Word of mouth, brand loyalty, acculturation and the American Jewish consumer

2006 ◽  
Vol 23 (5) ◽  
pp. 266-282 ◽  
Author(s):  
Jeffrey Steven Podoshen
Keyword(s):  
Brand Loyalty ◽  
Word Of Mouth ◽  
American Jewish

scholarly journals The Relationships among Perceived Value, Intention to Use Hashtags, eWOM, and Brand Loyalty of Air Travelers

2019 ◽  
Vol 11 (22) ◽  
pp. 6523 ◽  
Author(s):  
Kim ◽  
Hyun
Keyword(s):  
Behavioral Intention ◽  
Brand Loyalty ◽  
Word Of Mouth ◽  
Perceived Value ◽  
Intention To Use ◽  
Social Networking Service ◽  
Practical Applications ◽  
Hedonic Value ◽  
Research Survey ◽  
Utilitarian Value

This study analyzed the relationships between utilitarian value, hedonic value, intention to use an airline’s social networking service (SNS) hashtag, electronic word of mouth (eWOM), and brand loyalty. A research survey consisting of 220 samples was conducted with respondents who had experience using airline SNS hashtags. Finally, 204 answers were analyzed after excluding 16 unreliable answers. The results show that utilitarian value significantly influenced the intention to use hashtags, while hedonic value, intention to use, and eWOM had no significant effect on brand loyalty. Moreover, the correlation between utilitarian value and intention to use indicated that hashtags had a meaningful impact. However, hedonic value, intention to use, and eWOM were relatively inconsequential. This research ascertained behavioral intention based on previous studies of the theory of perceived value (utilitarian value and hedonic value) and the relationships between each variable. In addition, by analyzing the behavioral intention of customers from an airline perspective, it contributes to a more effective marketing strategy based on social curation. Thus, this research facilitates practical applications by finding a method to improve airline customers’ SNS activity and involving the brand loyalty of its customers.

scholarly journals Attitudinal and Behavioural Loyalty: Zimbabwe Tourism Brand Performance Ascendancy

2016 ◽  
Vol 3 (2) ◽  
pp. 52
Author(s):  
Farai Chigora ◽  
Promise Zvavahera
Keyword(s):  
Brand Loyalty ◽  
Personal Experience ◽  
Mixed Methods Research ◽  
Word Of Mouth ◽  
Tourism Industry ◽  
Brand Performance ◽  
Sequential Mixed Methods ◽  
Attitudinal Effects ◽  
Accommodation Sector ◽  
To Come

The study investigated the most common sources of brand loyalty in Zimbabwe’s tourism destination. This was based on two dominant sources of brand loyalty which are attitudinal and behavioural loyalty. The main reason for the study was that Zimbabwe’s tourism brand is underperforming due to various socio-economic and political factors such that authorities should know on the most prevailing source of brand loyalty. This helps in formulating strategies that turn either attitudinal or behavioural loyalty to better Zimbabwe tourism brand performance. The study used a sequential mixed methods research design which is a combination of both qualitative and quantitative approaches. In-depth interviews were carried out with various experts from the tourism industry in order to come up with the common sources of tourist loyalty in Zimbabwe. The identified variables were personal experience, general perception, media propaganda, word of mouth reference and speculations. These variables were then investigated as sources of brand loyalty through survey questionnaires that were distributed in the Zimbabwe tourism accommodation sector and resorts. The results showed that the most effective source of brand loyalty is media propaganda followed by word of mouth reference then speculation, personal experience and general perception. The most common sources have been classified as attitudinal effects and that study recommended effective media publicity management, sponsored familarisation tours and tourism brand showcasing partnerships at both regional and international levels.

scholarly journals The Effect of Emotional Branding on Word-Of-Mouth: Evidence from Indonesia

2018 ◽  
Vol 6 (4) ◽  
pp. 140-146
Author(s):  
Vita Briliana ◽  
Nurti Widayati
Keyword(s):  
Brand Loyalty ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Cost Effective ◽  
Positive Influence ◽  
Jel Classification ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Trust ◽  
Brand Love

Objective - The purpose of this paper is to explore how brand love affects consumers' brand trust, brand loyalty and word-of-mouth promotion towards an online public transport app in Jakarta, Indonesia. GO-JEK is a cost-effective, transport-based application that is used by passengers in Indonesia. Methodology/Technique - This research uses a purposive sampling technique to select 380 GO-JEK users. Partial least square version 3.0 analysis was used to analyze the data collected through the questionnaires. Findings - The study reveals that brand love, brand trust and brand loyalty have a positive influence on word-of-mouth advertising. Novelty - Brand love strongly influences brand trust, followed by brand loyalty and word-of-mouth. Type of Paper - Empirical. Keywords: Brand Love; Brand Loyalty; Brand Trust; Word-of-mouth. JEL Classification: M30, M31, M39.

scholarly journals Titi INFLUENCES OF BRAND EXPERIENCE, BRAND TRUST, AND BRAND LOVE TOWARD PURCHASE INTENTION BY WORD OF MOUTH AND BRAND LOYALTY AS INTERVENING VARIABLES IN FASHION BRANDED IN EAST SURABAYA

2019 ◽  
Vol 7 (9) ◽  
pp. 106-120
Author(s):  
Titi Murtiningsih Sukarman
Keyword(s):  
Brand Loyalty ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Equation Model ◽  
Brand Experience ◽  
Brand Trust ◽  
Brand Love ◽  
Intervening Variables

The fashion industrial growth is seen from many and many retail shops and modern shopping centers that emerge, especially Surabaya city. Brand has special emotional bond created between consumers and company, so consumer love toward some brand will give positive impacts. This research aims to know influences of brand experience, brand trust, and brand love toward purchase intention by word of mouth and brand loyalty as intervening variables in fashion branded in East Surabaya. The approach used is quantitative method by causal research type. The research samples are fashion branded users of Nike brand in East Surabaya as 190 respondents. The instruments used are questionnaires by using Likert scale. The analysis technique chosen for analyzing data and testing hypothesis in this research The Structural Equation Model (SEM). The research results show that Brand Experience and Brand Trust influence toward Word of Mouth in Fashion Branded in East Surabaya. Brand Experience does not influence significantly but it has positive influence directions toward Purchase Intention in Fashion Branded in East Surabaya. Brand Experience influences toward Brand Loyalty in Fashion Branded in East Surabaya. Brand Trust influences toward Purchase Intention in Fashion Branded in East Surabaya. Brand Trust does not influence significantly but it has positive influences toward Brand Loyalty in Fashion Branded in East Surabaya. Brand Love does not influence significantly but it has positive influence directions toward Word of Mouth in Fashion Branded in East Surabaya. Brand Love does not influence significantly but it has positive influence directions toward Purchase Intention in Fashion Branded in East Surabaya. Brand Love does not influence toward Brand Loyalty. Word of Mouth and Brand Loyalty influence toward Purchase Intention in Fashion Branded in East Surabaya.

scholarly journals INFLUENCE OF SOCIAL MEDIA MARKETING, ELECTRONIC WORD OF MOUTH AND CONSUMER ENGAGEMENT TO BRAND LOYALTY IN INDONESIA GRAB COMPANY

2021 ◽  
pp. 16-26
Author(s):  
Bismoaziiz Bismoaziiz ◽  
Usep Suhud ◽  
Saparuddin Saparuddin
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Social Media Marketing ◽  
Analysis Tool ◽  
Electronic Word Of Mouth ◽  
Exogenous Variables ◽  
Endogenous Variables

This study aims to analyze social media marketing, electronic word of mouth, and consumer attachment to brand loyalty in Grab Indonesia. The research design used is quantitative research with a causal approach that examines the effect of exogenous variables (social media marketing, electronic word of mouth, and consumer attachment) on endogenous variables (brand loyalty). The population in this study were consumers of social media followers (Instagram) grab with an infinite number, therefore sampling was carried out using purposive sampling with the consideration of respondents as followers of Instagram grab with a minimum period of following is 6 months and has given "likes" to the grab Instagram posts. The sample used in this study were consumers of online transportation companies (grab) as many as 300 respondents. This research analysis tool uses a structural equation model (SEM). The results showed that the exogenous variables (social media marketing, electronic word of mouth, and consumer attachment) positively and significantly affect endogenous variables (brand loyalty). The variable that has the highest value in influencing brand loyalty is social media marketing. Meanwhile, the variable that directly influences brand loyalty with the lowest regression coefficient is electronic word of mouth.

scholarly journals Jurnal Manajemen Bisnis Dan Kewirausahaan

2019 ◽  
Vol 3 (3) ◽  
Author(s):  
Magister Manajemen
Keyword(s):  
Quality Management ◽  
Service Quality ◽  
Total Quality Management ◽  
Brand Loyalty ◽  
Word Of Mouth ◽  
Brand Image ◽  
Mobile Banking ◽  
Total Quality

  JURNAL MANAJEMEN BISNISDAN KEWIRAUSAHAAN   Volume 3/No.3/Mei /2019                                                          e-ISSN 2598-0289  Terbit enam kali dalam setahun. Berisi tulisan yang diangkat dari hasil penelitian di bidang Ilmu Manajemen dan Kewirausahaan.   Ketua Dewan PenyuntingProf. Ir. Carunia Mulya Firdausy, MA, Ph.D – Universitas Tarumanagara  Wakil Ketua Dewan PenyuntingDr. Eko Harry Susanto – Universitas Tarumanagara  Anggota Dewan Penyunting Dr. Ir. Agus Zainul Arifin, MM – Universitas TarumanagaraDr. Eddy Supriyatna MZ, M.HUM – Universitas TarumanagaraDr. Anas Lutfi, MM, MKN – Universitas IndonesiaDr. Hardius Usman, M.Si – Universitas IndonesiaDr. Indra Widjaja, SE, MM – Universitas TarumanagaraDr. Hetty Karunia Tunjung Sari – Universitas Tarumanagara   SekretariatMaria Benedicta, SEStephanie Pane, SE, MM    Alamat Penyunting dan Tata Usaha: Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14, Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440. Telp. (62-21) 5655806 dan Fax. (62-21) 5655808. Email: [email protected]       JURNAL MANAJEMEN BISNIS & KEWIRAUSAHAAN        Mei 2019, Volume  3, No 3                                                                     e-ISSN 2598-0289Halaman 1-112  Pengaruh Kredibilitas, Reputasi, Dan Kemampuan Persuasif Food BloggersTerhadap Intensi Konsumen Dalam Memilih Sebuah RestoranMelly Audina                                                                                                                                                                        01-07 Analisis Pengaruh Car, Npl, Nim, Bopo Dan Ldr Terhadap Roe PadaBank Umum Swasta Nasional Devisa Di IndonesiaMonica                                                                                                                                                                                   08-17 Pengaruh Kualitas Pelayanan, Reputasi Perusahaan, Dan Kepuasaan NasabahDalam Menciptakan Loyalitas Nasabah Pada Penggunaan Mobile Banking Di Pt Bank XyzOctario Edo Setyawan Dan Anas Lutfi                                                                                                                            18-23 Faktor Determinan Inormasi Pengguna Mobile Banking Bank XyzAdi Purnama Dan Carunia M. Firdausy                                                                                                                          24-31 Pengukuran Kinerja Perusahaan Pada Pt. Yyy Dengan MenggunakanMetode Balanced ScorecardRichardson Harjanto Nurdin                                                                                                                                              32-38 Pengaruh Service Quality, Brand Image Terhadap Brand Loyalty DenganBrand Trust Sebagai Mediasi Sammy Natanael                                                                                                                                                 39-45 Pengaruh Inflasi, Suku Bunga As, Harga Emas, Harga Minyak Bumi, Inflasi AsDan Kurs Rupiah Terhadap Indeks Sektoral Di IndonesiaSylvin Antonius                                                                                                                                                                    46-53 Analisis Pengaruh Faktor –Faktor Total Quality Management (Tqm)Terhadap Kinerja Perusahaan  Pt XyzVania Novianty                                                                                                                                                                    54-61 Analisis Strategi Bisnis Pada Pt. Galleon Cahaya Investama UntukMeningkatkan Daya Saing Dalam Persaingan Di PasarYakobus Luke                                                                                                                                                                      62-67 Analisis Pengawasan Serta Pengaruh Kawasan Berikat Terhadap Arus Kas, Beban PajakDan Aktivitas Ekspor Pt.XyzDeby Valentina                                                                                                                                                                    68-73 Pengaruh Brand Loyalty, Word Of Mouth, Dan Celebrity EndorsementTerhadap Repurchase IntentionLeonardo Charles Ferdinands                                                                                                                                            74-79 Pengaruh Orientasi Pasar Terhadap Kinerja Perusahaan Dengan Komitmen OrganisasiDan Kemampuan Pemasaran Sebagai Variabel Mediasi(Studi Empiris Pada Perusahaan Sektor Ritel Di Dki Jakarta)Ongky Alex Sander                                                                                                                                                              80-89 Pengajuan Artikel Jurnal Analisis Pengembangan Bisnis Kafe District Resto & BarUntuk Meningkatkan Daya SaingTommy Halim Wijaya Dan Eko Harry Susanto                                                                                                              90-95 Pengaruh Profitabilitas, Board Gender, Dan Likuiditas Terhadap Nilai PerusahaanDengan Kebijakan Dividen Sebagai Variabel Moderasi(Studi Empiris Pada Perusahaan Manufaktur Yang Bergerak DibidangConsumer Goods Yang Terdaftar Di Bei Periode 2011-2016)Elisabeth Octavia Kamal Dan Indra Widjaja                                                                                                96-103 Faktor-Faktor Yang Mempengaruhi Return Saham Perusahaan Pertambangan BatubaraDi Bei Periode 2008-2015Rafail Widarko Dan Carunia Mulya Firdausy                                                                                                 104-112     

scholarly journals The Relationship between Word-of-Mouth, Satisfaction, Trust and Loyalty in Herbal Medicine Industry

2021 ◽  
Author(s):  
Peter Kwasi Oppong ◽  
Adelaide Gyawu ◽  
Clementina Araba Yawson
Keyword(s):  
Herbal Medicine ◽  
Customer Satisfaction ◽  
Brand Loyalty ◽  
Word Of Mouth ◽  
Brand Management ◽  
Systematic Sampling ◽  
Brand Trust ◽  
The Impact ◽  
The Relationship

Favourable word-of-mouth, customer satisfaction and trust are essential elements for strengthening customer brand loyalty to gain a sustainable advantage in a competitive market. However, there is a relative scarcity of research on the impact of word-of-mouth and customer satisfaction on brand loyalty through the mediated role of brand trust in the herbal medicine market. Consequently, this research aimed to assess the impact of word-of-mouth and customer satisfaction on loyalty through the mediating role of trust in the herbal medicine market. A survey questionnaire was utilised to obtain empirical data from a sample of 265 customers through systematic sampling strategy. Covariance-based structural equation modelling was employed to examine the hypotheses formulated to achieve the aim of the study. The research established that positive word-of-mouth, satisfaction, and trust significantly impact loyalty in the herbal medicine market. More importantly, the research indicated that the customers` trust partially mediated the impact of word-of-mouth and customer satisfaction on loyalty in the herbal medicine market. Hence, this research contributes to advancing the extant brand management literature by establishing the intervening role of trust in the relationship between word-of-mouth, satisfaction and loyalty in the herbal medicine market. This research further provides a reference point to encourage the practitioners to develop and track the customers` word-of-mouth, satisfaction and brand trust to enhance loyalty in the industry.

Analyzing the Effect of Perceived Risk and Information Diagnosticity on Word-of-Mouth and Viral Marketing

2020 ◽  
Vol 16 (4) ◽  
pp. 65-81
Author(s):  
Jose Pius Nedumkallel ◽  
Deepak Babu ◽  
Michelle Francis
Keyword(s):  
Brand Loyalty ◽  
Perceived Risk ◽  
Word Of Mouth ◽  
Online Reviews ◽  
Moderating Effect ◽  
Viral Marketing ◽  
Marketing Activities ◽  
Negative Perceptions ◽  
The Impact ◽  
The Relationship

This study investigates the moderating effect of perceived risk and information diagnosticity on the relationship between brand loyalty and word-of-mouth (WOM) as well as viral marketing activities (VMA) in e-retailer websites. Although extant research in marketing suggests that brand loyalty leads to positive WOM, this study examines the moderating effect of the consumer's perceived risk on this relationship in the context of e-retailer websites where customers repeatedly encounter new and uncertain situations every time they visit the e-retailer. This study also examines the moderating effect of information diagnosticity on the interaction relationship stated earlier. Findings reveal that risk perception negatively moderates the impact of brand loyalty on WOM and VMA and information diagnosticity of online reviews can help reduce the negative perceptions caused by risk factors.

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