Survey on Technique and User Profiling in Unsupervised Machine Learning Method

In order to generate precise behavioural patterns or user segmentation, organisations often struggle with pulling information from data and choosing suitable Machine Learning (ML) techniques. Furthermore, many marketing teams are unfamiliar with data-driven classification methods. The goal of this research is to provide a framework that outlines the Unsupervised Machine Learning (UML) methods for User-Profiling (UP) based on essential data attributes. A thorough literature study was undertaken on the most popular UML techniques and their dataset attributes needs. For UP, a structure is developed that outlines several UML techniques. In terms of data size and dimensions, it offers two-stage clustering algorithms for category, quantitative, and mixed types of datasets. The clusters are determined in the first step using a multilevel or model-based classification method. Cluster refining is done in the second step using a non-hierarchical clustering technique. Academics and professionals may use the framework to figure out which UML techniques are best for creating strong profiles or data-driven user segmentation.

The Concept of Floating Shipyard

Shipyards are known as a land-based facility that ships steer to for docking and repair. This study represents an introductory conceptual study for a new principle of developing a Floating shipyard: changing the phenomena of a fixed site shipyard into a self-propelled floating shipyard. This Floating Shipyard can travel and conduct dry-docking activities at the client's location or even lift the client's vessel and travel to the F-Yard extension, taking advantage of having comprehensive repair or conversion. The arising challenges to this floating shipyard, such as lay-offs, restructuring, and environmental legislation, requires a balanced solution. The solution of all this relies on adapting talent management and competitive production tools during this massive undergoing change in its backbone structure. The Floating shipyard, here named "F-Yard", changes the mindset of dry-dock. This is because F-Yard travels to the client's location or is capable of pick the client's unit nearby the cargo destination, where it can complete the required dry-dock or repair. The cutthroat advantage of the F-Yard comes from self-propelled, where the other approaches depend on others for mobilizing and anchoring from one location to another. In addition, F-Yard could serve other industries, due to its fully equipped workshops, that able to serve different market needs such as oil and gas and renewable energy...etc. These open the door for a variety of business scope. F-Yard depends on front-end engineering and marketing teams to optimize its route and sort the supply chain requirements.

The Syntax of Sports, Class 3: The Rule of Three

It’s not an accident that hall of fame coaches, Pulitzer Prize-winning writers, and the marketing teams at the most innovative companies in the world often rely on a certain three-part structure when trying to communicate their ideas. This third volume of The Syntax of Sports series explores the mechanics of that structure and shows how it can add a compelling mix of clarity and sophistication to your writing.

Sustainable Event Planning: An Exploration of University Conference Centers

The use of conference services on university campuses has grown in recent years. Focusing on three university conference centers in Southern California in the United States, this study explores innovative practices, tools, and strategies that sales and marketing teams can use to attract potential clients to campus facilities. A Delphi method with a panel of eight sales and marketing experts from three university conference centers was used to examine tools and strategies used by university conference centers. The findings reveal that email marketing, tradeshows, and social media are effective marketing tools to show that universities are an economical option for meeting planners, providing meeting attendees with the college atmosphere that they would not receive at a hotel. Detailed implications of results are discussed.

Marketing Capabilities Model for Pharmaceutical Business in Thailand

There are few studies in the past which have worked on evaluating the capability of the marketing teams as the means of generating an effective strategy in terms of competiveness in the market and creation of advantage that is held by a firm in the market. However, the aim behind conducting this research is to find an effective mechanism or formula to have better performance in the export field, internationalization success, and marketing communication mainly by analyzing the role that is played by the marketing capabilities. Moreover, the researcher has mapped the relationship which exists between the capabilities and communication with the mediating impact of competitive strategy has also been evaluated in this research paper. The population of this study was the employees of different pharmaceutical firms of Thailand, and the sample was 300 entrepreneur of pharmaceutical business. The results and findings show that the impact of marketing capabilities has been favorable to enhance the export performance of the sector. Furthermore, the findings also indicate that the mediating variable of competitive strategy also positively mediates the relationship that exists between the variables of marketing capabilities and marketing communication. This study has significant implications on MC and export performance.

Floating Shipyard: Drydock during the ship’s voyage

Shipyards are known as a land-based facility that ships steer to for docking and repair. This study represents a basic conceptual study for a new principal of developing a Floating shipyard: changing the phenomena of a fixed site shipyard into a self-propelled floating shipyard. This Floating Shipyard capable to travel and conduct drydock activities at the client's location or even can lift the client's vessel and travel to its next designated location, taking advantage of completing the dry dock and repair during the voyage. The arising challenges, to this floating shipyard, such as lay-offs, restructuring, and environment legislation requires a balanced solution. This solution, of all this, relays on the adaptation of talent management and competitive production tools, during this huge undergoing changes in its backbone structure. The Floating shipyard, here named "F-Yard", changes the mindset of dry-dock. This is because F-Yard travels to the client's location or capable of pick the client's ship towards the cargo destination, where it can complete the required drydock or repair. The cutthroat advantage of the F-Yard comes from self-propelled where the other approaches depend on others for mobilizing and anchoring from one location to another. Plus, F-Yard could serve other industries, due to its fully equipped workshops, that able to serve different market needs such as oil and gas and renewable energy...etc. These open the door for a variety of business scope. F-Yard depends on front end engineering and marketing teams to optimize its route and to sort the supply chain requirements.

How Was Your Music Festival Experience? Impacts on Loyalty, Word-of-Mouth, and Sustainability Behaviors

As the popularity of music festivals increases worldwide, an essential component for successful festivals is creating an exceptional guest experience. A conceptual model is proposed, positing that experience economy has a positive effect on loyalty, word-of-mouth (WOM) intentions, and sustainability behaviors of event attendees at a music festival that focuses on sustainability. Multiple regression and Structural Equation Modeling (SEM) were employed to test the model using data collected from 216 attendees at an annual music festival staged in Costa Rica. Results reveal that experience has a positive effect on sustainability behaviors. Additionally, some dimensions of the experience economy have a positive impact on WOM intentions and loyalty. Lastly, WOM intentions have a positive effect on sustainability behaviors. The study provides vital contributions to planning and managing sustainable music festival events. Music festival planners and marketing teams are recommended to offer activities that provide an overall positive experience.

Impact of Social Media on Consumer Buying Patterns

Due to the tremendous growth in Internet usage around the globe during the last ten years, marketing teams now must better understand the impact of social media on consumer buying patterns. With Internet penetration estimated to continue to grow during the next decade, especially in second and third world markets, marketing executives will need to prioritize understanding the changes related to consumer buying patterns. Many papers have discussed this phenomenon and it was explored and analyzed as a result of new media advertising through social media ad repetition on consumer buying behavior. This study tested hypotheses on repetition and relevance, separately and jointly, with respect to obtaining a positive decision-making experience. Test subjects were given single and mixed ads via a video presentation then surveyed through SurveyMonkey. Test subjects came from similar academic universities in New Jersey USA and Changzhou China. The results reflect that ad repetition has a positive effect on consumer buying patterns.

Scientific Dissemination on Facebook: The Performance of Public Health Journals (Preprint)

BACKGROUND Since it was created, social networks on the internet have attracted millions of users who have incorporated them into their routines and use them as the primary source of news, texts, concepts, definitions and any need for information. In scientific communication, the innovations of science, then restricted to researchers networks, with online social networks came to the domain of society. OBJECTIVE This study characterized the Facebook pages of Brazilian scientific journals in the field of public health. METHODS The social network activities of four journals were studied with regard to the number of followers, type and frequency of posts, topics and user interactions (likes, comments and shares). In interviews, the journal editors indicated the motivation to use online social networks to disseminate their articles and described the available infrastructure for this purpose. RESULTS More aesthetically complex posts, with explanatory texts and images, draw more attention and, therefore, generate more interaction than simpler posts, i.e., those containing links only. The findings indicate that there is interest in scientific dissemination on Facebook on the part of editors; in several cases, the editors themselves perform this activity. In Brazil, the majority of public health journals do not have an established editorial policy for social networks, mainly because they do not have marketing teams or financial and human resources to improve online social networks. CONCLUSIONS The academic editors agree with the importance of these highly popularized networks in disseminating scientifically validated information on public health to society.

Understanding the Influence of TV Advertisements on Children’s Purchase Behaviour

In this research paper the authors have studied the perception of children towards advertisement and its influence on purchase decisions. The authors visited different schools in Visakhapatnam and checked the responses of children on time spend on TV in weekdays and weekends. Random sampling technique was used to select children from different schools. A total of 400 questionnaires were circulated, and 383 questionnaires were validated. The data collected was analysed through descriptive statistics, Weighted Average Ranking Method and ANOVA to test the hypotheses. The tests support the hypotheses that the perception towards advertisement among children plays a key role in influencing the family purchase decisions. The findings in the research will enable marketing teams in understanding how the thought process takes place in the minds of these young consumers. This will help marketers create content for their advertisements.