scholarly journals Faktor-Faktor yang mempengaruhi Kepuasan Konsumen dan Kaitannya Dengan Kesetiaan Merek pada Produk Kesehatan K-Link di Kota Banda Aceh

2019 ◽  
Vol 3 (2) ◽  
pp. 85
Author(s):  
Syamsul Rizal
Keyword(s):  
Brand Loyalty ◽  
Consumer Satisfaction ◽  
Regression Coefficient ◽  
Food Products ◽  
Total Sample ◽  
Health Food ◽  
Health Products ◽  
The City ◽  
Dominant Influence ◽  
Banda Aceh

The purpose of this study was to determine the factors of consumer satisfaction and how much influence on brand loyalty in K-link health food products in the city of Banda Aceh. The object of research is about the satisfaction and loyalty of consumer brands in K-Link health food products in Banda Aceh City with a total sample of 250 respondents. The results of this study indicate that there is a significant correlation (correlation coefficient) between the variables of customer satisfaction factors that include product attributes, service attributes and purchase attributes to brand loyalty that is equal to 0.649 or 64.9%. The results also showed that the three variables of consumer satisfaction had a strong influence on brand loyalty of K-link health food products that was 0.422 or 42.2%. The product attribute variable has a dominant influence on influencing consumer brand loyalty on K-Link health food products because this variable has a higher regression coefficient than the other two independent variables. Keywords: Consumer Satisfaction, Loyalty, Brand, K-Link Health Products.

scholarly journals Pengaruh Kompetensi Pedagogik, Komitmen Kerja, terhadap Kinerja Guru Sekolah Dasar Negeri di Kota Banda Aceh

2021 ◽  
Vol 13 (1) ◽  
pp. 149
Author(s):  
Zahara Mustika ◽  
Nasrun Nasrun ◽  
Yasaratodo Wao
Keyword(s):  
Significant Influence ◽  
Teacher Performance ◽  
Descriptive Analysis ◽  
Total Sample ◽  
Performance Model ◽  
Work Commitment ◽  
Pedagogical Competence ◽  
Study Population ◽  
The City ◽  
Banda Aceh

This study aims to reveal (1) the effect of pedagogic competence on teacher performance (2) the effect of work commitment on teacher performance. This research was conducted at public elementary schools in the city of Banda Aceh. The study population was all public elementary school teachers in the city of Banda Aceh totaling 481 people. Determination of the sample using the Slovin formula, with a total sample of 218 people. Data were collected using a questionnaire filled out by respondents from the teacher. The research analysis used descriptive analysis and inferential analysis with Path analysis. The results showed that: (1) Pedagogical Competence had a significant and significant influence on Teacher Performance, it was shown that ρ51 = 0.252 (2) Work Commitment had a significant influence on Teacher Performance, it was indicated that ρ52 = 0.566 6) The teacher performance model the findings of this study explained that the increase teacher performance can be done through pedagogic competence, work commitment, which will directly lead to better teacher performance.

scholarly journals Persepsi Masyarakat Terhadap Keberadaaan Warung Kopi Di Kota Banda Aceh

2018 ◽  
Vol 3 (4) ◽  
pp. 456-466
Author(s):  
Aufar Rivqi ◽  
Suyanti Kasimin ◽  
Safrida Safrida
Keyword(s):  
Sampling Method ◽  
Total Sample ◽  
Public Spaces ◽  
Coffee Shop ◽  
The Public ◽  
Qualitative And Quantitative ◽  
The City ◽  
Coffee Shops ◽  
People’S Perceptions ◽  
Banda Aceh

Abstrak : Persepsi seseorang pada suatu objek di pengaruhi oleh 3 faktor yaitu faktor individu, target dan situasi. Penelitian ini bertujuan untuk mengetahui bagaimana persepsi masyarakat terhadap keberadaan warung kopi di Kota Banda Aceh. Penarikan sample diperoleh dengan metode Accidental Sampling dengan jumlah sampel sebanyak 50 responden. Metode yang digunakan adalah deskriptif kualitatif dan kuantitatif. Hasil penelitian ini menunjukan masyarakat memiliki persepsi bahwa keberadaan warung kopi sekarang ini menjadi salah satu ruang publik yang mampu memenuhi segala kebutuhan masyarakat dengan berbagai fasilitas-fasilitas yang ditawarkan dan berbagai menu makanan/minuman. Namun beberapa masyarakat memiliki persepsi bahwa dengan adanya warung kopi masyarakat menjadi lupa waktu hingga 3-5 jam berada di warung kopi dan bahkan tidak menggunakan fasilitas sebagai mana mestinya terutama bagi kalangan mahasiswa.Public Perception Of Coffee Shop Presence In Banda Aceh CityAbstract. A person's perception of an object is influenced by 3 factors, namely individual factors, targets and situations. This study aims to find out how people's perceptions of the existence of coffee shops in the city of Banda Aceh. Sample withdrawal is obtained by Accidental Sampling method with a total sample of 50 respondents. The method used is descriptive qualitative and quantitative. The results of this study indicate that the community has a perception that the existence of coffee shops is now one of the public spaces that can meet all the needs of the community with various facilities offered and various food / beverage menus. However, some people have the perception that with the community coffee shop, they will forget about 3-5 hours in a coffee shop and not even use the facilities as they should, especially for students.

scholarly journals PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN DAN KESETIAAN MEREK PADA PRODUK TOLAK ANGIN CAIR SIDOMUNCUL

2012 ◽  
Vol 2 (1) ◽  
pp. 25
Author(s):  
Dhewi Andria Darnawati ◽  
Aftoni Sutanto
Keyword(s):  
Customer Satisfaction ◽  
Brand Loyalty ◽  
Consumer Satisfaction ◽  
Perceived Quality ◽  
T Test ◽  
Primary Data ◽  
Test Results ◽  
F Test ◽  
Performance Variables ◽  
The City

This study aims to determine how the effect of product quality to customer satisfaction and customer loyalty on the product Tolak Angin Cair Sidomuncul and to find out what is the most dominant variable affecting consumer satisfaction and brand loyalty to the product of Tolak Angin Cair Sidomuncul. The population in this study is that people in the District of Umbulharjo, the city of Yogyakarta. Sampling techniques used is incidental sampling. Sources of data from this study using primary data obtained from the deployment questionnaire. This study used data analysis techniques are qualitative and quantitative analysis (multiple regression analysis, t test and F test). T test results on customer satisfaction (Y1) show that for each of the performance variables (X1), Reliability (X2), Endurance (X3), Aesthetics (X4), and perceived quality (X5) obtained the calculated value of t-count> t-table. It can be concluded that the performance variables (X1), aesthetics (X4), the perceived quality (X5), the partial effect is not significant and, while the variables Reliability (X2), Endurance (X3) and significant effect on customer satisfaction and t test results on brand loyalty disimpilkan that performance (X1), Reliability (X2), Endurance (X3), Aesthetics (X4), partial and no significant effect, whereas the perceived quality variables (X5) of consumer  loyalty to the product Tolak Angin Sidomuncul. The results of the F test, F-table obtained  = 5% F-count on the consumer satisfaction of 7.420. While the F-count on brand loyalty of 16.728. Because the F-count value. F-table, then the performance of independent variables (X1), Reliability (X2), Endurance (X3), Aesthetics (X4), and perceived quality (X5) simultaneously affect consumer satisfaction and brand loyalty to the product of Tolak Angin Cair Sidomuncul.

scholarly journals PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PRODUK ROTIBOY DI KOTA BANDA ACEH

2017 ◽  
Vol 2 (2) ◽  
pp. 225-237
Author(s):  
Istiqarah Isa Putri ◽  
Sofyan Sofyan ◽  
Rahmaddiansyah Rahmaddiansyah
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Brand Image ◽  
Marketing Plan ◽  
Positive Image ◽  
The City ◽  
Business Sectors ◽  
Banda Aceh

Abstrak – Dewasa ini, dunia usaha mengalami perkembangan yang sangat pesat, khususnya untuk perusahaan sejenis roti. Mereka di tuntut untuk memiliki suatu keunikan tersendiri yang dapat memikat konsumen. Perusahaan harus mampu membuat perencanaan pemasaran yang baik demi mendapat pencitraan yang positif di benak konsumen. Yaitu dengan cara meningkatkan  pencitraan  terhadap merek,  kualitas  produk  dan  promosi  sehingga  kepuasan  konsumen menjadi tujuan utama perusahaan serta senantiasa memberikan ciri pembeda dengan produk pesaing. Penelitian ini bertujuan untuk melihat bagaimanakah pengaruh citra merek, kualitas produk, dan promosi terhadap kepuasan konsumen produk rotiboy di Kota Banda Aceh. Adapun metode analisis yang digunakan adalah Regresi Linier Berganda. Hasil Regresi Linier Berganda menunjukkan bahwa citra merek, kualitas produk dan promosi secara serempak berpengaruh positif atau signifikan terhadap kepuasan konsumen produk rotiboy di Kota Banda Aceh. Sedangkan, secara parsial citra merek dan kualitas produk berpengaruh positif atau signifikan terhadap kepuasan konsumen produk rotiboy di Kota Banda Aceh. Sedangkan promosi tidak berpengaruh positif atau signifikan terhadap kepuasan konsumen produk rotiboy di Kota Banda Aceh. The Influence of Brand Image, Product Quality And Promotion of Rotiboy’s Consumer Satisfaction In The City of Banda AcehAbstract – Nowadays, business sectors are rapidly expanding, especially bread companies. For those companies, uniqueness is a need in attracting the customers. They should have a good marketing plan in order to create a positive image of the companies. A good marketing plan includes building a strong brand image, improving product quality, and promoting. Customer satisfaction is the main goal of most of the companies. Therefore, they keep showing their unique  characteristics that are different with the others’. The objective of this research was to identify the effect of brand image, product quality, and promotion on the satisfaction of Rotiboy’s costumer in Banda Aceh. Multiple liniar regression was used in the process of data analisys. The results showed that brand image, product quality, and promotion simultaneously affected the satisfaction of Rotiboy’s costumer in Banda Aceh. The Correlation was positive and significant. In addition, brand image and product quality partially effected the satisfaction of Rotiboy’s costumer in Banda Aceh while promotion did not. The correlation was also positive and signifcant

PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA DI KOTA BANDA ACEH

2014 ◽  
Vol 1 (2) ◽  
Author(s):  
Fadhilla Maulida
Keyword(s):  
Personal Selling ◽  
Positive Influence ◽  
Sales Promotion ◽  
Significant Variable ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Sales Promotions ◽  
The City ◽  
Dominant Influence ◽  
Banda Aceh

 The purpose of  this study was to determine the effect of the promotion mix of Toyota car purchasing decisions in the city of Banda Aceh. Study sample were as many as 98 other communities in the city of Banda Aceh, which was taken by Ramdom sampling. The data was collected by distributing questionnaires. Further data analysis using statistical tools that multiple linear regression.The results showed that the advertising, sales promotion, personal selling and publicity positive influence on purchase decisions of Toyota cars in the city of Banda aceh.faktor the most dominant influence on purchasing decisions is a personal sales, sales promotion followed in second place. Based on the results whereas the t test (partial) indicates that a partial test of the four independent variables are variables advertising, sales promotion, personal selling and publicity significantly influence the purchasing decisions of Toyota Cars in Banda Aceh.             The conclusion that can be taken from this study is the variable advertising, sales promotion, publicity and personal pennjualan influence on purchasing decisions of Toyota cars in the city of Banda Aceh. The most significant variable is a private sale. Keywords : promotion mix, purchasing decisions, advertising, sales promotions, personal selling and publicity

Seasonal Variation of Suicide in the City of São Paulo, Brazil, 1996–2010

Crisis ◽  
2014 ◽  
Vol 35 (1) ◽  
pp. 5-9 ◽  
Author(s):  
Daniel Hideki Bando ◽  
Fernando Madalena Volpe
Keyword(s):  
Seasonal Pattern ◽  
Total Sample ◽  
Sao Paulo ◽  
Seasonal Patterns ◽  
São Paulo ◽  
Health Statistics ◽  
Males And Females ◽  
June July ◽  
The City ◽  
Over Time

Background: In light of the few reports from intertropical latitudes and their conflicting results, we aimed to replicate and update the investigation of seasonal patterns of suicide occurrences in the city of São Paulo, Brazil. Methods: Data relating to male and female suicides were extracted from the Mortality Information Enhancement Program (PRO-AIM), the official health statistics of the municipality of São Paulo. Seasonality was assessed by studying distribution of suicides over time using cosinor analyses. Results: There were 6,916 registered suicides (76.7% men), with an average of 39.0 ± 7.0 observed suicides per month. For the total sample and for both sexes, cosinor analysis estimated a significant seasonal pattern. For the total sample and for males suicide peaked in November (late spring) with a trough in May–June (late autumn). For females, the estimated peak occurred in January, and the trough in June–July. Conclusions: A seasonal pattern of suicides was found for both males and females, peaking in spring/summer and dipping in fall/winter. The scarcity of reports from intertropical latitudes warrants promoting more studies in this area.

ANALISIS PENGARUH CELEBRITY ENDORSER DAN PRODUCT QUALITY TERHADAP BUYING DECISION SERTA DAMPAKNYA PADA SATISFACTION (Survei Pada Konsumen Produk Kosmetik Rossa Beauty Di Kota Pontianak)

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
ANGELINA CAROLIN B2042152001
Keyword(s):  
New Jersey ◽  
Consumer Behavior ◽  
Product Quality ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Consumer Satisfaction ◽  
Brand Image ◽  
Repurchase Intention ◽  
Purchasing Decisions ◽  
Celebrity Endorser

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Celebrity Endorser dan Product Quality terhadap Buying Decision serta dampaknya pada Satisfaction (survei pada konsumen produk Rossa Beauty di Kota Pontianak). Jenis penelitian ini adalah penelitian kausalitas deskriptif. Sampel penelitian ini adalah responden yang pernah membeli dan menggunakan produk kosmetik merek Rossa Beauty selama 6 bulan terakhir sebanyak 100 orang yang diperoleh dengan purposive sampling. Analisis data dilakukan menggunakan analisis jalur (path analysis) dengan bantuan SPSS 22.0.Hasil penelitian memperlihatkan bahwa (1) Celebrity Endorser berpengaruh positif dan signifikan terhadap Buying Decision (2) Product Quality berpengaruh positif dan signifikan terhadap Buying Decision (3) Buying DecisionBerpengaruh positif signifikan terhadap Satisfaction (4) Celebrity Endorser berpengaruh positif signifikan terhadap Satisfaction (5) Product Quality berpengaruh positif signifikan terhadap Satisfaction. Kata Kunci: Celebrity Endorser, Product Quality, Buying Decision, Satisfaction DAFTAR PUSTAKAAmbadar, et al. 2007. Mengelola Merek. Jakarta: Yayasan Bina Karsi MandiriAsma, Saleem dkk. 2015. Product Perceived Quality and Purchase Intention with         Consumer Satisfaction. Global Journal of Management and Business Research: E Marketing Vol 15Baruna Hadi Brata dkk. 2017. The Influence of Quality Products, Price, Promotion, and Location to Product Purchase Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta.Saudi Journal of Business and Management StudiesDajan, Anto. 1986. Pengantar Metode Statistik. Jakarta: LP3SDurianto, dkk. 2004. Strategi Menaklukkan Pasar Melalui Riset Ekuitas dan Perilaku Merek. Jakarta: PT Gramedia Pustaka UtamaEndang, Sulistya. 2012. Pengaruh Agnes Monica Sebagai Celebrity Endorser Terhadap Pembentukan Brand Image Honda Vario. Jurnal Bisnis dan Manajemen Vol.6Elfarisi Al. 2016. Pengaruh Celebrity Endorser (HiVi) Terhadap Proses Proses Keputusan Pembelian Sepatu Kulit Amble Footwear (Survei Kepada Para Pengguna Sepatu Amble Footwear di Sosial Media TwitterEvelina dkk. 2012. Pengaruh Citra Merek, Kualitas Produk, Harga, dan Promosi terhadap Keputusan Pembelian Kartu Perdana Telkomflexi. Jurnal Ilmu Administrasi Bisnis Volume 2 Nomor 1 Tahun 2013Ghozali, Imam. 2011. Aplikasi Analisis Multivariate dengan Program IBM SPSS. Semarang: Badan Penerbit Universitas DiponegoroGriffin, Jill. 2003.Customer Loyalty: Menumbuhkan Dan Mempertahankan Pelanggan. Jakarta: Penerbit ErlanggaHadi, Prasetyo dan Sumarto. 2010. Pentingnya Brand Loyalty Terhadap Minat Beli Ulang. Jurnal Riset Ekonomi dan Bisnis Vol.10 No.1Hendra Riki Wijaya dan Sri Rahayu. 2018. The Effect of Trust and Brand Image to Repurchase Intention in Online ShoppingHestayani, Andriana Dwi dan Astuti. 2017. Analisis Pengaruh Celebrity Endosser, Daya Tarik Iklan, Kualitas Produk terhadap Kepurusan Pembelian dengan Brand Image sebagai Variabel Intervening.Kotler, Philip dan Keller. 2007. Manajemen Pemasaran, Jilid I, Edisi Kedua belas. Jakarta: PT. IndeksKotler, Philip and Kevin Lane Keller, 2012. Manajemen Pemasaran, Edisi 13 Jilid 1 dan 2, Alih Bahasa: Bob Sabran. Jakarta: ErlanggaKotler, Philip and Amstrong. 2008. Prinsip-Prinsip Pemasaran. Edisi 12. Jilid 1. Alih Bahasa : Bob Sabran. Jakarta: ErlanggaKotler, Philip and Amstrong, Gary. 2014. Principles of Marketing, 12th Edition, Jilid 1 Terjemahan Bob Sabran Jakarta: ErlanggaKotler, Philip and Kevin Lane Keller, 2016. Marketing Managemen, 15th Edition, Pearson         Education, IncLutiary Eka Ratri. 2007. Hubungan Antara Citra Merek (Brand Image) operator Seluler Dengan Loyalitas Merek (Brand Loyalty) Pada Mahasiswa Pengguna Telepon Seluler Di Fakultas Ekonomi Reguler Universitas Diponegoro SemarangMade Sintha Ayu Saraswati Sujana. 2017. Peran Brand Image Memediasi Hubungan Celebrity Endorser Dengan Purchase Intention. Forum Keuangan Dan Bisnis Indonesia (FKBI)Mahestu Noviandra. 2006. Analisis Pengaruh Model Iklan Terhadap Perilaku Pembelian Remaja, Kasus Pada Bintang Akademi Fantasi IndosiarNababan, Marya Desyeni. 2008. Pengaruh Selebriti Pendukung (Celebrity Endorser) terhada Minat Pembelian Indomie (Studi Kasus pada Fakultas Ekonomi Universitas Methodist Indonesia)Pakpahan, Erick Simon Bolivar. 2017. Pengaruh Kredibilitas Celebrity Endorseer terhadap Keputusan Pembelian dan Kepuasan Konsumen YOU-C 1000 Vitamin C di Kota PekanbaruParengkuan, dkk. 2014. Analisis Pengaruh Brand Image dan Celebrity Endorsment terhadap Paul, J. Peter dan Jerry C. Olson. 2000. Consumer Behavior: Perilaku Konsumen dan Strategi           Pemasaran. Terjemahan. Jakarta: Erlangga Keputusan Pembelian Produk Shampo Head and Shoulders. Jurnal EMBA Vol.2 No.3Paul, J. Peter dan Jerry C. Olson. 2000. Consumer Behavior: Perilaku Konsumen dan Strategi Pemasaran. Terjemahan. Jakarta: ErlanggaRamadhan dan Santosa. 2017. Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Citra Merek terhadap Minat Beli Ulang pada sepatu Nike Running di Semarang melalui Kepuasan Pelanggan Sebagai Variabel Intervening. Diponegoro Hournal of Management. Volume 6, Nomor 1, Tahun 2017Royan, Frans. M. 2004. Marketing Selebritis, Selebritis dalam Iklan dan Strategi Selebritis Memasarkan Diri Sendiri. Jakarta: Elek Media Komputindo kelompok GramediaSantoso, Singgih. 2014. Panduan Lengkap SPSS Versi 20. Jakarta: PT. Elek Media KomputindoSchiffman and Lazar Kanuk. 2000. Costumer Behavior: Internasional Edition. New Jersey: Prentice HallSchiffman, Leon G. and Leslie Lazar Kanuk.2007. Customer Behavior, edisi ke 7. New Jersey: Prentice-hall,1ncSaputra, Setiawan Tri dkk. 2017. Pengaruh Kualitas Produk terhadap Keputusan Pembelian dan Dampaknya terhadap Kepuasan Konsumen Pengguna Iphone (Survei pada Mahasiswa Fakultas Ilmu Administrasi Universitas Brawijaya Malang)Setiadi, Nugroho J. 2003. Perilaku Konsumen. Jakarta: KencanaShimp, Terence. 2003. Periklanan Promosi Aspek Aspek Tambahan Komunikasi Terpadu. Jakarta: ErlanggaSugiyono.  2017.  Metode  Penelitian  Kuantitatif,  Kualitatif,  dan  R&D.  Bandung: AlfabetaSujarweni, V Wiratna. 2014. SPSS untuk Penelitian. Yogyakarta: Pustaka Baru Press.Sulis, Riptiono. 2013. 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Pelatihan Pengemasan Dan Pelabelan Bandeng Sapit Di UD. Barokah Gunung Anyar Tambak

2020 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Sri Winarti ◽  
Yuni Ningsih
Keyword(s):  
Food Products ◽  
Food Labeling ◽  
Surrounding Area ◽  
Community Groups ◽  
Plastic Bag ◽  
The Law ◽  
Thin Plastic ◽  
Processed Products ◽  
The City

Gunung Anyar Tambak is one of the villages that is located adjacent to the UPN "Veteran" campus in East Java. Most (2/3) of the Gunung Anyar Tambak area is the pond area, which has the main yield is milkfish. Besides being sold in fresh form, milkfish from ponds from Gunung Anyar Tambak are also processed into a variety of processed products including shredded, crackers, soft thorns and milkfish “sapit”. Milkfish “Sapit” is a processed milkfish which is unique in its serving. The milkfish are clamped using bamboo stems and then processed using a choice of spices that make a distinctive taste in this dish. Processing by burning, causing a distinctive aroma that is not forgotten. Barokah is one of the community groups of “sapit” milkfish processing in RW I of Gunung Anyar Tambak Village which consists of 6 people. Chairman of UD. Barokan is Hj's. Khasibah, explained that most of the milkfish produced are only fulfilling orders from the surrounding area and orders from outside the city to be used as souvenirs typical of Surabaya. From observations and interviews it is known that the problem in processing milkfish is a very simple packaging that is a very thin plastic bag that is not closed. The second problem is that the packaging has no labeling at all, even though the label can identify the identity of the product in the package. The importance of labels on food products in addition to being the identity of the packaged product is also a communication between producers and consumers. Therefore a very absolute label must be given to the marketed food products. Training has been conducted on packaging and labeling milkfish “sapit” in UD. BAROKAH, Gunung Anyar Tambak, Surabaya. Before being packed with a vacuum packer, milkfish saplings are first dried in a cabinet dryer for 3 hours at 60°C. Labeling on milkfish packaging is in accordance with the law on food labeling on primary (plastic) and secondary (carton) packaging. In addition to providing training, our team also donates dryers and Vacuum Sealers.

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