Exploring international markets: unique quality heads to Kenya

2021 ◽  
pp. 1-16
Author(s):  
Esther Laryea ◽  
Mawunyo Avetsi ◽  
Herman Duse
Keyword(s):  
Learning Outcomes ◽  
Undergraduate Students ◽  
Value Chain ◽  
International Markets ◽  
Subject Area ◽  
Cereal Production ◽  
Foreign Entry ◽  
Entry Decision ◽  
Almost All ◽  
Production Company

Study level/applicability The case is targeted at undergraduate students in international finance, international business, entrepreneurship and strategic marketing classes. Subject area At the broadest level, the case represents an opportunity for students to discuss internationalisation of local firms. It focusses on getting students to analyse the costs and benefits associated with the foreign entry decision as well as the strategies for foreign entry. Case overview The Exploring International Markets: Unique Quality Heads to Kenya case study provides a chronological report of how Unique Quality, a cereal production company, grew locally up until the point when it considers internationalisation. It details the key considerations the firm makes as it considers its foreign entry decision. Unique Quality is a cereal production company in Ghana, which operates within the agriculture industry. The industry operates at almost all the points along the value chain including coordinating the growing of the cereal until it is harvested, packaged and marketed for sale. The company which started operations in 2013 has made great gains in penetrating the Ghanaian market. Salma, who is currently at the helm of affair at the company, together with the board is considering entering into Kenya. This decision is one that must not be taken lightly and has left Salma in a dilemma. Expected learning outcomes The expected learning outcomes of the case are:To enable students:a) identify the reasons why firms go international;b) identify opportunities for cost-cutting benefits or revenue maximisation opportunities for Unique Quality in Kenya;c) understand and identify the various sources of country risk that Unique Quality could face in its attempt to enter the Kenyan market; andd) identify and analyse the various foreign entry strategy options available to Unique Quality. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected]_to_request_teaching_notes Subject code CSS 1: Accounting and finance.

scholarly journals Kopy Luwak: a conservation strategy for global market

2012 ◽  
Vol 2 (8) ◽  
pp. 1-5
Author(s):  
Aluisius Hery Pratono ◽  
Irzameingindra Putri Radjamin
Keyword(s):  
Learning Outcomes ◽  
Undergraduate Students ◽  
Environmental Ethics ◽  
Emerging Economies ◽  
Value Chain ◽  
Subject Area ◽  
Global Market ◽  
Conservation Strategy ◽  
Typical Problem ◽  
Content Type

Subject area Niche products and environmental ethics. Study level/applicability The case is suitable for undergraduate students who have some understanding of competitive advantage in emerging economies, of niche products, the resource-based perspective and environmental ethics. Case overview The case concerns the Indonesian coffee industry, specifically the production of Kopi Luwak, a coffee that involves a type of local wild animal as an essential part of the process. The case outlines a typical problem for a new leader who has to start his tenure with a creditable performance. The company is a resource-based one that has to manage a potential risk of violating environmental ethics. Expected learning outcomes The case reveals the value of the international value chain for a cup of coffee. Through investigating the intersection between business feasibility and conservation issues, students should be able to understand what are appropriate business opportunities with environmental ethics considerations. Supplementary materials Teaching notes are available; consult the librarian for access.

Force Automotive – breach of code of conduct

2014 ◽  
Vol 4 (2) ◽  
pp. 1-12
Author(s):  
Tanushree Sharma
Keyword(s):  
Learning Outcomes ◽  
Undergraduate Students ◽  
Code Of Conduct ◽  
Vice President ◽  
Organizational Values ◽  
Subject Area ◽  
Corporate Ethics ◽  
Content Type ◽  
New Business ◽  
A Company

Subject area The case highlights the ethical dilemmas people face in various business situations. The case throws light on the causes and consequences of violation and the problems related to enforcement of shared organizational values/code of conduct. Study level/applicability This case can be used in courses on human resource management, OB and corporate ethics and is suitable for the postgraduate and undergraduate students of business schools. Case overview The case narrates the dilemma faced by the Vice President of human resources (VP-HR) of a company when he discovered a major violation of the company's code of conduct by the Vice President of research and development (VP-R&D). The VP-R&D is almost indispensable to the company given his unique expertise and criticality of the new Design Centre which he is spearheading single-handedly. Sacking the VP-R&D has the potential of delaying commissioning of the new centre and putting new business wins in jeopardy. On the other hand, not taking any action may erode employees faith in code of conduct and company values. The VP-HR must decide fast whether and how to take action on gross violation of company's code of conduct. Expected learning outcomes The students will gain understanding of shared organizational values, code of conduct and ethics, know about the causes and consequences of violation of shared values, discover ways to institutionalize shared organizational values and resolve ethical dilemma. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Mobile marketing at Telenor Pakistan – a MAD strategy?

2012 ◽  
Vol 2 (1) ◽  
pp. 1-14
Author(s):  
Yasmin Malik
Keyword(s):  
Marketing Strategy ◽  
Learning Outcomes ◽  
Value Chain ◽  
Subject Area ◽  
Mobile Marketing ◽  
Comprehensive Understanding ◽  
Content Type ◽  
Revenue Streams ◽  
Average Revenue ◽  
Media Company

Subject area Mobile marketing. Study level/applicability MBA, marketing level consultants. Case overview This is the first documented study on the development of a mobile marketing eco-system in Pakistan. The focus of the case is Telenor Pakistan - the first local operator to implement a comprehensive mobile marketing strategy via opt-in based consumer profiling. By positioning itself as a “media company” in the mobile marketing value chain, Telenor Pakistan aims to both enable and drive the mobile marketing eco-system at a time when operators are suffering from a decline in average revenue per user and are endeavouring to put into place strategies that will open up revenue streams based on services other than voice. Expected learning outcomes To develop a comprehensive understanding of the drivers and restrainers that affect the mobile marketing eco-system in emerging markets; and to examine to what extent operator-driven mobile marketing can create synergies within the mobile marketing value chain. Supplementary materials Teaching notes.

Islamic Cross Currency Swap (ICCS): hedging against currency fluctuations

2015 ◽  
Vol 5 (4) ◽  
pp. 1-12
Author(s):  
Aisyah Abdul Rahman ◽  
Raudha Md Ramli
Keyword(s):  
Risk Management ◽  
Learning Outcomes ◽  
Undergraduate Students ◽  
Subject Area ◽  
Islamic Finance ◽  
Islamic Banking ◽  
Modus Operandi ◽  
Content Type ◽  
Banking Institutions ◽  
Finance Officer

Subject areaThe case is suitable for use in the topics related to the functions and roles of hedging and the Islamic derivatives/hedging instruments.Study level/applicabilityThe case is designed for undergraduate students, taking courses in Islamic Banking, Islamic Finance and Risk Management for Islamic Banking Institutions.Case overviewThis case describes the theory and application of Islamic Cross Currency Swap (ICCS) in the market. Having this understanding enables case analysts to understand the functions and roles of hedging and the Islamic derivatives or hedging instruments of ICCS comprehensively. The case begins with Yusof, the new finance officer of Al-Yemeni Sdn. Bhd to analyse the permissibility of hedging and derivatives to hedge against currency fluctuations from Islamic perspective. Yusof had to complete the report before the Board of Director's quarterly meeting, which was within a week. Having in mind that the company's mission was to be a Shariah-compliant stock by 2012, Yusof was responsible for ensuring that the company was administrated in an Islamic way. Besides, he also had to ensure that the company generated income and profit as planned. In doing so, he had to strategise all possible risk exposures that could be mitigated or hedged. This case ends by giving the case analyst information on ICCS offered by Al-Rizky Bank Berhad (ARBB). In this case, Yusof had to find out whether hedging is allowed in Islam. What are the Islamic derivatives? What are the different views of Shariah scholars on various types of derivatives? What is themodus operandiof ICCS? Is the ICCS offered by ARBB Shariah compliant? What are the possible risk exposures being hedged in ICCS?Expected learning outcomesTo provide exposure on the concepts of hedging from Islamic perspectives; to provide exposure on the concepts of Islamic derivatives/Islamic hedging instruments; to stimulate understanding on themodus operandiof ICCS in ARBB; and to help case analysts understand what makes the Islamic hedging instruments become Shariah compliant.Supplementary materialsTeaching notes are available for educators only. Please contact your library to gain login details or [email protected] request teaching notes.

scholarly journals The Efficacy of Syllabi of General English Courses at Undergraduate Level in Bangladesh: An Evaluation

2021 ◽  
Vol 12 (6) ◽  
pp. 979-989
Author(s):  
Amina Rashid ◽  
Md. Masud Rana
Keyword(s):  
Learning Outcomes ◽  
Undergraduate Students ◽  
Teaching And Learning ◽  
English Language ◽  
Real Life ◽  
Undergraduate Level ◽  
Quantitative And Qualitative Research ◽  
Real Life Situation ◽  
Almost All

A good syllabus contributes to achieving better learning outcomes. Academic institutions often invest huge amounts in preparing the so-called 'panacea' of a syllabus hoping they could meet the demand of the highly competitive world. Now, however, educationists often get divided on what is instrumental to gaining a higher level of learning outcomes: Is it the quality of syllabus, or the kind of teaching approaches, or quality of teachers and learners, or good academic environment with a proper support system or a combination of all the above? While the academic process around the globe continues amidst these unresolved questions, teaching and learning English in Bangladeshi tertiary institutions for undergraduate students is no exception. Although almost all the students at undergraduate level take some sort of English language course like general English Language (GEL), or foundation English (FE) course, they fail to function when it comes to using the language in a real-life situation. This paper strives to trace out why the students cannot communicate in English properly even after 10 plus years of exposure to the language – 1/2 years at the tertiary level and 8 to 10 years at the primary and secondary levels. The research has adopted both quantitative and qualitative research methods and used two different questionnaires to collect data for the study. Delving into a thorough analysis of the existing syllabuses, the study contends that the syllabus cannot quite prepare the students to be able to function in English in a real-world scenario and, therefore, recommends a revamping of the syllabuses is necessary to produce pragmatic and pedagogical efficacy.

The human factor in 5S implementation: perspectives from Poland

2011 ◽  
Vol 1 (3) ◽  
pp. 1-6
Author(s):  
Wieslaw Urban ◽  
Agnieszka Mazurek
Keyword(s):  
Learning Outcomes ◽  
Production Management ◽  
Human Factor ◽  
Implementation Process ◽  
Subject Area ◽  
Content Type ◽  
Business Change ◽  
Literature Base ◽  
Production Company ◽  
Business And Management

Subject area Production management and personnel management. Study level/applicability Production management modules of undergraduate business and management courses. Case overview The case describes the implementation of 5S by a Polish production company, namely Bianor. It presents not only the literature base and benefits of 5S but, in particular, shows the specificity of the implementation process, taking into consideration attitudes of employees; moreover, the study devotes some attention to aspects of organizational culture. Expected learning outcomes The case shows how to implement the 5S method in a production company, and how effective communication of processes is essential to implementing business change. Supplementary materials Teaching note.

PENGARUH STRATEGI BELAJAR KELOMPOK TERHADAP HASIL BELAJAR BAHASA INGGRIS SISWA KELAS VII SMP NEGERI 2 BANGKINANG KOTA KABUPATEN KAMPAR

2018 ◽  
Vol 2 (5) ◽  
pp. 682
Author(s):  
Masniar Masniar
Keyword(s):  
Learning Outcomes ◽  
Junior High School ◽  
Group Learning ◽  
Good Alternative ◽  
Observation Data ◽  
English Learning ◽  
Public Middle School ◽  
New Ideas ◽  
Almost All ◽  
Daily Test

Various difficulties in learning English which have been an obstacle for almost all students, this should be avaluable lesson to spark new ideas in group learning implementation programs. To overcome the problem of thelow level of English learning outcomes of class VII students of Bangkinang State 2 Junior High School inKampar Regency, group learning is one good alternative. The study is a classroom action research conducted inBangkinang Kota 2 Public Middle School, Kampar district. The subjects of this study were seventh gradestudents. The results of the study obtained data on teacher activity in the first cycle of the first meeting with apercentage of 57%, the second meeting with a percentage of 66.5%, in the second cycle at the third meeting thepercentage was 83.5%, and at the fourth meeting percentage obtained 90.5%. The observation data of studentsin the first cycle of the 1st meeting was 51%, the second meeting was 62.5%, in the second cycle the thirdmeeting was 80%, and the fourth meeting was 88%. Data on the improvement of learning outcomes in the initialdata obtained an average of 63, in daily I repetition of 75, and in the second daily test of 88.

scholarly journals Transnational cooperation to develop local barley to beer value chains

2020 ◽  
Vol 5 (1) ◽  
pp. 138-149
Author(s):  
Hilde Halland ◽  
Peter Martin ◽  
Sigridur Dalmannsdóttir ◽  
Sæmundur Sveinsson ◽  
Rólvur Djurhuus ◽  
...  
Keyword(s):  
Research And Development ◽  
Value Chain ◽  
Stakeholder Involvement ◽  
Academic Disciplines ◽  
Value Chains ◽  
Main Emphasis ◽  
Transnational Cooperation ◽  
Cereal Production ◽  
Common Strategy ◽  
Grain Products

AbstractTransnational cooperation is a common strategy for addressing research and development (R&D) issues resulting from similar challenges that cut across administrative borders. Value chains for food and drinks are complex, and transdisciplinary work is recognised as a method for solving complex issues. The Northern Cereals project ran from 2015 to 2018, and its goal was to increase cereal production and the value of grain products in four regions in the Northern Periphery programme area. The project included both R&D, but the main emphasis was on development, and was carried out by transdisciplinary cooperation between R&D partners and small and medium-sized enterprises (SMEs). By reviewing the project’s methods, outcomes and composition, we discuss if a framework of transnational and transdisciplinary cooperation can help to develop the value chain from local barley to beer. We found that transnational cooperation was achieved successfully, that stakeholder involvement was crucial, but that academic disciplines such as marketing and innovation could have been included. In addition, we recognised that much work remains to further increase cereal production and the use of local grain in the Northern Periphery region, but believe that this project has laid a good foundation for further progress.

Tata Wiron: branding galvanized wires

2015 ◽  
Vol 5 (7) ◽  
pp. 1-8
Author(s):  
Vijay Pundalik Bhangale ◽  
Maithili Prashant Dhuri
Keyword(s):  
Learning Outcomes ◽  
Market Segmentation ◽  
Value Chain ◽  
Far East ◽  
Commodity Market ◽  
Content Type ◽  
Steel Wires ◽  
Wide Range ◽  
Major Player ◽  
Depth Analysis

Subject area Marketing. Study level/applicability MBA Marketing Class. Case overview The case describes the transition of a “Galvanized Wires Business of Tata Steel” into a unique identity, the'Tata Wiron' brand. It focuses on key stages in this journey, including “Understanding the Customers in Galvanized Wires Business”, “Value Chain”, “Challenges Faced”, “Need for Branding”, “Market Segmentation”, “Competition”, “Process of Branding”, “Differentiation”, “Distribution & Sales” and “Promotion”. Tata Steel Wires Business is a major player in the steel wire industry, servicing the discerning needs of its customers across global markets and the leading producer of steel wires in India. A wealth of experience and expertise in the wire industry coupled with latest technology incorporations has enabled Tata Steel Wires Division to constantly meet the most exacting specifications and requirements of its customers. It manufactures a wide range of wires catering to the needs of various industry segments, such as automobile, infrastructure, power and general engineering. The products are well established across the markets of Europe, the USA, Middle East Asia, Australasia, South Asia and Asia and the Far East. Expected learning outcomes The expected learning outcomes are as follows: understanding how in-depth analysis of the competition and value chain establishes the need for branding in a commodity market; understanding how consumer insights help in market segmentation and targeting; and building a brand in commodity market. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Twiga Hosting Ltd – providing affordable information and communication technologies services to small and medium enterprises

2011 ◽  
Vol 1 (4) ◽  
pp. 1-16
Author(s):  
Juma James Masele
Keyword(s):  
Information And Communication Technologies ◽  
Undergraduate Students ◽  
Success Factors ◽  
Small And Medium Enterprises ◽  
Innovation Management ◽  
Communication Technologies ◽  
Subject Area ◽  
Content Type ◽  
Information And Communication ◽  
Medium Enterprises

TitleTwiga Hosting Ltd – providing affordable information and communication technologies services to small and medium enterprises.Subject areaThe case describes the launch of Twiga Hosting Ltd, a company providing information and communication technology (ICT) services to the underserved small and medium enterprise (SME) sector in Tanzania and in a many countries in Africa.Study level/applicabilityThis case targets a range of audience from undergraduate students taking both Bachelor of Commerce and those taking Bachelor of Business Administration; and Postgraduate students taking business‐related courses. Nonetheless, the case may be used by all other learners of advanced studies in entrepreneurship and innovation management.Case overviewThe case addresses a number of issues including: Issues to be considered when starting an ICT enterprise. Strategic management. Business revenue models.Expected learning outcomes To impart/inculcate entrepreneurial insights in ICT and related areas. To make learners aware of the business growth opportunities in ICT ventures. The success factors for fruitful ICT ventures. To enable learners to identify challenges facing entrepreneurs in ICT ventures and the ways to overcome them.Supplementary materialsTeaching notes.

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