Explaining the determinants of continual use of mobile financial services

2019 ◽  
Vol 22 (1) ◽  
pp. 15-31
Author(s):  
Joseph Kwame Adjei ◽  
Solomon Odei-Appiah ◽  
Peter Ebo Tobbin
Keyword(s):  
Information System ◽  
User Satisfaction ◽  
Financial Services ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Major Barrier ◽  
Research Attention ◽  
Content Type ◽  
Mobile Financial Services ◽  
Good Agent

Purpose Information system continuance model has been used in a number of studies to explain information system continuance in different contexts. However, very little research attention has been given to continuous use of mobile financial services (MFS). The purpose of this study is to fill this research gap by identifying the main factors that influence the continual use of MFS. Design/methodology/approach A sample was randomly taken from MFS registered accounts or mobile wallets. A five-point Likert scale survey was conducted in Ghana. Structural equation modelling was used to test the data. Constructs such as continual use, satisfaction, perceived usefulness and confirmation were adapted from information system continuance model to suit the requirement of MFS. A pilot study was then carried out after the questionnaire was developed to gauge the appropriateness of the survey questions. Findings Results from the survey indicated that user satisfaction has the greatest impact on the continual use of mobile financial services. Good agent quality and satisfaction were the second most influential determinant. Satisfaction was, in turn, confirmed to be determined by perceived usefulness. Another important contributor to MFS continual use was found to be perceived ease of use (PEOU) with an impact surprisingly higher than that of perceived usefulness. There was a significant impact of good agent quality on satisfaction, which could be attributed to the characteristics of the technology for the study. Research limitations/implications Although a relatively high R2 (71%) was indicated by the proposed model, there is need for additional factors to be identified to improve the ability to predict and explain the continual use of MFS. A longitudinal study would have enhanced the identification of determinants and the understanding of their inter-relationships to influence MFS continual use. Practical implications To ensure continual use of MFS, PEOU as identified by the study is important to ensure that customers can use the service with little effort. Good agent quality can promote PEOU in the sense that competent agents can render relevant tutorials to customers’ right after the registration process. This will address a major barrier to continual use, which is the lack of understanding of how MFS operate. Social implications This study contributes to ensuring financial inclusion such that the unbanked can have access to financial services and also improve digital inclusion. Originality/value The study provides empirical evidence to support the substantive differences between acceptance and continual use behaviours, integrating the constructs of good agent quality and PEOU into our understanding of information system continual use literature. The authors also theorized and evaluated a model of MFS continual use.

Users' attitude and intention to use mobile financial services in Bangladesh: an empirical study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Md. Tanvir Alam Himel ◽  
Shahrin Ashraf ◽  
Tauhid Ahmed Bappy ◽  
Md Tanaz Abir ◽  
Md Khaled Morshed ◽  
...  
Keyword(s):  
Focus Group ◽  
Technology Acceptance ◽  
Focus Group Discussion ◽  
Financial Services ◽  
Group Discussion ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Content Type ◽  
Study Results ◽  
Mobile Financial Services

PurposeWhile the usage of mobile financial services (MFSs) is increasing rapidly in developing countries, research on users' attitudes and behavioral intention to adopt MFS is limited. Thus, this study aims to investigate customers' attitudes and intentions to adopt MFS from a Bangladeshi perspective.Design/methodology/approachA mixed research design was employed to conduct this study. Data of 196 respondents were analyzed using partial least squares (PLS) path modeling. For the quantitative part, data collection was conducted using non-probability sampling through a structured survey questionnaire. A focus group discussion with ten MFS users from divergent backgrounds was conducted to validate the quantitative findings.FindingsThis paper integrated both the technology acceptance model (TAM) and innovation resistance theory (IRT) to validate the results. The authors found that perceived usefulness (PU), perceived ease of use (PEOU) and perceived trust (PT) positively contribute to customers' attitudes toward MFS adoption. Besides, barriers to acceptance had unfavorable effects on users' attitudes and usage intentions. Furthermore, a focus group discussion revealed valuable insights on the constructs used in this study.Practical implicationsThe study results have implications for both MFS providers and researchers. The outputs and recommendations presented in this paper will encourage the MFS practitioners to stimulate users' attitudes and behavioral intentions by ensuring useful, easy to use, credible and risk-free mobile payment platforms.Originality/valueThis is one of the very few studies in Bangladesh that have taken a contemporary and emerging research topic, providing theoretical, methodological and practical contributions regarding the determinants and consequences of attitude toward using MFSs.

scholarly journals Factors Influencing Users’ Behavioral Intention to Reuse Mobile Financial Services in Bangladesh

2020 ◽  
Vol 5 (3) ◽  
pp. 155-169
Author(s):  
Md. Rizvi Khan ◽  
Sirion Chaipoopirutana
Keyword(s):  
Behavioral Intention ◽  
Financial Services ◽  
Behavioral Intentions ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Survey Method ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Factors Influencing ◽  
Mobile Financial Services

Objective – This paper aims to empirically examine the factors influencing the users’ behavioral intention to reuse mobile technology to facilitate their financial services in Bangladesh. Methodology/Technique – A self-administered online survey method was used and 400 responses were collected with Likert-type questions using Google Forms as a medium. A model was developed and proposed based on different technology acceptance models like TAM, UTAUT and similar studies on factors influencing users’ intention to adopt and reuse mobile financial services in Bangladesh. The proposed model was tested by performing simple and multiple linear regression using SPSS software. Findings – The results show that perceived ease of use influences perceived usefulness of mobile financial services but perceived ease of use, perceived usefulness and security have no influence on trust in terms of behavioral intention to reuse mobile financial services in Bangladesh. However, with the exception of trust and perceived financial cost, the remaining variables such as perceived usefulness, perceived ease of use, security, perceived risk, social influence and facilitating conditions significantly influence behavioral intentions to reuse mobile financial services in Bangladesh. Novelty - This study examines crucial factors spotted in literature in the context of Bangladesh. Earlier papers have primarily focused on traditional banking clients’ behavioral intention toward their bank’s mobile banking facilities in Bangladesh. This paper is comprehensively designed to identify influential factors of reusing non-traditional mobile financial services like bKash, Rocket, Nagad etc. at the growth level in the industry of Bangladesh. The researcher tried to identify factors influencing both bank and non-bank users to reuse mobile financial services for their digital transactions. Type of Paper: Empirical. JEL Classification: M31, M39. Keywords: bKash; Bangladesh; Mobile Banking; Behavioral Intentions; Reuse; Mobile Financial Services. Reference to this paper should be made as follows: Khan, M.R; Chaipoopirutana, S. 2020. Factors Influencing Users’ Behavioral Intention to Reuse Mobile Financial Services in Bangladesh, J. Mgt. Mkt. Review 5(3) 155 – 169. https://doi.org/10.35609/jmmr.2020.5.3(4)

Integrating ISSM into TAM to enhance digital library services

2016 ◽  
Vol 34 (1) ◽  
pp. 58-73 ◽  
Author(s):  
Jung-Fang Chen ◽  
Jui-Fang Chang ◽  
Cheng-Wan Kao ◽  
Yueh-Min Huang
Keyword(s):  
Information System ◽  
Digital Library ◽  
User Satisfaction ◽  
Perceived Usefulness ◽  
Assessment Model ◽  
Library Services ◽  
Content Type ◽  
New Model ◽  
Digital Library Services ◽  
Net Benefits

Purpose This study aims to propose a new model by incorporating information system success model (ISSM) into technology acceptance model (TAM) with an “attitude toward using” as the connection variable. The new model is then adopted to analyse and investigate empirical data and develop relevant factors, which affect the personal usage behaviour and net benefits for National Central Library in Taiwan to enhance digital library services. The research results can benefit future establishment and design of library information system or improvement of website service procedures. Design/methodology/approach This study selected National Central Library Taiwan Digital Meta-Library as the research theme, and used stratified convenience sampling to perform interviews in various colleges and universities in the southern Taiwan. A total of 264 valid questionnaires were returned, and this study used structural equation modelling (SEM) to perform analyses. Findings The results reveal that attitude toward using is significantly and positively affected by perceived usefulness, perceived ease of use and user satisfaction. However, service quality of information system and personal net benefits do not have a significant and positive effect on attitude toward using, while they have an indirect and significant effect on attitude toward using through user satisfaction. Based on the results above, “user satisfaction” is the critical factor affecting the attitude toward using. Therefore, to strengthen users’ positive attitude toward using, the factor of user satisfaction is a key for enhancing digital library service. Originality/value This study constructed the “New Technology Information Assessment Model” as the reference for improving practical assessment. Moreover, this study also proposed the suggestions concerning digital library information services.

User acceptance of the e-information service as information resource

2016 ◽  
Vol 117 (9/10) ◽  
pp. 626-643 ◽  
Author(s):  
Chokri Barhoumi
Keyword(s):  
User Satisfaction ◽  
Information Service ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Library Services ◽  
Free Access ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Information Research ◽  
The University

Purpose The purpose of this paper is to extend significantly the technology acceptance model (TAM) of Davis to design an extended TAM model to be used in the evaluation and assessment of e-information services for information research such as e-library services. The present TAM extension is based on two variables of behavioral intention: the perceived ease of use and perceived usefulness of a system. Furthermore, the user satisfaction, free access, information architecture, content richness, policies and rules, publishers’ quality, system self-efficacy and task technology fit were incorporated into the TAM to extend it with other factors theoretically motivated and would be of interest more generally. Design/methodology/approach The researcher adopted an experimental approach-based comparison between an experimental group (107 researchers) using an electronic information service (the e-library service of the university) and a control group (107 researchers) not registered in this e-information service of the university. Findings The researcher used the effect size values based t-test independent samples at the 0.05 level to adapt the structural model equation to the experimental sample. Principal results show that the behavioral intention was influenced significantly by user satisfaction. The perceived usefulness of the e-library services was influenced significantly by the perceived ease of use, information architecture, content richness, free access, publishers’ quality, task-technology fit and e-library service self-efficacy. Originality/value This paper is useful in advancing a framework for the evaluation and assessment of the electronic information service used for information research and exploring users’ attitudes toward using that service.

scholarly journals User’s satisfaction with information system quality: An empirical study on the hospital information systems in Ho Chi Minh City, Vietnam

2020 ◽  
Vol 9 (2) ◽  
Author(s):  
Nguyen Tran Thuy Trang ◽  
Nguyen Manh Tuan
Keyword(s):  
Information System ◽  
Information Systems ◽  
User Satisfaction ◽  
Information Quality ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Management Support ◽  
System Quality ◽  
Perceived Ease Of Use ◽  
Top Management Support

User satisfaction with information system quality has long been a substantial topic in the literature of information system (IS). Based on the key constructs of IS success model (including system quality and information quality) and technology acceptance model (including perceived ease of use and perceived usefulness), this paper builds and validates a theoretical framework to explain user satisfaction with information system quality. A survey study with AMOS-SEM analysis of 363 users of management information systems in 9 hospitals in HCMC, Vietnam showed that 12 of 14 hypotheses were empirically supported. The findings affirmed the direct influence of system quality, information quality and top management support on perceived ease of use, perceived usefulness and trust, and then on user satisfaction. The results also reinforced the impact of perceived ease of use on perceived usefulness, and the joint influence of perceived usefulness and trust on user satisfaction. The paper is among the first studies, in the healthcare sector, to empirically identify both information system quality and top management support in predicting user acceptance of and satisfaction with information system implementation in organizational settings. The theoretical and managerial implications of the paper were derived.

User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust

2014 ◽  
Vol 5 (3) ◽  
pp. 258-274 ◽  
Author(s):  
Muslim Amin ◽  
Sajad Rezaei ◽  
Maryam Abolghasemi
Keyword(s):  
Technology Acceptance ◽  
User Satisfaction ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Mobile Users ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
The Impact

Purpose – The purpose of the study is to investigate the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust on mobile website satisfaction. Design/methodology/approach – A total of 302 valid questionnaires were collected to empirically test the research model. Structural equation modeling (SEM) was performed to evaluate the reliability and validity of the measurement model and structural models. Findings – The results show that there is a positive relationship between PEOU, PU and mobile users’ satisfaction. PU is positively related to trust and mobile users’ satisfaction. Moreover, trust positively influences mobile users’ satisfaction. Practical implications – Drawing on the technology acceptance model and trust theory, this study develops and empirically examines a model for consumers’ satisfaction to use mobile services. This study contributes new insights concerning the marketing literature by examining the impact of PU, PEOU and trust on mobile users’ satisfaction. Originality/value – The contribution of the study is significant for both mobile marketers and academicians in the era of the third-generation environment. This study is among the first few attempts to integrate the TAM with trust to determine mobile user satisfaction.

scholarly journals Understanding the consumer’s intention to use the e-wallet services

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shaizatulaqma Kamalul Ariffin ◽  
Mohamad Fakhrul Reza Abd Rahman ◽  
Ali Mughal Muhammad ◽  
Qi Zhang
Keyword(s):  
Technology Acceptance ◽  
User Satisfaction ◽  
Online Survey ◽  
Perceived Value ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Integrative Approach ◽  
Intention To Use ◽  
Content Type ◽  
The Relationship

Purpose The purpose of this paper is to investigate the key factors that explain intention to use e-wallet services (perceived usefulness, perceived ease of use, attitude, subjective norm, positive disconfirmation and perceived behavioral control). The moderating role of perceived value in the relationship between satisfaction and their intention to continue using the e-wallet is also examined. Methodology A total of 257 e-wallet users participated in an online survey and hypotheses were tested with SPSS/PLS-SEM. Findings The constructs technology acceptance model (TAM), theory of planned behavior (TPB) and user satisfaction affect intention to use. However, perceived value does not strengthen the relationship between user satisfaction and e-wallet usage intention. Practical implications The TAM, TPB and expectancy disconfirmation model (EDM) constructs help explain the use of e-wallet services. These results will help the providers of these services to understand user behavior and to design their marketing strategies more appropriately to ensure consumer satisfaction and their intention to use e-wallet services. Originality This study adopts a holistic and integrative approach to explain the continued use of e-wallet services. The model integrates three basic adoption theories: TAM, TPB and EDM.

Mobile banking adoption in an emerging economy

2018 ◽  
Vol 25 (2) ◽  
pp. 743-762 ◽  
Author(s):  
Richa Priya ◽  
Aradhana Vikas Gandhi ◽  
Ateeque Shaikh
Keyword(s):  
User Satisfaction ◽  
Perceived Risk ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Factors Affecting ◽  
Indian Consumers ◽  
The Relationship

Purpose The purpose of this paper is to analyze the factors affecting mobile banking adoption among young Indian consumers. Design/methodology/approach The authors use a cross-sectional survey research design to empirically examine the factors affecting mobile banking adoption among young Indian consumers. The study sample consists of 269 respondents aged between 23 and 30 years from India. Findings The findings of the study suggest that perceived usefulness (PU), perceived ease of use (PEU), perceived credibility (PC) and structural assurance (SA) are strong determinants of user satisfaction (US) and behavioral intention (BI) to use the mobile banking service. US was found to partially mediate the relationship between PU, PEU, PC and SA and BI to use the service. Perceived risk was found to be statistically insignificant in terms of its relationship with BI to use the service. Research limitations/implications The results of this study provide good evidence for banks to further revamp their work practices in the area of mobile banking to enhance the overall penetration of mobile banking in India. Originality/value The study identifies factors influencing mobile banking adoption among young Indian consumers. Furthermore, this study suggests that US partially mediates the relationship between factor influencing mobile banking adoption and BI.

Online insurance claims: when more than trust matters

2019 ◽  
Vol 37 (2) ◽  
pp. 579-594 ◽  
Author(s):  
Sabine Gebert-Persson ◽  
Mikael Gidhagen ◽  
James E. Sallis ◽  
Heléne Lundberg
Keyword(s):  
Technology Acceptance ◽  
Financial Services ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Product Knowledge ◽  
Perceived Ease Of Use ◽  
Insurance Claims ◽  
User Friendliness ◽  
Content Type

Purpose The purpose of this paper is to develop and test a theoretical framework explaining the adoption of online insurance claims characterised by infrequent interactions, inherent complexity and risk. It extends the technology acceptance model to include knowledge-related and trust-related beliefs. Design/methodology/approach The framework is tested with structural equation modelling using data from a survey of 292 customers who made online insurance claims. Findings are further explained through 30 telephone interviews conducted with online and offline claimants. Findings Previous research in financial services has shown trust to be equally or more important than perceived usefulness and perceived ease of use in forming attitudes towards adopting online insurance applications. The findings of this paper contradict this by showing, at best, a weak relationship between trusting attitude and intention to use the online service. Trust is somewhat meaningful; however, perceived ease of use, perceived usefulness and technology attitude are substantially more important in an online insurance claims setting. Research limitations/implications Contradictory results always beg further research to assure their robustness. Nevertheless, they can also point to a developing trend where trust in the internet channel, per se, is of diminishing importance. Internet and product knowledge are not as pertinent to forming intentions as usefulness and ease of use. Practical implications To encourage customers to adopt online applications for a trusted company, all emphasis should be on user friendliness and perceived usefulness of the online interface. Originality/value Compared to other channels, consumers are no longer naïve or distrustful of the online channel for interacting with a firm. If they perceive usefulness and ease of use, they will adopt the offered service.

Examining the Role of Social Influence, Usefulness and Ease of Use for Determining the Mandatory Use of a Human Resource Information System in the Context of Saudi Ministries

2015 ◽  
Vol 11 (3) ◽  
pp. 24-42 ◽  
Author(s):  
Wassan A. A. Al-Khowaiter ◽  
Yogesh K. Dwivedi ◽  
Michael D. Williams
Keyword(s):  
Information System ◽  
Social Influence ◽  
Conceptual Model ◽  
Human Resource ◽  
User Satisfaction ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Human Resource Information System ◽  
Resource Information ◽  
Mandatory Use

This paper examines whether social influence (SI), perceived usefulness (PU) and ease of use (EU) play an important role towards encouraging the mandatory use of a human resource information system (HRIS) in Saudi ministries. The review of the existing literature indicates that no previous research has examined the mandatory use of HRIS in the Saudi context. Thus, this study has developed a conceptual model by integrating (SI) with factors from the technology acceptance model (TAM) to investigate factors affecting the use and user satisfaction of HRIS. The structure equation modelling technique was employed to test the proposed conceptual model by utilising a questionnaire-based survey data collected from a total of 195 respondents. The findings from this study suggest that (SI) exerts both a direct and indirect effect for encouraging employees to use HRIS. The findings also suggest that TAM factors (i.e. PU and EU) had a significant effect on both the use of the system and user satisfaction.

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