scholarly journals An embodied approach to consumer experiences: the Hollister brandscape

2019 ◽  
Vol 53 (4) ◽  
pp. 806-828 ◽  
Author(s):  
Lorna Stevens ◽  
Pauline Maclaran ◽  
Stephen Brown
Keyword(s):  
Primary Source ◽  
The Body ◽  
Embodied Experience ◽  
Consumer Experience ◽  
Sensory Marketing ◽  
Holistic Understanding ◽  
Consumer Experiences ◽  
Embodied Experiences ◽  
On Line ◽  
Sensory Activation

Purpose This paper aims to use embodied theory to analyze consumer experience in a retail brandscape, Hollister Co. By taking a holistic, embodied approach, this study reveals how individual consumers interact with such retail environments in corporeal, instinctive and sensual ways. Design/methodology/approach The primary source of data was 97 subjective personal introspective accounts undertaken with the target age group for the store. These were supplemented with in-depth interviews with consumers, managers and employees of Hollister. Findings The authors offer a conceptualization of consumers’ embodied experience, which they term The Immersive Somascape Experience. This identifies four key touch points that evoke the Hollister store experience – each of which reveals how the body is affected by particular relational and material specificities. These are sensory activation, brand materialities, corporeal relationality and (dis)orientation. These may lead to consumer emplacement. Research limitations/implications The authors propose that taking an “intelligible embodiment” approach to consumer experiences in retail contexts provides a deeper, more holistic understanding of the embodied processes involved. They also suggest that more anthropological, body-grounded studies are needed for the unique insights they provide. Finally, they note that there is growing consumer demand for experiences, which, they argue, points to the need for more research from an embodied experience perspective in our field. Practical implications The study reveals the perils and pitfalls of adopting a sensory marketing perspective. It also offers insights into how the body leads in retail brandscapes, addressing a lack in such approaches in the current retailing literature and suggesting that embodied, experiential aspects of branding are increasingly pertinent in retailing in light of the continued growth of on-line shopping. Originality/value Overall, the study shows how an embodied approach challenges the dominance of mind and representation over body and materiality, suggesting an “intelligible embodiment” lens offers unique insights into consumers’ embodied experiences in retail environments.

scholarly journals Chewing Demosthenes’ Pebbles: Embodied Experience Making the Scientist’s Persona, ca.1830-1910

2018 ◽  
Vol 4 (1) ◽  
pp. 6-17
Author(s):  
Josephine Hoegaerts
Keyword(s):  
Nineteenth Century ◽  
Focal Point ◽  
Visual Observation ◽  
The Body ◽  
Scientific Practices ◽  
Embodied Experience ◽  
Diverse Field ◽  
Embodied Experiences ◽  
Unique Source ◽  
The Voice

This paper argues for an embodied approach to the scientist’s persona, using ‘experience’ as its focal point. Rather than noting that embodied experiences influenced scientists’ practices and identities amidst (or despite) ideals of objectivity, I want to draw attention to the ways in which personal, embodied experiences were celebrated in nineteenth century science, and presented as primordial for the practice of competent research.I am focusing on those scientists involved in the study of the voice in order to do so. Because the physical workings of the voice are largely hidden inside the body, fields such as laryngology and phoniatry developed a number of touch-based, experiential scientific practices before and alongside tools of visual observation. These non-visual practices were very closely connected to researchers’ sensations of their own bodies, and connected to their identity (as a middle-class amateur singer, a hoarse professor, a stammerer, etc.). As scientific disciplines studying the voice developed over the century, personal ‘experience’ (understood both as particular practices and notions of personal background and identity) was increasingly brought forward as a unique source of understanding and expertise. This resulted in a highly diverse field of experts on the voice, in which otherwise non-elite researchers could participate and even rise to fame. They did so because, and not despite, their physical and social impediments. Studying the experiential practices and memories brought forward by this network of experts allows me to look at the construction of their scientific personae from an intersectional perspective. A focus on the nineteenth century notion of ‘experience’ and its inclusion in scientific discourse allows us an insight into the various constituent elements of a ‘persona’ built within the context of a particular field, and drawing liberally on aspects of identification that do not always fit the classic categories of gender, class, age, health, etc.

Cultures of Embodied Experience: Technology, Religion and Body Pedagogics

2007 ◽  
Vol 55 (3) ◽  
pp. 531-549 ◽  
Author(s):  
Chris Shilling ◽  
Philip A. Mellor
Keyword(s):  
Lived Experience ◽  
The Body ◽  
Embodied Experience ◽  
Technological Culture ◽  
Technological Advances ◽  
Embodied Experiences ◽  
Large Growth ◽  
Religious Cultures ◽  
The One ◽  
Religion And Body

Two trends have dominated recent sociological analyses of embodiment. There has, on the one hand, been a proliferation of analyses identifying bodies as the experiential vehicles through which we exist and interact in the world. On the other hand, this has been accompanied by a large growth in studies suggesting that technological advances have both increased our exposure to instrumental rationality and radically weakened the boundaries between humans and machines. Considered together, these trends raise an important question which has, however, been marginalised in the literature: if bodies are increasingly shaped and even constituted by the performative demands and invasive capacities of technology, what implications does this have for our lived experience of ourselves and our social and natural environment? In addressing this issue, our paper revisits Heidegger's discussion of the technological ‘enframing’ of humans and asks two questions. First, what have we lost experientially by being positioned as a ‘standing reserve’ for technologically driven demands for efficiency in contemporary society? Second, can the analysis of religious attempts to reframe human experience provide us with a perspective from outside this technological culture that enables us to appreciate the embodied experiences, dispositions and potentialities of humans in fresh ways? Our approach to these issues proceeds via a comparative study of the ‘body pedagogics’ of modern technological culture and two, very different, religious cultures.

Hope and anxiety: The study of female embodied experience with assisted reproductive technology

2021 ◽  
Vol 7 (2) ◽  
pp. 138-170
Author(s):  
Chengpu Yu ◽  
Wanlin Li ◽  
Mingfen Deng
Keyword(s):  
Assisted Reproductive Technology ◽  
Social Factors ◽  
Cultural Context ◽  
Infertility Treatment ◽  
Reproductive Technology ◽  
The Body ◽  
Local Culture ◽  
Embodied Experience ◽  
Experiences Of Women ◽  
Infertile Patients

Assisted reproductive technology (ART) is hailed as “the holy grail” for infertile patients in the mainstream narrative. The existing studies have clearly demonstrated how external social factors shape how ART is to be used, but they ignore the recipients of the technologies, and especially the experiences of women. Based on an investigation conducted in Z hospital’s reproductive center, this article regards embodiment as the methodological orientation for integrating socio-cultural context with female embodied experience in order to show their bio-social entanglement. As fieldwork evidence indicates, ART in practice is far from simple “hope technology”; instead, it throws women into a paradoxical world in which hope and anxiety coexist. Embodied experience, hope, and anxiety are transmitted through the bodies of women, which reveals the inscription of social-cultural context and technical uncertainty on the female body and, meanwhile, women actively learn strategies by which to cope with the technical uncertainty and moral pressures from local culture (including healing the body, folk religion, etc.), so as to hold onto infertility treatment with hope.

Where is the body in the mental model for a story?

1997 ◽  
Vol 20 (1) ◽  
pp. 25-25 ◽  
Author(s):  
Arthur C. Graesser
Keyword(s):  
Mental Models ◽  
Mental Model ◽  
The Body ◽  
Discourse Processing ◽  
On Line

Researchers in the field of discourse processing have investigated how mental models are constructed when adults comprehend stories. They have explored the process of encoding various classes of inferences “on-line” when these mental microworlds are constructed during comprehension. This commentary addresses the extent to which these inferences and mental microworlds are “embodied.”

scholarly journals Heart, Mind and Body: #NoMorePage3 and the Replenishment of Emotional Energy

2021 ◽  
pp. 017084062199450
Author(s):  
Lauren McCarthy ◽  
Sarah Glozer
Keyword(s):  
The Body ◽  
Emotional Experiences ◽  
Institutional Work ◽  
Emotional Energy ◽  
Online Abuse ◽  
Mind And Body ◽  
Embodied Experiences ◽  
Feminist Organization ◽  
Online Misogyny

Emotional energy is key to disruptive institutional work, but we still know little about what it is, and importantly, how it is refuelled. This empirical paper presents an in-depth case study of ‘No More Page 3’ (#NMP3), an Internet-based feminist organization which fought for the removal of sexualized images of women from a UK newspaper. Facing online misogyny, actors engage in ‘emotional energy replenishment’ to sustain this disruptive institutional work amid emotional highs and lows. We introduce ‘affective embodiment’ – the corporeal and emotional experiences of the institution – as providing emotional energy in relation to disruptive institutional work. Affective embodiment is surfaced through alignment or misalignment with others’ embodied experiences, and this mediates how actors replenish emotional energy. Alignment with others’ embodied experiences, often connected to online abuse, means emotional energy is replenished through ‘affective solidarity’ (movement towards the collective). Misalignment, surfaced through tensions within the movement, means actors seek replenishment through ‘sensory retreat’ (movement away from the collective). This study contributes to theorization on institutional work and emotional energy by recentring the importance of the body alongside emotions, as well as offering important lessons for online organizing.

Simple vacuum cup to identify the primary myofascial restriction: the root cause of pain elsewhere

2021 ◽  
Vol 14 (2) ◽  
pp. e240214
Author(s):  
Lenny Thinagaran Vasanthan ◽  
Manigandan Chockalingam
Keyword(s):  
Musculoskeletal Pain ◽  
Simple Technique ◽  
Primary Source ◽  
The Body ◽  
Detailed History ◽  
Root Cause ◽  
Body Tissues ◽  
Cause Of Pain ◽  
Musculoskeletal Examination ◽  
Gold Standards

Identification of the primary source of pain determines the success of musculoskeletal pain management. A detailed history and physical examination are the current gold standards for identifying musculoskeletal pain source in day-to-day clinical practice. This process, at times, may potentially result in inadequate/inappropriate identification of the pain source. In this case report, we present the usefulness of a simple and inexpensive vacuum cup. We found that this accurately identified the primary pain source, distant from and unrelated to the site of pain presentation in a 30-year-old man with back pain. Routine use of this simple technique in conjunction with the regular musculoskeletal examination may better identify primary restrictions in the body tissues. Based on our experience, we propose that this approach has the potential to offer better outcomes in the treatment of musculoskeletal pain in the future.

‘The sickness stands at your shoulder …’: Embodiment and cognitive metaphor in Hornbacher’sWasted: A Memoir of Anorexia and Bulimia

2016 ◽  
Vol 25 (1) ◽  
pp. 3-17 ◽  
Author(s):  
Karsten Senkbeil ◽  
Nicola Hoppe
Keyword(s):  
Mental Illness ◽  
Eating Disorders ◽  
The Body ◽  
Conceptual Metaphor Theory ◽  
Cognitive Metaphor ◽  
Bodily Experiences ◽  
Metaphor Theory ◽  
Embodied Experiences ◽  
Marya Hornbacher ◽  
Linguistic Approaches

This paper applies cognitive linguistic approaches, particularly conceptual metaphor theory, to the study of literature, and analyses how Wasted: A Memoir of Anorexia and Bulimia (1998) by Marya Hornbacher communicates embodied experiences such as sickness, hunger, and (self-)loathing with the help of conceptual metaphors. It explores how the author renegotiates and partly recontextualizes highly conventionalized metaphors around eating disorders, mental illness, and identity to create new meaning, and how this strategy helped explain the mindset of a person with anorexia and bulimia to a broad critical readership in the late 1990s. This paper hence hypothesizes that the book’s emphasis on metaphors as a means to articulate bodily experiences surrounding a mental disorder may hint towards larger trends concerning the representation of the body–mind relationship in literature and culture in the last two decades.

scholarly journals Toward a Decarceral Sexual Autonomy: Biopolitics and the Compounds of Projected Deviance in Carceral Space

2017 ◽  
Vol 4 (2) ◽  
Author(s):  
Raechel Tiffe
Keyword(s):  
Queer Studies ◽  
Correctional Facility ◽  
State Violence ◽  
Correctional Facilities ◽  
Embodied Experience ◽  
Transformative Justice ◽  
Space Race ◽  
Embodied Experiences ◽  
Race And Sexuality ◽  
Prison Abolition

 Abstract This essay examines the rhetorical and structural divides between the “inside” and “outside” carceral world as they exist within the intersections of racialized state violence and biopolitics. It is also a reflection on my embodied experience, as a volunteer and activist, inside penal and correctional facilities, not in an attempt to center my “freeworld” body as more important than the embodied experiences of incarcerated people, but rather to trouble that binary altogether and to use my experience as a perceived outsider to illuminate what I call the compounds of projected deviance.  I will use my experiences working in jails as well as my experiences teaching yoga in an addiction correctional facility to argue for prison abolition and transformative justice, particularly in relation to resettlement. Drawing on the work of prison and queer studies, I argue that space, race, and sexuality interlock in significant ways in historical and contemporary prisons and jails. I will also use my reflections to argue that the feminist project of sexual liberation and autonomy must start with a rejection of sexual Othering for the most marginalized members of society: incarcerated people. 

Working manifesto/a for rovers

2021 ◽  
Vol 17 (3) ◽  
pp. 407-413 ◽  
Author(s):  
Jodi A. Patterson
Keyword(s):  
Art Education ◽  
Research Field ◽  
The Body ◽  
Educational Tool ◽  
Embodied Experience ◽  
Art Practice ◽  
Arts Based Research

This arts-based exploration offers potentiality and theory to the wider arts-based research field by expanding and naming embodied experience as it relates to mechanical means of transport. The author dubs such a practice of physically moving the body between vast and varied spaces to be a roving art practice. She offers modes of potential, a preliminary list of protocols to contextualize a rover’s manifesto/a and ways to use roving as an educational tool applicable to the field of art education.

Quiltmakers’ meaning-making in Aotearoa New Zealand: Social interactions, embodied experiences and material mediation

2021 ◽  
Vol 12 (1) ◽  
pp. 51-78
Author(s):  
Linda Claire Warner ◽  
Pirita Seitamaa-Hakkarainen ◽  
Kai Hakkarainen
Keyword(s):  
New Zealand ◽  
Informal Learning ◽  
Meaning Making ◽  
Qualitative Content Analysis ◽  
Community Context ◽  
The Body ◽  
Learning And Teaching ◽  
Craft Knowledge ◽  
Aotearoa New Zealand ◽  
Embodied Experiences

The research study focuses on the phenomenon of informal learning and teaching, as it materializes through the quiltmakers’ engagement in idiosyncratic community practices. The present study considers the construction of craft knowledge from a sociocultural perspective, focusing on social and material mediation, and embodiment as a form of meaning-making for quiltmakers. The ethnographic data were collected from two quilting communities in Aotearoa New Zealand and in total 66 quilters volunteered to participate. The fieldwork extended over an eight-month period with data consisting of interviews, observations, fieldnotes and reflective diaries including the visualization of interactive happenings in situ. Chronological content logs were created, and data were analysed by qualitative content analysis. The primary interest was on the verbal (i.e. social), non-verbal (i.e. embodied) and material (inter)actions that were central to the quilters’ meaning-making processes. This praxis and process of informal learning usually make it invisible because it is a ubiquitous element embedded in the quilting community context. Identifying different aspects of multimodal making foregrounds how the quilters’ learning is socially interactive, with ‘hands on’ and ‘minds on’ processes tied to their bodily experiences and material world. This study demonstrates the significance of the ongoing communicative (inter)actions for meaning-making, highlighting the role of the body, mind and environment in shaping quilting practices and appropriating craft knowledge.

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