International students’ engagement in their university’s social media

2017 ◽  
Vol 31 (7) ◽  
pp. 1119-1134 ◽  
Author(s):  
Momoko Fujita ◽  
Paul Harrigan ◽  
Geoffrey Norman Soutar
Keyword(s):  
Social Media ◽  
International Students ◽  
Social Identity ◽  
International Student ◽  
Small Sample Size ◽  
Small Sample ◽  
Customer Engagement ◽  
Content Type ◽  
Communication Practice ◽  
Student Community

Purpose The purpose of this paper is to understand the lived experiences of the international students using their university’s social media, through a lens of customer engagement (CE) in the services marketing literature. Design/methodology/approach A case study was conducted in an Australian university. Three semi-structured focus groups with ten international students, along with a preliminary netnographic analysis of the university’s social media account, provided a rich description of the phenomenon in the real-world context. Findings The results suggest that these students are likely to engage in their university’s social media as part of their acculturation and social identity construction strategy. Their engagement was cognitive and emotional, being influenced by the instrumental value of the social media page, engagement with campus rituals and artefacts, social identity and bonds with other students and perceptions of the page administrator. Furthermore, these students’ engagement influenced their identification with the university and its student community, manifested in a sense of belonging and pride. Research limitations/implications The paper contributes to the higher education literature by offering relationship implications of social media CE. Limitations include small sample size and the single institutional context. Practical implications The paper informs student communication practice, especially the design of university-initiated social media content and policy. Originality/value Universities and faculties today use social media to engage with students outside classrooms. However, little has been known about how international student sojourners view and respond to such initiatives. The paper addresses this gap by offering insight into how they engage with their university on social media and its relationship implications.

Corporate social disclosure through social media: an exploratory study

2019 ◽  
Vol 21 (2) ◽  
pp. 265-281 ◽  
Author(s):  
Dimaz Ramananda ◽  
Apriani Dorkas Rambu Atahau
Keyword(s):  
Social Media ◽  
Small Sample Size ◽  
Small Sample ◽  
Annual Reports ◽  
Content Type ◽  
Early Stages ◽  
Size Limits ◽  
Csr Disclosure ◽  
Corporate Social ◽  
Skill Building

Purpose The purpose of this paper is to determine the extent of voluntary corporate social responsibility (CSR) disclosure by Indonesian firms on their social media and to compare it with the mandatory disclosure on their annual reports. Design/methodology/approach The authors use publicly listed Indonesian firms that are included in the SRI-KEHATI Index as the sample. Further, by using NVIVO software, the authors qualitatively analyze CSR activities disclosed on firms’ social media and annual reports with an interpretive approach. Findings The findings indicate that Indonesian firms still exhibit early stages of social media-based voluntary CSR disclosure. Further, issues on training, education and skill building dominate firms’ disclosure. Finally, Indonesian firms disclose less CSR information in their social media than in their annual reports, thus confirming the early stages of social media-based CSR disclosure. Research limitations/implications The small sample size limits the generalizability of the results. Practical implications This paper provides insights on which CSR issues are commonly disclosed in firms’ social media. This study may also inform regulators the extent of disclosures that could be regulated in social media. Originality/value Social media-based CSR disclosure in developing countries is relatively understudied. Thus, this paper empirically shows the topic and intensity of CSR disclosure in social media and the comparison between this type of CSR disclosure with CSR disclosure using other media.

Teaching metaliteracy: a new paradigm in action

2014 ◽  
Vol 42 (2) ◽  
pp. 188-208 ◽  
Author(s):  
Donna Witek ◽  
Teresa Grettano
Keyword(s):  
Social Media ◽  
Information Literacy ◽  
Literacy Instruction ◽  
Small Sample Size ◽  
Rhetorical Analysis ◽  
Small Sample ◽  
Social Evaluation ◽  
New Paradigm ◽  
Content Type ◽  
Information Literacy Instruction

Purpose – The purpose of this paper is to offer a model of information literacy instruction that utilizes social media to teach metaliteracy as the foundation for information literacy today and articulate the effects of social media on students’ information-seeking behaviors and processes and complete the goals articulated in part one of this study (Witek and Grettano, 2012). Design/methodology/approach – The study was conducted in conjunction with the course rhetoric and social media, co-designed and co-taught by the authors. Data sources consisted of student work and methodologies including textual and rhetorical analysis and observation. Findings are analyzed and presented through the lens of the Association of College and Research Libraries Standards (2000) and Mackey and Jacobson’s (2011) metaliteracy framework. Findings – The study identified four effects of social media use on students’ information literacy practices and behaviors: information now comes to users; information recall and attribution are now social; evaluation is now social; and information is now open. Data illustrate metaliteracy in practice and tie examples of this to the authors’ pedagogical decisions. Research limitations/implications – Article offers a model for teaching information literacy in the context of participatory information environments which can be adapted by other practitioners. Authors concede that the small sample size, limited by course enrollment, limits the generalizability of the study findings to student populations as a whole. Originality/value – Valuable to information literacy instructors and researchers because it offers the first formal application of concepts theorized in Mackey and Jacobson’s (2011) metaliteracy framework to information literacy instruction.

Posting photos of luxury cuisine online: an exploratory study

2019 ◽  
Vol 121 (2) ◽  
pp. 454-465 ◽  
Author(s):  
Glyn Atwal ◽  
Douglas Bryson ◽  
Valériane Tavilla
Keyword(s):  
Social Media ◽  
Cultural Context ◽  
Small Sample Size ◽  
Demographic Variables ◽  
Small Sample ◽  
Group Discussions ◽  
Comprehensive Overview ◽  
Self Presentation ◽  
Content Type ◽  
Diary Research

Purpose The purpose of this paper is to identify the motives for posting or sharing food photos using social media, focussed within the context of fine dining (FD) restaurants. Design/methodology/approach Ethnographic fieldwork was conducted in France by combining analysis of qualitative diary research and transcripts of focus group discussions. Findings The motivation to take food images can be broadly categorised according to experiential (hedonism, altruism and passion collecting) and symbolic (social status, uniqueness, self-esteem and self-presentation) benefits. Research limitations/implications This research is limited by its relatively small sample size and the inability to consider the direct influences of demographic variables and attitudes to FD and social media. Moreover, the cultural context of the study needs to be considered as the study took place in France. Practical implications User-generated images are increasingly an integral aspect of the holistic dining experience. Luxury restaurants need to leverage the opportunities of user-generated content. The FD experience needs to be visually captured and expressed. This can include both tangible and intangible attributes. Originality/value Although the literature has provided a comprehensive overview of social media behaviour, the efficacy of a gastronomic perspective is limited. To the authors’ knowledge, this is the first study to investigate consumer-generated postings of images of food within the luxury restaurant classification.

Re-tweeting the Ayatollah

2015 ◽  
Vol 36 (2) ◽  
pp. 49-52
Author(s):  
Peter Buell Hirsch
Keyword(s):  
Social Media ◽  
Media Use ◽  
Small Sample Size ◽  
Small Sample ◽  
Social Media Use ◽  
Content Type ◽  
Community Stakeholders ◽  
The Social ◽  
The World ◽  
Data Tracking

Purpose – The purpose of this paper is to examine how the sudden emergence of official government voices using social media as their first platform for communication creates new opportunities to understand how those voices are influenced and by whom. Design/methodology/approach – The article examines some recent examples of social media use by government entities from around the world, particularly the Middle East. Findings – This examination of social media use by government entities suggests that this usage provides significant clues about what government leaders are paying attention to. The social media outputs from these sources creates for the first time a unique signature of what these leaders react to and also how the various publics to whom they speak react to their utterances. Research limitations/implications – By virtue of the small sample size of the examples reviewed, the findings are of necessity subjective opinion. Practical implications – If in fact, this social media “exhaust” from governmental sources continue to grow, companies and organizations for whom the evolution of government opinion is important will be able to gather fresher and powerful insights into public policy and views. Originality/value – Cyberspace continues to offer an ever expanding set of data tracking both the opinions and behaviors of various community stakeholders. To the best of authors’ knowledge, the viewpoint presented in this article is among the first to examine the ramifications of the shift to social media by government leaders from around the world.

Conceptualising social media support for tacit knowledge sharing: physicians’ perspectives and experiences

2016 ◽  
Vol 20 (2) ◽  
pp. 344-363 ◽  
Author(s):  
Sirous Panahi ◽  
Jason Watson ◽  
Helen Partridge
Keyword(s):  
Social Media ◽  
Knowledge Sharing ◽  
Tacit Knowledge ◽  
Explicit Knowledge ◽  
Small Sample Size ◽  
Small Sample ◽  
Potential Contribution ◽  
Snowball Sampling ◽  
Content Type ◽  
Tacit Knowledge Sharing

Purpose This paper aims to explore the potential contributions of social media in supporting tacit knowledge sharing, according to the physicians’ perspectives and experiences. Design/methodology/approach Adopting a qualitative survey design, 24 physicians were interviewed. Purposive and snowball sampling were used to select the participants. Thematic analysis approach was used for data analysis. Findings The study revealed five major themes and over 20 sub-themes as potential contributions of social media to tacit knowledge flow among physicians. The themes included socialising, practising, networking, storytelling and encountering. In addition, with the help of the literature and the supporting data, the study proposed a conceptual model that explains the potential contribution of social media to tacit knowledge sharing. Research limitations/implications The study had both theoretical (the difficulty of distinguishing tacit and explicit knowledge in practice) and practical limitations (small sample size). The study findings have implications for the healthcare industry whose clinical teams are not always physically co-located but must exchange their critical experiential and tacit knowledge. Originality/value The study has opened up a new discussion of this area by demonstrating and conceptualising how social media tools may facilitate tacit knowledge sharing.

scholarly journals The impact of social media on international student recruitment: the case of Lebanon

2018 ◽  
Vol 11 (1) ◽  
pp. 79-103 ◽  
Author(s):  
Demetris Vrontis ◽  
Sam El Nemar ◽  
Ammar Ouwaida ◽  
S.M. Riad Shams
Keyword(s):  
Higher Education ◽  
Social Media ◽  
International Students ◽  
International Student ◽  
Student Recruitment ◽  
Recruitment Strategy ◽  
Simple Random Sample ◽  
Content Type ◽  
International Student Recruitment ◽  
The Impact

PurposeThe purpose of this study is to understand and accentuate the value of social media in international student recruitment in Lebanese higher education institutions (HEIs). This study analyses the significance of social media and the changes occurring in the means of communicating with the potential international students, with an aim to understand how the HEIs could adapt with the changes to implement a model of engagement to include social media as a fundamental constituent of the Lebanese HEIs’ international student recruitment strategy.Design/methodology/approachThe researchers carried out a study through quantitative descriptive approach by using a probabilistic simple random sample and a self-administered questionnaire on 230 international students from several universities and colleges in Lebanon as a data collection method.FindingsThe findings demonstrated a certain level of engagement in social media networks from the part of the students during their search for college or university and course information. Research showed that international students still prefer the traditional sources, apart from social media, during their search. Among traditional media sources, friend, family and university website were the highest in ranking. Among social media sources, Facebook, Instagram, Google+ and YouTube showed the highest ranks. Most students have, indeed, contacted a friend or a university staff for university course information by using social media sites.Practical implicationsFor managerial practice, this is an incentive for institutions of higher education to re-evaluate and assess the effective impact of social media on the recruitment of international students and to regulate their social media marketing strategies. For research in international education, the insights of this study are useful to explore further research avenues in the area of capacity building for business innovation, marketing and quality assurance in higher education in the cross-cultural context.Originality/valueThis study offers insights on the implications of social media for international student recruitment strategies in a particular Lebanese context of HEIs.

Mobility experiences of international students in Thai higher education

2019 ◽  
Vol 33 (7) ◽  
pp. 1653-1669
Author(s):  
Navaporn Snodin
Keyword(s):  
Developing Countries ◽  
International Students ◽  
International Education ◽  
Current Literature ◽  
International Student ◽  
Word Of Mouth ◽  
Developed Countries ◽  
Pull Factors ◽  
Content Type ◽  
Student Community

Purpose The purpose of this paper is to achieve a better understanding of the current phenomenon regarding challenges of and potential for increased international recruitment and enhancement of the teaching and learning experience in Thai HE. The focus on what made these people choose Thailand, and their actual perceptions and experiences in Thai universities, are two main foci of this paper. Design/methodology/approach A qualitative approach through narrative interviews was selected as the researchers did not want to constrain this study with preconceived notions that might unduly steer the findings. During the interviews, detailed notes were taken, and the conversations were taped recorded, and then transcribed and analysed. The analytic approach adopted was a thematic analysis. NVivo qualitative data analysis software (QSR International Pty Ltd Version 11, 2017) was used to help organise and analyse the data. Findings The findings show that availability of scholarships, word-of-mouth referrals, and geographical and cultural proximity to a home country appear to be important pull factors. A series of interviews with international students from many different cultures, from both developed and developing countries, yielded some surprising insights including strong research support in some disciplines and the fact that academic life is personalised in Thai universities. Research limitations/implications The findings from this study suggested that engaging returnees as ambassadors, creating links between international student community and home student community before, during and after the education abroad experience could potentially help Thai HE to be more marketable at a global scale. International students have potentials to be future contacts for inducing the flow of international students evident by the social network or word-of-mouth referrals as one of the prominent pull factors. Practical implications The findings from this paper provide advice and guidance on how values-based, rather than purely numbers-driven strategies can help Thai HEIs across the country to be more attractive to students and to enhance their experience once they come to study in Thai HEIs. Originality/value This study will make an important critique of current theories of academic mobility that primarily focus on developed countries. Current literature in international education favours native English language countries and overlooks experiences of international students in developing countries. This study will contribute to the existing literature which is lacking in reported perceptions and experiences of international students in Asian countries, particularly the new emerging educational hub in Southeast Asia like Thailand. The paper includes experiences of students from developed countries such as Canada, France, Germany, the UK and the USA, filling in the gap in the current literature that dominantly reports experiences of Asian students in the developed English-speaking countries. Additionally, this study also reports the experiences of international students from the countries that are lesser known in the context of international education, including Cambodia, Egypt, Indonesia, Laos, Myanmar, Pakistan, South Africa, Sudan and Uganda.

Social media engagement, service complexity, and experiential quality in US hospitals

2020 ◽  
Vol 34 (6) ◽  
pp. 833-845 ◽  
Author(s):  
Youngsu Lee ◽  
Joonhwan In ◽  
Seung Jun Lee
Keyword(s):  
Social Media ◽  
Demographic Data ◽  
Positive Association ◽  
Customer Engagement ◽  
Service Firms ◽  
Multiple Sources ◽  
Cross Sectional ◽  
Content Type ◽  
Social Media Engagement ◽  
Experiential Quality

Purpose As social media platforms become increasingly popular among service firms, many US hospitals have been using social media as a means to improve their patients’ experiences. However, little research has explored the implications of social media use within a hospital context. The purpose of this paper is to investigate a hospital’s customer engagement through social media and its association with customers’ experiential quality. Also, this study examines the role of a hospital’s service characteristics, which could shape the nature of the interactions between patients and the hospital. Design/methodology/approach Data from 669 hospitals with complete experiential quality and demographic data were collected from multiple sources of secondary data, including the rankings of social media friendly hospitals, the Hospital Compare database, the Center for Medicare and Medicaid (CMS) cost report, the CMS impact file, the Healthcare Information and Management Systems Society Analytics database and the Dartmouth Atlas of Health Care. Specifically, the authors designed the instrumental variable estimate to address the endogeneity issue. Findings The empirical results suggest a positive association between a hospital’s social media engagement and experiential quality. For hospitals with a high level of service sophistication, the association between online engagement and experiential quality becomes more salient. For hospitals offering various services, offline engagement is a critical predictor of experiential quality. Research limitations/implications A hospital with more complex services should make efforts to engage customers through social media for better patient experiences. The sample is selected from databases in the US, and the databases are cross-sectional in nature. Practical implications Not all hospitals may be better off improving the patient experience by engaging customers through social media. Therefore, practitioners should exercise caution in applying the study’s results to other contexts and in making causal inferences. Originality/value The current study delineates customer engagement through social media into online and offline customer engagement. This study is based on the theory of customer engagement and reflects the development of mobile technology. Moreover, this research may be considered as pioneering in that it considers the key characteristics of a hospital’s service operations (i.e., service complexity) when discovering the link between customers’ engagement through a hospital’s social media and experiential quality.

scholarly journals Social Media use and value creation in the digital landscape: a dynamic-capabilities perspective

2020 ◽  
Vol 31 (3) ◽  
pp. 313-343
Author(s):  
Aurora Garrido-Moreno ◽  
Víctor García-Morales ◽  
Stephen King ◽  
Nigel Lockett
Keyword(s):  
Social Media ◽  
Value Creation ◽  
Dynamic Capabilities ◽  
Media Use ◽  
Business Value ◽  
Customer Engagement ◽  
Social Media Use ◽  
Content Type ◽  
Social Media Tools ◽  
Dynamic Capabilities Perspective

PurposeAlthough Social Media use has become all-pervasive, previous research has failed to explain how to use Social Media tools strategically to create business value in today's increasingly digital landscapes. Adopting a dynamic capabilities perspective, this paper empirically examines the specific process through which Social Media use translates into better performance and the capabilities involved in this process.Design/methodology/approachA research model is proposed that includes both antecedents and consequences of Social Media use. Existing research was examined to derive the research hypotheses, which were tested using SEM methodology on a sample of 212 hotels.FindingsThe results show that Social Media use does not exert significant direct impact on organizational performance. Rather, the findings confirm the mediating role played by Social CRM and Customer Engagement capabilities in the value creation process.Practical implicationsThe results demonstrate how Social Media tools should be implemented and managed to generate business value in hotels. Implications yield interesting insights for hotel managersOriginality/valueThis study is a first attempt to analyze empirically the real impact of digital media technologies, particularly Social Media use, drawing on the dynamic capabilities perspective and focusing on service firms (hotels). Including the variable “Organizational Readiness” as a basic prerequisite to benefit from Social Media use enhances the study's novelty and contribution.

Improving new product development performance by risk management

2016 ◽  
Vol 31 (3) ◽  
pp. 418-425 ◽  
Author(s):  
Mehran Salavati ◽  
Milad Tuyserkani ◽  
Seyyede Anahita Mousavi ◽  
Nafiseh Falahi ◽  
Farshid Abdi
Keyword(s):  
Risk Management ◽  
Product Development ◽  
New Product Development ◽  
Small Sample Size ◽  
New Product ◽  
Small Sample ◽  
Content Type ◽  
Total Performance ◽  
The Relationship ◽  
Npd Performance

Purpose The principal aim of this study is to investigate the relationship between technological, marketing, organizational and commercialization risk management on new product development (NPD) performance. Design/methodology/approach Based on questionnaire, the data were collected from a sample of general automotive industry in Iran. Based on theoretical considerations, a model was proposed and descriptive statistic and hierarchical regression were used to measure the relationship between risk management factors and NPD performance. Findings Data analysis revealed that if organization can amplify their knowledge and information about risk and main factors that affect NPD process, not only can they do their work better but can also increase their ability to predict future happenings that affect performance. Research limitations/implications First, due to the relatively small sample size, caution should be exercised when interpreting the results. Second, the data were collected from automotive producer in Iran, which may restrict to some extent generalizability of the findings. Practical implications The results suggest that managers should consider more attention to risk management. If managers spread the risk management in all aspects of the NPD project, total performance will be increased and it can develop the probability of NPD success. Also organizations should perform great market research due to best commercialization. Originality/value Past researches have presented complete information about NPD process. But identifying and considering the effect of the risk management parameters that are connected to the NPD process were the main thrusts to perform the study. In this paper, based on past research about risk management of NPD, the extra aspect of process that can improve total performance of NPD has been examined.

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