness, bad luck, or for personal reasons like revenge. Regardless of the exact cause, civilian attacks are a public relations fiasco for the organization. Like the head of any organization, militant leaders must act strategically to minimize the fallout to its reputation whenever members blunder. The third rule for rebels is for the leader to brand the organization as moderate even when members act otherwise. In practice, this means denying organizational involvement (DOI) in civilian attacks. This chapter explains the scientific basis of DOI and its pervasiveness in militant groups with smart leaders.


2017 ◽  
Vol 6 (3) ◽  
pp. 253-274 ◽  
Author(s):  
Rebecca A. Hayes ◽  
Julia Crouse Waddell ◽  
Peter M. Smudde

A tragedy is substantively different than an organizational crisis. Tragedies, whether man-made or natural disasters, have a considerably greater and singular impact than a traditional industry crisis, and current typologies of crises fail to account for organizations being impacted by and being obligated to respond to events of which they are neither the victim nor the perpetrator. Thus, tragedies require explication and, possibly, a different paradigm for public relations and crisis communication, both in industry response and academic scholarship. The goals of this article are threefold: First, use interdisciplinary scholarship to introduce and define the concept of public tragedy within the scope of public relations and crisis communication. Second, to discuss the motivations for and role of organizational involvement in the conversation surrounding a public tragedy, particularly for third-party organizations not directly impacted by an event, including the consequences and affordances of social media in tragedy response. Finally, the goal is to present recommendations for third-party public relations involvement in a tragedy.


1999 ◽  
Vol 27 (2) ◽  
pp. 197-198
Author(s):  
Joseph R. Zakhary

In California Dental Association v. FTC, 119 S. Ct. 1604 (1999), the U.S. Supreme Court reviewed a decision by the U.S. Court of Appeals for the Ninth Circuit that a nonprofit affiliation of dentists violated section 5 of the Federal Trade Commission Act (FTCA), 15 U.S.C.A. § 45 (1998), which prohibits unfair competition. The Court examined two issues: (1) the Federal Trade Commission's (FTC) jurisdiction over the California Dental Association (CDA); and (2) the proper scope of antitrust analysis. The Court unanimously held that CDA was subject to FTC's jurisdiction, but split 5-4 in its finding that the district court's use of abbreviated rule-of-reason analysis was inappropriate.CDA is a voluntary, nonprofit association of local dental societies. It boasts approximately 19,000 members, who constitute roughly threequarters of the dentists practicing in California. Although a nonprofit, CDA includes for-profit subsidiaries that financially benefit CDA members. CDA gives its members access to insurance and business financing, and lobbies and litigates on their behalf. Members also benefit from CDA marketing and public relations campaigns.


ASHA Leader ◽  
2013 ◽  
Vol 18 (5) ◽  

As professionals who recognize and value the power and important of communications, audiologists and speech-language pathologists are perfectly positioned to leverage social media for public relations.


1969 ◽  
Vol 114 (655) ◽  
pp. 58-61
Author(s):  
Tom Pocock
Keyword(s):  

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