The McDonald’s Metaphor
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In 1983 sociologist George Ritzer coined the word McDonaldization, “the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world.” Since that time, Ritzer’s concept of McDonaldization has been applied to such disparate fields as education, religion, social work, and journalism. The purpose of this chapter is to show how the dehumanizing principles of McDonaldization—efficiency, calculability, predictability, and control—have influenced music education practices. The chapter concludes by describing a means for opposing the McDonaldization of music education.
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