Purchase Motivation, Experiential Value Related to Continuance Intention to Purchase on China’s Double 11 Shopping Festival

As well as bringing convenience to consumers, online shopping also represents an enormous business opportunity. In online shopping, the Double 11 shopping festival (hereafter Double 11) organized by China’s Alibaba has set records and has continued to grow rapidly for the last 10 years. To understand this phenomenon, this study adapted self-determination theory to explore customers’ motivation and perceived values with respect to Double 11. This study focused on people who live in China who shopped during the China Double 11 Carnival Shopping Festival in 2018. A total of 399 validated data were collected and then confirmatory factor analysis with structural equation model was conducted. The results of the study show that purchase amotivation is not significantly related to, but extrinsic purchasing motivation is positively related to hedonic value and social value. Moreover, continuance intention to purchase can be positively predicted by hedonic value and social value. With a better understanding of these results, managers operating electronic businesses can use certain approaches to increase customers’ extrinsic motivation and enhance their experiential values to promote their continuance intention to purchase goods on a particular day, for example, by creating more shopping festivals.

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A Study on Consumer Characteristics of Korean consumers' Intention to purchase Luxury Brand

Restaurant Business ◽

10.26643/rb.v118i8.7721 ◽

2019 ◽

Vol 118 (8) ◽

pp. 420-430

Author(s):

Ji-Hun Lee ◽

Bok-Hyun Moon ◽

Mi-Sook Yang

Keyword(s):

Structural Equation ◽

Service System ◽

Equation Model ◽

Pricing Strategy ◽

Luxury Brands ◽

Negative Image ◽

Intention To Purchase ◽

Characteristics Analysis ◽

Changing Times

This study aims to suggest marketing implications for the success of the luxury brands in the market.Questionnaire was conducted for 360 consumers interested in purchasing luxury goods. The collected data were verified for the appropriateness of the structural equation model and the causation of each concept.luxury brands should put more effort to improve the quality and type of products through various consumer characteristics analysis, and build a pricing strategy to match consumer characteristics with various pricing systems and payment methods. In addition, it is necessary to pay more attention to setting the service system worthy of their luxury images so that the service system can also take the luxury image. What's more, since most luxury consumers are those who value their personality and image rather than cost, so they should do their best at each step so as not to give the negative image of the company to the eyes of the consumers until the end. And it needs to continue their research for enhanced quality of the products and manage the image to sustain the image of the company over time, and make efforts to understand the way of expressing the changing images in step with the changing times and read the cultural trend.

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Find me here: share store information through check-in

Journal of Research in Interactive Marketing ◽

10.1108/jrim-03-2021-0062 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Chin-Ching Yin ◽

Yun-Chia Tang ◽

Yi-Ching Hsieh ◽

Hung-Chang Chiu ◽

Shu-Jie Jhu

Keyword(s):

Structural Equation ◽

Sales Promotion ◽

Equation Modeling ◽

Continuance Intention ◽

Self Disclosure ◽

Content Type ◽

Utilitarian Value ◽

Perceived Values ◽

Patronage Intention ◽

Location Based Social Networks

PurposeThis paper aims to propose several characteristics of check-in services and investigates whether these characteristics influence customer perceived utilitarian and hedonic values. These perceived values mediate the influences of check-in services on customers' responses.Design/methodology/approachFrom the perspective of mobile check-in service, the authors proposed a framework with several hypotheses and verified the model with structural equation modeling based on questionnaire data collected from mobile device users.FindingsThe results indicate that self-disclosure, expressive support and self-congruity positively relate to utilitarian value; instrumental support positively relates to hedonic value and both hedonic and utilitarian values positively relate to continuance intention and re-patronage intention. However, sales promotion has no significant influence on both hedonic and utilitarian check-in values.Originality/valueThis study applies the concept of location-based social networks to provide new insights into the evolving user-generated content research in the interactive marketing field.

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THE INFLUENCE OF UTILITARIAN VALUE, HEDONIC VALUE, SOCIAL VALUE, AND PERCEIVED RISK ON CUSTOMER SATISFACTION: SURVEY OF E-COMMERCE CUSTOMERS IN INDONESIA

Verslas teorija ir praktika ◽

10.3846/btp.2020.12143 ◽

2020 ◽

Vol 21 (2) ◽

pp. 613-622

Author(s):

Tri Yulistyawati Evelina ◽

Andriani Kusumawati ◽

Umar Nimran ◽

Sunarti

Keyword(s):

Customer Satisfaction ◽

Perceived Risk ◽

Structural Equation ◽

Online Survey ◽

Social Value ◽

Equation Modeling ◽

Hedonic Value ◽

Utilitarian Value ◽

The Social ◽

Customer Satisfaction Survey

The purpose of this study is to build an understanding of the influence of utilitarian value, hedonic value, social value, and perceived risk on e-commerce customer satisfaction in Indonesia. Data was collected through an online survey and analyzed using Structural Equation Modeling (SEM) with the WarpPLS tool version 6.0 which was then analyzed through Inferential Statistics analysis. The results of the study showed that utilitarian value significantly influences customer satisfaction. Hedonic value significantly influences customer satisfaction. However, the findings showed that social value did not have a significant effect on customer satisfaction, meaning that the level of the social value of e-commerce customers does not have a significant impact on the level of customer satisfaction. Finally, the results show, perceived risk significantly influences customer satisfaction.

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Personal and Social Responsibility Among Athletes: the Role of Self-Determination, Achievement Goals and Engagement

Journal of Human Kinetics ◽

10.1515/hukin-2017-0045 ◽

2017 ◽

Vol 57 (1) ◽

pp. 39-50 ◽

Cited By ~ 3

Author(s):

Paulo Martins ◽

António Rosado ◽

Vítor Ferreira ◽

Rui Biscaia

Keyword(s):

Social Responsibility ◽

Achievement Goals ◽

Structural Equation ◽

Extrinsic Motivation ◽

Personal Responsibility ◽

Equation Model ◽

Self Determination ◽

Task Orientation ◽

Personal And Social Responsibility

AbstractThe purpose of this study was to assess the relationship between motivation, engagement and personal and social responsibility among athletes. Based on the literature, a survey was conducted including measures of motivation, considering task orientation and ego orientation, intrinsic and extrinsic motivation, and amotivation. We also measured the components of engagement (dedication, confidence, vigor and enthusiasm) and the components of personal and social responsibility. A total of 517 athletes from different types of sports participated in the study. The results gathered through a structural equation model revealed that task orientation had the strongest relationship with personal responsibility and social responsibility, followed by engagement. Self-determination levels were not associated with personal and social responsibility. These results suggest that monitoring of task orientation and engagement levels should be performed by coaches as a strategy to develop personal and social responsibility among their athletes. Moreover, findings from this study provide scholars with a tool to aid them in managing athletes’ levels of personal and social responsibility.

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Understanding Vietnamese Consumer Intention to Use Online Retailer Websites

International Journal of E-Adoption ◽

10.4018/ijea.2020070101 ◽

2020 ◽

Vol 12 (2) ◽

pp. 1-15

Author(s):

A. F. M. Jalal Ahamed ◽

Yam Limbu ◽

Long Pham ◽

Ha Van Nguyen

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Perceived Risk ◽

Structural Equation ◽

Online Shopping ◽

Equation Model ◽

Ease Of Use ◽

Intention To Use ◽

Perceived Ease Of Use ◽

Acceptance Model

This study examines the applicability of an extended technology acceptance model (TAM) that incorporates trust, perceived risk, and self-enhancement as antecedents to the TAM constructs. Data collected from 299 Vietnamese online consumers, through a self-administered survey, were entered into a structural equation model using AMOS 23 to establish causality. The results partially confirm the applicability of TAM to the online shopping intentions of Vietnamese consumer, though contrary to expectations, perceived ease of use does not predict behavioral intentions. Trust and self-enchantment fit well with the TAM; the inclusion of perceived risk as an antecedent is questionable. The findings offer new opportunities for explaining TAM theory in light of Schwartz's value dimensions. This article thus concludes with a discussion of the research contributions and implications.

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Empirical Study on Multi-Channel Service Quality and Customer Loyalty of Retailers

Journal of Electronic Commerce in Organizations ◽

10.4018/jeco.2014100101 ◽

2014 ◽

Vol 12 (4) ◽

pp. 1-12 ◽

Cited By ~ 4

Author(s):

Qi Yong-zhi

Keyword(s):

Service Quality ◽

Customer Loyalty ◽

Structural Equation ◽

Online Shopping ◽

Positive Influence ◽

Equation Model ◽

Channel Integration ◽

Shopping Experience ◽

Integration Service ◽

Channel Service

This paper studies the influence of offline RSSQ (retailing store service quality), online store ESQ (E-service quality) and O2O MCISQ (multi-channel integration service quality) on traditional retailers' customer loyalty as well as the relation of them three in multi-channel retailing. 380 customers with both offline and online shopping experience at the same retailer's store are investigated. Through the structural equation model, we find out that in multi-channel retailing, RSSQ and MCISQ have a positive influence on customer loyalty; RSSQ and ESQ have a positive influence on MCISQ; the influence of ESQ on customer loyalty is not significant; ESQ has a strong correlation with RSSQ. These conclusions indicate that on one hand, retailers should focus more on RSSQ and ESQ, because they contribute to improve MCISQ. On the other hand, retailers should strengthen the coordination between RSSQ and ESQ in order to further enhance MCISQ and as a result, the customer loyalty.

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The cross-effects of sponsorship in non-professional sports communities

Management Decision ◽

10.1108/md-07-2013-0395 ◽

2014 ◽

Vol 52 (10) ◽

pp. 2044-2068 ◽

Cited By ~ 3

Author(s):

Daniela Andreini ◽

Giuseppe Pedeliento ◽

Mara Bergamaschi ◽

Jari Salo

Keyword(s):

Web Site ◽

Structural Equation ◽

Professional Sports ◽

Equation Model ◽

Professional Communities ◽

Content Type ◽

Intention To Purchase ◽

Sponsorship Effectiveness ◽

The Cross

Purpose – The purpose of this paper is to investigate the cross-effects of on-site sponsorship on online sponsorship effectiveness in communities. The research evaluates how members’ commitment to a sports-oriented community and attitude to brands providing sponsorship developed through sponsorship on-site, and sponsor-community fit, influence the effectiveness of online sponsorship measured as the intention to purchase the same brands online through sponsoring banners displayed on the community web site. Design/methodology/approach – Data were collected through a web-survey from a self-selected sample of 272 respondents belonging to non-professional sports communities. By drawing on the principal tenets of the theory of reasoned action, the authors developed a theoretical framework and tested it through a structural equation model to evaluate the role of attitude to sponsor brands developed through sponsorship on-site, and its antecedents, on the intention to purchase the same brands online through sponsoring banners exposed on the community web site. Findings – The attitude to sponsor brands developed through sponsorship on-site affects the intention to make online purchases of the same brands through sponsoring banners exposed on the web sites of non-professional communities. On the other hand, antecedents of sponsorship on-site, that is, sponsor-community fit and commitment to the community, affect the intention to purchase the same brands online through sponsor banners displayed on the community web site, with attitude playing a different mediating role. Practical implications – The research contributes to sponsorship literature by establishing the existence of cross-effects of on-site sponsorship on online sponsorship effectiveness and providing insights into the central role of commitment and attitude developed on-site. Managerially, non-professional communities emerge as attractive targets for multiple sponsorship investment owing to their on-site and online social interaction that offers managers an opportunity to exploit sponsorship cross-effects. Originality/value – The study contributes to the scant body of knowledge on the cross-effects of on-site sponsorship on online sponsorship and provides insights into the importance of communities as a beneficial target of sponsorship investment.

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Explaining mobile government social media continuance from the valence perspective: A SEM-NN approach

PLoS ONE ◽

10.1371/journal.pone.0246483 ◽

2021 ◽

Vol 16 (2) ◽

pp. e0246483

Author(s):

Yubo Peng ◽

LingWu Wang ◽

Shuiqing Yang

Keyword(s):

Neural Network ◽

Social Media ◽

Structural Equation ◽

Social Value ◽

Equation Modeling ◽

Research Model ◽

Media Usage ◽

Hedonic Value ◽

The Neural Network ◽

Using Data

Different from many previous studies explain mobile social media usage from a technical-center perspective, the present study investigates the factors that influence citizens’ mobile government social media (GSM) continuance based on the valence framework. The research model was calculated by using data collected from 509 citizens who are the mobile GSM users in China. A structural equation modeling (SEM)-neural network (NN) method was employed to test the research model. The results of SEM indicated that the positive utilities included social value and hedonic value positively affect mobile GSM continuance, while the negative utility reflected by self-censorship negative affect mobile GSM continuance. This is further supported by the results of the neural network model analysis which indicated that hedonic value is more influencing predictor of continuous usage of mobile GSM, following by social value and self-censorship.

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Structural Analysis of the Equation Model on Store Atmosphere towards Hedonic Value and Consumer Impulsive Buying (Study at Majapahit Food Center)

Jurnal Varian ◽

10.30812/varian.v4i1.851 ◽

2020 ◽

Vol 4 (1) ◽

pp. 61-70

Author(s):

Rini Anggriani ◽

Anthony Anggrawan ◽

Irwan Cahyadi

Keyword(s):

Structural Equation Modeling ◽

Data Analysis ◽

Structural Equation ◽

Sampling Technique ◽

Equation Model ◽

Test Reliability ◽

Equation Modeling ◽

Hedonic Value ◽

Impulsive Buying ◽

Food Center

This study aims to determine the analysis of Structural Equation Modeling (SEM) of store atmosphere on Hedonic Value and Impulsive Buying of Consumers at the Majapahit Food Center. This type of research uses causality research with a sample of respondents who are consumers who visited at Majapahit Food Center Mataram. The sampling technique used the accidental sampling technique. The study population was 100 visitors to the Majapahit Food Center. Sampling using the accidental sampling technique. The data collection technique used a questionnaire with a Likert scale measuring instrument. The data analysis method used is a validity test, reliability test, using SPSS, and data analysis using Structural Equation Modeling (SEM) with AMOS. The results of the study stated that the store atmosphere has a positive and significant effect on Hedonic Value and the Store Atmosphere has a positive and significant effect on Impulsive Buying and Hedonic Value has a positive and significant effect on Impulsive Buying Consumers in the Majapahit Food Center Study.

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Antecedents and Consequences of Browsing With Impulsiveness As Moderator

Media Riset Bisnis & Manajemen ◽

10.25105/mrbm.v19i2.5366 ◽

2019 ◽

Vol 19 (2) ◽

pp. 66

Author(s):

Valencia Valencia ◽

Ayu Ekasari

Keyword(s):

Structural Equation Model ◽

Structural Equation ◽

Hypothesis Test ◽

Sampling Technique ◽

Equation Model ◽

Marketing Manager ◽

Purposive Sampling ◽

Hedonic Value ◽

Utilitarian Value ◽

Antecedents And Consequences

Abstrak<div class="page" title="Page 1"><div class="layoutArea"><div class="column">Tujuan–Penelitian ini dilakukan untuk menentukan anteseden dan konsekuensi dari browsing dengan impulsif sebagai moderator.Desain/Metodologi/Pendekatan-Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling. Data yang dikumpulkan dalam penelitian ini langsung dengan membagikan kuesioner kepada 210 responden yang melakukan. Uji hipotesis yang digunakan dalam penelitian ini adalah penggunaan SEM (Structural Equation Model). Hasil-Penelitian ini menunjukkan pengaruh utilitarian value, hedonic value dan browsing terhadap urge to buy impulsively. Studi ini menunjukkan bahwa impulsiveness memoderasi pengaruh utilitarian value, hedonic value pada browsing. Penelitian ini memiliki implikasi bagi manajer pemasaran belanja online dalam menciptakan dorongan untuk membeli secara impulsif pada konsumen. </div></div></div> AbstractPurpose –This study was conducted to determine antecedents and consequences of browsing with impulsiveness as moderator. The data collected in this study directly by distributing questionnaires to 210 respondents.Design/Methodology/Approach:The sampling technique in this study is using purposive sampling. Hypothesis test used inthis study is the use of SEM (Structural Equation Model).Originality/Value - This study shows the effect of utilitarian value, hedonic value, browsing to urge to buy impulsively. This study shows that impulsiveness moderates the influence of utilitarian value, hedonic value on browsing. This study have implications for the marketing manager online shopping in creating Urge to Buy Impulsively on the consumer.

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