Effect of gender, social influence, and emotional factors in usage of e-Books by Generation Z in Indonesia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dyah Puspitasari Srirahayu ◽  
Muhammad Rifky Nurpratama ◽  
Tanti Handriana ◽  
Sri Hartini
Keyword(s):  
Social Influence ◽  
Quantitative Research ◽  
Equation Model ◽  
Ease Of Use ◽  
Emotional Attachment ◽  
Content Type ◽  
Emotional Factors ◽  
Generation Z ◽  
Structure Equation Model ◽  
And Gender

Purpose The purpose of this study is to find out: gender, social and emotional factors as obstacles that influence Generation Z in using e-Books. Design/methodology/approach The method in this study is exploratory quantitative research that was conducted by testing the factors that influence the use of e-Books by Generation Z. This study was analyzed using structure equation model, which involves regressions, measuring direct and indirect effects and path analysis. Social influence, emotional attachment and gender are suspected to be a barrier in the use of e-Books by Generation Z. Findings The results of this study indicate that social influence and gender do not affect the use of e-Books, in which only emotional attachment directly affects the preference towards e-Book. Research limitations/implications The limitation of this study is that the sample used is still in Generation Z in Indonesia so that further research can use samples from various countries. Practical implications The results of this study can be used as a consideration for e-Books Publishers to create e-books as readers wish, for example, there is a special sound when opening e-Books, there is an easy feature to give notes in e-Books and features are presented to immediately see the link in the e-Books. Social Implications Generation Z is actually ready to use e-Books for reading activities. However, there are several things that make them consider reading e-Books. what they consider is the ease of use and the usefulness of the E-Books for their daily needs. Therefore, managers of information institutions and information providers in Indonesia can at least consider what genre of e-books collection can be provided and for whom the e-books are intended. Originality/value This research shows that Generation Z in choosing a reading format will be influenced by the intention of using the reading format, whereas the intention is influenced by the attitude in determining the reading format.

Why customers have the intention to reuse food delivery apps: evidence from China

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zheshi Bao ◽  
Yun Zhu
Keyword(s):  
Social Influence ◽  
Structural Equation ◽  
Online Survey ◽  
Information Quality ◽  
Food Delivery ◽  
Equation Model ◽  
Ease Of Use ◽  
Content Type ◽  
Social Influence Theory ◽  
Successful Model

PurposeFood delivery apps (FDA) have been widely adopted by customers in online-to-offline (O2O) catering businesses. This study aims to explore the mechanism regarding the stickiness of FDA and indicates why customers have the intention to reuse them.Design/methodology/approachA research model was developed based on the e-commerce system successful model (ECSS model) and social influence theory. Using the data collected from 312 customers who have FDA usage experience via an online survey, the established model was empirically assessed by partial least squares based structural equation model.FindingsThe results show that factors including information quality, ease of use, convenience and various choices perceived by FDA users are significant antecedents of customer satisfaction and perceived value, which in turn positively influence customers' intention to reuse. Besides, informational social influence and normative social influence play important roles in directly or indirectly affecting customers' intention to reuse.Originality/valueThis study extends the e-commerce system success model and enriches the literature regarding stickiness of FDA. Besides, the understanding of social influence in FDA usage has been deepened by addressing its role in the ECSS model based on the features and contexts of such apps.

scholarly journals From offline shopping to online shopping in Nigeria: evidence from African emerging economy

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ambrose Ogbonna Oloveze ◽  
Chinweike Ogbonna ◽  
Emmanuel Ahaiwe ◽  
Paschal Anayochukwu Ugwu
Keyword(s):  
Social Influence ◽  
Direct Effect ◽  
Indirect Effect ◽  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Consumer Attitude ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Content Type

PurposeThe study builds on studies in online shopping. Existing studies in online shopping proved that it is an attraction to shoppers. In Nigeria's emerging economy the increasing Internet penetration does not equate with intention to use online shopping because it is not really used by users for online shopping. Consumers are considering it unattractive because of serious concerns that border on product quality of online shops and poor know-how on e-tech. The study sought to explore factors that could mitigate challenges to successful online shopping in Nigeria's emerging economy.Design/methodology/approachOnline survey method was used to sample 246 respondents. Measurement items were adapted from related literature. Confirmatory factor analysis and content validity were used to check the reliability and validity. A set of fit indices were used to check the goodness of fit. Data was analysed using structural equation model.FindingsResults indicate direct effects of consumer attitude, perceived usefulness and social influence on intention to use online shopping with consumer attitude shown to have a greater degree of importance towards intention to use online shopping. Thus, consumers' attitude of browsing online and going offline for purchases is dependent on attitude of like or dislike. Perceived ease of use, social influence and perceived usefulness had an indirect positive effect on consumer attitude to intention to use online shopping. Social influence is indicated to have a direct positive effect on perceived ease of use. Also perceived ease of use had a positive and direct effect on perceived usefulness.Research limitations/implicationsThe sample size is not large enough and the use of snowball sampling limits representativeness.Practical implicationsThe study indicated vital factors African emerging economies like Nigeria can use to improve consumer confidence towards intention to use online shopping and drive cashless policies. Several studies have missed the indirect effect of referents (social influence) on adoption of technology. The study proved that it can produce indirect effect as well as direct effect on intention to use online shopping.Originality/valueSeveral studies have missed the indirect effect of referents (social influence) on adoption of technology. The study proved that it can produce indirect effect as well as direct effect on online shopping.

Mobile payment adoption process: a serial of multiple mediation and moderation analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wanny Oentoro
Keyword(s):  
Social Influence ◽  
Perceived Risk ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Payment ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Multiple Mediation ◽  
Content Type ◽  
The Relationship

Purpose Global digital payment transactions increase continuously. Due to the inconsistencies that occurred across the research findings, past researchers have called for further investigation to verify and empirically test the mobile payment acceptance model. The purpose of this paper is to develop an integrative model that is derived from the multiple technology acceptance models (TAM)’s a theoretical framework and past literature to understand how consumers decided to adopt mobile payment. By simultaneously testing mechanisms, namely, ease of use, usefulness and risk, the current study will be able to advance scholarly knowledge of the underlying consumer’s attitude and behavior that link social influence to intention to use. Design/methodology/approach A total of 370 valid responses were collected using self-administered questionnaires distributed via online platforms, a representative for Thai consumers. An ordinary least square regression and bootstrap analyzes were conducted through PROCESS Macro to analyze the moderated serial-multiple mediation model in the consecutive inducing of social influence, perceived ease of use, perceived usefulness and perceived risk toward the consumer’s intention to use mobile payment. Findings Within the context of consumers evaluating a mobile payment, statistics significant were found for the hypothesized direct and indirect effects of perceived ease of use and perceived usefulness on an intention to use. The results showed that Thai consumers’ intention to use mobile payment was significantly affected by their attitudes in terms of usefulness and the less complication in using the applications. It is confirmed that social influence indirectly affects intention to use via the increase of perceived ease of use and perceived usefulness. The study also found a significant interaction between perceived risk and perceived usefulness toward intention to use. Practical implications It is recommended to service providers to continue improving the user-friendliness, navigation, integrity and furnish the system with more value-added activities within the mobile payment application. It is also essential for the company to deliver tutorials and clear and easy-to-follow instructions to customers. At the same time, the marketer should develop marketing strategies to promote the usefulness and simplicity of using the applications to the consumers. When consumers experienced the easiness and usefulness of the applications, these could overcome the resistance feeling to use due to the concern on any potential risk. Originality/value The study contributes to the existing body of knowledge on consumer usage behavior and TAM by integrating all important variables and developed a parsimony framework to explain consumers’ usage adoption on mobile payment. Moreover, the current study was the very first that proposed and tested a serial of multiple mediations of perceived ease of use and perceived usefulness, moderated by perceived risk, in the relationship between social influence and consumers’ intention to use mobile payment and discovered a moderating role of perceived risk toward the relationship between perceived usefulness and mobile payment usage intention.

Augmenting the formation of esports gameplay intention: interaction effects of genre and gender

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wooyoung (William) Jang ◽  
Kevin K. Byon ◽  
Antonio Williams ◽  
Paul M. Pedersen
Keyword(s):  
Social Influence ◽  
Interaction Effects ◽  
Gender Effects ◽  
Equation Modeling ◽  
Group Model ◽  
Content Type ◽  
Effort Expectancy ◽  
Gender And Genre ◽  
And Gender ◽  
The Relationship

PurposeWhile each genre and gender has been revealed as significant moderators for esports gameplay intention, exploring the interaction effects between genre and gender could broaden our understanding of the drivers’ relative effects on esports gameplay intention. Thus, the purpose of this study is to examine the interaction effects of gender and genre in the relationship between esports gameplay intention and its drivers (i.e. hedonic motivation, habit, price value, effort expectancy, social influence and flow).Design/methodology/approachThe hypothesized model was examined using data from a sample (N = 1,194). For the purposes of data analysis, confirmatory factor analysis and structural equation modeling were used to examine the hypothesized model. Then, a series of structural invariance tests were conducted to compare the interrelationship between the six determinants and esports gameplay for the six-group model.FindingsThe results of the six-group model comparison indicated that the interaction between gender and genre moderates the relationship between drivers and esports gameplay intention. In particular, the following moderation effects were observed: (1) “social influence-esports gameplay intention” between “male-physical enactment” and “female-physical enactment”; (2) “habit-esports gameplay intention” and (3) “effort expectancy-esports gameplay intention” between “female-imagination” and “female-physical enactment”; (4) “hedonic motivation-esports gameplay intention” and (5) “effort expectancy-esports gameplay intention” between “female-physical enactment” and “female-sport simulation.”Originality/valueThe findings of this current study contributed to clarifying the genre and gender effects in esports gameplay intention and thus the extension of the Esports Consumption (ESC) model (Jang et al., 2020a) and the technology adoption literature. Since the ESC model grounded the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), the improvement of the ESC model extended UTAUT2. In consumer behavior research in the esports context, this current study contributed to the extension of UTAUT2 on the new moderating mechanisms by adding the interaction between gender and esports game genre.

Integrating search engine capacity and gender preference within a social media captured authority locus of control

2018 ◽  
Vol 25 (2) ◽  
pp. 374-399 ◽  
Author(s):  
Amber A. Smith-Ditizio ◽  
Alan David Smith ◽  
Walter R. Kendall
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Search Engines ◽  
Ease Of Use ◽  
Integrated Marketing ◽  
Content Type ◽  
Use Patterns ◽  
Gender Status ◽  
Social Media Platforms ◽  
And Gender

Purpose The purpose of this paper is to provide useful insights underlying the popularity of search engine technologies within a social media-intensive environment. Design/methodology/approach The degree of social interaction for social media platforms that integrate search engine technologies as part of the homepage and related experience is very mixed on part of its users. Through Barnard’ theory of authority acceptance, social media and its popularity may be examined by the ability of its users to create effective messages that can be broadcasted to many, yet controlled by individual. The hypotheses tested the interaction of social media and search engine with gender and technological ease-of-use factors. Findings The statistical evidence suggested that significant technological and ease-of-use aspects of search engines are not meaningful, based on gender alone. Males may slightly be prone to take advantage of such technologies, but their search and use patterns are not much varied from their female counterparts. Social media, generally more fully captured authority in individual search patterns, and a number of interactions among gender status, search engine characteristics, and social media were found to be significant and profound. The testing of these hypotheses directly reflect the complexities of unique needs among users of search engines within a social media environment. Practical implications Search engine technologies with a social media context has allowed for the development of a modern, user-driven internet experience that has been powered by users’ imagination and is designed to at least partially satisfy users’ need for self-directed engagement. Organizations are well advised to provide a mindful, less controlled, and more interactive presence of potential users, especially through an increasingly mobile presence. Originality/value Individuals as well as organizations are rapidly discovering that it is becoming easier to share and distribute their content, especially for more creative and innovative content, among all of its users. As businesses continue to focus on the quality of one’s own content, individuals are increasingly taking advantage of some tools to exert more control over their experiences and what they are willing to share, resulting in more user-based partnerships will formulate. As the transition of traditional forms of marketing to newer forms of integrated marketing, the future for search engines as marketing tools by social media users appears to be very promising in adding contextual content within users’ homepage.

Factors influencing Generation Y’s tourism-related social media activity: the case of Polish students

2020 ◽  
Vol 11 (3) ◽  
pp. 543-558
Author(s):  
Joanna Kowalczyk-Anioł ◽  
Marek Nowacki
Keyword(s):  
Social Media ◽  
Social Influence ◽  
Technology Acceptance ◽  
Perceived Risk ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Related Activity ◽  
Content Type

Purpose This study aims to identify the factors which affect Generation Y’s activity in social media (SM) while traveling. It draws on and extends the technology acceptance model (TAM) and social influence theory. It examines the effects of social influence processes (compliance, identification and internalization), perceived enjoyment (PE), perceived risk, perceived ease of use and perceived usefulness on tourism-related SM activity. Design/methodology/approach The study tested the model with a sample of 420 Polish Y’s who had traveled in the preceding 12 months and used SM. The verification of the hypotheses and the analysis of relationships between the variables were performed using partial least squares structural equation modeling. Findings Out of the four variables of the TAM, only PE has significantly and directly affected Ys’ tourism-related activity in SM. From among the three processes of social influence, only internalization has had a significant impact on the enjoyment of SM use and, consequently, on the SM activity of Generation Y. Research limitations/implications This study covered only Polish Y’s. In the future, the formulated hypotheses should be verified in other generational cohorts, in sub-cohorts of Y’s and in other cultural contexts. Furthermore, limitations include lack of randomization of the survey distribution. Practical implications The presented results show a generational portrait of an increasingly important consumer group on the tourism market in relation to factors affecting their tourism-related activity in SM. Originality/value This is one of few studies (the first in the Central and Eastern Europe context) to examine Generation Y’s adoption of SM in tourism-related activity drawing on and extending the TAM and processes of social influence.

The effect of maintenance operation, time utility and occupancy to sustainability with transit oriented development moderation

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Makjen Sinaga ◽  
Suharyono Suharyono ◽  
Muhammad Al Musadieq ◽  
Mohammad Iqbal
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Operation Time ◽  
Sampling Technique ◽  
Equation Model ◽  
Primary Data ◽  
Transit Oriented Development ◽  
Content Type ◽  
The Board Of Directors ◽  
The Relationship

PurposeThis study aims to test and analyze the effect of maintenance operation, time utility and occupancy on sustainability with transit oriented development (TOD) as a moderating variable.Design/methodology/approachThis research is a quantitative research. The data in this study are a combination of primary data obtained through a questionnaire. The research took place at PT MRT Jakarta with all the board of directors as a sample in this study. The sampling technique used is saturated sampling and data analysis using structural equation model (SEM).FindingsThe result shows that maintenance and operation (M&O) have a positive and significant effect on time utility, M&O have a positive and significant effect on sustainability, time utility has a positive and significant effect on occupancy, occupancy has a positive and significant effect on sustainability and the influence of TOD does not significantly influence the relationship between time utility on occupancy and occupancy on sustainability.Originality/valueThe originality of this research lies in testing the maintenance operation, time utility and occupancy variables on sustainability with the renewal of TOD as a moderating variable.

Influence of technological innovation capabilities on product competitiveness

2016 ◽  
Vol 116 (5) ◽  
pp. 883-902 ◽  
Author(s):  
Lijun Liu ◽  
Zuhua Jiang
Keyword(s):  
New Product Development ◽  
Technological Innovation ◽  
Quantitative Research ◽  
Yangtze River Delta ◽  
Equation Model ◽  
Organizational Capabilities ◽  
Organizational Strategies ◽  
Content Type ◽  
Knowledge Resources ◽  
Manufacturing Enterprises

Purpose – The purpose of this paper is to shed light on how technological innovation capabilities (TICs) influence the product competitiveness of Chinese manufacturing enterprises and identify the key technological innovation components. Design/methodology/approach – Quantitative research setting was applied in Chinese Yangtze River Delta. Survey was carried out with 166 responses. Findings – The study reveals that the firm’s strategies capabilities, knowledge resources, fundamental research, application R & D, and manufacturing capabilities have significant influence on the new product development performance and product competitiveness of Chinese manufacturing enterprises. Interestingly, firm’s organizational capabilities and human, finance, and material resource have no significant correlation with the product competitiveness. Practical implications – From a practical perspective, the relationships among TICs enablers, processes, and product competitiveness may provide a clue regarding how firms can promote technological innovation to sustain their competitive advantage. Moreover, the key factors of TICs found in the study are useful for policy makers and managers of Chinese firms to make decision. Originality/value – This study is one of the first studies to apply the structure equation model method to measure the relationship between TICs and product competitiveness under the background of Chinese manufacturing. The results provide a new framework on the how technological innovation capability influence product competitiveness of Chinese manufacturing firms. From a managerial perspective, this study identifies several crucial TICs factors to support product competitiveness, and discusses the implications of these factors for developing organizational strategies that encourage technological innovation.

Are personal innovativeness and social influence critical to continue with mobile commerce?

2014 ◽  
Vol 24 (2) ◽  
pp. 134-159 ◽  
Author(s):  
June Lu
Keyword(s):  
Social Influence ◽  
Structural Equation ◽  
Mobile Commerce ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Continuance Intention ◽  
Content Type ◽  
Personal Innovativeness ◽  
The Impact

Purpose – The purpose of this paper is to report a study investigating the impact of personal innovativeness in information technology (PIIT) and social influence on user continuance intention toward mobile commerce (m-commerce) in the USA. Design/methodology/approach – A survey was conducted among undergraduate and graduate mobile users in a regional university. Structural equation modeling procedures were deployed to analyse 323 valid data points. Findings – The study found that among well-educated m-commerce users, user personal innovativeness as measured by PIIT and perceived usefulness, the determinants of initial adoption, remain as strong determinants of user continuance intention. PIIT also remains as the antecedent of perceived ease of use. Social influence has changed the pattern of influence on continuance intention. Research limitations/implications – This study is unable to investigate m-commerce user expectations and satisfaction levels. The small and convenient sample does not offer guarantee of the findings. Practical implications – M-commerce providers should pay adequate attention to personal innovativeness, since it affects mobile user willingness and capability to welcome and adapt to new services and features. They should always utilize social channels to gather feedback, to distribute new changes or features, and to exert positive influence. Originality/value – This study is one of the few examining the effect of PIIT in a post-adoption context and confirms its long-term psychological influence on continuance intention toward m-commerce. This study is also one of the initial to use discursive power perspective to study social influence on continuance intention in the mobile context.

The impact of horizontal conflict on reducing vertical conflict in Japan’s retail organizations

2017 ◽  
Vol 25 (2) ◽  
pp. 217-232
Author(s):  
Eunji Seo ◽  
Katsuyoshi Takashima
Keyword(s):  
Negative Impact ◽  
Equation Model ◽  
Content Type ◽  
Cooperative Relationships ◽  
Positive Effects ◽  
Structure Equation Model ◽  
Process Conflict ◽  
Retail Organizations ◽  
The Impact ◽  
Positive Effect

Purpose The purpose of this study is to investigate the negative impact of horizontal conflict on vertical conflict in a triadic configuration, which is based on the supposition that buyers who experience horizontal conflict due to competition with other buyers are motivated to limit vertical conflict to better cooperate with store staff. Design/methodology/approach This study tests the hypotheses with an AMOS-based structure equation model based on survey data of 236 merchandise managers at Japanese retailers. Findings The study’s findings demonstrate that process conflict concerning resource and role allocation, negatively affects the task conflict and relationship conflict involved in vertical interactions. The results suggest that conflict between buyers is an accelerative mechanism affecting the construction of cooperative relationships between buyers and store staff. Originality/value Previous studies have discussed the possibility of positive effects arising from process conflict. In this study, the authors found that horizontal process conflict tolerates vertical conflict statistically and identified a new positive effect of process conflict.

Sign in / Sign up

Export Citation Format

Share Document