Internationalization of culture and soft power

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alexandre Rabêlo Neto ◽  
José Milton de Sousa-Filho ◽  
Afonso Carneiro Lima
Keyword(s):  
Soft Power ◽  
International Marketing ◽  
Marketing Research ◽  
Consumer Preference ◽  
Country Image ◽  
Moderating Effects ◽  
Cultural Products ◽  
Content Type ◽  
Probabilistic Sample ◽  
The Relationship

Purpose This study aims to investigate the moderating effect of soft power on the relationships between affinity toward country, country image, cosmopolitanism and preference on the internationalization of Brazilian cultural products. Design/methodology/approach This survey used data collected from a non-probabilistic sample of 478 Portuguese respondents, which was further analyzed using the partial least squares technique. Findings Affinity related to Brazil, the image of Brazil and cosmopolitanism influenced preference, and this, in turn, influenced the internationalization of Brazilian cultural products. Soft power moderated the relationships between cosmopolitanism and preference, country image and preference and preference and internationalization of cultural products. Research limitations/implications This study focuses on the internationalization of a cultural product from one particular emerging economy (Brazil) to a specific developed economy (Portugal). Thus, the findings are bound to this specific context. However, it contributes to the field of international marketing research by concentrating on the moderating effects of soft power in the relationship between the investigated constructs. Practical implications In the case of Brazilian cultural products, i.e. music, emphases on Brazilian unique resources, i.e. the beauty, excitement, fantasy, mystique, prestige, etc. of natural resources, may be important features to be taken into consideration in national cultural policies. Originality/value The study contributes to the international marketing and consumer behavior literature by showing that consumer preference, affinity toward country and cosmopolitanism are important antecedents of the internationalization of cultural products.

Internationalization of cultural products: The influence of soft power

2019 ◽  
Vol 62 (3) ◽  
pp. 335-349
Author(s):  
Alexandre Rabêlo Neto ◽  
José Milton de Sousa-Filho ◽  
Áurio Lúcio Leocádio ◽  
João Carlos Hipolito Bernardes do Nascimento
Keyword(s):  
Soft Power ◽  
International Marketing ◽  
Cultural Influence ◽  
Structural Equations ◽  
The Self ◽  
Cultural Products ◽  
Structural Equations Modeling ◽  
The Relationship

Internationalization seeks an understanding of the nature of the culture of the countries and is eventually influenced by affinity toward country and soft power (ideological and cultural influence). This research analyzed the influence of affinity toward country and soft power on the internationalization of cultural products. A survey was conducted with 478 Portuguese respondents of 22 cities about Brazilian cultural products, and data were analyzed by structural equations modeling. The results showed that soft power influenced positively the internationalization of cultural products and affinity toward country, and the latter also influenced positively internationalization. In addition to the methodological contribution due to the self-reporting approach used to analyze the internationalization of cultural products, this study contributes to identify the relationship between the constructs of internationalization of cultural products, affinity toward country, and soft power, in this way, the theoretical field related to international marketing and business, especially in a perspective focused on the consumption of cultural products.

Proximal and distal influences on project creativity in international marketing teams

2014 ◽  
Vol 31 (3) ◽  
pp. 283-307 ◽  
Author(s):  
Taewon Suh ◽  
Vishag Badrinarayanan
Keyword(s):  
Manufacturing Sector ◽  
International Marketing ◽  
Marketing Research ◽  
International Experience ◽  
Curvilinear Relationship ◽  
Everyday Functioning ◽  
Content Type ◽  
The Everyday ◽  
Marketing Teams ◽  
The Relationship

Purpose – The purpose of this paper is to examine the antecedents of project creativity in international marketing teams. The proposed framework includes both proximal (characteristics that impact the everyday functioning of the team) and distal (characteristics associated with the team's organizations that are relatively remote to the everyday functioning of the team) factors as antecedents of project creativity. Specifically, the authors investigate the influence of three proximal factors, namely, collaboration with foreign counterparts, autonomy, and international experience as well as two distal factors, namely, organizational encouragement and innovative organizational culture. Design/methodology/approach – Data were collected from 156 executives from publicly traded firms in the manufacturing sector in South Korea and tested using hierarchical regression. Findings – Collaboration with foreign counterparts and autonomy exert direct positive influence on project creativity. International experience exerts a curvilinear relationship such that low and high levels of international experience positively influence project creativity, whereas moderate international experience negatively influences project creativity. In addition, whereas the relationship between organizational encouragement and project creativity was supported, the relationship between innovative culture and project creativity was not. Originality/value – Despite the importance afforded to international marketing teams and creativity in marketing research and practice, little attention has focussed on project creativity in international marketing teams. This study represents an initial effort toward filling the void and identifying certain proximal and distal factors as relevant antecedents of project creativity in international marketing teams. In addition, deviating from extant studies on creativity, this study highlights a curvilinear relationship between international experience and creativity.

Effects of open innovation breadth on industrial innovation input–output relationships

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alejandro Germán Frank ◽  
Guilherme Brittes Benitez ◽  
Mateus Ferreira Lima ◽  
João Augusto Bonzanini Bernardi
Keyword(s):  
Open Innovation ◽  
Transaction Cost Economics ◽  
Secondary Data ◽  
Moderating Effects ◽  
Input Output ◽  
Industrial Innovation ◽  
Content Type ◽  
Innovation Activities ◽  
Industrial Sectors ◽  
The Relationship

PurposeOpen innovation breadth (OIB) considers the diversity of external collaboration partners for innovation. The authors investigate the moderating effect of OIB on the relationship between industrial innovation activities (innovation inputs) and industrial innovation results (innovation outputs).Design/methodology/approachThis study is based on secondary data from the Brazilian innovation survey, representing more than 30,000 innovative companies across 55 industrial sectors.FindingsThis study’s results show that OIB has different moderating effects regarding the several innovation input–output relationships. While OIB benefits some relationships, others are hampered by the diversity of collaboration partners.Originality/valueFew studies have addressed OIB at the macro level. Using the perspective of transaction cost economics (TCE), the authors discuss the contributions and limitations of OIB at the industry level.

The Impact of the Korean Wave on South Korea–Taiwan Relations

Asian Survey ◽  
2021 ◽  
Vol 61 (2) ◽  
pp. 217-240
Author(s):  
Sung Deuk Hahm ◽  
Sooho Song
Keyword(s):  
South Korea ◽  
Empirical Evidence ◽  
Soft Power ◽  
Direct Investment ◽  
Great Success ◽  
Policy Changes ◽  
Cultural Products ◽  
Korean Wave ◽  
The Impact ◽  
The Relationship

Ever since the concept of soft power was introduced, there has been debate about what it is and how it works. We join the debate by studying how the success of Korean cultural products in Taiwan has improved the relationship between South Korea and Taiwan. The two countries normalized their relationship in 1948 and maintained cooperation until the severance of formal ties in 1992 because of South Korea’s rapprochement with China. Beginning in early 2000, however, South Korea’s cultural products have enjoyed great success in Taiwan. Since that time, the relationship between the two countries has significantly improved, including trade and tourism expansion, increased Taiwanese direct investment in South Korea, and policy changes by Taiwan’s government. These changes provide empirical evidence of soft power.

Service quality and global competitiveness: evidence from global service firms

2017 ◽  
Vol 27 (6) ◽  
pp. 1058-1080 ◽  
Author(s):  
Wenbin Sun ◽  
Jing Pang
Keyword(s):  
Service Quality ◽  
Service Industry ◽  
Situational Factors ◽  
Service Firms ◽  
Moderating Effects ◽  
Multiple Sources ◽  
Content Type ◽  
Global Competitiveness ◽  
The Relationship ◽  
Practical Implications

Purpose The purpose of this paper is to explore the relationship between service quality and firms’ global competitiveness in the service industry. A set of moderating effects is formulated to further reveal how the relationship varies under different situations. Design/methodology/approach This paper tests the model with data collected from multiple sources such as World’s Most Admired Companies and COMPUSTAT. Two types of robust regressions for panel data are employed in the empirical model estimation. Findings Service quality is found to significantly drive global competitiveness. Specifically, its impact is stronger for large service firms and when the global environment is characterized as low munificence, high dynamism, or high complexity. Practical implications The paper provides a set of implications for managers of service firms regarding global expansion and quality management. It generates useful guidelines of maximizing the power of service quality when a firm’s global competitive advantage is considered. Originality/value This paper takes the first attempt to formulate service quality’s influence on firm’s global competitiveness with a consideration of specific situational factors.

How does open innovation affect firms’ innovative performance

2018 ◽  
Vol 12 (4) ◽  
pp. 720-740 ◽  
Author(s):  
Huiping Zhou ◽  
Yanhong Yao ◽  
Huanhuan Chen
Keyword(s):  
Open Innovation ◽  
Hierarchical Regression ◽  
Moderating Effects ◽  
Content Type ◽  
Innovative Performance ◽  
Knowledge Based ◽  
Opportunistic Behaviour ◽  
Proposed Model ◽  
New Finding ◽  
The Relationship

Purpose This paper aims to explore the direct effects of open innovation (OI) on firms’ innovative performance, and to examine the moderating effects of knowledge attributes, including knowledge distance, knowledge embeddedness and partner opportunism on this relationship. Design/methodology/approach Survey data of 247 samples from China were used to test the proposed model through hierarchical regression analysis. Findings The findings indicate that the dimensions of OI are positively related to innovative performance. The results also reveal that knowledge distance positively moderates the relationship between inbound OI and innovative performance, whereas knowledge embeddedness negatively affects that relationship. Knowledge embeddedness negatively affects the relationship between inbound OI and innovative performance, whereas knowledge distance positively moderates that relationship. Thus, a new finding is proposed that knowledge attributes could align effectively with specific OI type to achieve superior innovation outcomes. In addition, the empirical results suggest that partner opportunism plays a negative moderating role on the relationship between outbound OI and innovative performance. Originality/value The proposed view that a firm’s innovation outputs will be superior when its knowledge attributes effectively align with OI enriches studies of the OI context and expands the literature of both the resource-based view and the knowledge-based view. Furthermore, this study provides insights into how OI benefits can be influenced by external contexts from the perspective of partners’ opportunistic behaviour.

Strategic intelligence, organizational development and entrepreneurial behavior

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Keyword(s):  
Organizational Development ◽  
Government Agency ◽  
Underdeveloped Country ◽  
Moderating Effects ◽  
Entrepreneurial Behavior ◽  
Internal Factors ◽  
Content Type ◽  
Strategic Intelligence ◽  
Using Data ◽  
The Relationship

Purpose The purpose of this study is to examine the relationship between manager’s Strategic intelligence, organizational development and entrepreneurial behavior. Design/methodology/approach Data is gathered from the responses of 274 employees from a government agency in an underdeveloped country to three standard questionnaires. Findings The results show significant positive relationships between manager’s SI and OD and manager’s SI and EB but no significant moderating effects of demographic variables with the exception gender which had a significant effect on managers’ SI- EB relationship. Practical implications Therefore to optimize performance and gain a competitive advantage training to improve SI and EB should be provided and consideration should be given to improving internal factors within the organization to promote OD. Originality/value This paper has an original approach by using data collected in a government agency in an underdeveloped country to propose a model of manager’s SI, OD and EB.

Exploring consumers' response to text-based chatbots in e-commerce: the moderating role of task complexity and chatbot disclosure

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xusen Cheng ◽  
Ying Bao ◽  
Alex Zarifis ◽  
Wankun Gong ◽  
Jian Mou
Keyword(s):  
Task Complexity ◽  
Deep Understanding ◽  
Ordinary Least Squares ◽  
Survey Method ◽  
Least Squares Regression ◽  
Moderating Effects ◽  
Content Type ◽  
Identity Disclosure ◽  
The Relationship

PurposeArtificial intelligence (AI)-based chatbots have brought unprecedented business potential. This study aims to explore consumers' trust and response to a text-based chatbot in e-commerce, involving the moderating effects of task complexity and chatbot identity disclosure.Design/methodology/approachA survey method with 299 useable responses was conducted in this research. This study adopted the ordinary least squares regression to test the hypotheses.FindingsFirst, the consumers' perception of both the empathy and friendliness of the chatbot positively impacts their trust in it. Second, task complexity negatively moderates the relationship between friendliness and consumers' trust. Third, disclosure of the text-based chatbot negatively moderates the relationship between empathy and consumers' trust, while it positively moderates the relationship between friendliness and consumers' trust. Fourth, consumers' trust in the chatbot increases their reliance on the chatbot and decreases their resistance to the chatbot in future interactions.Research limitations/implicationsAdopting the stimulus–organism–response (SOR) framework, this study provides important insights on consumers' perception and response to the text-based chatbot. The findings of this research also make suggestions that can increase consumers' positive responses to text-based chatbots.Originality/valueExtant studies have investigated the effects of automated bots' attributes on consumers' perceptions. However, the boundary conditions of these effects are largely ignored. This research is one of the first attempts to provide a deep understanding of consumers' responses to a chatbot.

Family influences in the internationalization of the top 1,000 Taiwanese enterprises

2019 ◽  
Vol 13 (1) ◽  
pp. 128-145
Author(s):  
Yu-Chen Wei ◽  
Chiung-Wen Tsao
Keyword(s):  
Research Design ◽  
Longitudinal Research ◽  
Positive Impact ◽  
Family Influence ◽  
Future Research ◽  
International Expansion ◽  
Moderating Effects ◽  
Content Type ◽  
Market Expansion ◽  
The Relationship

Purpose This paper aims to investigate the moderating effects of employee commitment, customer loyalty and corporate reputation on the relationship between family influence and international expansion. Design/methodology/approach A cross-national research design was conducted using both survey and secondary data of 119 firms taken from the top 1,000 Taiwanese enterprises. Findings This study found moderating effects in the positive impact of family influence on international expansion. Specifically, the study found the relationship between family influence and international expansion stronger for companies with greater relational support from employees, customers and the public. Research limitations/implications Multi-level data collection and a longitudinal research design in future research could help in further understanding the relationships between the variables in this study. Practical implications This paper suggests that family business should establish enduring relationship with their employees and customers and have a plan to improve family reputation that will benefit international market expansion. Originality/value This study draws on the relational perspective to investigate how family influence results in different international expansion.

scholarly journals Examining the effects of interorganizational learning on performance: a meta-analysis

2018 ◽  
Vol 33 (4) ◽  
pp. 574-584 ◽  
Author(s):  
Anni Rajala
Keyword(s):  
Meta Analysis ◽  
Moderating Effects ◽  
Interorganizational Learning ◽  
Content Type ◽  
Positive Effects ◽  
Research Designs ◽  
Different Types ◽  
And Performance ◽  
The Relationship ◽  
Practical Implications

Purpose Relationship learning is viewed as an important factor in enhancing competitiveness and an important determinant of profitability in relationships. Prior studies have acknowledged the positive effects of interorganizational learning on performance, but the performance measures applied have varied. The purpose of this study is to examine the relationship between interorganizational learning and different types of performance. The paper also goes beyond direct effects by investigating the moderating effects of different research designs. Design/methodology/approach This paper applies a meta-analytic approach to systematically analyze 21 independent studies (N = 4,618) to reveal the relationship between interorganizational learning and performance. Findings The findings indicate that interorganizational learning is an important predictor of performance, and that the effects of interorganizational learning on performance differ in magnitude under different research conditions. Research limitations/implications The paper focuses on interorganizational learning, and during the data collection, some related topics were excluded from the data search to retain the focus on learning. Practical implications The study evinces the breadth of the field of interorganizational learning and how different research designs affect research results. Moreover, this meta-analysis indicates the need for greater clarity when defining the concepts used in studies and for definitions of the concepts applied in the field of interorganizational learning to be unified. Originality/value This study is the first to meta-analytically synthesize literature on interorganizational learning. It also illuminates new perspectives for future studies within this field.

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