scholarly journals Why are Chinese and North American guests satisfied or dissatisfied with hotels? An application of big data analysis

2020 ◽  
Vol 32 (10) ◽  
pp. 3249-3269
Author(s):  
Shun Ying ◽  
Jin Hooi Chan ◽  
Xiaoguang Qi
Keyword(s):  
Big Data ◽  
Social Norms ◽  
North American ◽  
Cross Cultural ◽  
Valuable Insight ◽  
Satisfaction Level ◽  
Cultural Perspective ◽  
Personalized Service ◽  
Frequency Method ◽  
Content Type

Purpose The paper aims to identify the emergent themes of hotel guests’ satisfaction, to compare the distribution of the attributes of the themes between Chinese and North American guests and to compare the importance of the themes for different satisfaction levels between Chinese and North American guests from a cross-cultural perspective. Design/methodology/approach By adopting Python (a computer language), the word-frequency method was used to identify emergent themes of hotel guests’ satisfaction. Topic modeling was adopted to compare the attributes distribution of each theme and the features of satisfaction between Chinese and North American guests. Findings First, three themes were identified including functionality, staff and price. Functionality can be further categorized into five subthemes, namely, room, travel, food, environment and hotel facility. Second, the distribution of the attributes of the themes between Chinese and North American guests was compared from a cross-cultural perspective. Chinese guests tend to mention both lifestyles- and social norms–related attributes and expect personalized service, while North American guests mainly prefer to describe lifestyle-related attributes and prefer standardized service. Third, the study compared the changing importance of the themes (functionality, staff and price) for different satisfaction levels between Chinese and North American guests. As the satisfaction level decreases, the importance of functionality decreases, that of staff increases and that of price remain stable for Chinese guests. In contrast, the importance of each theme has fluctuated mildly from the high to the low satisfaction level for North American guests. Practical implications Proposed managerial implications are to highlight lifestyle- and social norms-related attributes, as well as personalized service for Chinese guests. However, lifestyle-related attributes and standardized service should be facilitated for North American guests. Specific suggestions were made to help improve hotel performance such as the good performance of functional-related attributes, which could enhance satisfaction and better staff performance, which would reduce dissatisfaction. Originality/value By mining big data, this study investigated hotel guests’ satisfaction from a dynamic instead of a static perspective. This study provides some rare insights into differences in key attributes influencing satisfaction levels of Chinese versus North American guests staying in luxury hotels in China. This study also takes a novel approach to examine the dynamics of the importance of the various themes at different satisfaction levels, and contrast these dynamics between Chinese and North American guests. The findings offer valuable insight into market segmentation and management in the hospitality industry.

scholarly journals Privacy engineering for learning analytics in a global market

2019 ◽  
Vol 36 (4) ◽  
pp. 288-298 ◽  
Author(s):  
Tore Hoel ◽  
Weiqin Chen
Keyword(s):  
Big Data ◽  
Private Information ◽  
Learning Analytics ◽  
Data Privacy ◽  
Information Privacy ◽  
Global Market ◽  
Cross Cultural ◽  
Cultural Perspective ◽  
Content Type ◽  
Concept Of Information

Purpose Privacy is a culturally universal process; however, in the era of Big Data privacy is handled very differently in different parts of the world. This is a challenge when designing tools and approaches for the use of Educational Big Data (EBD) and learning analytics (LA) in a global market. The purpose of this paper is to explore the concept of information privacy in a cross-cultural setting to define a common point of reference for privacy engineering. Design/methodology/approach The paper follows a conceptual exploration approach. Conceptual work on privacy in EBD and LA in China and the west is contrasted with the general discussion of privacy in a large corpus of literature and recent research. As much of the discourse on privacy has an American or European bias, intimate knowledge of Chinese education is used to test the concept of privacy and to drive the exploration of how information privacy is perceived in different cultural and educational settings. Findings The findings indicate that there are problems using privacy concepts found in European and North-American theories to inform privacy engineering for a cross-cultural market in the era of Big Data. Theories based on individualism and ideas of control of private information do not capture current global digital practice. The paper discusses how a contextual and culture-aware understanding of privacy could be developed to inform privacy engineering without letting go of universally shared values. The paper concludes with questions that need further research to fully understand information privacy in education. Originality/value As far as the authors know, this paper is the first attempt to discuss – from a comparative and cross-cultural perspective – information privacy in an educational context in the era of Big Data. The paper presents initial explorations of a problem that needs urgent attention if good intentions of privacy supportive educational technologies are to be turned into more than political slogans.

Technology visibility and consumer adoption of virtual fitting rooms (VFRs): a cross-cultural comparison of Chinese and Korean consumers

2020 ◽  
Vol 24 (2) ◽  
pp. 175-194
Author(s):  
Hanna Lee ◽  
Yingjiao Xu ◽  
Ailin Li
Keyword(s):  
Technology Adoption ◽  
Structural Equation ◽  
New Technology ◽  
Cross Cultural ◽  
Cultural Comparison ◽  
Cultural Perspective ◽  
Content Type ◽  
Intention To Adopt ◽  
Cross Cultural Comparison ◽  
Different Cultures

PurposeThe purpose of this study is to determine the influence of technology visibility and subsequent perceptions of VFRs on consumers' intention to adopt VFRs in the online shopping context. A cross-cultural comparison was conducted to examine the different relationships among technology visibility, consumer perceptions and adoption intentions between the Chinese and Korean consumers.Design/methodology/approachData were collected from 306 Chinese and 324 Korean consumers. The data were empirically analysed using structural equation modelling as well as multi-group comparisons.FindingsEmpirical results suggest significant influence of technology visibility on consumers' experiential and functional perceptions towards VFRs and accordingly on their adoption intention towards VFRs. Significant differences were also revealed between the Chinese and Korean consumers in their adoption behaviours towards VFRs.Research limitations/implicationsThe comparison was only conducted between the Chinese and Korean consumers. If two countries from two dramatically different cultures were compared, the results might be more significant.Practical implicationsAn important implication is that enhancement of visibility is crucial for technology adoption considering its importance in shaping consumers' perceptions towards the technology.Originality/valueThe paper empirically tested the importance of technology visibility in consumers' new technology adoption in the VFR context from a cross-cultural perspective.

The experiences of mothers caring for a child with developmental disabilities: a cross cultural perspective

2015 ◽  
Vol 8 (4) ◽  
pp. 218-232 ◽  
Author(s):  
Kuljit Heer ◽  
John Rose ◽  
Michael Larkin ◽  
Nidhi Singhal
Keyword(s):  
Developmental Disabilities ◽  
Focus Groups ◽  
Skills Training ◽  
Cross Cultural ◽  
Small Scale ◽  
Cultural Perspective ◽  
Content Type ◽  
Starting Point ◽  
New Perspective ◽  
The Uk

Purpose – India has one of the more progressive disability frameworks in the developing world which tends to adopt western philosophies and principles (e.g. parent participation and advocacy) which to some degree mirrors the type of service delivery in the UK. The purpose of this paper is to adopt a cross-cultural perspective to explore caregiving amongst parents caring for a child with intellectual/developmental disabilities in India. Design/methodology/approach – Three focus groups were used to interview parents at Action for Autism (AFA) located in Delhi, India. The focus groups explored how disability is encountered within an Indian context. Findings – Two main themes were identified in the parents narratives which were “making the decision to get help” and “seeing disabilities in from a new perspective”. Family members played an important role in the decision to get help and acted as a platform for mothers to explore their own concerns. Seeing disability from a new perspective was a four stage process which included initially accepting the diagnosis and their child; regaining control through parenting skills training; witnessing positive changes in their children and themselves and reaping personal benefits as a result of their involvement with AFA. Research limitations/implications – The research is very small scale and focused on parents in a specific organisation, as a consequence the results cannot be generalised. Originality/value – The discourses of these individuals do provide a useful insight into the provision of services to children in India and provide a starting point for cross-cultural understanding of parenting children with disabilities.

A consumer-oriented segmentation study on edible insects in Switzerland and Thailand

2019 ◽  
Vol 122 (2) ◽  
pp. 482-488 ◽  
Author(s):  
Thomas A. Brunner ◽  
Krittinee Nuttavuthisit
Keyword(s):  
Diffusion Of Innovation ◽  
Hierarchical Cluster ◽  
Cross Cultural ◽  
Edible Insects ◽  
Cultural Perspective ◽  
Diffusion Of Innovation Theory ◽  
Content Type ◽  
The People ◽  
Insects As Food ◽  
The Impact

Purpose Edible insects might be the meat of the future. However, promoting insects as food, at least in western countries, is not an easy task. Segmenting consumers into various similarly behaving groups and targeting them separately is the first step to more successfully promoting insect cuisine. By taking a cross-cultural perspective on the topic of entomophagy and investigating the impact of different cultural settings, additional insights may be revealed that can be used to develop marketing strategies. The paper aims to discuss this issue. Design/methodology/approach Using survey data from Switzerland (N=542) and Thailand (N=500), a hierarchical cluster analysis yielded four consumer segments in each country. Findings Interestingly, in both countries, the segments themselves can be named identically and accordingly to Roger’s diffusion of innovation theory: early adopters, early majority, late majority and laggards. However, the size of the segments and the people within these corresponding segments are quite different sociodemographically and in some of the investigated psychographic scales, such as food neophobia. The authors conclude that consumers in countries with an entomophagy tradition behave quite differently from those without one. Originality/value To the best of the authors’ knowledge, this is the first cross-cultural consumer segmentation study on the topic of entomophagy. Based on these results, initial conclusions can be drawn on how to successfully target the specific segments.

The Dimensions of Peer Evaluation in Israel: A Cross-Cultural Perspective

1992 ◽  
Vol 15 (3) ◽  
pp. 299-314 ◽  
Author(s):  
Orit Krispin ◽  
Kathleen J. Sternberg ◽  
Michael E. Lamb
Keyword(s):  
Principal Components ◽  
North American ◽  
Cross Cultural ◽  
Three Dimensions ◽  
Peer Evaluation ◽  
Cultural Perspective ◽  
Seventh Grade ◽  
Cultural Convergence ◽  
Convergence And Divergence ◽  
Class Play

The Revised Class Play (RCP), a procedure designed to assess peer evaluations, was administered to 1445 second-through seventh-grade children in Israel. Recent studies, using North American samples, revealed three reliable dimensions: Sociability-Leadership; Aggressive-Disruptive; and Sensitive-Isolated. The goal of the present study was to see whether the same three dimensions were evident when the RCP was used in Israel. The principal-components analyses revealed interesting degrees of cross-cultural convergence and divergence. The results are discussed in the context of other research on Israeli values.

Study on Chinese Brand cultural archetype: theory building and cross-cultural comparison

2020 ◽  
Vol 3 (1) ◽  
pp. 57-80
Author(s):  
Yingwei Liu ◽  
Tao Wang ◽  
Ling Zhou ◽  
Chunyan Nie
Keyword(s):  
Cultural Context ◽  
Cultural Psychology ◽  
Cross Cultural ◽  
Essential Difference ◽  
Cultural Perspective ◽  
Inspection Method ◽  
Content Type ◽  
Cross Cultural Comparison ◽  
Brand Culture ◽  
Power Enhancement

PurposeThe essence of “Chinese element” has been pinpointed as the representation of national cultural archetype resource of China, which reflects to the overall power enhancement of China. Applying the Chinese national cultural archetype resource, which will be used for promoting the Chinese Brand internationalization, aims for the consumers' approval with the hope of integrating and spreading the unique cultural advantage of Chinese brand. The recognizing of Chinese brand's cultural archetype in this paper has constituted the basis of Chinese brand's cultural archetype strategy.Design/methodology/approachBased on the Grounded Theory, this paper has collected and analyzed the value symbols, character images and theme stories of Chinese narrative advertisements and constructed the cultural archetype framework of Chinese brands. This paper makes a comprehensive application of Charmaz's constructivist analysis and the main axis analysis and inspection method advocated by Strauss, with the aim of building a more objective and systematic theoretical framework for the Chinese brand cultural archetype.FindingsIn this framework, it revealed: (1) Chinese brand's cultural archetype can be divided into 12 concrete archetypes according to individual's relationship with self, the other, community and nature; (2) Consumers' different ways of self-categorization are attributed as the essential difference among various archetypes. This paper also compared and analyzed the differences between Chinese and Western cultural archetypes from three perspectives, formation of social structure, pedigree of myth and character's feature.Originality/valueThis paper has certain innovative significance to the theoretical construction of the archetype of Chinese brand culture. First, based on the cultural perspective, this paper applied the cultural psychological connotation of archetype to the brand research across culture, which is more conducive to the researchers' investigation of the cultural psychology of consumers in the cross-cultural context? Second, based on the identification and comparative study of Chinese brand culture archetype, it provides a new expansion and supplement for the research on brand internationalization and globalization in emerging countries.

Book Reviews

2015 ◽  
Vol 53 (2) ◽  
pp. 379-381
Keyword(s):  
Social Norms ◽  
Case Studies ◽  
Papua New Guinea ◽  
New Guinea ◽  
The United States ◽  
Cross Cultural ◽  
Third Party ◽  
Cultural Perspective ◽  
Economic Games ◽  
Experimental Economic

Jeffrey V. Butler of EIEF and University of Nevada, Las Vegas reviews “Experimenting with Social Norms: Fairness and Punishment in Cross-Cultural Perspective”, by Jean Ensminger and Joseph Henrich. The Econlit abstract of this book begins: “Seventeen papers, plus thirteen case studies available for download only, explore the historical emergence of prosocial norms and their relationship to economic growth. Papers in the text discuss theoretical foundations─the coevolution of social norms, intrinsic motivation, markets, and the institutions of complex societies; cross-cultural methods, sites, and variables; major empirical results─markets, religion, community size, and the evolution of fairness and punishment; and double-blind dictator games in Africa and the United States─differential experimenter effects. Case studies available for download discuss Hadza behavior in three experimental economic games; the effects of sanctions and third-party enforcers on generosity in Papua New Guinea; an experimental investigation of dictators, ultimatums, and punishment; behavioral experiments in the Yasawa Islands, Fiji; economic game behavior among the Shuar; economic experimental game results from the Sursurunga of New Ireland, Papua New Guinea; Maragoli and Gusii farmers in Kenya─strong collective action and high prosocial punishment; sharing, subsistence, and social norms in Northern Siberia; the influence of property rights and institutions for third-party sanctioning on behavior in three experimental economic games; cooperation and punishment in an economically diverse community in highland Tanzania; social preferences among the people of Sanquianga in Colombia; the effects of birthplace and current context on other-regarding preferences in Accra; and prosociality in rural America─evidence from dictator, ultimatum, public goods, and trust games.” Ensminger is Edie and Lew Wasserman Professor of Social Sciences at the California Institute of Technology. Henrich is Professor and Canada Research Chair in Culture, Cognition, and Coevolution in the Economics and Psychology Departments at the University of British Columbia.

Rate my firm: cultural differences in service evaluations

2019 ◽  
Vol 33 (7) ◽  
pp. 815-836 ◽  
Author(s):  
Rodoula H. Tsiotsou
Keyword(s):  
Cultural Differences ◽  
Western Europe ◽  
National Level ◽  
Cross Cultural ◽  
Southern Europe ◽  
Cultural Perspective ◽  
Content Type ◽  
Cross Cultural Differences ◽  
Cultural Proximity ◽  
Cultural Research

Purpose Cross-cultural research constitutes a pivotal topic for marketing; however, the literature indicates that there are a few studies analyzing social media reviews from a cross-cultural perspective using cultural proximity (supra-national level) as a proxy of culture. Therefore, the purpose of this study is to identify cross-cultural differences in service evaluations and specifically, in hotel appraisals among tourists from Central, Eastern (including Post-Soviet States), Northern and Southern Europe. Design/methodology/approach A quantitative approach has been taken by studying online user-generated ratings of hotels on Trip Advisor. In total, 1,055 reviews of five hotels in Greece were used for the study. Findings Multivariate analysis of variance and analysis of variances results confirm cultural differences in overall service evaluations and attributes (value, location, sleeping quality, rooms, cleanliness and service) of tourists from various European regions. Specifically, Eastern Europeans uploaded more reviews than any other European group, whereas Northern Europeans were more generous in their appraisals than Eastern, Southern and Central Europeans. Practical implications The results of the study could be used for segmentation purposes of the European tourism market and for recognizing, which aspects of their services need to be improved based on the segments they serve. Moreover, managers should encourage Northern and Eastern Europeans to upload their reviews as both groups are more generous in their evaluations. Moreover, the findings are useful to marketers of other services. Originality/value To the author’s knowledge, this is the first study that examines cross-cultural differences in hotel appraisals from a supra-national perspective including developed (Northern and Western Europe), developing (Southern Europe) and emerging tourism markets (Eastern Europe).

scholarly journals Self-Interest Bias in the COVID-19 Pandemic: Own Self-Serving Behaviors Are Judged More Leniently than Others’ in the US but not China

2020 ◽  
Author(s):  
Mengchen Dong ◽  
Giuliana Spadaro ◽  
Shuai Yuan ◽  
Yue Song ◽  
Zi Ye ◽  
...  
Keyword(s):  
Social Norms ◽  
Cross Cultural ◽  
Cultural Perspective ◽  
Global Crisis ◽  
Norm Violations ◽  
Self Construal ◽  
Self Interest ◽  
The Us ◽  
Social Gathering ◽  
The Individual

In the global crisis of the COVID-19 pandemic, many countries attempt to enforce new social norms to prevent the further spread of the coronavirus. A key to the success of these measures is the individual adherence to norms that are collectively beneficial to contain the spread of the pandemic. However, individuals’ self-interest bias (i.e., the prevalent tendency to license own but not others’ self-serving acts or norm violations) can pose a challenge to the success of such measures. The current research examines COVID-19-related self-interest bias from a cross-cultural perspective. Two studies (N = 1,558) sampled from the US and China, and consistently revealed that US participants evaluated their own self-serving acts (exploiting disinfectants or test kits in Study 1; social gathering and sneezing without covering the mouth in Study 2) as more acceptable than identical deeds of others, while such self-interest bias did not emerge among Chinese participants. Cultural underpinnings of independent vs. interdependent self-construal may influence the extent to which individuals apply self-interest bias to justifications of their own self-serving behaviors during the pandemic.

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