scholarly journals Food markets visitors: a typology proposal

2016 ◽  
Vol 118 (4) ◽  
pp. 840-857 ◽  
Author(s):  
Montserrat Crespi-Vallbona ◽  
Darko Dimitrovski
Keyword(s):  
Cluster Analysis ◽  
Design Methodology ◽  
Business Strategies ◽  
Segmentation Method ◽  
Food Markets ◽  
Destination Branding ◽  
Content Type ◽  
Revisit Intention ◽  
Food Market ◽  
Practical Implications

Purpose – Focusing on food markets popularity among tourists, the purpose of this paper is to differentiate clusters of tourists based on their behaviour during their visit of these food halls. Design/methodology/approach – Factor-cluster analysis is the segmentation method used to identify food markets groupings related to their motivations, while ANOVA was performed to determine differences between clusters when it comes to perceived authenticity, satisfaction and revisit intention. La Boqueria in Barcelona (Spain) is the paradigmatic food market used to conduct 196 survey respondents based on factor importance. Findings – Two homogenous clusters were identified and labelled as apathetic-market visitors and food-market lovers. Practical implications – Segmentation proposal provides insights to be taken into account for future Destination Management Organisation’s policies, related to promotional activities and destination branding development. They could create effective tailor-made promotional campaigns and adequate business strategies to further attract more food lovers markets, without removing apathetic-market visitors. Originality/value – Fill the gap in the existing knowledge on the tourism interest of local markets in destinations and identify through factor-cluster analysis.

scholarly journals Which cues cause consumers to perceive brands as more global? A conjoint analysis

2015 ◽  
Vol 32 (6) ◽  
pp. 606-626 ◽  
Author(s):  
Sarah De Meulenaer ◽  
Nathalie Dens ◽  
Patrick De Pelsmacker
Keyword(s):  
Cluster Analysis ◽  
Conjoint Analysis ◽  
Consumer Culture ◽  
Design Methodology ◽  
Product Category ◽  
Relative Importance ◽  
Brand Name ◽  
High Involvement ◽  
Content Type ◽  
Practical Implications

Purpose – The purpose of this paper is to investigate how the globalization (vs localization) of different cues (advertising copy, brand name, spokesperson, brand logo) influences consumers’ perceived brand globalness. Design/methodology/approach – The authors conducted conjoint analyses for two products differing in product category involvement (chocolates vs computer) with 200 consumers from the Netherlands. Additionally, based on cluster analysis, the authors divide respondents into two groups: local vs global consumer culture individuals, and the authors compare the results of the conjoint analysis for these two clusters. Findings – Advertising copy is most important in determining perceived brand globalness. The spokesperson and the brand logo determine perceived brand globalness more strongly for a low-involvement product, whereas the brand name is more important for a high-involvement product. Further, the spokesperson and the brand logo are relatively more important for global consumer culture individuals, while local consumer culture individuals find the brand name and advertising copy relatively more important. Practical implications – The most important cue to position a brand as global is the advertising copy. Brand managers of a low-involvement product and/or targeting global-minded consumers should concentrate on the spokesperson and the brand logo to position their brand. Managers of a high-involvement product and/or targeting local-minded people should focus on the brand name. Originality/value – While a number of researchers have emphasized the importance of perceived brand globalness for international consumer behavior, the present study is the first to the authors’ knowledge to investigate the relative importance of different cues in creating perceptions of brand globalness.

Disrupting the Chinese market

2019 ◽  
Vol 35 (1) ◽  
pp. 24-25
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Business Strategies ◽  
Chinese Market ◽  
Content Type ◽  
International Firms ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings International firms looking to move into the Chinese domestic market face significant challenges. Through innovation and targeted business strategies, these firms are able to find success. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Stakeholder perceptions on the risk factors, challenges and benefits of business sustainability practices in the Singapore construction industry

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chee Kwong Lau ◽  
Hexin Chen
Keyword(s):  
Risk Factors ◽  
Construction Industry ◽  
Design Methodology ◽  
Business Strategies ◽  
Business Risk ◽  
Content Type ◽  
Business Sustainability ◽  
Construction Firms ◽  
Sustainability Practices ◽  
Practical Implications

PurposeThis study examines the stakeholder perception of the sustainability risks, challenges and benefits arising from managing these risks in the Singapore construction industry.Design/methodology/approachA questionnaire consisting of 89 risk factors, challenges and benefits, was administered, with 216 responses received from various stakeholders. Regression analyses were used to estimate the relationships between sustainability and business risk factors, challenges and benefits associated with business sustainability practices.FindingsStakeholders recognise the importance of the emerging sustainability risk factors, and indeed rank these almost on a par with conventional business risk factors. The inherent business risks determine the nature of sustainability risk factors for construction firms, which in turn can affect their business risks and the performance and value creation of firms. However, most stakeholders, while acknowledging that business sustainability practices can provide benefits as well as posing challenges, do not believe that they can derive net benefits from such practices.Research limitations/implicationsThrough this perception study, there is an urgent need to turn the existing awareness of the importance of business sustainability (BS) practices into more consistent and solid actions among construction firms in Singapore.Practical implicationsThis study’s results imply construction firms to incorporate BS practices more systematically into their business strategies and operations, and to include sustainability risk factors alongside conventional business risks in their risk registers and risk management frameworks.Originality/valueThis study consolidates various variables and constructs of BS matters in the literature and practice into a meaningful framework for the management of BS in the construction industry.

Accessible and inclusive tourism: why it is so important for destination branding?

2020 ◽  
Vol 12 (6) ◽  
pp. 719-723
Author(s):  
Pedro Machado
Keyword(s):  
Sustainable Development ◽  
Design Methodology ◽  
State Of The Art ◽  
Active Part ◽  
Tourist Destination ◽  
Destination Branding ◽  
Content Type ◽  
Tourism Destinations ◽  
Destination Brand ◽  
Practical Implications

Purpose By embracing the entire community of travellers, despite their capacity, tourism destinations that have the opportunity to appeal to the art of inclusive tourism policies in the Center of Portugal, are analyzed, showing the importance for a tourist destination to adapt these policies to the notoriety of the destination brand. Design/methodology/approach This paper offers a practical viewpoint based on the state-of-the-art of public policies relating to inclusive and accessible tourism in the Center of Portugal and their impacts on the destination branding. Findings Taking into account the territorial specificity of the Center of Portugal, the asymmetries of development and cohesion, Tourism Center of Portugal (TCP) has sought to develop projects and actions in partnership with the different actors in the territory that promote territorial cohesion, integrated and sustainable development and the attractiveness of the inland region. Practical implications All the projects developed to support accessible and inclusive tourism, in which TCP is an active part, create a network of tourist services to become destinations more accessible and inclusive for everyone. Originality/value Inclusive and accessible tourism is little explored by DMOs. In this paper, the case of the Center of Portugal region is presented, highlighting a series of unprecedented initiatives that are being developed, aiming to provide the destination with unique points of differentiation.

Spa market segmentation according to customer preference

2016 ◽  
Vol 28 (2) ◽  
pp. 418-434 ◽  
Author(s):  
Basak Denizci Guillet ◽  
Deniz Kucukusta
Keyword(s):  
Cluster Analysis ◽  
Market Segmentation ◽  
Design Methodology ◽  
Content Type ◽  
Face To Face ◽  
Customer Preference ◽  
Combined Use ◽  
And Cluster Analysis ◽  
Industry Professionals ◽  
Practical Implications

Purpose – This paper aims to segment spa customers based on their preferences for a set of spa attributes. With the considerable growth rate of the spa market, it is vital for spa professionals to understand spa-goers’ preferences. However, academics and industry professionals have not devised a structured method by which to manage spa customers. Design/methodology/approach – A survey was conducted using a face-to-face survey with visitors to Hong Kong who had visited a spa. By applying conjoint and cluster analysis, customers could be categorized into distinct segments. Findings – Four customer segments were identified: spa enthusiasts, high spenders, value seekers and price-sensitive spa-goers. Spa enthusiasts were the largest segment among the four, followed by value seekers, price-sensitive spa-goers and high spenders. Research limitations/implications – Given the limited academic interest in the area, this study contributes to the literature by providing insights into spa-goers’ preferences and how those preferences can be used to segment spa-goers. Practical implications – Based on the different needs, preferences and socio-demographic characteristics of the four segments – spa enthusiasts, high spenders, value seekers and price-sensitive spa-goers – spa industry managers could customize their strategies and design different spa services and packages to meet the needs of the four segments. Originality/value – The combined use of conjoint and cluster analysis provides a new method of market segmentation in the spa industry. This study could help spa professionals to design customized spa products for the distinct segments, and thus retain and attract more spa visitors.

Overcoming barriers to integrating strategy and leadership

2015 ◽  
Vol 43 (2) ◽  
pp. 23-32 ◽  
Author(s):  
Paul J.H. Schoemaker ◽  
Steven Krupp
Keyword(s):  
Factor Analysis ◽  
Design Methodology ◽  
Business Strategies ◽  
Strategic Leadership ◽  
Content Type ◽  
Practical Advice ◽  
The World ◽  
Practical Implications ◽  
Assessment Questionnaire ◽  
Standard Tests

Purpose – As uncertainty increases, business strategies need more frequent adjustments which in turn requires leaders who excel at timely external and internal alignment. We describe six challenges such leaders need to master. Design/methodology/approach – The six leadership abilities profiled in this article are based on a conceptual model that was pre-tested with selected executives. Using factor analysis and other standard tests of validity, we refined an assessment questionnaire and identified remedies. It has been taken by some 30,000 managers from diverse companies around the world. Findings – Our main findings are that strategic leadership can be deconstructed into more basic elements and that leaders can learn to better practice its skills, habits and attitudes once they know where they are personally weakest. Various challenges complicate better integration of strategy and leadership in the heat of battle but successful leaders conquer these by honing six essential capabilities. These are the ability to anticipate, challenge, interpret, decide, align and learn. We illustrate each with examples and then provide practical advice for leaders wishing to increase their strategic acumen. Practical implications – Readers can complete a 12-item assessment online (www.decisionstrat.com). Originality/value – The skills that comprise strategic leadership in a world of increasing uncertainty should be viewed as a self-reinforcing system. The leadership challenge, which involves practicing six abilities while overcoming barriers to them, allows the best innovators to win the long game while making frequent tactical adjustments along the way in response to surprise and uncertainty.

Agglomeration of fast food companies in Brazil

2017 ◽  
Vol 15 (3) ◽  
pp. 292-312
Author(s):  
Adriana Beatriz Madeira ◽  
Viviana Giampaoli
Keyword(s):  
Fast Food ◽  
Design Methodology ◽  
Food Chains ◽  
Industrial Agglomeration ◽  
Cross Sectional ◽  
Content Type ◽  
Foreign Companies ◽  
Related Information ◽  
Food Market ◽  
Practical Implications

Purpose This study aims to understand how the institutional and populational characteristics of a Brazilian city, that is, size, gross domestic product (GDP), life expectancy, education, violence and amount of workers benefiting from PAT (Workers’ Food Program) bias the agglomeration of fast-food companies. Design/methodology/approach The research involved 7,653 units distributed among 270 brands of fast-food chains (9 foreign and 261 Brazilian) operating in 542 Brazilian cities in 2015 and institutional and populational characteristics information about them. It calculated the Herfindahl index and implemented mixed inflated beta models. Findings The study found out that the agglomeration of establishments is mainly associated with the city’s income per capita, education, GDP and with some differences regarding the origin of the company, Brazilian or foreign. Research limitations/implications The limitations of the study are the availability of Brazilian cities' data and information about the fast-food companies, such as governance-related information and general infrastructure. The study was cross-sectional, which does not analyze the business installation speed. Practical implications This work provides data collection and analyzes which factors may contribute to the knowledge of the Brazilian fast-food market. It stands out that foreign companies do not seem to contemplate city violence. The proposed models can serve as an investors’ foundation to start, expand business and predict the number of establishments in a city. Originality/value The study highlights the relation between the cities’ institutional and populational characteristics and the aggregation of fast-food chains in Brazilian cities, using index commonly applied in industrial agglomeration.

scholarly journals Branding “Halal”: application of a certain religious emotion to attract a specific customer segment

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Md Sajjad Hosain
Keyword(s):  
Design Methodology ◽  
Cost Effective ◽  
Literature Survey ◽  
Market Segment ◽  
Content Type ◽  
Customer Segment ◽  
Food Market ◽  
Conceptual Paper ◽  
Islamic Values ◽  
Practical Implications

Purpose The main purpose of this conceptual paper is to identify and explain the technique of branding “Halal” as a marketing strategy to reach and capture a certain market segment (niche), particularly Muslims. Design/methodology/approach The approach of this paper is descriptive based on literature survey as well as the author’s own opinion, experience and judgment. Findings In many cases, particularly in food market, the term “Halal” is being used to attract the Muslim customers’ religious feelings rather than providing them cost-effective value products. Research limitations/implications The paper is expected to contribute to the theoretical base, as it focuses on the use of religious sentiments in marketing that is worth further research conduction. Practical implications The arguments of this paper can be used by the producers of “Halal” products in including certain features that might satisfy the demands of religious Muslims regarding food products. Social implications This paper can be contributive for the greater needs regarding societal and Islamic values. Originality/value This paper is one of the initial attempts to highlight the religious feelings to attract a specific market segment.

Service authenticity and its effect on positive emotions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jong-Hyeong Kim
Keyword(s):  
Design Methodology ◽  
Positive Emotions ◽  
Service Organizations ◽  
Dimensional Structure ◽  
Multiple Features ◽  
Psychological Traits ◽  
Content Type ◽  
Revisit Intention ◽  
Structural Relationships ◽  
Practical Implications

Purpose This paper aims to report that authenticity is a crucial factor in determining consumer behavior. To ensure that customers feel a sense of authenticity, service organizations and researchers must understand the factors that convey perceived authenticity. Therefore, this study uses multiple features of perceived service authenticity (i.e. continuity, consistency, uniqueness, talent, scarcity, honesty and traditional) and examines their effects on positive emotions in a traditional restaurant service context. Design/methodology/approach A total of 342 surveys were collected using a panel data service in China. This study examined the structural relationships among perceived service authenticity, positive emotions and revisit intention using AMOS. Additionally, a multigroup analysis was conducted to identify the moderating effect of individuals’ psychological traits (i.e. nostalgia proneness). Findings The results indicated that all service authenticity dimensions except continuity significantly enhance positive emotions. Furthermore, positive emotions significantly enhanced revisit intention. The results also revealed that nostalgia proneness moderates the effects of service authenticity on positive emotions. Practical implications The results provide important insights into how to increase customers’ perceived service authenticity and positive emotions. Originality/value This research is a pioneering effort to conceptualize a multiple-dimensional structure of the authenticity model and test its appropriateness in a traditional restaurant context. Furthermore, this study is one of the first attempts to develop an authenticity model that links service authenticity, positive emotions, revisit intention and the moderator of nostalgia proneness based on the Mehrabian and Russell model.

Consumers’ perception of a traditional fermented beverage in Central Mexico

2019 ◽  
Vol 122 (2) ◽  
pp. 708-721 ◽  
Author(s):  
Edgar Rojas-Rivas ◽  
Felipe Carlos Viesca-González ◽  
Héctor Javier Favila-Cisneros ◽  
Facundo Cuffia
Keyword(s):  
Cluster Analysis ◽  
Design Methodology ◽  
Hierarchical Cluster ◽  
Consumption Patterns ◽  
Central Mexico ◽  
Local Economies ◽  
Content Type ◽  
Young Consumers ◽  
Fermented Beverage ◽  
Practical Implications

Purpose Pulque is a fundamental piece in the Mexican gastronomy and identifying consumers’ perception could help promote it and generate new opportunities of commercialization. The purpose of this paper is twofold: first, to explore the underlying factors that influence consumers’ perception toward pulque, and second, to identify groups of consumers according to their perception. Design/methodology/approach A questionnaire was designed and applied to 220 consumers within points of sales. Exploratory factor analysis (EFA) was undertaken and hierarchical cluster analysis (HCA) was used to identify different groups of consumers. Findings By means of EFA three factors were obtained: traditionality, bad reputation of pulquerías and functional beverage. In order to identify different consumption patterns among consumers, HCA was performed and three groups were identified: traditional, neo-consumers and neo-consumers in transition. The groups identified showed significant differences in their perception. Practical implications Pulque has recently gained interest in various consumer sectors, mainly among young consumers, who are consuming and promoting the beverage these days. In this sense, the results of this work could be used for its promotion and consumption in order to attract more consumers and make a contribution to the development of local economies. Originality/value This is the first work in Mexico to explore the perception of consumers toward pulque: the most important traditional fermented beverage in Central México. Results of this research suggest the appearance of a revaluation process among young consumers, more informed and with greater sensitivity toward traditional Mexican food, particularly in the case of pulque. Likewise, these results could be useful for producers and sellers to carry out commercial strategies and promote the drink.

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