Consumer lifestyles and online shopping continuance intention

2010 ◽  
Vol 11 (4) ◽  
pp. 227-243 ◽  
Author(s):  
Norzieiriani Ahmad ◽  
Azizah Omar ◽  
T. Ramayah
Keyword(s):  
Online Shopping ◽  
Continuance Intention ◽  
Consumer Lifestyles

Research on the Influencing Factors of Cookware Buy Online Based on the Consumer Lifestyles

2014 ◽  
Vol 905 ◽  
pp. 773-776
Author(s):  
Chun Fu Lu ◽  
Yi Ping Jiang ◽  
Jian Feng Wu
Keyword(s):  
Influencing Factors ◽  
Online Shopping ◽  
Online Consumers ◽  
Online Consumer ◽  
Main Factors ◽  
Consumer Lifestyles ◽  
Design Factors

With the increasing development of online shopping, enterprises pay more attention to e-commerce. This study, from the perspective of online consumer lifestyle, we established online consumer lifestyle models, clustered online consumers into 4 groups called reasonable savers, traditional life group, brand- guided group and free casual group. From the results, we know that different factors have the different degrees of the influence on different consumer groups. The main factors that impact consumers most is reputation factors, followed by marketing factors, and design factors.

scholarly journals Purchase Motivation, Experiential Value Related to Continuance Intention to Purchase on China’s Double 11 Shopping Festival

2022 ◽  
Vol 12 (1) ◽  
pp. 1-15
Author(s):  
Jian-Hong Ye ◽  
◽  
Jhen-Ni Ye ◽  
Yu-Feng Wu ◽  
Jon-Chao Hong
Keyword(s):  
Structural Equation ◽  
Extrinsic Motivation ◽  
Online Shopping ◽  
Equation Model ◽  
Social Value ◽  
Continuance Intention ◽  
Business Opportunity ◽  
Hedonic Value ◽  
Intention To Purchase ◽  
Perceived Values

As well as bringing convenience to consumers, online shopping also represents an enormous business opportunity. In online shopping, the Double 11 shopping festival (hereafter Double 11) organized by China’s Alibaba has set records and has continued to grow rapidly for the last 10 years. To understand this phenomenon, this study adapted self-determination theory to explore customers’ motivation and perceived values with respect to Double 11. This study focused on people who live in China who shopped during the China Double 11 Carnival Shopping Festival in 2018. A total of 399 validated data were collected and then confirmatory factor analysis with structural equation model was conducted. The results of the study show that purchase amotivation is not significantly related to, but extrinsic purchasing motivation is positively related to hedonic value and social value. Moreover, continuance intention to purchase can be positively predicted by hedonic value and social value. With a better understanding of these results, managers operating electronic businesses can use certain approaches to increase customers’ extrinsic motivation and enhance their experiential values to promote their continuance intention to purchase goods on a particular day, for example, by creating more shopping festivals.

Insights into individual's online shopping continuance intention

2014 ◽  
Vol 114 (9) ◽  
pp. 1453-1476 ◽  
Author(s):  
Norshidah Mohamed ◽  
Ramlah Hussein ◽  
Nurul Hidayah Ahmad Zamzuri ◽  
Hanif Haghshenas
Keyword(s):  
Technology Acceptance ◽  
Web Site ◽  
Online Shopping ◽  
Perceived Usefulness ◽  
Continuance Intention ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Content Type ◽  
Shopping Experience ◽  
Site Use

Purpose – The purpose of this paper is to provide insights into individual's online shopping continuance intention. The research uses the Expectation Confirmation Theory and Technology Acceptance Model as theoretical foundations to develop a model to achieve this aim. Design/methodology/approach – The research uses a cross-sectional survey research design approach. An online marketplace web site that connects buyers and sellers in Malaysia serves as the research context. Data were collected using convenience approach. Findings – Results suggest satisfaction contributes to individual online shopping continuance intention. Consistent with extant research, perceived usefulness of web site links to online shopping continuance intention. Contrary to past findings, perceived ease of web site use does not directly contribute to online shopping continuance intention. Individual's price-oriented lifestyle, perceived ease of web site use and usefulness contributed to individual's satisfaction with online shopping experience. People with time-oriented, net-oriented and price-oriented lifestyles and preference for a web site contribute to perceived ease of web site use. Extraverts have online shopping intention while emotional stability moderates the relationship between perceived usefulness of web site and satisfaction in online shopping. Originality/value – Findings aid web service provider and internet retailers when explaining individual continuance intention of online shopping. This research advances understanding of the role of satisfaction, perceived ease of web site use and perceived web site usefulness regarding online shopping continuance intention. The research also sheds light on individual attributes as contributors to online shopping experience, continuance and perceptions of web site.

scholarly journals The effect of perceived ease of use on continuance intention through perceived usefulness and trust

2021 ◽  
Vol 10 (4) ◽  
pp. 430-437
Author(s):  
Dading Jatimoyo ◽  
Fatchur Rohman ◽  
Atim Djazuli
Keyword(s):  
Online Shopping ◽  
Sampling Technique ◽  
Total Sample ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Continuance Intention ◽  
Independent Variable ◽  
The Relationship

E-commerce is one of the industries that are able to grow in the middle of the crisis because of the COVID-19 pandemic. This research aims to investigate the factors that influence the continuance intention of online shopping services in the scope of e-commerce. This research uses perceived ease of use as an independent variable that affects the intention with perceived usefulness and trust as mediating variables. This research is categorized as explanatory research. Respondents in this study are Klikindomaret users and the determination of the number of samples in this study using purposive sampling technique with a total sample of 170 respondents. The data collection method used a questionnaire and the data was analyzed using PLS-SEM. The findings of this study indicate that perceived ease of use, perceived usefulness, and trust have a significant effect on continuance intention. Perceived usefulness and trust also play a role in mediating the relationship between perceived ease of use and continuance intention.

scholarly journals E-COMMERCE: STUDI TENTANG BELANJA ONLINE DI INDONESIA

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Wiwik Rachmarwi, ST., MBA.
Keyword(s):  
Online Shopping ◽  
Test Sample ◽  
Demographic Variables ◽  
Average Difference ◽  
Preliminary Assessment ◽  
Demographic Profile ◽  
Shopping Experience ◽  
Online Shoppers ◽  
Consumer Lifestyles ◽  
The Relationship

The purpose of this research is to know the potential of the e-commerce industry and to establish preliminary assessment, evaluation and understanding of the characteristics of online shopping in Indonesia which experienced the slowest growth in the last five years. Chi-test tests are used to determine the relationship between current online shoppers and demographic variables. The t-test sample is then used to compare the average difference between the current online buyers and the non-online buyers. It also investigates the influence of factors (demographic profile, previous online shopping experience, perceived benefits, consumer lifestyles, and perceived buyer confidence)

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