The effects of obtaining one's preferred service brand on consumer satisfaction and brand loyalty

2007 ◽  
Vol 21 (2) ◽  
pp. 75-87 ◽  
Author(s):  
Audhesh K. Paswan ◽  
Nancy Spears ◽  
Gopala Ganesh
Keyword(s):  
Brand Loyalty ◽  
Consumer Satisfaction ◽  
Service Brand

ANALISIS PENGARUH CELEBRITY ENDORSER DAN PRODUCT QUALITY TERHADAP BUYING DECISION SERTA DAMPAKNYA PADA SATISFACTION (Survei Pada Konsumen Produk Kosmetik Rossa Beauty Di Kota Pontianak)

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
ANGELINA CAROLIN B2042152001
Keyword(s):  
New Jersey ◽  
Consumer Behavior ◽  
Product Quality ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Consumer Satisfaction ◽  
Brand Image ◽  
Repurchase Intention ◽  
Purchasing Decisions ◽  
Celebrity Endorser

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Celebrity Endorser dan Product Quality terhadap Buying Decision serta dampaknya pada Satisfaction (survei pada konsumen produk Rossa Beauty di Kota Pontianak). Jenis penelitian ini adalah penelitian kausalitas deskriptif. Sampel penelitian ini adalah responden yang pernah membeli dan menggunakan produk kosmetik merek Rossa Beauty selama 6 bulan terakhir sebanyak 100 orang yang diperoleh dengan purposive sampling. Analisis data dilakukan menggunakan analisis jalur (path analysis) dengan bantuan SPSS 22.0.Hasil penelitian memperlihatkan bahwa (1) Celebrity Endorser berpengaruh positif dan signifikan terhadap Buying Decision (2) Product Quality berpengaruh positif dan signifikan terhadap Buying Decision (3) Buying DecisionBerpengaruh positif signifikan terhadap Satisfaction (4) Celebrity Endorser berpengaruh positif signifikan terhadap Satisfaction (5) Product Quality berpengaruh positif signifikan terhadap Satisfaction. Kata Kunci: Celebrity Endorser, Product Quality, Buying Decision, Satisfaction DAFTAR PUSTAKAAmbadar, et al. 2007. Mengelola Merek. Jakarta: Yayasan Bina Karsi MandiriAsma, Saleem dkk. 2015. Product Perceived Quality and Purchase Intention with         Consumer Satisfaction. Global Journal of Management and Business Research: E Marketing Vol 15Baruna Hadi Brata dkk. 2017. The Influence of Quality Products, Price, Promotion, and Location to Product Purchase Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta.Saudi Journal of Business and Management StudiesDajan, Anto. 1986. Pengantar Metode Statistik. Jakarta: LP3SDurianto, dkk. 2004. Strategi Menaklukkan Pasar Melalui Riset Ekuitas dan Perilaku Merek. Jakarta: PT Gramedia Pustaka UtamaEndang, Sulistya. 2012. Pengaruh Agnes Monica Sebagai Celebrity Endorser Terhadap Pembentukan Brand Image Honda Vario. Jurnal Bisnis dan Manajemen Vol.6Elfarisi Al. 2016. Pengaruh Celebrity Endorser (HiVi) Terhadap Proses Proses Keputusan Pembelian Sepatu Kulit Amble Footwear (Survei Kepada Para Pengguna Sepatu Amble Footwear di Sosial Media TwitterEvelina dkk. 2012. Pengaruh Citra Merek, Kualitas Produk, Harga, dan Promosi terhadap Keputusan Pembelian Kartu Perdana Telkomflexi. Jurnal Ilmu Administrasi Bisnis Volume 2 Nomor 1 Tahun 2013Ghozali, Imam. 2011. Aplikasi Analisis Multivariate dengan Program IBM SPSS. Semarang: Badan Penerbit Universitas DiponegoroGriffin, Jill. 2003.Customer Loyalty: Menumbuhkan Dan Mempertahankan Pelanggan. Jakarta: Penerbit ErlanggaHadi, Prasetyo dan Sumarto. 2010. Pentingnya Brand Loyalty Terhadap Minat Beli Ulang. Jurnal Riset Ekonomi dan Bisnis Vol.10 No.1Hendra Riki Wijaya dan Sri Rahayu. 2018. The Effect of Trust and Brand Image to Repurchase Intention in Online ShoppingHestayani, Andriana Dwi dan Astuti. 2017. Analisis Pengaruh Celebrity Endosser, Daya Tarik Iklan, Kualitas Produk terhadap Kepurusan Pembelian dengan Brand Image sebagai Variabel Intervening.Kotler, Philip dan Keller. 2007. Manajemen Pemasaran, Jilid I, Edisi Kedua belas. Jakarta: PT. IndeksKotler, Philip and Kevin Lane Keller, 2012. Manajemen Pemasaran, Edisi 13 Jilid 1 dan 2, Alih Bahasa: Bob Sabran. Jakarta: ErlanggaKotler, Philip and Amstrong. 2008. Prinsip-Prinsip Pemasaran. Edisi 12. Jilid 1. Alih Bahasa : Bob Sabran. Jakarta: ErlanggaKotler, Philip and Amstrong, Gary. 2014. Principles of Marketing, 12th Edition, Jilid 1 Terjemahan Bob Sabran Jakarta: ErlanggaKotler, Philip and Kevin Lane Keller, 2016. Marketing Managemen, 15th Edition, Pearson         Education, IncLutiary Eka Ratri. 2007. Hubungan Antara Citra Merek (Brand Image) operator Seluler Dengan Loyalitas Merek (Brand Loyalty) Pada Mahasiswa Pengguna Telepon Seluler Di Fakultas Ekonomi Reguler Universitas Diponegoro SemarangMade Sintha Ayu Saraswati Sujana. 2017. Peran Brand Image Memediasi Hubungan Celebrity Endorser Dengan Purchase Intention. Forum Keuangan Dan Bisnis Indonesia (FKBI)Mahestu Noviandra. 2006. Analisis Pengaruh Model Iklan Terhadap Perilaku Pembelian Remaja, Kasus Pada Bintang Akademi Fantasi IndosiarNababan, Marya Desyeni. 2008. Pengaruh Selebriti Pendukung (Celebrity Endorser) terhada Minat Pembelian Indomie (Studi Kasus pada Fakultas Ekonomi Universitas Methodist Indonesia)Pakpahan, Erick Simon Bolivar. 2017. Pengaruh Kredibilitas Celebrity Endorseer terhadap Keputusan Pembelian dan Kepuasan Konsumen YOU-C 1000 Vitamin C di Kota PekanbaruParengkuan, dkk. 2014. Analisis Pengaruh Brand Image dan Celebrity Endorsment terhadap Paul, J. Peter dan Jerry C. Olson. 2000. Consumer Behavior: Perilaku Konsumen dan Strategi           Pemasaran. Terjemahan. Jakarta: Erlangga Keputusan Pembelian Produk Shampo Head and Shoulders. Jurnal EMBA Vol.2 No.3Paul, J. Peter dan Jerry C. Olson. 2000. Consumer Behavior: Perilaku Konsumen dan Strategi Pemasaran. Terjemahan. Jakarta: ErlanggaRamadhan dan Santosa. 2017. Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Citra Merek terhadap Minat Beli Ulang pada sepatu Nike Running di Semarang melalui Kepuasan Pelanggan Sebagai Variabel Intervening. Diponegoro Hournal of Management. Volume 6, Nomor 1, Tahun 2017Royan, Frans. M. 2004. Marketing Selebritis, Selebritis dalam Iklan dan Strategi Selebritis Memasarkan Diri Sendiri. Jakarta: Elek Media Komputindo kelompok GramediaSantoso, Singgih. 2014. Panduan Lengkap SPSS Versi 20. Jakarta: PT. Elek Media KomputindoSchiffman and Lazar Kanuk. 2000. Costumer Behavior: Internasional Edition. New Jersey: Prentice HallSchiffman, Leon G. and Leslie Lazar Kanuk.2007. Customer Behavior, edisi ke 7. New Jersey: Prentice-hall,1ncSaputra, Setiawan Tri dkk. 2017. Pengaruh Kualitas Produk terhadap Keputusan Pembelian dan Dampaknya terhadap Kepuasan Konsumen Pengguna Iphone (Survei pada Mahasiswa Fakultas Ilmu Administrasi Universitas Brawijaya Malang)Setiadi, Nugroho J. 2003. Perilaku Konsumen. Jakarta: KencanaShimp, Terence. 2003. Periklanan Promosi Aspek Aspek Tambahan Komunikasi Terpadu. Jakarta: ErlanggaSugiyono.  2017.  Metode  Penelitian  Kuantitatif,  Kualitatif,  dan  R&D.  Bandung: AlfabetaSujarweni, V Wiratna. 2014. SPSS untuk Penelitian. Yogyakarta: Pustaka Baru Press.Sulis, Riptiono. 2013. Pengaruh Lifestyle, Brand Awareness dan Product Quality terhadap Repurchase Intention Minuman Saribuah Buavita dengan Purchasing Decisions sebagai Variabel Intervening di Kecamatan Kebumen. Jurnal Fokus Bisnis Vol.12 No.1Sumarwan, Ujang.2010. Perilak  Konsumen: Teori dan Penerapannya Dalam Pemasarannya. Jakarta: Ghalia IndonesiaSumarwan, Ujang. 2004. Perilaku Konsumen. Jakarta: PT Ghalia IndonesiaSuryani, Tatik. 2008. Perilaku Konsumen Implikasi Pada Strategi Pemasaran. Yogyakarta: Graha IlmuTjiptono, Fandi. 2008. Strategi Pemasaran. Yogyakarta: Andi

scholarly journals Faktor-Faktor yang mempengaruhi Kepuasan Konsumen dan Kaitannya Dengan Kesetiaan Merek pada Produk Kesehatan K-Link di Kota Banda Aceh

2019 ◽  
Vol 3 (2) ◽  
pp. 85
Author(s):  
Syamsul Rizal
Keyword(s):  
Brand Loyalty ◽  
Consumer Satisfaction ◽  
Regression Coefficient ◽  
Food Products ◽  
Total Sample ◽  
Health Food ◽  
Health Products ◽  
The City ◽  
Dominant Influence ◽  
Banda Aceh

The purpose of this study was to determine the factors of consumer satisfaction and how much influence on brand loyalty in K-link health food products in the city of Banda Aceh. The object of research is about the satisfaction and loyalty of consumer brands in K-Link health food products in Banda Aceh City with a total sample of 250 respondents. The results of this study indicate that there is a significant correlation (correlation coefficient) between the variables of customer satisfaction factors that include product attributes, service attributes and purchase attributes to brand loyalty that is equal to 0.649 or 64.9%. The results also showed that the three variables of consumer satisfaction had a strong influence on brand loyalty of K-link health food products that was 0.422 or 42.2%. The product attribute variable has a dominant influence on influencing consumer brand loyalty on K-Link health food products because this variable has a higher regression coefficient than the other two independent variables. Keywords: Consumer Satisfaction, Loyalty, Brand, K-Link Health Products.

scholarly journals Jurnal Manajemen Bisnis Dan Kewirausahaan

2019 ◽  
Vol 3 (4) ◽  
Author(s):  
Magister Manajemen
Keyword(s):  
Central Asia ◽  
Brand Equity ◽  
Work Engagement ◽  
Balanced Scorecard ◽  
Organizational Support ◽  
Brand Loyalty ◽  
Consumer Satisfaction ◽  
Brand Image ◽  
Employee Performance ◽  
Brand Awareness

  JURNAL MANAJEMEN BISNISDAN KEWIRAUSAHAAN   Volume 3/No.4/Juli/2019                                                            e-ISSN 2598-0289  Terbit enam kali dalam setahun. Berisi tulisan yang diangkat dari hasil penelitian di bidang Ilmu Manajemen dan Kewirausahaan.   Ketua Dewan PenyuntingProf. Ir. Carunia Mulya Firdausy, MA, Ph.D – Universitas Tarumanagara  Wakil Ketua Dewan PenyuntingDr. Eko Harry Susanto – Universitas Tarumanagara  Anggota Dewan Penyunting Dr. Ir. Agus Zainul Arifin, MM – Universitas TarumanagaraDr. Eddy Supriyatna MZ, M.HUM – Universitas TarumanagaraDr. Anas Lutfi, MM, MKN – Universitas IndonesiaDr. Hardius Usman, M.Si – Universitas IndonesiaDr. Indra Widjaja, SE, MM – Universitas TarumanagaraDr. Hetty Karunia Tunjung Sari – Universitas Tarumanagara   SekretariatMaria Benedicta, SEStephanie Pane, SE, MM    Alamat Penyunting dan Tata Usaha: Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14, Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440. Telp. (62-21) 5655806 dan Fax. (62-21) 5655808. Email: [email protected]       JURNAL MANAJEMEN BISNIS & KEWIRAUSAHAAN        Juli 2019, Volume  3, No 4                                                            e-ISSN 2598-0289Halaman 1-111  Pengaruh Partisipasi Anggaran, Komitmen Organisasi,  Motivasi TerhadapKinerja Manajerial  Pada Perusahaan Pt. ZzzJonathan                                                                                               Pengaruh Brand Awareness, Brand Image Dan Brand Loyalty Terhadap Brand EquityPada Pengguna Sepatu Nike Di JakartaJuliana Faktor-Faktor Yang Mempengaruhi Pembelian Produk Garam Dan Air MineralBermerek Di JakartaRandy Ramadhiansa Analisis Pengaruh Struktur Modal Terhadap Profitabilitas Perusahaan Sektor KonsumsiYang Terdaftar Di Bursa Efek Indonesia Periode 2014-2016Christopher Efektivitas Scrum Pada Manajemen Proyek Teknologi Informasi Di Pt Bank Central Asia Tbk.Shandy Analisis Balanced Scorecard Pada Pabrik Garmen (Kasus:Pt. Handsumtex)“William Pengaruh Faktor-Faktor Fundamental Terhadap Tingkat Kelengkapan PengungkapanLaporan Keuangan Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia                     Pada Tahun 2015 Dan Tahun 2016Kenny Fitelia Analisis Strategi Bisnis Pada Perusahaan Inspeksi Dalam Industri Jasa Inspeksi Teknis Di IndonesiaMayella Lusiana Gunawan Pengaruh Brand Equity Terhadap Consumer Satisfaction Di Restoran Sushi Tei Jakarta SelatanSri Wulandari Rencana Bisnis Peternakan Ayam Ras Petelur Pt. Sinar Farm Di Provinsi MalukuPrasetyo Analisis Kinerja Keuangan Studi Kasus Pada Pt. X Periode Tahun 2014 Sampai 2016Rina Indah Hariyati Efek Mediasi Work Engagement Dalam Pengaruh Job Characteristic DanPerceived Organizational Support Terhadap Employee Performance Di Bidang It Pada Perusahaan Startup Sulin Dan Yanuar Analisis Pengaruh Kualitas Produk, Harga, Kualitas Pelayanan, Dan Promosi TerhadapKepuasan Konsumen Pada Toko Kue Xyz Di JakartaSylvia Permata Sari      

Service brand coolness in the construction of brand loyalty: A self-presentation theory approach

2022 ◽  
Vol 65 ◽  
pp. 102876
Author(s):  
Jano Jiménez-Barreto ◽  
Sandra Maria Correia Loureiro ◽  
Natalia Rubio ◽  
Jaime Romero
Keyword(s):  
Brand Loyalty ◽  
Theory Approach ◽  
Self Presentation ◽  
Service Brand

Influence of Marketing Mix Decisions on Emotional Branding and Its Effect on Customer Appeal

2018 ◽  
pp. 107-124
Author(s):  
Rahul Gupta Choudhury
Keyword(s):  
Marketing Strategy ◽  
Brand Loyalty ◽  
Marketing Mix ◽  
Brand Experience ◽  
Consumer Loyalty ◽  
Positive Experience ◽  
Emotional Connection ◽  
Long Period ◽  
Product Service ◽  
Service Brand

Emotional branding has become a necessity for most brands today. Brand loyalty can be developed by brands only when there is an emotional connection between the brand and its consumers. This chapter deals with the nuances and meaning of emotional branding and how it appeals to consumers. There is also a lot of discussion on how the elements of the marketing mix (4Ps) help the brands to attract and retain consumer loyalty over a long period of time. Marketing mix decisions are part of the overall marketing strategy of the firm as well as the brand, and more often than not - considerable changes have to be made in order to establish an emotional connection with the consumers. Research shows that today's consumers are more experience-oriented and hence, a positive experience motivates the customer towards repeat purchase and ultimately brand loyalty. The marketing mix should then be geared to provide a great product/service/brand experience to its consumers.

Exploring consumer loyalty towards brands of safe vegetables in Vietnam

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hai Minh Ngo ◽  
Ran Liu ◽  
Seifeddine Ben Taieb ◽  
Masahiro Moritaka ◽  
Susumu Fukuda
Keyword(s):  
Brand Loyalty ◽  
Consumer Satisfaction ◽  
Multinomial Logistic Regression ◽  
Influential Factors ◽  
Consumer Loyalty ◽  
Brand Trust ◽  
Content Type ◽  
Brand Familiarity ◽  
Food Retailers ◽  
Safe Food

PurposeExpanding the market share of safe food through a modern retail system has faced a lot of difficulties in Vietnam. Thus, a further understanding of consumer behaviour and loyalty towards such food is essential for food retailers. This study aims at exploring segments of consumer loyalty and its influential factors towards safe food brands in the country.Design/methodology/approachBased on a sample of 250 consumers buying safe food in Hanoi city in February 2019, two-step cluster and multinomial logistic regression analyses were applied.FindingsThe results show that four segments of brand loyalty were formed from the interaction between attitudinal and behavioural loyalty as the framework of Dick and Basu (1994), namely, true loyalty, spurious loyalty, latent loyalty and disloyalty. Notably, over 60% of the consumers were in latent loyalty and spurious loyalty, indicating variety-seeking behaviour, multi-brand loyalty or low recognition of the brand. Consumer satisfaction was the most vital motivating consumers to higher loyalty levels. Additionally, brand trust and brand familiarity played significant roles in developing true brand loyalty. An attractive selling store and friendly staff were also important in enhancing brand loyalty.Originality/valueThis study is one of the first to elicit consumer loyalty and identify factors driving the loyalty towards brands of safe food in a developing country like Vietnam.

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