Effective Health Information Communication Strategies for the Rural Area: A Study of Individuals with Arthritis in Adams County, Illinois

2003 ◽  
Vol 14 (3) ◽  
pp. 181
Author(s):  
Kara Wachlarowicz ◽  
Kristine M. Healy ◽  
Janet S. Severance ◽  
Paula Winkler
Keyword(s):  
Health Information ◽  
Rural Area ◽  
Communication Strategies ◽  
Information Communication

scholarly journals Information Communication Technologies (ICTs), Crisis Communication Principles and the COVID-19 Response in South Korea

2021 ◽  
pp. 097325862098117
Author(s):  
Hye-Jin Paek ◽  
Thomas Hove
Keyword(s):  
Crisis Communication ◽  
Large Scale ◽  
Communication Strategies ◽  
Disease Outbreaks ◽  
Information Communication ◽  
Information And Communications Technologies ◽  
The South ◽  
South Korean ◽  
Infectious Disease Outbreaks ◽  
Control Programmes

This case study highlights several communication insights that have emerged from the South Korean national response to COVID-19. In particular, it focuses on how innovative disease control programmes and information and communications technologies (ICT) have been used in conjunction with appropriate message strategies. The South Korean government used ICTs in a variety of ways to enhance crisis communication, coordinate large-scale public health efforts and supply chains, and facilitate widespread adoption of preventive measures such as social distancing and mask wearing. The response and communication strategies were based on principles established by research in social sciences and recommended for pandemic response, including social marketing, crisis communication, and normative influence. South Korea’s COVID-19 response and communication strategies can provide useful insights for national efforts to manage COVID-19 and other possible future infectious disease outbreaks.

scholarly journals Understanding the sociodemographic factors associated with intention to receive SMS messages for health information in a rural area of Bangladesh

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Fakir M Amirul Islam ◽  
Elisabeth A Lambert ◽  
Sheikh Mohammed Shariful Islam ◽  
M Arzan Hosen ◽  
Bruce R Thompson ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Mobile Phone ◽  
Health Information ◽  
Rural Area ◽  
Significant Proportion ◽  
Sociodemographic Factors ◽  
Factors Associated ◽  
Rich People ◽  
Education And Awareness ◽  
To Receive

Abstract Background The use of digital interventions for managing chronic diseases is significantly increasing. The aim of this study was to estimate the proportion of ownership of a mobile phone, and factors associated with the ability to read and access SMS delivered health information, and willingness to pay for it among people with hypertension in a rural area in Bangladesh. Methods Data were collected from 307 participants aged 30 to 75 years with hypertension from a rural area in Bangladesh from December 2020 to January 2021. Outcome measures included ownership of a mobile phone, ability to read SMS, willingness to receive and pay for health information by SMS. Associated factors included age, gender, level of education, occupation, and socioeconomic status. We used regression analysis to identify variables associated with the outcome variables. Results Overall, 189 (61.6%) people owned a mobile phone which was higher in men (73.3% vs. 50%, p < 0.001), younger people (82.6% aged 30–39 years vs. 53.5% aged 60–75 years, p < 0.001). Of the total participants, 207 (67.4%) were willing to receive SMS, and 155 (50.5%) were willing to pay for receiving SMS for health information. The prevalence was significantly higher among professionals (odds ratio (OR), 95% confidence interval (CI): 4.58, 1.73–12.1) and businesspersons (OR 3.68, 95% CI 1.49–9.10) compared to farmers, respectively. The median (interquartile range [IQR]) of willingness to pay for health information SMS was 10 (28) Bangladesh Taka (BDT) (1 BDT ~ 0.013 US$), and there were no specific factors that were associated with the willingness of any higher amounts of payment. In terms of reading SMS of people who own a mobile, less than half could read SMS. The proportion of people who could read SMS was significantly higher among men, younger people, educated people, middle class or rich people, professionals or businesspersons. Of people who could read SMS, the majority read SMS occasionally. Conclusion A significant proportion of people are unable to read SMS. However, people are willing to receive and pay to receive SMS for health information. Education and awareness programs should be conducted among targeted groups, including people with low education and women.

scholarly journals METHODS OF TEACHING VOCATIONAL SUBJECTS IN ENGLISH AT THE INSTITUTE OF JOURNALISM OF BORYS GRINCHENKO KYIV UNIVERSITY

2016 ◽  
Author(s):  
Svitlana Vernyhora
Keyword(s):  
Public Relations ◽  
Research Methods ◽  
Public Service ◽  
Communication Strategies ◽  
Public Service Announcement ◽  
Information Communication ◽  
Mass Information

Methods of teaching vocational subjects in English at the Institute of Journalism of Borys Grinchenko Kyiv University are presented in the research. Methods of realization of such a practice are shown through the example of disciplines of specialty “Advertising and public relations”, in particular “Advertising copywriting”, “PR copywriting”, “Public service announcement”, “Theory of mass information”, “Communication strategies”

Communication lapses to combating COVID-19 pandemic: Evaluating Ghana’s COVID-19 campaign

2021 ◽  
Vol 13 (2) ◽  
pp. 159-175 ◽  
Author(s):  
Jacob Nyarko ◽  
Michael Yao Wodui Serwornoo ◽  
Benedine Azanu
Keyword(s):  
Public Health ◽  
Health Information ◽  
Communication Strategies ◽  
Document Analysis ◽  
Political Campaigns ◽  
Communication Tools ◽  
Public Health Information ◽  
Political Iconography ◽  
The Masses ◽  
Timely Delivery

COVID-19 is described as ‘novel’ largely because the virus has rarely been studied. Without any vaccine, the key to containing the virus was the timely delivery of educative public health information to people. With a population of 29 million composed of small urban segments, Ghana has enormous rural enclaves where most of her citizens live. This study seeks to explore the nature of Ghana’s COVID-19 campaign, focusing on the communication strategies and the extent to which indigenous communication tools (ICTs) have been employed. Relying on document analysis, Ghana’s COVID-19 campaign rarely deployed ICTs but rather paid lip service to the country’s indigenous resources in public addresses to the nation. It also found that the fight against the virus metamorphosed into political campaigns making WHO’s vital information subservient to images of political figures and political iconography in general. We argue that the nature of the campaign created generalized awareness of the pandemic, but did less to educate the masses on the WHO preventive protocols.

The ICT Adoption in AMUL

2021 ◽  
pp. 143-158
Author(s):  
Pranav D. Desai
Keyword(s):  
Rural Area ◽  
Dairy Industry ◽  
Communication Technologies ◽  
Information Communication Technologies ◽  
Information Communication ◽  
Rural Regions ◽  
Milk Products ◽  
Ict Adoption ◽  
Milk Marketing

The adoption of information communication technologies (ICT) in rural regions of Gujarat by the Gujarat Cooperative Milk Marketing Federation Limited (GCMMFL) can be considered as an iconic practice in the dairy industry in India. It is typically assumed that the efforts associated with the investment of ICT in rural area are not as effective as expected, though in the case of Amul, it was proved otherwise. Amul is a dairy farming company that produces a variety of milk products and GCMMF takes responsibility of distributing and marketing of the products of it. Amul has been a forerunner of rural India's adoption of ICT in dairy industry. This chapter shares the success story of Amul and how they utilized ICT in the dairy industry. The application of IT enabled Amul to get better control for the accumulated milk from scattered suppliers. The Amul case is a prime example for the enabling role of the technology for innovation.

Segmentation of Chinese parents based on food risk perception dimensions for risk communication in rural area of Sichuan province

2016 ◽  
Vol 118 (10) ◽  
pp. 2444-2461 ◽  
Author(s):  
Jiajie Li ◽  
Nan Li ◽  
Lang Luo ◽  
Yanan Ren
Keyword(s):  
Risk Perception ◽  
Risk Communication ◽  
Rural Area ◽  
Risk Perceptions ◽  
Communication Strategies ◽  
Sichuan Province ◽  
Demographic Characteristics ◽  
Target Audience ◽  
Content Type ◽  
Risk Dimensions

Purpose The purpose of this paper is to investigate risk dimensions affecting food risk perceptions and to develop effective risk communication strategies based on their risk perceptions dimensions. The reason for writing this paper is that applying single risk communication strategy for public often fails because food risks are systemic risks and public perceptions toward them consist of multiple dimensions. Launching an effective risk communication need to investigate the perception dimensions of the target audience. Design/methodology/approach A total of 2,673 parents of 3-14-year-old children from the rural area of Sichuan province in China were chosen as target audience. Based on the survey conducted about parents’ food risk perceptions, this study used factor-cluster analysis method to segment parents to sub-clusters with significantly different risk perception dimensions. Parents’ representative demographic characteristics within each cluster were further identified through cross-tabs analysis with χ2 tests. Findings All the parents could be segmented into four sub-clusters, namely, sensitive parents, dependent parents, familiarity-oriented parents and institutional distrust parents, according to their risk perception difference on five dimensions. A series of risk communication strategies were specifically designed for each cluster based on their risk perception features as well as demographic characteristics. Originality/value The insight derived from this study described a deeper image of public risk perceptions and provided suggestions for risk communication launchers to pinpoint the risk perception as well as perception dimensions of the target audience and accordingly develop effective risk communication strategies.

scholarly journals The Use of Reproductive Health Information Material in the Rural Clinics of Umtata District

Curationis ◽  
1999 ◽  
Vol 22 (1) ◽  
Author(s):  
ND Mbananga
Keyword(s):  
South Africa ◽  
Reproductive Health ◽  
Health Information ◽  
Educational Material ◽  
Eastern Cape Province ◽  
Eastern Cape ◽  
Information Communication ◽  
History Of Development ◽  
History Of ◽  
Information Materials

Though it appears that there has been a long history of development .distribution and dissemination of reproductive health information materials, impediments still exist in the health information .communication and education systems in South Africa. The aim of the study was to contribute towards improvement of the development, distribution and utility of reproductive health information material both in the Eastern Cape province and nationally. In-depth understanding of complexities surrounding development, distribution and utility of educational material is key to the provision of information to communities.

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