The Schoolie experience: social identity and disconfirmation
Purpose The purpose of this paper is to describe experiences of high school graduates attending a significant annual celebratory event (Schoolies) on the Gold Coast, Australia. Design/methodology/approach An interpretive, qualitative paradigm informed by social construction ideologies was adopted. Data were collected via in-depth semi-structured interviews. Findings Key findings relate to attendees’ notion of excitement and perception of social identity, which was found to encompass both a rite of passage and event exclusivity. Attendees’ sense of identity developed from the unique nature of the event as well as the anticipation of excitement and the actual experience. Originality/value This study makes a novel contribution in that it takes an interdisciplinary approach, bringing together the sociological, social psychological, and marketing disciplines in an event management context.